The 7 best SaaS partner programs I found after hours of research (2025)

If you run an agency or work as a consultant, you’re always looking for ways to bring in more revenue. Building your own product from the ground up is a massive project, and frankly, who has the time for that? A much smarter path is joining a SaaS partner program. You can earn recurring income, offer more to your clients, and add real value without the headache of product development.

But here’s the catch: there are thousands of these programs out there. Finding a good one can feel impossible. So many of them promise incredible returns but end up being a mess of confusing terms, tiny commissions, or a product that your clients just don’t want.

I decided to do the legwork for you. I spent hours sifting through dozens of programs to find the ones that are actually worth your time. In this guide, I’ll break down the 7 best SaaS partner programs I found, focusing on what really counts: a product that sells itself, solid partner support, and a clear way to make real money.

What are the best SaaS partner programs anyway?

Simply put, a SaaS partner program is when a software company teams up with people or other companies (like yours) to help sell their product. It’s a pretty sweet deal for everyone. The software company gets more customers, and you get a cut for using your network and expertise.

These partnerships usually fall into one of four buckets:

• Affiliate Programs: You get a special link and promote a product. Every time someone buys through your link, you earn a commission. This is perfect for bloggers, content creators, and anyone with an online audience.

• Reseller Programs: You buy the software at a discount and then sell it directly to your clients, usually as part of a bigger package of services. This is a great fit for agencies and consultants who handle the whole client relationship.

• Referral Programs: You just send potential customers over to the SaaS company. If they sign up, you get a commission. It’s a more hands-off approach than reselling.

• Integration/Technology Programs: This one’s for the tech-savvy folks. You build an app or integration that works with the SaaS product and earn money from that.

To make it a bit clearer, here’s how they generally work:

My criteria for picking the best SaaS partner programs

To cut through the marketing noise, I used a pretty strict set of criteria. The best programs are about more than just a high commission rate; they’re about building a real, sustainable partnership.

• A Product People Actually Want: The software has to solve a real problem for a specific audience. A great product is just easier to recommend and leads to happier clients who stick around.

• Good, Recurring Commissions: One-time payouts are fine, but recurring revenue is how you build a stable business. I looked for programs with lifetime recurring commissions and payout terms that were easy to understand.

• Easy Onboarding and Real Support: You shouldn’t have to spend weeks in training just to get started. The best programs let you sign up easily and have clear guides and a partner manager you can actually get a hold of.

• Helpful Partner Resources: The top programs give you what you need to succeed, like marketing materials, sales tips, co-marketing options, and a dashboard to track your earnings.

• Flexibility: You need to be able to run your business your way. Whether you want to white-label a tool or just integrate it into your services, the program should work for you, not the other way around.

At a glance: Comparing the best SaaS partner programs

Program	Ideal For	Commission Structure	Key Benefit
eesel AI	Agencies & consultants in CX/IT	Recurring revenue share	Fast client setup & high-value AI services
HubSpot	Marketing & sales agencies	20% recurring (first year)	Strong brand recognition & ecosystem
Shopify	E-commerce developers & agencies	Recurring revenue from referrals, themes, & apps	Massive, high-demand market
PartnerStack	B2B affiliates & partners	Varies by program	Access to hundreds of top B2B SaaS programs
Semrush	SEO & marketing consultants	Up to $200 per new subscription sale	High-demand product in a lucrative niche
Monday.com	Project management consultants & agencies	Tiered recurring commissions	Flexible platform with broad appeal
ActiveCampaign	Marketing automation specialists	25-55% discount for resellers	Powerful automation tools for SMBs

A deep dive into the 7 best SaaS partner programs

Alright, let’s get into the details of the programs that made the final cut. I’ve focused on what makes each one unique and who I think it’s the best fit for.

1. eesel AI

Best for: Agencies, MSPs, and consultants who want to offer modern AI support solutions without all the usual complexity.

The team at eesel AI has built an AI platform that helps automate customer support. It connects with the tools companies already use, like help desks . Their partner program is built for people who want to deliver powerful, custom AI solutions to clients without a long, drawn-out process.

What really caught my eye is their "go live in minutes, not months" approach. While competitors can take forever to set up, you can get an AI agent configured and running for a client in a single afternoon. This lets you build a whole new service offering around AI implementation and optimization.

Pros:

• Seriously simple setup: The one-click integrations mean you can get clients going fast.

• Completely customizable: You can define the AI’s personality, what it can do, and what knowledge it uses for each client.

• Recurring revenue: You earn a commission that keeps coming in for every client you sign up.

• A high-value service: This lets you move beyond the basics and offer your clients sophisticated AI consulting.

Pricing & Commission: The program has a competitive recurring revenue share. Since client plans start at $239/month (billed annually), it can become a really solid income stream over time.

2. HubSpot

Best for: Inbound marketing, sales, and CRM agencies that want to partner with a big name.

You can’t really talk about SaaS partnerships without mentioning HubSpot. Their partner program is one of the biggest and most established around. Becoming a partner gives you instant credibility and access to a huge library of tools and resources. It’s designed to help you sell and service clients using their all-in-one CRM platform.

The biggest advantage here is brand recognition. Clients have heard of HubSpot, and many already trust them, which can make your job a lot easier. HubSpot also pours a ton of resources into training, certifications, and co-marketing to help you succeed.

Pros:

• Strong brand authority: The HubSpot name helps open doors and close deals.

• Tons of resources: You get access to sales materials, training, and your own partner manager.

• Co-marketing opportunities: You can get listed in their partner directory and work together on marketing campaigns.

Cons:

• The commission only lasts for the first year, which isn’t great for long-term recurring revenue.

• The platform is pretty big and can take a while to learn properly.

Pricing & Commission: Partners get a 20% commission on the first year’s subscription value.

3. Shopify

Best for: Web developers, designers, and e-commerce agencies.

If you do anything in e-commerce, the Shopify Partner Program is a must. It lets you make money by building stores for clients, selling themes and apps in the Shopify marketplace, or just referring new merchants to the platform. It’s worth noting that if you’re helping these e-commerce stores with support, eesel AI’s Shopify integration is a great tool to have in your back pocket.

With millions of businesses using Shopify, the market is huge. The program gives you free training, great documentation, and a partner dashboard to track everything. It’s a whole ecosystem where you can build a business around one of the biggest platforms in the world.

Pros:

• Multiple ways to earn: You can make money from referrals, development work, and selling apps or themes.

• A huge, growing market: E-commerce isn’t slowing down, and Shopify is leading the charge.

• Excellent learning resources: The Partner Academy has courses to help you level up your skills.

Cons:

• It’s a crowded market, so you really need to find a niche to stand out.

Pricing & Commission: You can earn a recurring 20% commission on a merchant’s monthly subscription fee or make money directly from your app and theme sales.

4. PartnerStack

Best for: B2B content creators and affiliates who want a lot of options.

PartnerStack is a bit different. It’s not a single program, but a marketplace that hosts hundreds of them. It’s the main spot to find and manage partnerships with big B2B SaaS companies like Monday.com, Unbounce, and Notion.

The platform handles all the annoying stuff like link tracking and payments, so you can manage a bunch of different partnerships from one place. If you write about business software, PartnerStack is probably the easiest way to find relevant programs and monetize your work.

Pros:

• Access to hundreds of top SaaS programs: Find the perfect fit for your audience without having to search all over the internet.

• Automated payments: They pay out on time every month through PayPal or Stripe.

• One dashboard to rule them all: You can track how all your partnerships are doing in one spot.

Cons:

• The commission rates and rules can be wildly different from one program to the next.

Pricing & Commission: It varies for each program, but a lot of them offer recurring commissions between 20% and 40%.

5. Semrush

Best for: SEO agencies, content marketers, and digital marketing consultants.

Semrush is a go-to marketing tool for millions of professionals, so its affiliate program is pretty popular. The product has a great reputation and is always in demand. As a partner, you can earn a nice commission by sending new users their way.

The best thing about this program is how "sticky" the product is. Once a marketing team starts using Semrush, they tend to stick with it. While their main affiliate program is a one-time payment, it’s a hefty one. They also give you good promotional materials and a reliable tracking system.

Pros:

• A product marketers need: Semrush is a core tool for many, which makes it an easier sell.

• Generous commissions: You can earn a large flat fee for every new customer you bring in.

• Long cookie life: The 120-day cookie window gives your referrals plenty of time to convert.

Cons:

• Their main program is based on one-time payments, not recurring commissions, so it won’t build passive income.

• The tool is on the expensive side, which can be a tough sell for smaller businesses.

Pricing & Commission: Earn a flat commission of up to $200 for every new subscription sale.

6. Monday.com

Best for: Business consultants, project managers, and agencies that help teams work better.

Monday.com is a super flexible platform that teams use for just about everything, from managing projects to tracking sales. Their partner program is split into different tracks, so you can choose to refer, sell, and implement the software, or just provide professional services around it.

The platform’s versatility is its biggest selling point. You can customize it for almost any industry, which gives you a huge potential market. Partners get a dedicated manager, training, and even marketing funds to help them grow.

Pros:

• Extremely flexible product: You can adapt it for all sorts of different clients.

• Multiple ways to partner: You can choose the model that makes the most sense for your business.

• Great partner support: You get a dedicated manager and access to training and co-marketing funds.

Cons:

• To really deliver for clients, you need to develop some pretty deep product knowledge.

Pricing & Commission: They offer a generous, tiered recurring commission for their Solution Partners.

7. ActiveCampaign

Best for: Marketing agencies and consultants who specialize in automation.

ActiveCampaign is a marketing automation tool that’s really popular with small and medium-sized businesses. Their reseller program is perfect for agencies that want to offer powerful automation services without the enterprise-level price tag.

The program lets you buy accounts at a big discount (up to 55%) and then resell them to your clients at whatever price you want. This gives you total control over your profits. They also provide sales support, co-branded materials, and product certification.

Pros:

• You control the pricing: Buy low, sell high. You set your own margins.

• Great for SMBs: It’s a powerful and affordable tool for a huge part of the market.

• Dedicated support: They help you get your clients onboarded and set up correctly.

Cons:

• As a reseller, you’re on the hook for handling billing and basic support for your clients.

Pricing & Commission: Resellers get a 25-55% discount depending on how many accounts they manage.

How to choose from the best SaaS partner programs for you

Just signing up for a program is the easy part. To actually succeed, you need to think a little more strategically. Before you commit, ask yourself a few questions:

• Does this product make sense for my audience? The most successful partners promote products they actually like and that solve a real problem for their clients. Don’t just chase the highest commission.

• What’s my business model? Are you a blogger who can easily drop affiliate links into posts? Or are you an agency that can bundle a product into your service packages? Pick a program that fits how you already work.

• How much time can I actually spend on this? Sharing an affiliate link takes seconds. Reselling and implementing a complex platform for a client is a much bigger commitment, but it also has a bigger payoff. Be honest about your capacity.

• Is the partner support actually any good? Look past the commission rate. A program with a helpful manager and good resources will probably make you more money in the long run than a high-paying one that just leaves you to figure it all out on your own.

Grow your business with the best SaaS partner programs

Joining a SaaS partner program can be a fantastic way to grow your revenue and offer more to your clients. The trick is to find a partnership that’s built on a solid product, fair terms, and a real interest in helping you succeed. The programs on this list are a great starting point for any agency, consultant, or creator.

As you’re growing your business, don’t forget that your own internal tools matter, too. You can’t deliver great service to your clients if your own workflows are a mess.

This is exactly where a tool like eesel AI can help. Whether you’re a HubSpot partner managing marketing campaigns or a Shopify expert building online stores, eesel AI can help you manage your own support desk. Even better, it’s a powerful, high-value solution you can offer directly to your clients. Give it a try and see how easy it is to get started with AI support, sign up for a free trial or book a demo today!