Blog
Tips, guides, and insights on AI teammates, smarter support, and building better teams.

A practical business guide to the OpenAI API in 2025
The OpenAI API is powerful, but turning it into a dependable support tool isn’t trivial. Learn the real build steps, costs, and faster alternatives that actually ship.

Paper Culture uses 9 AI bots to automate e-commerce support during seasonal fluctuations
Paper Culture built a system that helps customers, empowers their team, and actually makes their brand stronger.

The Perplexity AI API: What to know before you build (2026)
The Perplexity AI API offers real-time answers with citations, but hidden costs and reliability issues make it risky for support. Learn why integrated AI platforms work better.

Data lifecycle experts RecordPoint use eesel to connect Zendesk and Confluence
By using eesel AI, RecordPoint turned its scattered documents into a smart, centralized brain that works right inside Zendesk.

Keeping agent energy levels high: SWTCH Energy plus eesel into Zendesk
By putting an eesel AI bot inside Zendesk, SWTCH turned their support from a manual headache into a smooth, automated system. They’re now set up to handle their rapid growth and give their customers the top-notch service they expect.

How Tulipy juggles four ecommerce brands with eesel AI
By using eesel AI to connect Shopify and Zendesk, they turned a bottleneck into something that actually works for them. They fixed their biggest headaches around order tracking and stock info, showing that you don't need a massive team to offer great customer service.

9 AI productivity tools that save 10+ hours/week (2026)
Work smarter with top AI productivity tools that streamline workflows, boost efficiency, and help you achieve more in less time.

How AppXite's digital marketplace and billing system evolved with AI for Zendesk and Teams
By mixing AI automation with their team's expertise, AppXite basically got the best of both worlds. The support team is way more efficient now. A huge chunk of incoming customer chats are handled by the bot from start to finish.

AdTech company Attekmi: sales and support inside Slack, based on Confluence
Attekmi turned its Confluence from a dusty library into a smart colleague that's always on. By bringing their stored knowledge into the daily conversation, they made their teams faster and more accurate, which is exactly what you need to stay ahead in a field like AdTech.
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