How to find and hire a professional blog writer for your business

Running a business is more than a full-time job. You already know a great blog is one of the best ways to get traffic, build trust, and grow your brand. You also know that creating good content consistently eats up a ton of time. Your team is already stretched thin, focusing on your actual product or service. So, what can you do?

Hire a professional blog writer. Handing off content creation frees you and your team up to do what you do best.

The good news is you have more options than ever. You can go the traditional route with freelance writers or a full-service agency. Or, you can tap into powerful new AI content platforms like the eesel AI blog writer, which offer a different way to scale your content strategy. Consistent, high-quality blogging is a proven driver of organic growth, and we're here to break down how you can make it happen.

What a professional blog writer does (and what you should expect)

Hiring a professional blog writer isn't just about finding someone who can put sentences together. A real pro is a strategist, researcher, and optimizer all in one. They aren't just filling a page with words; they're creating a business asset designed to get results.

Here’s what you should expect a professional to handle:

• Content strategy: They don’t just write about random topics. A good writer works with you to connect blog posts to your business goals, digging deep to understand your target audience and what they're searching for.
• SEO & AEO: They live and breathe search. This means doing keyword research to find what people are looking for and optimizing every post for traditional search engines (SEO). It also now includes structuring content for AI-powered summaries like Google's AI Overviews, a practice known as Answer Engine Optimization (AEO).
• In-depth research: Google's standards for quality content are higher than ever, revolving around a concept called E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). A professional writer knows how to find credible data, cite sources, and pull in real insights to create content that search engines and readers trust.
• Writing and editing: Of course, they need to be great writers. This means crafting engaging, error-free articles that capture your brand's unique voice. The final piece should be polished and ready to publish the moment it lands in your inbox.

Where to find a professional blog writer: Comparing your options

So, where do you find this person or platform? Let’s look at the three main paths you can take, including the costs, benefits, and considerations of each.

Option 1: Finding a professional blog writer on freelance marketplaces

This is often the first stop for many businesses. Platforms like Upwork and Fiverr are huge online marketplaces where you can find writers from all over the world with different skills and experience levels.

• Pros: You get direct access to a global talent pool, so you can find writers for almost any niche. You have total flexibility to hire for one blog post or an ongoing project, and you get to talk directly with the person doing the writing.
• Cons: The primary consideration is the time required for vetting and management. You are responsible for reviewing every candidate, which means sifting through profiles and proposals. Quality can vary, so a thorough vetting process is important. Some writers start at very low rates to gain experience before increasing their prices, highlighting the wide range of quality and cost.
  

  I make well over six figures as a writer now. But I started at a content mill making 0.03 cents/word about 3-4 years ago. During that time, I learned A LOT about SEO, working under tight deadlines, formatting, and writing for specific clients (rather than for myself). In other words, I gained pretty valuable industry knowledge and saw the work as a 'very low-paid internship.' That said, you HAVE to have a plan for your own mobility.

  Reddit
  Scaling is also dependent on an individual's capacity.
• Typical pricing: It's all over the map. According to Upwork's own data, blog writers average $15-$35 per hour. On Fiverr, you can find gigs starting at $10 for a basic post, but "Vetted Pro" writers command over $100. Experienced marketers suggest you should budget at least $30-$80 for a quality article to align with quality expectations.

Option 2: Hiring a professional blog writer from a content agency

If you have a bigger budget and want a more hands-off approach, a content writing agency might be the right fit. Companies like The HOTH and Verblio offer a managed service where they handle the entire content creation process for you.

• Pros: This is a managed solution. The agency handles everything from finding and vetting writers to editing and quality control. It's a reliable way to produce a consistent volume of content, making it great for businesses looking to scale their blog quickly.
• Cons: This option often represents a higher price point due to the included management services. Direct communication with the writer may be limited, and the agency model can sometimes lead to more standardized content.
  

  when you work with an agency, you're one of several accounts they're working on, and they tend to stay on the 'safe' side, not willing to take risks.

  Reddit
  This can require more detailed initial briefing to capture the brand voice. The content may follow a standardized process to ensure consistency.
• Typical pricing:
  • The HOTH: Their "Blogger" service starts at $50 for a 500-word post. For more specialized content from niche experts, their "Blogger Pro" option starts at $80.
  • Verblio: Their standard "100% Human Content" service is priced at $0.16 per word. That means a single 1,000-word article will set you back $160. They also have a hybrid "AI + Human" plan for $0.06 per word, but it comes with a monthly platform fee.

Option 3: Using an AI professional blog writer like eesel AI

A third option is to use an AI-powered platform. Tools like the eesel AI blog writer are designed to serve as an AI teammate for executing a content strategy.

We used this platform to grow our own blog from 700 to 750,000 daily impressions in just three months by publishing over 1,000 SEO-optimized posts.

The workflow is simple. You provide it with a keyword or topic and your website URL. It then analyzes your site to learn your brand, researches the topic, and generates a complete, publish-ready blog post with headings, images, data tables, and relevant quotes from social media.

• Pricing: The pricing model allows for generating content at scale. You can generate 50 complete blog posts for $99. This approach offers a way to produce a significant volume of content affordably.

A universal checklist for hiring your next professional blog writer

Whether you decide to hire a person or use an AI teammate, the criteria for success are similar. Here’s a checklist of core competencies to look for when making your decision.

A deep understanding of SEO and E-E-A-T

A great blog writer knows their work isn't done until it's optimized to rank.

• With a human writer: You need to check their portfolio for past results. Have they written content that ranks on the first page of Google? Do they understand how to structure articles for featured snippets and E-E-A-T?
• With the eesel AI blog writer: This is handled automatically. It structures content with the right headings for SEO, optimizes for AI answer engines, cites external sources, and pulls in data to signal authority and trustworthiness to search engines.

Ability to match your brand voice

Consistency is key to building a brand people recognize and trust.

• With a human writer: This often requires creating detailed brand guidelines and may involve a few rounds of feedback to align on the tone.
• With eesel AI: You just provide your website URL, and the AI analyzes your existing content to learn and adopt your brand voice from day one. Every post sounds like it came from your team.

Niche expertise and research skills

Your content needs to be accurate, insightful, and genuinely helpful to stand out.

• With a human writer: Finding a writer with deep expertise in a specific niche can require more search time and a higher budget. A generalist writer may need more detailed source material to cover complex topics.
• With eesel AI: This is addressed with context-aware research. It doesn't rely on generic knowledge. If you ask for a comparison post, it actively finds current pricing data and features. If you need a technical review, it pulls the relevant specs.

Creation of engaging, media-rich content

A wall of text can make readers click away. Modern blog posts benefit from visuals and other media to keep people engaged.

• With a human writer: Creating or sourcing images, infographics, and charts is almost always a separate, time-consuming task. You either have to do it yourself or pay extra for it.
• With the eesel AI blog writer: This is completely automated. It generates custom images and infographics, builds data tables to make complex information easy to digest, and even embeds relevant YouTube videos and insightful Reddit quotes to add authenticity and social proof.

Choosing the right professional blog writer for your business

Choosing how to get your blog content created comes down to your budget, your timeline, and how hands-on you want to be.

Let’s quickly recap the three paths:

• Freelancers: A good option if you have a low volume of content needs and have the time to manage the hiring, onboarding, and feedback process yourself.
• Agencies: Ideal for companies with larger budgets that want a completely hands-off service. If you need to produce a lot of content and prefer to outsource the entire process, an agency can be a reliable partner.
• eesel AI: A suitable solution for modern teams that want to scale high-quality, SEO-optimized content rapidly and affordably. It offers the strategic quality of an expert writer combined with the speed, scale, and cost-efficiency of AI.

For a deeper dive into the process, this video from a team of professional writers explains exactly how to find and hire the perfect writer for your business.

This video from a team of professional writers explains exactly how to find and hire the perfect writer for your business.

Generate your first publish-ready blog post for free

The best way to see the difference is to experience it yourself. You can go from a single keyword to a complete, media-rich article in just a few minutes.

Why not give it a try? You can generate your first post with the eesel AI blog writer completely free. There’s no sign-up or credit card required to get started.