6 Best Chatbot Examples in 2025 (E-commerce & Support)

Kenneth Pangan
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Kenneth Pangan

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Stanley Nicholas

Last edited December 30, 2025

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6 Best Chatbot Examples in 2025 (E-commerce & Support)

Many people have encountered chatbots that don't meet expectations. While the promise of AI is smooth, intelligent conversations, some users experience interactions that end in a loop of "I'm sorry, I don't understand." However, many bots are genuinely useful, moving beyond simple scripts to have helpful conversations.

This post highlights six real-world chatbot examples in customer service, sales, and e-commerce. The selection is based on testing and analysis of what makes a bot a valuable part of a team.

What makes a great chatbot example?

A modern AI chatbot isn't just a decision tree with pre-written answers. Chatbot technology has evolved from simple, rule-based bots that have difficulty with off-script questions. Today's conversational AI understands natural language, remembers context, and solves problems. Effective chatbots guide users to solutions, anticipate needs, and learn from interactions, as shown in the graphic below.

An infographic comparing old rule-based bots to modern AI, highlighting features of the best chatbot examples. Modern chatbots understand conversational language, learn from interactions, and solve complex problems, making them valuable AI teammates.
An infographic comparing old rule-based bots to modern AI, highlighting features of the best chatbot examples. Modern chatbots understand conversational language, learn from interactions, and solve complex problems, making them valuable AI teammates.

This represents a shift from thinking about a chatbot as a rigid tool to seeing it as an "AI teammate." A well-designed bot can function like an AI teammate that understands your business, rather than a tool that requires constant maintenance. This is the idea behind platforms like eesel AI, which are designed to be invited into existing tools to learn on the job, just like a person would. These advanced bots can understand the context of a conversation, connect to business tools like help desks and Shopify, and personalize every interaction to be helpful.

How we selected the best chatbot examples

To put this list together, the focus was on what contributes to a good customer experience. Here’s the criteria used:

An infographic detailing the four criteria used to choose the best chatbot examples: ease of setup, conversation quality, integration power, and real-world impact.
An infographic detailing the four criteria used to choose the best chatbot examples: ease of setup, conversation quality, integration power, and real-world impact.

  • Ease of Setup: How quickly can a team get started without a squad of engineers? The best tools don't require months of complicated setup. You should be able to get up and running fast.

  • Quality of Conversation: Does it actually sound human? Can it handle curveball questions and complex requests, or does it fold under pressure and leave users frustrated?

  • Integration Power: A chatbot shouldn't live on an island. How well does it plug into the tools you already use every day, like Zendesk, Shopify, or Slack? A great bot works where your team and your knowledge already are.

  • Real-World Impact: At the end of the day, does it actually make a difference? We looked for clear proof that these bots save time, increase sales, or make customers happier. It's all about tangible results.

A glance at the best chatbot examples for 2025

Here is a quick summary of the top chatbots we reviewed.

ChatbotBest ForKey FeaturePricing Model
eesel AITeams wanting an AI teammate, not a toolLearns from past tickets & integrates instantlyStarts at $299/mo for 1,000 interactions
DevRev Turing AIUnifying support and product developmentAI agents that automate L1 support and tasksStarts at $19.99/user/month
Lemonade's MayaSimplifying complex sales processesFriendly, guided insurance quotingN/A (Internal Tool)
Domino's DomEffortless e-commerce orderingRe-ordering favorites via messaging appsN/A (Internal Tool)
Bank of America's EricaPersonalized financial managementProactive insights and account managementN/A (Internal Tool)
Sephora Kik BotPersonalized retail and product discoveryIn-chat makeup tutorials & recommendationsN/A (Internal Tool)

A closer look at six leading chatbot examples

Now let's dive deeper into what makes each of these chatbots stand out. Each one excels in a different area, from customer support automation to frictionless sales.

1. eesel AI

A screenshot of the eesel AI website, a platform highlighted in our list of the best chatbot examples. eesel AI is positioned as an AI teammate that learns from your existing data.
A screenshot of the eesel AI website, a platform highlighted in our list of the best chatbot examples. eesel AI is positioned as an AI teammate that learns from your existing data.

First up is eesel AI, which stands out because it’s positioned as an AI teammate platform. You don't build it; you invite it into your company. It immediately gets to work learning from your past support tickets, help center articles, and internal docs. It shows up ready to help.

Pros and Cons: A key advantage of eesel AI is its ease of setup. It can go live in minutes without developer assistance. It starts out in a human-in-the-loop mode as an AI Copilot, drafting replies for your team to review and approve. This reduces the risk of incorrect responses to customers. It learns from your team's edits and feedback, getting smarter with every interaction. It also unifies sales and support, with deep integrations into e-commerce platforms like Shopify. The main thing to consider is that its performance scales with the quality of your existing knowledge. While it can learn from scratch, it performs best when it has good historical data to analyze.

The eesel AI Copilot drafts replies for human agents inside Freshdesk, reducing risk and learning from team feedback.
The eesel AI Copilot drafts replies for human agents inside Freshdesk, reducing risk and learning from team feedback.

Pricing:

2. DevRev

A screenshot of the DevRev website, an AI teammate platform that bridges the gap between support, product, and engineering.
A screenshot of the DevRev website, an AI teammate platform that bridges the gap between support, product, and engineering.

DevRev's platform, which they call "Computer," is an AI teammate built to bridge the gap between customer support, product, and engineering. Its focus is on pulling data from different places (emails, tickets, spreadsheets) to create a single source of truth for the entire company.

Pros and Cons: DevRev is effective at spotting patterns in support tickets and using its Turing AI to automate L1 support and help build out your knowledge base. This data-driven approach is useful for helping product teams prioritize bug fixes and feature requests based on what customers are actually saying. Because it’s part of a larger platform, it may have more features than a team needs if they are only looking for a simple chat agent.

Pricing:

  • The Support Starter plan begins at $19.99/user/month. They also offer Pro and Ultimate plans, but you'll need to get a custom quote for those.

3. Lemonade's Maya

A screenshot of the Lemonade insurance website, which uses the chatbot Maya to simplify the complex process of getting an insurance quote.
A screenshot of the Lemonade insurance website, which uses the chatbot Maya to simplify the complex process of getting an insurance quote.

Maya is an example of a chatbot that’s hyper-focused on a specific sales job. It takes the traditionally complex process of getting an insurance quote and turns it into a quick, friendly, and conversational experience.

Pros and Cons: Maya's design focuses on a narrow scope and a conversational personality. As Lemonade's AI bot, Maya helps users get insured. It builds trust by feeling like you're talking to a helpful person, not a cold machine, and guides you through the process without any friction. A key point is that it's an internal tool built by Lemonade and not available for purchase. However, it's a useful case study for how a custom-built sales bot can automate a sales funnel and make it feel effortless for the customer.

Pricing:

  • Not applicable (internal tool).

4. Domino's Dom

A screenshot of the Domino
A screenshot of the Domino

Dom is a classic example of a transactional chatbot that works. It lets customers place and track pizza orders directly through platforms like Facebook Messenger, so you never have to open an app or a website.

Pros and Cons: Dom offers convenience to customers. It meets customers where they already are, on the messaging apps they use all day. This makes re-ordering a pizza a simple process. This strategy has been a driver of mobile order volume for Domino's. It's not a general-purpose customer service bot; it is a highly specialized sales channel designed for one thing: selling pizzas as efficiently as possible.

Pricing:

  • Not applicable (internal tool).

5. Bank of America's Erica

A screenshot of the Bank of America website. Its AI financial assistant, Erica, offers proactive insights and personalized guidance.
A screenshot of the Bank of America website. Its AI financial assistant, Erica, offers proactive insights and personalized guidance.

Erica is a more advanced AI financial assistant that goes beyond simple tasks like checking your balance. It lives inside the Bank of America mobile app and offers proactive insights, spending analysis, and personalized guidance to millions of customers.

Pros and Cons: Erica provides tangible value by helping people manage their money more effectively. It can alert you to a low balance, show you where you're spending the most, and answer complex questions. Its deep integration with the bank's backend systems allows it to handle billions of interactions. The biggest challenge for other businesses looking to replicate this is the investment required. Building an AI with this level of security, personalization, and integration is a large project.

Pricing:

  • Not applicable (internal tool).

6. Sephora's Kik Bot

A screenshot of the Sephora website. Sephora
A screenshot of the Sephora website. Sephora

The Sephora bot on the messaging app Kik was a pioneer in conversational commerce for the beauty world. It acts like a virtual beauty advisor, offering personalized product recommendations, makeup tips, and reviews, all within a chat conversation.

Pros and Cons: This bot is effective at engaging a younger audience by creating an interactive and highly visual shopping experience. It uses quizzes and tutorials to make discovering new products fun, which helps drive higher conversion rates than a standard e-commerce site. Its success, however, is tied to the Kik platform. While it was a huge hit when it launched, Kik has a more niche audience today, making this a powerful but platform-dependent example.

Pricing:

  • Not applicable (internal tool).

How to choose the right chatbot for your team

Seeing these examples is one thing, but how do you pick the right one for your own business? It helps to ask a few key questions before you commit to a solution.

A four-step workflow diagram to help businesses select the right chatbot by defining goals, assessing setup, locating knowledge, and determining the required control level.
A four-step workflow diagram to help businesses select the right chatbot by defining goals, assessing setup, locating knowledge, and determining the required control level.

  1. What's your primary goal? Are you trying to reduce support ticket volume, boost sales conversions, or just answer common employee questions? Different tools are built for different jobs. For instance, some platforms offer distinct "agent roles" for support teams and e-commerce stores.

  2. How much setup are you willing to do? Do you have a team of developers ready to go, or do you need a no-code solution that works right out of the box? It's a good idea to look for platforms that let you start small, prove the value quickly, and then expand.

  3. Where does your knowledge live? The best AI learns from the information you already have. Make sure any solution you consider can easily connect to your help desk, Confluence, Google Docs, and past conversations without forcing you into a painful data migration project.

  4. How much control do you need? Can you easily define the bot's tone of voice and personality? Can you set clear, simple rules for when it should escalate a conversation to a human? You'll want to avoid "black box" solutions and look for platforms that give you plain-text control and rollout.

The eesel AI dashboard provides plain-text controls for configuring the AI Agent, allowing teams to define tone of voice and escalation rules easily.
The eesel AI dashboard provides plain-text controls for configuring the AI Agent, allowing teams to define tone of voice and escalation rules easily.

For a deeper dive into how businesses are using AI chatbots, the video below provides more real-world examples and strategies for improving lead generation and customer service.

This video provides more real-world examples and strategies for improving lead generation and customer service.

Moving toward AI teammates

The trend in chatbot development is moving from rigid bots toward more flexible AI teammates. AI can augment a team by handling repetitive tasks, allowing team members to focus on high-value conversations.

Some platforms are designed for quick setup, allowing an AI teammate to start contributing quickly.

Learn more about eesel AI

Frequently asked questions

Focus on conversational quality (does it sound human?), integration capabilities (can it connect to tools like Zendesk or Shopify?), and ease of setup. Effective chatbots often act like teammates that learn from your existing data, not just rigid tools you have to build from scratch.

They don't just rely on scripts. Modern chatbots use natural language processing to understand context and intent. When they encounter something new, top platforms can either escalate to a human agent or use a human-in-the-loop mode to learn from a team's responses over time.

Absolutely. Examples like Domino's Dom and Sephora's bot show how effective for sales. They can guide customers through purchases, offer personalized recommendations, and even handle re-orders, making the buying process much smoother.

For small businesses, suitable options are easy to set up without a development team and have transparent pricing. An effective tool for small businesses is often one you can get running in minutes, and that learns from the knowledge you already have, providing value right away.

Pricing varies. Some playforms have a per-seat and per-resolution fee, which can add up. Others offer tiered plans based on interaction volume, starting around $299/month. Internal tools like Maya or Erica are custom-built and don't have public pricing.

If your team spends a lot of time answering repetitive questions, or if you want to offer 24/7 support, you're ready. Start by identifying your main goal (reducing support tickets, increasing sales) and look for a platform that can learn from your existing help docs and past conversations.

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Kenneth Pangan

Writer and marketer for over ten years, Kenneth Pangan splits his time between history, politics, and art with plenty of interruptions from his dogs demanding attention.