Best AI marketing tools

Okay, let's be real: the number of AI marketing tools out there is getting ridiculous. A new app drops every week promising to change your life, and it's almost impossible to tell what's actually useful from what's just clever marketing.

Most marketing teams don't have time to try out dozens of different platforms. You just need a short, solid list of tools that solve real problems, fit with what you're already doing, and actually make a difference to your bottom line.

That's why I wrote this. I waded through all the noise, tested these platforms myself, and put together a practical guide to the 7 tools that can genuinely make your job easier in 2025.

What are the best AI marketing tools?

At a basic level, AI marketing tools are software that uses artificial intelligence to help with, and sometimes fully automate, your marketing tasks. But we're way past just writing blog posts a bit faster.

The really good tools today do much more than generate content. They can handle things like automating conversations with customers, digging through data to find hidden opportunities, fine-tuning your ad campaigns, and managing workflows that used to take hours of manual effort.

The biggest shift isn't just about making more stuff; it's about building smarter, automated systems that improve the whole experience for your customers. The best tools are the ones that link up different parts of your business, like sales, marketing, and support, to make everything feel seamless.

The real game-changer is combining them. AI handles the heavy lifting, and I just focus on strategy and refinement.

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How I picked the best AI marketing tools

Not every AI tool is worth your time. My evaluation was all about what busy marketing teams actually need. I wasn't wowed by flashy demos; I cared about what worked in the real world. Here’s what I looked for:

• It had to work, fast. How quickly can you set it up and see it doing something useful? I focused on platforms that don’t require a three-month onboarding marathon or a team of developers to get started.

• It had to play nice with other tools. Does it connect to your help desk or CRM without a huge headache? Or does it force you to rip everything out and start from scratch? I looked for tools that integrate smoothly.

• It had to automate the right stuff. Does it take boring, repetitive tasks off your plate, or does it just create more busywork? I focused on tools that you can truly set and forget.

• You're still in the driver's seat. Can you adjust the AI to sound like your brand and follow your specific rules? Generic, cookie-cutter AI is a dealbreaker.

• No surprise bills. The pricing had to be straightforward. I avoided anything with confusing "per-action" fees that can lead to a nasty shock at the end of the month.

The 7 best AI marketing tools to try in 2025

After putting a bunch of tools through the wringer, these are the seven that really stood out.

1. eesel AI

A screenshot of the eesel AI landing page, one of the best AI marketing tools.

You might look at eesel AI and think it’s just for customer support, but it’s secretly one of the most useful marketing tools for automating the entire customer conversation. It connects directly to your knowledge sources (like Google Docs and Confluence) and your help desk to power website chatbots. These bots can capture leads, answer pre-sales questions on the spot, and offer an on-brand experience that helps keep customers around.

What really sets it apart for marketers is how it connects marketing and support. The AI Internal Chat feature also serves as a central brain for your marketing team, giving everyone instant access to brand guidelines, campaign messaging, and product info right inside Slack or MS Teams.

• You can go live in minutes. Seriously. It's a self-serve platform, so you can connect it to your help desk with one click and get going without ever talking to a salesperson.

• It pulls knowledge from everywhere. It connects to your official help center, sure, but also to all those random Google Docs your team has floating around. This means every answer is consistent.

• You can test it risk-free. Before letting it talk to a single customer, you can run a simulation on your past support tickets to see exactly how it would have answered.

As for downsides, it’s not really built for generating long-form content like blog posts from the ground up.

Pricing:

• "Team:" $299/month for up to 1,000 AI interactions.

• "Business:" $799/month for up to 3,000 interactions, plus features like training on past tickets and AI actions.

• The pricing is predictable and based on usage, which is a breath of fresh air compared to confusing per-resolution fees.

2. Jasper

A screenshot of the Jasper landing page, one of the best AI marketing tools.

Jasper is one of the most well-known AI writing assistants, and for good reason. It's built to help marketing teams produce high-quality content at a large scale. It can handle just about anything you throw at it, from blog posts and ad copy to social media captions and emails.

It made this list because of its powerful features for maintaining a consistent brand voice. You can feed it your style guide and define your tone, and it will remember that context for everything it writes. Its library of templates is also designed specifically for marketing tasks.

• What's great: It's fantastic for generating a wide variety of marketing copy with a consistent tone. It also integrates with other key marketing tools like Surfer SEO and Grammarly, and its collaboration features are a big plus for larger teams.

• What to watch out for: It can get expensive compared to other writing tools, and there's a bit of a learning curve if you want to use its more advanced features.

Pricing:

• "Pro:" Starts at $59 per user/month (billed annually). This plan includes 2 brand voices and 5 knowledge assets.

• "Business:" Custom pricing. This plan unlocks unlimited brand voices and knowledge assets, plus API access for more advanced setups.

3. Surfer SEO

A screenshot of the Surfer SEO landing page, one of the best AI marketing tools.

Surfer SEO is a content tool that helps you plan, write, and optimize articles that actually rank on Google. Instead of guessing what search engines are looking for, it analyzes the top-ranking pages for your keyword and gives you data-backed advice on everything from which keywords to include to how long your article should be.

Its AI features make it super fast to create detailed content briefs and tweak your writing in real-time. It basically turns SEO from a guessing game into a clear, step-by-step checklist.

• What's great: It gives you a clear score so you know how well your content is optimized. It also connects directly with Google Docs, WordPress, and even Jasper, which makes for a really smooth workflow. It’s excellent for making sure your content lines up with what people are actually searching for.

• What to watch out for: It’s all about SEO content. If you need help with social media or email marketing, this isn't the tool for you.

Pricing:

• Unfortunately, the official pricing page for Surfer SEO was down when I wrote this. However, plans for its main features usually start around $189 per month.

4. Zapier

A screenshot of the Zapier landing page, one of the best AI marketing tools.

Zapier is the duct tape of the internet, connecting all your apps so they can talk to each other. While it's not a standalone "AI tool," its new AI features and massive list of integrations make it a must-have for any modern marketing team.

You can use Zapier to build automated workflows (called "Zaps") that trigger AI actions in your other tools. For instance, you could set up a Zap that automatically creates an AI image in DALL-E every time you publish a new blog post. It lets you build your own custom AI marketing machine without writing any code.

• What's great: It connects to over 8,000 apps, so you can automate pretty much anything you can dream up. The interface is simple enough for non-developers to build some really powerful automations.

• What to watch out for: The cost can creep up if you have a lot of tasks running or build a lot of complex, multi-step Zaps.

Pricing:

• "Free:" A free forever plan is available for up to 100 tasks per month.

• "Professional:" Starts at $19.99/month (billed annually) for 750 tasks.

• "Team:" Starts at $69/month (billed annually) for 2,000 tasks and collaboration features.

5. Canva

A screenshot of the Canva landing page, one of the best AI marketing tools.

Canva has become an essential tool for marketers, and its suite of "Magic" AI features has made it even more indispensable. It’s an incredibly user-friendly graphic design platform that makes it easy to create everything from social media posts to presentations.

Canva is on this list because its AI tools are baked right into the design process. Features like Magic Write (for text), Magic Design (for instant templates), and an AI image generator let you create polished, on-brand visuals in minutes, even if you have zero design experience.

• What's great: The drag-and-drop editor is incredibly easy to pick up. It has a huge library of templates and assets to get you started, and the free plan is surprisingly generous.

• What to watch out for: Professional designers might find it a bit limiting compared to the Adobe Creative Suite.

Pricing:

• "Free:" A solid free plan is available.

• "Pro:" $120/year for one person, which unlocks premium templates, more AI credits, and extra storage.

• "Business:" $200/year per person, with more collaboration tools and higher AI usage limits.

6. Semrush

A screenshot of the Semrush landing page, one of the best AI marketing tools.

Semrush is an absolute beast of a digital marketing platform. It covers everything from SEO and content marketing to competitor research and paid ads. It has also woven AI into all of its toolkits to make its data easier to act on.

It's a top pick because its AI tools, like ContentShake AI for brainstorming topics and the AI Writing Assistant for real-time optimization, are backed by Semrush's gigantic database of marketing data. That means the suggestions you get aren't just generic, they're based on what's actually working out in the wild.

• What's great: It packs dozens of marketing tools into a single platform. Its AI features are powered by real keyword and competitor data, making them much more strategic. It's also fantastic for tracking how your campaigns are doing and spotting new opportunities.

• What to watch out for: The sheer number of features can be a lot to take in for new users, and it's one of the more expensive options on this list.

Pricing:

• "Starter:" $165.17/month (billed annually) for basic SEO and AI visibility tracking.

• "Pro+:" $248.17/month (billed annually) for more websites, keywords, and content features.

• "Advanced:" $455.67/month (billed annually) for API access and larger-scale monitoring.

7. Blaze.ai

A screenshot of the Blaze.ai landing page, one of the best AI marketing tools.

Blaze.ai goes so far as to call itself an "AI marketer," and it's not totally wrong. You give it your website, and it will build a complete marketing strategy, generate content, and post it for you across social media, blogs, and newsletters.

It's on this list because it feels like a glimpse into the future of autonomous AI tools. For a small business or a solo entrepreneur who really needs to put their marketing on autopilot, it's an interesting solution that handles the whole process for you.

• What's great: It automates your entire marketing calendar, from coming up with ideas to scheduling the posts. It also learns from engagement to improve future campaigns on its own. It's a solid choice for teams with very little time or marketing resources.

• What to watch out for: You have to give up a lot of hands-on control, which might not be a good fit for brands with strict review processes.

Pricing:

• Starts at $65/month, with discounts for longer commitments (like $46/month on an annual plan). It also offers a 7-day free trial without asking for a credit card.

How to choose the best AI marketing tools for your team

Feeling motivated but not sure where to begin? Here’s a simple way to think about it.

• Start with your biggest headache. Don't get an AI tool just because it's popular. Figure out what's slowing you down the most. Are you spending all day answering the same questions from potential customers? Look at a chatbot. Is your content not ranking? Try an SEO tool. Find your biggest pain point and solve that first.

• Look for integration, not replacement. The best tools are the ones that slide right into your current workflow. A platform like eesel AI works so well because it improves your existing help desk and knowledge base instead of forcing you to move to a whole new system.

• Test it out before you commit. Never roll out a customer-facing AI without trying it first. The best tools offer a simulation mode that lets you see how the AI would have performed on your past data. This lets you build confidence and prove its value before a single customer ever interacts with it.

This video shares some of the best AI platforms for marketing and brand development that can help boost creativity and drive better results.

The future of the best AI marketing tools is a smart assistant

After digging into the best AI marketing tools, one thing is perfectly clear: AI isn't here to replace us. It's here to make us better at our jobs. The most useful platforms act as smart assistants, handling the boring, repetitive tasks so we can focus on strategy, creativity, and the big picture.

The trick is finding tools that solve your specific problems and fit into your workflow without causing a new set of headaches. If you focus on practical automation and smart integrations, you can build a marketing tech stack that saves you time, makes your customers happier, and helps you grow.

Ready to automate your customer communications and make your team's knowledge instantly accessible? Try eesel AI for free and see how easy it is to set up a powerful AI assistant in just a few minutes.