The 7 best AI content writer tools in 2026: A complete guide

The market for AI content writer tools is crowded, making it challenging to identify which ones produce high-quality, usable content. Many platforms aim to save time, but the key is finding a tool that generates text requiring minimal edits.

At eesel AI, we faced this challenge and developed our own tool, the eesel AI blog writer. We used it to grow our blog's traffic from 700 to over 750,000 daily impressions in three months. In this guide, we’ll share our findings from testing the top tools to help you choose the right one.

What is an AI content writer tool?

An AI content writer tool is software that uses large language models (LLMs) to write text for marketing and content creation. Unlike a general chatbot like ChatGPT, these tools are made to create specific things like blog posts, ad copy, or product descriptions.

They're built to follow certain formats, tones, and SEO rules to create content that works, whether that means ranking on Google or getting a customer to click. The best ones do more than just write text; they help with research, optimization, and even creating images to make the whole process smoother.

How we evaluated the best AI content writer tools

To make this list useful, we tested each tool using the same practical criteria that content teams and writers actually care about.

• Quality of output: Does the text sound human, or does it need a ton of editing before it can go live?
• Ease of use: Is the interface simple to use? Can a new user get started quickly without a big learning curve?
• SEO features: Does the tool help with keywords, content structure, and matching what people are searching for?
• Workflow integration: Does it do more than just write text? Think asset generation, internal linking, or publishing directly to your CMS.
• Value for money: Does the price make sense for the features and quality you get? Is there a free trial or plan to test it out first?

Quick comparison of the top AI content writer tools

This table gives you a quick look at the tools we'll cover in more detail.

Tool	Best For	Standout Feature	Starting Price (Billed Annually)
eesel AI blog writer	Complete, publish-ready SEO blog posts	Automatic asset and media integration	$99 for 50 blog credits
Jasper	Enterprise teams needing brand consistency	Jasper IQ context hub and 100+ apps	$59/month per seat
Copy.ai	Go-to-market teams needing sales and marketing copy	GTM AI platform with automated workflows	$24/month for 5 seats
Writesonic	SEO and AI search visibility optimization	Generative Engine Optimization (GEO) tracking	$39/month
Surfer	SEO professionals optimizing existing content	Real-time "Content Score" for on-page SEO	$79/month
ChatGPT	Brainstorming and initial drafts	Versatility and access to frontier models	Free plan available
Rytr	Budget-friendly text generation	"MyVoice" tone matching and browser extension	$7.50/month

The 7 best AI content writer tools in 2026

Here’s our detailed review of the top AI content writers, starting with the one we built to fix our own content problems.

1. eesel AI blog writer

The eesel AI blog writer is designed to solve a big problem with most AI writers: it creates complete, publish-ready blog posts, not just rough drafts. Instead of a wall of text that needs hours of work, eesel AI generates a fully structured article with AI-generated images, relevant YouTube videos, and real Reddit quotes for social proof.

Pros: Its biggest strength is how complete the output is. It manages the entire process from keyword to finished post, including SEO optimization, internal and external links, and generating assets like infographics. The research is context-aware, so the content is deep and relevant, not shallow.

Cons: It’s specialized for long-form blog content, so it's not the right tool for short-form copy like social media posts or product descriptions.

Pricing:

• It's completely free to try.
• The paid plan is a one-time purchase of $99 for 50 blog credits.

Key features for SEO

Unlike tools that just focus on keyword stuffing, the eesel AI blog writer is also set up for Answer Engine Optimization (AEO). This means the content is structured to show up in Google's AI Overviews and other AI-powered search results, giving you an advantage in modern SEO by creating content that is thorough and full of assets.

2. Jasper

Jasper is one of the original AI writers, known for its "Brand Voice" feature that learns your style to keep things consistent. It’s built for marketing teams and offers over 100 different apps, a collaborative "Canvas" workspace, and the Jasper IQ context hub to keep everything on-brand.

Pros: Jasper is a solid all-around tool for business content. Its collaboration features and ability to maintain a consistent brand voice make it a good fit for larger teams where multiple people are creating content. It's also SOC 2 compliant, which meets enterprise security standards.

Cons: Jasper's content may require human editing to align with specific search intent, particularly for niche or complex topics where initial drafts might need adjustments before publishing.

Pricing:

• Pro Plan: Starts at $59 per seat per month (billed annually). Includes 2 Brand Voices.
• Business Plan: Custom pricing for unlimited Brand Voices and advanced features like API access.
• A 7-day free trial is available for the Pro plan.

3. Copy.ai

Copy.ai has grown from a simple copy generator into a full Go-To-Market (GTM) AI Platform. It’s designed to automate sales and marketing tasks through customizable "Workflows" and "Actions." While it still writes copy, its main focus is on standardizing GTM playbooks, from finding prospects to account-based marketing.

Pros: Copy.ai is useful for GTM teams that need to automate complicated, multi-step processes. It uses the best AI model for each task and its platform is SOC 2 Type 2 compliant.

Cons: The platform's comprehensive features are geared toward GTM teams, which might be more than needed for users focused solely on writing content. The workflow system is designed for complex tasks and may feel elaborate for generating a single blog post.

Pricing:

• A range of free AI writing generators are available.
• Chat Plan: Starts at $24 per month for 5 seats (billed annually). This plan is limited to the chat interface.
• Growth Plan: Starts at $1,000 per month for workflow credits and advanced features.

4. Writesonic

Writesonic bills itself as an all-in-one AI platform for SEO and AI Search Visibility. Its goal is to help your brand show up in traditional search engines like Google and AI answer engines like ChatGPT and Perplexity, a practice it calls Generative Engine Optimization (GEO). Its AI Article Writer 6.0 generates fact-checked articles with real-time data and automatic internal linking.

Pros: The platform is easy to use and good for creating SEO content that’s optimized for both people and AI search. It combines keyword research, writing, and optimization in one place, so you don't need multiple tools.

Cons: The interface is feature-rich, which some users may find comprehensive. Its focus on GEO and AI search tracking is beneficial for advanced SEO but might be more than required for users seeking a straightforward content generator.

Pricing:

• Lite Plan: Starts at $39 per month for 15 articles (billed annually).
• Professional Plan: Starts at $199 per month (billed annually) to unlock AI search tracking features.
• A free trial is available.

5. Surfer

Surfer is more of an AI-powered SEO optimization tool than a content generator. It analyzes the top-ranking pages for your keyword and gives you a real-time "Content Score" as you write, suggesting keywords, headings, and topics to include. It turns competitor analysis into a simple checklist.

Pros: Surfer takes the guesswork out of on-page SEO. It works with Google Docs and WordPress, making it easy to optimize content where you already work. It's great for making sure your content is aligned with what's already ranking.

Cons: Surfer's primary function is content optimization rather than generation. While it includes AI writing features, its strengths are in SEO analysis. The pricing reflects its specialization as an optimization tool.

Pricing:

• Essential Plan: Starts at $79 per month (billed annually).
• No free plan is available, but there is a 7-day money-back guarantee.

6. ChatGPT

As the tool that made AI writers mainstream, ChatGPT is still a very flexible option for general tasks. It can do everything from brainstorming blog titles and creating outlines to summarizing articles and rephrasing sentences. Its latest models, like GPT-5.2, offer strong reasoning abilities.

Pros: The free version is a great starting point for anyone new to AI. It’s a powerful assistant for many content tasks, and since many other tools are built on OpenAI's models, you can often get similar results directly in ChatGPT if you know how to prompt it.

Cons: ChatGPT is a generalist. It doesn't have the specialized workflows, built-in SEO features, or asset generation of a dedicated AI content writer. The output can be generic and needs to be carefully fact-checked and edited to match your brand.

Pricing:

• Free Plan: Access to GPT-5.2 with limitations.
• Plus Plan: $20 per month for expanded access and advanced features.
• Business Plan: $25 per user per month (billed annually) for a secure, collaborative workspace.

7. Rytr

Rytr is a popular and affordable AI writer with over 8 million users. It focuses on simple text generation for over 40 use cases, including blogs, emails, and ads. It also has unique features like "MyVoice," which learns your tone from a text sample, and a handy browser extension.

Pros: Rytr is very flexible and cheap to start with. It has a generous free plan and unlimited character generation on its paid plans. It supports over 40 languages and 20+ tones, giving you a good amount of control over the output.

Cons: As a general-purpose AI writer, Rytr's output on creative or highly technical topics may require careful review for subject matter expertise and factual accuracy, particularly for SEO articles.

Pricing:

• Free Plan: 10,000 characters per month.
• Saver Plan: Starts at $7.50 per month (billed annually) for unlimited characters.

How to choose the right AI content writer tool for you

• Figure out what you actually need. Are you trying to write long, SEO-focused blog posts, or do you just need quick ad copy? Tools built for one specific job usually do it better than general ones. If you're trying to scale a blog with content that's ready to go, a tool like the eesel AI blog writer is made for exactly that.
• Consider your workflow. Look for tools that fit into your process. A tool that automates research, writing, and asset creation will save you more time than one that makes you copy, paste, and format everything manually.
• Don't forget the human element. No AI tool can replace your expertise. Pick a tool that acts as a powerful assistant, doing the heavy lifting of drafting so you can focus on adding unique insights, refining the tone, and checking for accuracy.
• Test before you commit. Most tools on this list offer a free trial or a free plan. Use them to see which one feels the most natural and gives you the best results for what you need.

For those who want a deeper dive, watching reviews and comparisons can provide valuable insights into how these tools perform in real-world scenarios.

This video review compares various AI writing tools, showing how they perform in real-world business and blog creation scenarios.

An AI content writer tool is an assistant, not a replacement

The right AI content writer is an assistant, not a replacement. These tools are great for handling research, getting past writer's block, and making sure your content is set up for search engines. But the final piece still needs your unique insight to really connect with people.

Used the right way, these tools take care of the tedious parts of creating content so you can focus on strategy and being creative. If you want to see an AI manage the whole blog creation process, give the eesel AI blog writer a try. Your first post is free.