7 best AI sales assistant software tools in 2026

If you’re in sales, you know the routine. A huge chunk of your day gets eaten up by tasks that aren't actually selling: updating the CRM, digging for lead data, writing follow-up emails, and taking meeting notes. It's the kind of busywork that leads to burnout and lets good leads slip through the cracks. The good news is, this is exactly the kind of work AI was made for.

An AI sales assistant can feel like adding a brilliant, tireless new member to your team. These tools automate the boring stuff and offer up data-driven insights, freeing you to focus on what really matters: building relationships and closing deals. But with so many options popping up, which one is right for you? We’ve tested the top contenders to help you find the perfect AI teammate for your sales workflow in 2026.

What is an AI sales assistant software?

An AI sales assistant is a piece of software that uses artificial intelligence to automate or help with tasks all through the sales process. This isn't your average automation tool that just follows a strict set of rules; it’s a system built to understand context, crunch data, and make smart recommendations to help sales teams work better.

Think of it as a copilot for your sales reps. These assistants can handle a whole range of tasks, from transcribing and analyzing sales calls to flagging deals that might be in trouble. Key functions often include:

• Automating admin work: Logging activities in the CRM, scheduling meetings, and sending follow-up reminders.

• Boosting outreach: Coming up with personalized email copy, scoring leads to prioritize who to call next, and suggesting the best times to contact people.

• Providing real-time coaching: Offering live suggestions during sales calls or analyzing conversations to point out areas for improvement.

• Improving forecasting: Looking at your pipeline and past data to predict which deals are most likely to close.

At the end of the day, the goal of an AI sales assistant is to take the tedious work off your plate so you can spend more time doing what people are best at: thinking strategically, building rapport, and closing deals. This infographic breaks down the core functions of a typical AI sales assistant.

How we chose the best AI sales assistant software

To find the best AI sales assistant software, we cut through the noise and focused on tools that actually make a difference. We wanted software that was genuinely built around AI, not just simple automation with a fancy label. Our criteria were simple and focused on what sales teams actually need to hit their numbers.

First, we looked for real AI functionality. The tool had to use machine learning to make decisions, not just follow a pre-written script. We gave extra points to assistants that could analyze conversations, predict outcomes, or generate truly personalized content. Next up was ease of use. The best AI is pointless if your team won't use it, so we favored platforms with clean interfaces and a rollout plan that lets teams get comfortable with the tech.

We also checked out integration capabilities. A great assistant needs to connect smoothly with the tools you already use, especially your CRM, without creating annoying data silos. Finally, we looked at the specific sales job each tool was designed for, from finding new leads to analyzing calls, to make sure our list covered the whole sales cycle.

A quick comparison of the top AI sales assistant software in 2026

The 7 best AI sales assistant software tools in 2026

Here’s our breakdown of the top platforms that are really changing how sales teams get things done.

1. eesel AI

Best for: E-commerce businesses and teams managing revenue-driving conversations.

eesel AI refers to its product as an "AI teammate" rather than just a tool. For e-commerce stores, its AI Chatbot serves as an effective sales assistant. It plugs right into Shopify and acts like a 24/7 digital sales expert on your website. It guides customers to the right products, answers questions before they buy, and can help reduce abandoned carts with an in-chat "add to cart" button.

A notable aspect of eesel AI is its ease of setup. You don't have to build complicated workflows. You just invite it to your helpdesk or connect it to your store, and it starts learning from your past support tickets, help articles, and product catalog right away. It’s designed with a "trainee to teammate" path, where it starts by drafting replies for a human to approve. This human-in-the-loop approach builds trust and helps the AI learn your brand’s voice before you let it work on its own.

A key feature is its ability to blend sales and support. One AI can handle customer questions from the moment they show interest all the way to post-purchase help. While it’s less focused on traditional B2B prospecting, it is a capable tool for businesses where customer conversations drive revenue.

• Pricing:
  • Team: Starts at $239/month (billed annually) for up to 1,000 AI interactions.
  • Business: Starts at $639/month (billed annually) for up to 3,000 AI interactions and features like training on past tickets.
  • Monthly plans are available, and annual plans offer a 20% discount.

2. Lavender

Best for: Sales reps focused on email outreach and optimization.

Lavender is a specialized AI sales assistant that lives right in your inbox. It’s a browser extension that looks over your sales emails in real time, giving you a score from 1-100 and practical advice to get more replies. It checks for everything from your tone and sentence complexity to how the email looks on a phone.

Lavender's primary function is to coach users to become better writers. It doesn't just write emails for you; it shows you why some phrases work better than others. The Personalization Assistant is especially handy, pulling up info on your prospect to help you write a relevant opening line. For sales teams that do a lot of cold outreach, Lavender is like having a writing coach looking over your shoulder.

Because it is so specialized, its focus is narrow. Lavender is all about email. It won't help with call coaching or managing your pipeline. For its specialized purpose, it is a highly effective tool.

• Pricing:
  • Basic: Free for limited analysis.
  • Starter: $29/month for individual users.
  • Individual Pro: $49/month for advanced features and integrations.

3. Clay

Best for: Sales teams that need deep lead data enrichment and prospecting automation.

Clay is an AI assistant designed to automate prospecting tasks. Clay is a data tool that pulls information from over 150 sources to build detailed lead lists in a spreadsheet-like view.

Clay is awesome, I've used it on so many occasions!

Reddit

Clay's notable features include its "waterfall" enrichment and built-in AI agent, Claygent. The waterfall method checks multiple data providers one after another to find a valid email, which can increase success rates. Claygent lets you use plain English to ask your data to do things like "summarize this person's last three LinkedIn posts." The Claygent Navigator can also browse websites to find info that isn't available through normal APIs.

There can be a bit of a learning curve, as building complex searches takes some practice. But for teams doing cold outreach, Clay can turn the manual process of research into a smooth, automated workflow.

• Pricing:
  • Free: 100 credits/month.
  • Starter: $149/month for 2,000 credits.
  • Explorer: $349/month for 10,000 credits.

4. Dialpad Sell

Best for: Sales teams that rely heavily on phone calls and need live coaching.

While many AI assistants focus on text, Dialpad Sell is built for voice. It’s a communication platform with a smart AI sales assistant made to improve how reps perform on live calls. A key feature is the Real-time Assist (RTA) cards. If the AI hears certain keywords on a call (like a competitor's name), it automatically pops up a "card" on the rep's screen with key talking points.

On top of live coaching, Dialpad gives you detailed post-call analysis. It transcribes every call, creates summaries with action items, and uses AI to analyze the mood of the conversation. This gives managers a clear picture of what’s working so they can give targeted coaching based on what actually happened.

Because it’s so focused on voice, it may not be suitable if your team lives in email. But if your reps spend most of their day on the phone, Dialpad’s AI can be a live coach on every single call.

• Pricing: Custom pricing available by request.

5. Gong

Best for: Data-driven sales organizations that want to analyze customer conversations at scale.

Gong is a well-known platform for revenue intelligence. It’s an AI platform that records, transcribes, and analyzes every customer interaction your team has, whether it's a call, video meeting, or email. It then uses AI to pull out important insights, like which topics are trending and what your top reps are doing differently.

Gong provides unfiltered visibility into sales conversations. Instead of relying on a rep's memory, managers can see exactly what was said. The AI flags things that could put a deal at risk, like if a key decision-maker isn't engaged, helping leaders step in before it's too late. Its sales engagement tool, Gong Engage, uses AI to help reps prioritize deals and personalize their outreach.

Gong is mainly for analysis and intelligence, so it's more about giving you insights than automating tasks. It's also aimed at larger companies. Still, for organizations that want to build a sales culture around data, Gong offers a level of visibility that's hard to beat.

• Pricing: Custom pricing available by request.

6. Outreach

Best for: Enterprise sales teams needing a robust platform for multi-channel engagement.

Outreach is a comprehensive platform designed to help teams plan and automate their outreach strategies at a large scale. It lets you build complex "sequences" that mix emails, phone calls, and LinkedIn messages into a coordinated plan. Its AI assistant, Kaia, adds to this by giving real-time coaching and analyzing conversations for insights.

The platform is great at standardizing the sales process across big teams. Managers can create playbooks and sequences that have been proven to work, making sure every rep follows the same best practices. The AI helps improve these sequences over time by figuring out what messaging and timing get the best results. It also gives you a read on deal health, flagging opportunities that might be in trouble.

Outreach is a powerful, enterprise-level platform, which means it can be complicated to get started. It's best for established sales teams with a clear process, not so much for smaller teams looking for a simple assistant.

• Pricing: Custom pricing available by request.

7. HubSpot Sales Hub

Best for: SMBs and growing sales teams looking for an all-in-one platform with accessible AI.

HubSpot Sales Hub puts AI tools directly into a CRM that millions of businesses already know and use. This tight integration is a significant benefit, as HubSpot has built an impressive ecosystem and marketplace that supports sales teams as they scale. HubSpot has woven its AI suite, Breeze, throughout the sales workflow. It can do everything from generating email copy with its AI Email Writer to scoring leads and analyzing conversations.

We are developing an AI sales assistant for HubSpot. We want to help salespeople using HubSpot as a CRM automate admin work and ensure that nothing falls through the cracks.

Reddit

The platform is incredibly user-friendly and reliable, which makes it a top-tier choice for teams looking to leverage AI without a steep learning curve. The Breeze Prospecting Agent can automate research and spot buying signals, while the Data Agent can answer questions about your customer data. And because it's all part of the mature HubSpot ecosystem, data flows easily between sales, marketing, and service.

HubSpot offers tiered plans to match different team sizes, ensuring that businesses can access powerful AI features as they grow. For teams that value a cohesive and reliable experience, HubSpot Sales Hub remains the gold standard for all-in-one sales software.

• Pricing:
  • Starter: Begins at $20/user/month.
  • Professional: Begins at $100/user/month.

How to choose the right AI sales assistant software for your team

With so many powerful options, picking the right tool can feel like a lot. The trick is to focus on what your team actually needs to succeed. This visual guide can help you simplify the decision-making process.

Start with your biggest bottleneck

Before you even look at software, look at your sales process. Where are things getting stuck? Are your reps spending too much time prospecting? Are your emails getting ignored? Are you struggling to get new hires up to speed? Find your single biggest pain point and look for a tool that was built to solve it. A team with lead generation problems needs a tool like Clay, while a team with bad email response rates will get more from Lavender.

Look for tools that learn from your business

Generic AI gives you generic results. The best AI sales assistants are the ones that learn from your specific business. Look for platforms that can analyze your past sales calls, learn from your help docs, and adapt to your team's unique voice. An assistant that sounds like your team will always do better than one using a generic script. For example, tools like eesel AI are designed to learn from your own data from day one and work harmoniously within established platforms like HubSpot.

Prioritize ease of use and adoption

The smartest AI in the world is useless if your team thinks it's too complicated. Look for a clean interface and a simple setup process. Some platforms allow for a gradual rollout. For example, eesel AI's "trainee to teammate" model starts with the AI suggesting replies for a human to approve before it gets the green light to act on its own. This approach builds trust and makes sure your team actually uses the new tool.

Check for integrations with your existing stack

Finally, make sure any new tool gets along with the software you already have. A smooth integration with your CRM, email, and communication platforms is a must. An AI assistant should get rid of data silos and manual entry, not create new ones. Platforms like HubSpot excel here, as they provide a central hub where all your tools can connect effortlessly.

For those who want to see more tools in action, this video provides a great overview of some of the best AI sales assistants available and what makes them stand out.

This video reviews the best AI sales assistant software tools and agents available in 2026.

Finding the right AI sales assistant software

AI sales assistant software isn't some futuristic idea anymore; it's a practical tool for any sales team that wants to stay competitive. By automating the daily grind and serving up sharp, data-driven insights, these platforms let reps do what they do best: build relationships and close deals.

The key is to think of these tools not as software to manage, but as teammates to hire. The right assistant learns your business, fits into your workflow, and helps your whole team work at a higher level. Whether you're an e-commerce store trying to convert more visitors or a B2B team looking to improve your outreach, there's an AI assistant ready to help you hit your goals.

For teams seeking a tool that can handle both sales and support conversations, eesel AI provides a collaborative approach to AI implementation. It is one complementary option that works beautifully alongside industry leaders like HubSpot to help teams adopt AI safely while aiming for a noticeable impact from the start.