A complete guide to Lovable pricing in 2025

AI app builders like Lovable are everywhere right now, and the concept is pretty wild. You get to turn a simple idea into a real, full-stack application just by describing what you want. It honestly feels like magic. But once the initial excitement wears off and you start thinking about actually launching a project, you run into something a lot less magical: the pricing.

Building something cool in a few minutes is one thing. Budgeting for it, especially when it needs to run reliably for months or even years, is a completely different ball game.

This guide is here to clear up the confusion. We’re going to dig into the complete Lovable pricing structure, piece by piece. We’ll look at the subscription plans, untangle that tricky credit system, and shine a light on the often-overlooked costs of their backend services. By the end, you’ll have a much clearer picture of what it really costs to build and run an app on Lovable.

What is Lovable?

At its core, Lovable is an AI-powered platform that lets you create full-stack web applications using plain English. Instead of hunching over a keyboard writing code, you chat with an AI, telling it to build pages, add features, and hook everything up to a backend. It’s a prime example of a new trend some are calling "vibe-coding," where the focus is on describing what you want your app to do and feel like, not programming it yourself.

The biggest draw here is speed. Pure and simple. If you need to build a quick prototype to show investors, create a minimum viable product (MVP) to test an idea, or spin up a simple internal tool for your team, Lovable can slash the development time from weeks down to minutes. It’s all about getting from idea to working app faster than you thought possible.

A screenshot of the Lovable user interface, where a user can type in plain English to build an application, illustrating the core functionality described in the blog.

Understanding the core Lovable pricing model

Lovable’s pricing isn’t just a single monthly fee you can set and forget. It’s actually made of two separate parts that you need to track. First, you have your monthly subscription, which gets you access to the platform and a certain number of "credits" to use while you build. Second, there’s a totally separate, usage-based cost for backend services (Lovable Cloud) that kicks in as soon as your app needs to do more than just sit there and look pretty.

Let’s unpack the subscription plans first.

Lovable subscription tiers: Free, pro, and business

Lovable has a few subscription tiers for different kinds of users, from folks just messing around to full teams building commercial products. Each plan comes with a different set of features and a different monthly credit allowance.

Here’s a quick breakdown of how they compare:

The Free plan is perfect for kicking the tires. You can build public projects and get a real feel for how the AI works without pulling out your wallet. The Pro plan is the natural next step if you’re a solo creator, freelancer, or a small startup needing private projects, a custom domain, and the ability to remove Lovable’s branding. The Business plan is geared toward teams, adding handy features like single sign-on (SSO) and more admin control.

The Lovable credit system explained

Okay, this is where things get a little more complicated. On Lovable, you use "credits" to pay for your interactions with the AI. Every time you send a message to create a new component or just adjust an existing one, it costs you credits.

But it’s not a simple one-prompt-one-credit system. Lovable uses a usage-based credit system, meaning the cost of a prompt changes based on how much work you’re asking the AI to do. A tiny request might cost a fraction of a credit, while asking the AI to build out an entire page with multiple moving parts will cost you a lot more. This is a super important detail because it makes it tough to guess how quickly you’ll burn through your monthly credits.

According to Lovable’s own documentation, here’s a rough idea of what prompts might cost:

This pricing means you aren’t getting dinged for tiny tweaks, which is nice, but it also adds a layer of uncertainty. You have to keep one eye on your credit balance so you don’t run out in the middle of a build session.

Credit rollovers and daily credits

Just to add another wrinkle, Lovable has two kinds of credits. On the paid plans, any monthly credits you haven’t used by the end of the month roll over to the next one, as long as you keep your subscription active. That’s a decent perk that adds some flexibility.

But all users, including those on the free plan, also get five daily credits. These are a "use it or lose it" kind of deal; they do not roll over. This dual-credit system, while generous, makes it even harder to track your total available credits and figure out when you might need to upgrade your plan.

The hidden costs: Lovable Cloud

The subscription and credits are only half the story. The second your app needs to store data, manage user logins, or handle file uploads, you’ll be introduced to Lovable’s backend service, Lovable Cloud. This is where a lot of people run into unexpected bills because Lovable Cloud runs on its own, separate pricing model.

What is Lovable Cloud?

Lovable Cloud is a backend-as-a-service platform, powered by Supabase, that handles all the server stuff for your application. It gives you a database, user authentication, file storage, and serverless functions without you having to manage any of the infrastructure yourself. It’s incredibly convenient, but you have to remember that it’s a second, parallel billing system running alongside your main Lovable subscription.

How Lovable Cloud billing works

Lovable Cloud is billed based on what you actually use. This includes things like how much data you’re storing, the size of your database, and how many times your serverless functions run. These costs are not covered by your monthly subscription or your building credits.

To help soften the blow, every workspace gets a free monthly allowance (currently $25 for Cloud hosting and $1 for in-app AI features). This is often enough to run a small project or a prototype that doesn’t get much traffic. But once you go over that free allowance, the meter starts running.

If you’re on a paid plan, this means you have to add funds to a separate "wallet" to cover any extra usage. If your project suddenly gets popular and your wallet runs dry, your app will just stop working until you top it up. This can lead to some nasty surprise bills and potential downtime, creating a real headache for anyone trying to run a reliable app on a fixed budget.

Is Lovable pricing worth it for your project?

After laying it all out, it’s clear Lovable has a powerful but tangled pricing model. Whether it’s the right choice for you really depends on what you’re building and how much financial predictability you need.

The pros of Lovable pricing: A flexible model for experiments

There are definitely some good things about this model. The granular, usage-based system is actually pretty fair when you’re in the thick of building and making lots of small changes. You only pay for what you use, and the free tier is generous enough to let you build and test a simple idea without any financial risk. This makes Lovable a fantastic choice for hackathons, rapid prototyping, and projects where the main goal is to see if an idea has legs, quickly and cheaply.

The cons of Lovable pricing: Complexity and unpredictable long-term costs

The big issue here is the lack of predictability. The mix of a monthly subscription, a variable-cost credit system, and a separate usage-based cloud bill makes it nearly impossible for a business to forecast its monthly expenses with any confidence.

This creates a weird mismatch between value and cost.

Lovable's main value is packed into that initial, super-fast build phase. But the costs, especially from Lovable Cloud, are ongoing. A project you thought you could 'set and forget' can quickly turn into a source of recurring, unpredictable charges.

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It can start to feel less like a partnership and more like you’re locked into a billing model that just doesn’t fit the long-term needs of your app.

This video provides a detailed breakdown of how Lovable's pricing compares to other AI app builders.

The importance of predictable AI pricing for business tools

For any serious business tool, especially for something as important as sales or customer support, predictable costs aren’t a luxury; they’re a necessity. Budgeting becomes a total guessing game when you’re dealing with multi-layered, usage-based pricing. You can’t figure out your return on investment if you have no idea what that investment is going to be from one month to the next.

This is where a different approach to pricing makes a lot more sense. Platforms built for critical business operations usually prioritize clarity and predictability. For example, an AI support platform like eesel AI bases its pricing on a set number of monthly AI interactions. This straightforward model means you won’t get hit with surprise fees for cloud usage or per-ticket charges. Businesses know exactly what they’re paying each month, making it easy to budget and scale with confidence.

Choosing the right AI platform and pricing model

Lovable’s pricing is flexible and powerful, making it a great option for rapid prototyping, MVPs, and experimentation. It lets you build incredibly fast and only pay for what you use during development. However, its complexity and the potential for unpredictable, ongoing costs make it a tough choice for businesses that need to build and maintain applications for the long haul.

Before you commit to any platform, think about your project’s entire lifecycle. If you’re building a tool that needs to run reliably month after month on a budget you can actually predict, you should probably look for an AI partner with a more transparent pricing model that aligns with your business goals.

If you’re running a business, your customer support is everything. To see how a powerful AI platform with clear, predictable pricing can level up your support, check out eesel AI. You can get it running in minutes and see exactly how our transparent plans can help you grow without any financial surprises.