The 7 best AI chatbot for website tools in 2025

Key benefits of using an AI chatbot for website

So, what’s in it for you? Adding a chatbot to your website is more than just a cool tech feature. Here are the real benefits you can expect:

• You’re always open: Your bot works 24/7. It gives instant support and answers anytime, which is a huge plus for customer happiness, especially if you have customers in different time zones or people browsing late at night.
• Generate more leads, automatically: Instead of waiting for a visitor to fill out a contact form, a chatbot can jump in, ask a few qualifying questions, and even schedule demos or book meetings. It turns casual browsers into real leads.
• Lower your support costs: Chatbots are great at handling the simple, repetitive questions that eat up your support team’s time. In fact, research shows a chatbot can resolve 69% of customer chats from start to finish, which frees up your human agents to focus on the tricky issues where they’re truly needed.
• Make your website easier to use: By pointing customers to the right article, product page, or person, chatbots get rid of friction. This smooth experience keeps people on your site and moving in the right direction.
• Get smarter with data: Every chat is a source of valuable information. Your chatbot logs what people are asking, where they’re getting stuck, and what they’re interested in. You can use this feedback to make your products, services, and help docs even better.

How we chose the best AI chatbot for website tools

To make sure this list was actually useful, we didn’t just pull names out of a hat. We sized up each tool based on a few key things that we know matter to real businesses.

Here’s our checklist:

• Plays well with others: How easily does the tool connect to the systems you already rely on? A good chatbot should plug right into your help desk (like Zendesk or Freshdesk), CRM, and e-commerce platforms (like Shopify).
• Actually intelligent: A bot is only as smart as its training data. We looked for tools that can learn from a wide range of your content docs, websites, and especially past support tickets to give answers that are accurate and in context.
• Simple to set up and manage: You shouldn’t need a computer science degree to build a chatbot. We prioritized platforms with a straightforward setup, easy-to-use builders, and simple management dashboards that non-technical folks can handle.
• Grows with you: The price needs to be fair and clear. The right tool should scale with your business without costing a fortune.
• Looks and feels like your brand: The bot should feel like a natural part of your team. We looked for tools that let you tweak the bot’s personality, match your branding, and set up clear rules for when to hand a conversation over to a human.

Comparison of the top AI chatbot for website platforms

Platform	Best For	Key Integrations	Pricing Starts At	Free Trial
eesel AI	Integrating with existing helpdesks	Zendesk, Freshdesk, Intercom, Confluence, Shopify	$239/mo (annual)	Yes
Intercom	Proactive sales & marketing chats	Salesforce, Marketo, Stripe, Shopify	$39/seat/mo + resolution fees	14 days
Tidio	Small businesses & ease of use	Shopify, WordPress, Mailchimp	Free plan available, Paid from $29/mo	Yes (Free plan)
ChatBot.com	Building visual conversation flows	LiveChat, Zapier, Messenger	$52/mo	14 days
Zapier Chatbots	Automating tasks	6,000+ apps via Zapier	Free plan available, Paid from $19.99/mo	Yes (Free plan)
Ada	Large enterprise teams	Salesforce, Zendesk, Oracle	Custom (Contact Sales)	Demo request
Botpress	Developers needing custom builds	Slack, Telegram, custom APIs	Free plan available, Paid from $89/mo	Yes (Free plan)

The 7 best AI chatbot for website tools in 2025

Alright, let’s get into the details. Here are our top picks for adding an AI chatbot to your website this year.

1. eesel AI (Best for integrating with existing helpdesks)

eesel AI is different because it works as a smart layer on top of the tools you already use, instead of making you switch. It connects directly to your help desk (like Zendesk or Gorgias), internal wikis (like Confluence or Google Docs), and other places your information lives. This means you can avoid a messy and expensive migration and get more value out of the knowledge you already have. Its AI Chatbot can be added to any website to answer questions by pulling information from your help center, macros, and even product catalogs from platforms like Shopify.

Pros:

• Learns from your actual business data: It trains on past tickets, internal docs, and macros, leading to incredibly accurate responses that generic bots just can’t provide.
• No need to rip and replace: It improves your current help desk and other tools, protecting your investment and letting you skip a painful platform switch.
• Test before you launch: You can run the bot on your past support tickets in a safe "sandbox" mode. This lets you see how well it works and calculate your ROI before it ever talks to a real customer.

Cons:

• It’s built for businesses that already have a help desk and a knowledge base set up, as it needs that content to learn from.

Pricing: Starts at $239/month (billed annually) for the Team plan, which covers up to 1,000 AI interactions.

2. Intercom (Best for proactive conversational engagement)

Intercom is a big name in customer communication, known for its polished, proactive chat features. Its AI Agent, Fin, can handle customer questions, but it mostly relies on help articles hosted within Intercom itself. It’s great for creating slick sales and marketing conversations, but you have to be all-in on their platform for it to really work.

Pros:

• The user interface is beautiful and slick.
• It’s excellent for actively engaging website visitors and turning them into customers.

Cons:

• The catch is, your knowledge has to live inside Intercom’s help center. This makes it difficult for the bot to learn from outside sources like Confluence or past tickets in a different help desk. You often have to adopt their entire platform, which can be a huge project.

Pricing: Starts at $39 per seat/month, but keep an eye on extra fees, like a $0.99 charge for every AI resolution, which can add up fast.

3. Tidio (Best for small businesses and ease of use)

Tidio offers a friendly, all-in-one package that combines live chat, AI chatbots, and marketing tools. Its visual editor makes it incredibly easy for anyone to build chat flows without touching a line of code, which is why it’s so popular with small businesses.

Pros:

• Has a generous free plan, making it a great option for businesses on a tight budget.
• The drag-and-drop builder is very intuitive and perfect for people just starting out.

Cons:

• It’s great for simple tasks, but its AI isn’t as advanced when it comes to solving complex problems. It has a tough time learning from unstructured data like past support tickets, which limits its understanding compared to more specialized platforms.

Pricing: A free plan is available. Paid plans start at $29/month to unlock more conversations and features.

4. ChatBot.com (Best for visual workflow building)

ChatBot.com is built specifically for creating chatbots using a drag-and-drop visual builder. It comes with a bunch of pre-made templates for sales, support, and even recruiting, and it works closely with its sister product, LiveChat.

Pros:

• Really good for creating guided conversations, which is useful for structured tasks like lead qualification.
• The templates help you get a bot up and running much faster.

Cons:

• The AI is more focused on following the flows you design rather than understanding questions from scratch. This makes it less flexible for handling unexpected or complicated user queries.

Pricing: Starts at $52/month for 1,000 chats.

5. Zapier Chatbots (Best for task automation)

Coming from the automation giant Zapier, this tool lets you build simple chatbots that are designed to trigger actions in thousands of other apps. It’s more about doing things than having deep conversations.

Pros:

• You can’t beat its integration power for automating tasks in the background (like creating a new lead in your CRM or sending a Slack alert).

Cons:

• This is not a support chatbot. It’s built for collecting information and kicking off tasks, not for resolving detailed customer questions. Don’t expect it to handle complex support chats.

Pricing: A free plan is available. Paid plans start from $19.99/month.

6. Ada (Best for enterprise-level automation)

Ada is an enterprise-level chatbot platform built for big companies with complex needs. It offers powerful, highly personalized automation that can manage tricky customer questions across different channels.

Pros:

• Very scalable and customizable with deep integrations, making it a solid choice for large, busy support teams.

Cons:

• It can be very expensive and complicated to set up, requiring a lot of resources and technical know-how. This is not a tool you can just sign up for and start using yourself.

Pricing: Custom pricing is only available if you request a demo from their sales team.

7. Botpress (Best for developers and custom builds)

Botpress is an open-source platform that gives developers total control to build and host their own AI chatbots. It has a visual flow editor but also allows for deep customization with code, giving you the best of both worlds if you have the technical skills.

Pros:

• Extremely flexible. You can choose which AI model to use and have full control over the bot’s logic and actions.

Cons:

• It has a much steeper learning curve and requires more technical work to get it running and keep it maintained compared to other no-code platforms.

Pricing: Offers a free plan for individuals. Paid plans for teams start at $89/month.

3 essential setup tips for your AI chatbot for website

Getting your chatbot live is just the beginning. To make it genuinely helpful, keep these three tips in mind.

1. Start with a clear goal: Don’t try to make your chatbot do everything at once. Begin with a specific, manageable goal, like answering your top 10 most common questions or capturing leads from your pricing page. A focused bot works better and is easier to manage.
2. Plan for a smooth human handover: No bot can answer every single question, and that’s perfectly fine. The trick is to create a clear and easy way to pass the conversation to a human. The chatbot should send the entire chat history over to the agent so the customer doesn’t have to repeat themselves.

3. Test and improve with real data: Your chatbot is never really "done." Check your conversation logs and analytics regularly to see where people are getting stuck, what questions your bot can’t answer, and which chats are most successful. Use that information to update your knowledge base and tweak your chatbot’s responses.

The verdict: Choosing the right AI chatbot for your website

At the end of the day, the right chatbot for you comes down to the tools you already use and what you want to achieve.

If you’re starting fresh without any existing support tools, an all-in-one platform like Tidio or Intercom can be a great place to start. They give you everything you need in a single package.

However, if your team is already working out of a help desk like Zendesk or Freshdesk and has knowledge scattered across tools like Confluence and Google Docs, a layered tool is a much smarter and less disruptive choice.

This is where eesel AI really shines. It’s the best option for established support and IT teams who want to add smart, context-aware automation without ripping out the tools they already know and use every day. It makes your current workflow better instead of forcing you into a new one.

Ready to add a smart chatbot that learns from your real business knowledge? Book a demo of eesel AI or start your free trial and see how you can automate your support in minutes, not months.