Kling AI pricing: A complete guide for 2025

You’ve probably seen the crazy realistic videos from Kling AI popping up everywhere. It’s a powerful new AI video generator from Kuaishou that can create some seriously stunning clips from just a simple text prompt. The results can honestly make your jaw drop.

But then comes the big question: how much does it actually cost? While the tool is amazing, figuring out the price feels like trying to read the fine print on a phone contract. Between the credit systems, daily allowances, and separate API packages, it’s not exactly simple.

That’s what this guide is for. We’re going to untangle the complete Kling AI pricing structure for 2025. We’ll go through every plan, explain how the credit system actually works, look at the hefty developer costs, and see how it all compares to its main rivals. By the end, you’ll know exactly what you’d be paying and whether it’s the right move for you.

What is Kling AI?

At its heart, Kling AI is a tool that makes videos using artificial intelligence. You can give it a text description, something like "a golden retriever wearing sunglasses DJing at a beach party," and it will whip up a video clip from nothing. You can also upload a photo and watch it bring the image to life with animation.

It has a few features that have really gotten creators excited, including:

• High-quality video: It can generate video in 1080p, which looks sharp and professional on just about any screen.

• Realistic animation: People are impressed with its ability to handle complex movements and even get lip-syncing surprisingly right.

• Creative control: You have settings to direct the camera movement and can use negative prompts to tell the AI what you don’t want to see.

• Flexible formats: It supports different aspect ratios, so you can make videos tailored for YouTube, TikTok, or Instagram without weird cropping.

It’s made for marketers, animators, content creators, and really anyone who wants to create professional-looking videos without needing a film crew and a giant budget.

A closer look at Kling AI pricing plans

Kling runs on a credit-based system. This can be great for flexibility, but it also makes budgeting a bit of a guessing game. Let’s break down how it all works and what you get for your money.

How the credit system impacts Kling AI pricing

Instead of a flat monthly fee for unlimited videos, you get or buy credits. You then spend these credits to generate your content. The cost of a video in credits depends on how long and high-quality it is.

For example:

• A 10-second video in "Professional Mode" (which you’ll want to use for anything decent) will set you back 70 credits.

• A 5-second video in the same mode costs 35 credits.

There is a lower-quality "regular mode" that uses fewer credits, but most people agree it’s not really good enough for serious projects.

One of the best things about Kling is its daily free credits and rollover policy. Every account gets 66 free credits per day, which is awesome for just playing around and testing ideas.

It adds a lot of value, especially if your workload isn’t consistent.

There is a slight catch, though. Some users on the free plan have reported that their video generations get stuck at 99% or just fail, which still uses up your daily credits but leaves you with nothing to show for it.

A breakdown of the Kling AI pricing subscription plans

Kling has a few subscription tiers, and you can get a pretty good discount (around 34%) if you pay for a year upfront. Here’s how the plans compare.

Plan	Monthly Price	Price (Billed Annually)	Monthly Credits	Best For
Free	$0	$0	66/day	Trying it out and beginners.
Standard	~$10	$79.20/year ($6.60/mo)	660	Hobbyists and small, occasional projects.
Pro	~$37	$293.04/year ($24.42/mo)	3,000	Regular creators who need more volume.
Premier	~$92	$728.64/year ($60.72/mo)	8,000	Professionals and teams with heavy workloads.
Ultra	~$180	$1429.99/year ($119.16/mo)	26,000	Agencies and high-volume commercial work.

This kind of flexible model is fine for creative work, but it can be a real headache for business budgeting. For essential functions like customer support, you can’t have unpredictable costs that shoot up when you get busy. In contrast, platforms like eesel AI offer transparent pricing based on a set number of interactions. You always know exactly what you’re paying, so you never get a surprise bill just for having a successful month.

A screenshot of eesel AI's pricing page, showing its transparent, interaction-based model, which contrasts with the variable Kling AI pricing structure.

Understanding Kling AI pricing for API and developers

If you’re a developer who wants to build AI video generation directly into your own app, Kling offers API access. But be warned, this is a whole different world from the consumer plans, both in structure and cost.

Instead of a monthly subscription, you have to buy pre-paid resource packages. These are only valid for 90 days and usually require a big upfront payment, including a three-month pre-payment.

Here’s what the official API packages look like:

Package	Price	Units/Credits	Validity	Concurrent Sessions
Package 1	$4,200	30,000	90 days	5
Package 2	$5,670	45,000	90 days	5
Package 3	$6,720	60,000	90 days	5

At these prices, a single 10-second pro video could cost nearly $1 to generate through the API. For anyone who doesn’t need that massive volume, third-party platforms like Fal.ai offer pay-as-you-go access to the Kling API for around $0.90 per 10-second video, which is a much better fit for smaller projects.

The cost and complexity here really highlight that you need developer resources to make it work. While that makes sense for building custom creative tools, not all AI requires such a heavy lift. For business automation, solutions like eesel AI are designed to be incredibly self-serve. You can use one-click integrations for platforms like Zendesk and Slack to go live in minutes, not months, without needing to rope in a developer.

A screenshot showing the eesel AI integration within Slack, illustrating how it can be used for business automation without heavy developer resources, a different approach compared to the Kling AI API.

Kling AI pricing vs competitors: Runway, Luma AI, and Pika

Kling isn’t the only game in town. The AI video space is crowded, so to get a real sense of its value, you have to see how it stacks up against the other big names.

Feature	Kling AI	Runway	Luma AI (Dream Machine)
Free Plan	66 credits/day (rollover)	125 one-time credits	Limited, watermarked videos
Lowest Paid Plan	~$10/month (660 credits)	$15/month (625 credits)	$9.99/month (3,200 credits)
"Unlimited" Plan	N/A (Ultra plan is highest)	$95/month (throttled)	$94.99/month (relaxed mode)
Key Differentiator	Credit rollover, character animation	All-in-one editor, unlimited tier	High cinematic quality

So what does this all mean for you?

• Kling AI: Offers the best deal if you can take advantage of credit rollovers and the generous daily free plan for experiments. Its main strength is in detailed character animation.

• Runway: The $95/month "unlimited" plan sounds great for high-volume creators, but many users complain about heavy throttling, which makes it feel a lot less unlimited than advertised. Plus, credits don’t roll over.

• Luma AI: Is all about delivering high-quality, cinematic shots. Its Lite plan gives you a lot of credits for the price, but you might be limited to lower resolutions.

Is the Kling AI pricing worth it? A look at its limitations

The price tag is one thing, but there are some real-world quirks you should know about before you commit. User reviews and tests often reveal hidden costs and frustrations that affect the tool’s true value.

First off, there’s performance and speed. Users have noted that Kling’s generation times can be painfully slow, especially compared to Runway’s turbo mode. One review mentioned that a single video generation took almost three hours. That’s a huge time cost that you won’t see on the pricing page.

Next is quality and control. While Kling can produce amazing results, it can also be inconsistent. Users on Reddit have pointed out problems with its ability to understand English prompts correctly and a "bizarre" moderation system that sometimes blocks perfectly harmless phrases. This means you could burn through time and credits on failed attempts or videos that just aren’t quite right.

Finally, Kling AI is a powerful creative tool, but it’s a siloed one. It’s built to make content, but it doesn’t plug into the other business tools your team uses, which is a big miss for anyone needing more than just a video maker.

This kind of unpredictability is fine when you’re just experimenting, but it’s a deal-breaker for business-critical tasks. When it comes to things like IT or customer support, you need reliability above all else. That’s why a platform like eesel AI has a powerful simulation mode. You can safely test your AI on thousands of your own past support tickets to get a real forecast of its performance and ROI before it ever interacts with a live customer.

A screenshot of the eesel AI simulation mode, which allows businesses to forecast performance and ROI, highlighting a feature focused on reliability that is relevant when considering Kling AI pricing for business use.

Kling AI pricing: Finding the right AI tool for your needs and budget

So, what’s the bottom line on Kling AI pricing? It’s a flexible, credit-based tool with a fantastic credit rollover feature and a generous free plan that’s perfect for casual use and experimentation. It’s a great choice for hobbyists and creators who do a lot of character work.

However, the API costs are very high, and the performance issues can create hidden time costs that add up fast for professional users. The right tool for you really comes down to what you’re trying to do. For creative freedom and dipping your toes into AI video, Kling is absolutely worth a look.

But if you’re trying to automate business processes that need to be scalable and reliable, you should look for a tool that was designed for that world from day one.

If you’re hoping to automate workflows in customer service or internal support, you need a platform built for smooth integrations, tight control, and predictable costs. See how eesel AI can plug directly into your help desk and knowledge sources to deliver dependable automation in minutes.