A guide to Shopify Magic email subject and content suggestions (2025)

If you run a Shopify store, you know the drill. Writing emails that are catchy, on-brand, and actually drive sales is a never-ending task. One minute you're crafting a flash sale announcement, the next you're handling a customer support follow-up. Getting the tone just right every single time can be a real drain on your time and creativity.

This is where Shopify Magic enters the chat. It's the platform's built-in AI tool designed to give merchants a hand with tasks like, you guessed it, writing emails.

This guide will walk you through everything you need to know about the Shopify Magic Email Subject and Content Suggestions feature. We’ll look at what it is, what it does well, what it costs, and some important limitations you should know about. We'll also explore what it looks like to take the next step, moving from simple text suggestions to a more complete AI for your support.

What are Shopify Magic Email Subject and Content Suggestions?

Shopify Magic is a suite of free, AI-powered tools baked right into the Shopify platform. The Shopify Magic Email Subject and Content Suggestions are a specific feature you'll find inside the Shopify Email app.

Its main purpose is to help you bust through writer's block and speed up email creation. You give it a few keywords (like "new arrivals," "summer sale," or "15% off"), choose a tone of voice, and the AI generates a few options for your subject line or the body of your email. It tries to be clever by pulling in context from your store, like product details, to make the suggestions feel a bit more tailored.

Think of it as a helpful writing buddy that gives you a solid starting point, not a fully autonomous engine that can run your customer support for you.

Key features and capabilities

So, what can this tool actually do? Let's break down its main features.

AI-powered text generation for campaigns

The core function here is its ability to draft both subject lines and email body copy. You can toss in key details like product names, and it will try to weave them into the content. If the first batch of ideas doesn't hit the mark, you just click "Try again" for a fresh set of suggestions until you find one you like.

Customizable tone of voice

A consistent brand voice is what makes customers trust and remember you. Shopify Magic helps with this by letting you pick a specific tone for the text it generates.

You can choose from a few presets:

• Expert: Professional and sticks to the facts.

• Daring: Uses strong, action-oriented language to get people moving.

• Playful: A bit more fun and quirky, might use some humor.

• Sophisticated: Aims for a luxury feel for premium products.

• Persuasive: Taps into emotions with passionate and inspiring language.

• Supportive: Friendly, approachable, and empathetic.

You can even create a custom tone by plugging in your own descriptive words, which gives you a bit more control over your brand's unique vibe.

Seamless integration within Shopify Email

One of the best things about this feature is that it isn't some clunky third-party app you have to bolt on. It’s built directly into the Shopify Email workflow. When you're writing an email, you'll see a little "Generate text" icon right there in the editor. No more jumping between tabs or copying and pasting from another tool like ChatGPT. It’s all in one place, which makes the whole process feel much smoother.

Use cases and benefits

Knowing what it does is one thing, but why should you actually use it?

Save time and overcome writer's block

The most immediate win is the time you get back. Staring at a blank page for 30 minutes can now be a task that takes just a few minutes. Let's say you need to get a last-minute flash sale email out the door. Instead of panicking over the copy, you can get a few decent options in seconds.

As one merchant said about a similar Shopify Magic feature, "I use Shopify Magic to write product descriptions... It gives me the ability to work more efficiently and save costs…" That same boost in efficiency applies directly to writing your emails.

Improve email open and click-through rates

Better copy often leads to better results. The AI can sometimes spit out more creative subject lines than a busy store owner might come with on the fly. This can nudge your open rates and clicks in the right direction. Shopify Magic also has a "recommended send time" feature, which uses AI to guess the best time to send your campaign for the most eyeballs.

Maintain a consistent brand voice

That tone-of-voice feature is more than just a novelty; it's a solid branding tool. It helps you make sure all your communications, from your product pages to your marketing emails, have the same personality. This kind of consistency is what builds trust and helps your brand stick in people's minds.

Limitations of Shopify Magic

Shopify Magic is a great starting point, but it's important to understand its boundaries. It’s a fantastic writing assistant, but it isn't built to be a full-blown automation solution. Here are a few key limitations to consider.

Knowledge is limited to your Shopify store

Shopify Magic gets its context from your product catalog and the keywords you provide. While that’s useful, it’s completely blind to everything else happening in your business. It can’t see your past helpdesk tickets, your internal guides in Confluence or Google Docs, or your support history. This means its suggestions are fine for marketing emails, but they just don't have the specific context needed for truly personal and accurate support replies.

A dedicated AI platform like eesel AI works differently by connecting to all your company knowledge. It learns from your past Zendesk tickets, internal wikis, and help center docs to generate answers that are not just on-brand, but also incredibly relevant and accurate.

It's a writer, not a workflow engine

Shopify Magic generates text for a human to look over and send. It can't actually do anything on its own. It can't read a customer's email, figure out what they need, and then automatically tag the ticket or draft a reply. It's a one-way street: it gives you content, but it can't manage the back-and-forth of a support conversation.

This is where a tool like eesel AI's AI Agent shows its strengths. It’s a true workflow engine that can automate huge chunks of your support process. It can answer tickets, escalate tricky issues, apply tags, and even check an order's status in real-time, all without a human needing to step in.

It only works within the Shopify ecosystem

The email generation tools are great, but they are stuck inside Shopify Email. If you use a different platform for customer support, like Zendesk, Freshdesk, or Intercom, Shopify Magic can't help you over there. You end up juggling multiple tools just to handle customer conversations.

In contrast, a tool like eesel AI is designed to be platform-agnostic. It plugs directly into the helpdesks your team already uses every day. This gives you powerful AI assistance right where you work, with no need to switch up your tools or disrupt your existing setup.

Shopify Magic pricing

One of the most attractive parts of Shopify Magic is its price tag. The AI features are completely free with any paid Shopify plan.

Of course, you need a Shopify subscription to use them. The main plans are:

Plan	Monthly Price
Basic	$39 USD/mo
Grow	$105 USD/mo
Advanced	$399 USD/mo

Once you have a plan, you can use Shopify Email. The pricing for that is pretty straightforward: you get your first 10,000 emails each month for free. After that, it costs $1 USD for every additional 1,000 emails you send. This is a usage-based cost on top of your monthly subscription, so just be aware that it can fluctuate if you have a particularly busy month.

Go beyond Shopify Magic with eesel AI

For stores that have grown to a point where a simple content generator isn't cutting it anymore, it’s time to look at what's next. Shopify Magic is great, but its siloed knowledge and lack of real automation will eventually become a bottleneck.

This is exactly the problem eesel AI was built to solve.

It starts by unifying all your knowledge. eesel AI connects to your helpdesk, internal wikis, chat platforms, and more to create a single source of truth. This gives its AI the context it needs to generate far more accurate responses than any tool that only sees one platform.

Instead of you pulling suggestions from the AI, eesel AI's Copilot works alongside your agents, proactively drafting replies right inside their helpdesk. It reads the customer's question and instantly suggests a full response based on past tickets and all your connected knowledge.

And unlike enterprise AI tools that can take weeks to set up, eesel AI is completely self-serve. You can connect your helpdesk and knowledge sources in a few clicks and be up and running the same day. Plus, the pricing is a simple flat rate. You won't get hit with a surprise bill after a busy month because there are no per-resolution fees, which makes budgeting a whole lot easier.

Start with Shopify Magic, scale with automation

Shopify Magic is an excellent free tool for any merchant who needs a hand writing marketing emails. It saves time, helps you stay on-brand, and is conveniently built right into the Shopify platform you already use.

But when your needs shift from just writing content to actually automating support conversations and using your company's full range of knowledge, you’ll probably need something more powerful.

eesel AI is the platform that bridges that gap. It offers a powerful, easy-to-use AI support solution that works with the tools your team already relies on. If you’re ready to move beyond simple suggestions and see what true automation can do, it might be time to take a look.

Try eesel AI for free