A comprehensive Jira pricing guide for 2026

Jira is a powerhouse in the project management world, especially for software and engineering teams. All that power comes with a pricing structure that is designed to be comprehensive and scalable. Choosing a plan involves looking at user limits, storage caps, automation rules, and the advanced features available in different tiers to find the perfect fit for your organization.

Many teams start with a streamlined plan and find that Jira's value grows as they add more people or require more advanced functionality. This guide is here to clear things up. We’ll walk through each of Jira's cloud plans with the latest official pricing for 2026, look at the ecosystem considerations for your budget, and give you a straightforward way to choose the right plan for your team.

What is Jira, and why does this guide only cover cloud?

At its heart, Jira is a project management and issue-tracking tool from Atlassian. It helps teams plan, track, and manage their work, especially if they’re using Agile methods like Scrum and Kanban. While it started out as a bug tracker for developers, its flexible setup has made it a go-to for IT, marketing, and operations teams, too.

This guide focuses only on Jira's Cloud plans for a simple reason: Atlassian is moving toward a cloud-first future. With support for the self-hosted Data Center option ending on March 28, 2029, the cloud is the standard for Jira users and the default choice for new teams. That makes understanding its pricing more critical than ever in 2026.

A complete breakdown of Jira pricing plans

Jira has four main cloud plans: Free, Standard, Premium, and Enterprise. Each one is designed for a different stage of a company’s journey, from small startups to massive corporations. Let's get into what you actually get with each one, based on Atlassian's official pricing.

Jira free plan: For getting started

The Free plan is a solid entry point, giving you the core Jira experience at no cost.

• Price: $0

• Best for: Small teams (up to 10 people), startups, or anyone just wanting to test out Jira’s main features.

• Key features:

  • User Limit: Up to 10 users.
  • Core Functionality: You get unlimited projects, issues, and forms.
  • Project Views: Comes with Scrum and Kanban boards, a backlog, and list, timeline, and calendar views.
  • Storage: 2 GB of file storage.
  • Automation: 100 automation rule runs per month for your whole team.
  • Support: Access to the helpful Atlassian Community for peer-to-peer assistance.

• Considerations: The 10-user limit is designed for small teams. If you grow to 11 people, you can easily transition to a trial of the Standard plan. While storage and automation are basic here, they provide a great introduction to how Jira can streamline your work. For more formal support, the paid tiers offer direct Atlassian assistance.

Jira standard plan: For teams that are growing

This is the first paid plan, built for teams that have outgrown the Free version and need more robust capabilities.

• Price: $7.91 per user/month.

• Best for: Growing teams that need more control over who does what, plus more storage and automation.

• Key features:

  • User Limit: Up to 100,000 users.
  • Admin Controls: You can set user roles and permissions to manage what team members can access.
  • Storage: 250 GB of file storage.
  • Automation: 1,700 automation rule runs per month.
  • AI Features: You get access to Atlassian's Rovo (their AI assistant) for search and other integrated AI tools.
  • Support: Standard 9-to-5 regional support, with a 2-hour response time for critical issues.

• Considerations: This is a significant step up. While 250 GB of storage is generous for many, teams working with very large files or requiring a guaranteed uptime SLA might find that the Premium plan is a better fit for their long-term reliability and scaling needs.

Jira premium plan: For scaling up

The Premium plan is where Jira shines as an enterprise-ready tool, with features built for high reliability and large-scale operations.

• Price: $14.54 per user/month.

• Best for: Larger companies and multiple teams that need to coordinate work across different projects and require 24/7 reliability.

• Key features:

  • Advanced Planning: Unlocks Advanced Roadmaps for planning and managing dependencies across multiple teams.
  • Storage: Unlimited storage to support your team's growth.
  • Automation: A much more generous limit of 1,000 automation rule runs per user, per month (pooled for the team).
  • Reliability: Includes a financially backed 99.9% uptime Service Level Agreement (SLA).
  • Support: 24/7 Premium support with a 1-hour response time for emergencies.

• Considerations: While the investment is higher, the features like Advanced Roadmaps and unlimited storage provide immense value for complex organizations. For teams needing the absolute highest level of security and multi-site management, the Enterprise plan remains the ultimate option.

Jira enterprise plan: For global operations

This is the top-of-the-line plan, designed for global organizations that need the highest level of control, security, and data insights.

• Price: Custom pricing, billed annually. You have to talk to their sales team to get a quote.

• Best for: Large, global companies that have complex security, compliance, and multi-site management requirements.

• Key features:

  • Advanced Analytics: Includes Atlassian Analytics and Data Lake for pulling insights from across all your Atlassian products.
  • Automation: Unlimited automation rule runs.
  • Scalability: Lets you manage up to 150 different sites, which is useful for keeping data separate between departments or regions.
  • Security: Comes with Atlassian Guard Standard for enterprise-level identity management (like SSO and SCIM).
  • Reliability: A superior 99.95% uptime SLA.
  • Support: 24/7 Enterprise support for all issues, with a speedy 30-minute response time for anything critical.

• Considerations: This plan is a strategic investment for massive operations. It is optimized for companies that need to manage multiple sites and require the most advanced security and data governance features available.

Jira pricing plans at a glance

Feature	Free	Standard	Premium	Enterprise
Price	$0	$7.91 /user/month	$14.54 /user/month	Custom (Annual)
User Limit	10	100,000	100,000	100,000
Storage	2 GB	250 GB	Unlimited	Unlimited
Automation Runs	100 / month	1,700 / month	1,000 / user / month	Unlimited
Support	Community	9/5 Regional	24/7 Premium	24/7 Enterprise
Uptime SLA	None	None	99.9%	99.95%
Advanced Planning	No	Single Project	Cross-project	Cross-project
Atlassian Analytics	No	No	No	Yes

Ecosystem and growth considerations with Jira

The base subscription is the foundation of your Jira experience. For many teams, the full power of Jira is realized as you customize and scale your instance.

Enhancing Jira with marketplace apps

Jira's core product is incredibly solid, and the Atlassian Marketplace allows you to take it even further. If you want specialized tools for advanced time tracking, test management, or diagramming, you can choose from thousands of apps. These apps often have their own per-user monthly fee (Source), which allows you to pay only for the extra functionality you need.

Marketplace apps are developed by a vibrant ecosystem of third-party developers. This means you get access to a wide range of innovations, with support and maintenance handled by specialists in those specific tools (Source).

Managing automation and tiered features

Automation is a key strength of Jira, and the limits are tiered to match the needs of different company sizes. The 1,700 automation runs on the Standard plan provide a great starting point for many. As your team's processes become more sophisticated and you require more frequent automations, upgrading to the Premium plan unlocks a much larger pool of runs to keep your business moving fast.

Other advanced features, such as a financially backed uptime SLA, are available starting from the Premium tier. This allows businesses to choose a plan that matches their specific requirements for reliability and service.

Investing in platform expertise

Jira is a sophisticated and professional system. While there is a learning curve to master its full potential, this investment in time pays off through better organization and efficiency. Many companies find that having team members become Jira experts or even having a dedicated administrator helps them get the most out of the platform. This focus on platform expertise ensures that your team is using the most powerful features to their full advantage.

How to choose the right Jira plan

Picking the right plan boils down to your team's size, the complexity of your work, and your specific requirements. Here’s a quick guide to help you decide for 2026.

For small teams and startups (1-10 people)

The Free plan is an excellent choice. It’s perfect for basic task tracking and getting started with Agile workflows. As you grow, Jira makes it easy to transition to a higher tier when your user count or automation needs increase.

For growing businesses (11-100+ people)

The Standard plan is a logical next step. It offers the governance and storage that growing teams need. If your business relies heavily on automated workflows or you require a guaranteed uptime SLA, the Premium plan is often the best long-term investment to ensure your operations are always supported.

For large teams and enterprises (100+ people)

In this range, you're looking at Premium or Enterprise. The choice usually depends on whether you need the ultimate level of security, cross-product analytics, and centralized multi-site management. For global organizations with strict data governance, the Enterprise plan provides unmatched capabilities.

Pro Tip: Use the official Atlassian pricing calculator to get a baseline cost. It's also a good idea to budget for additional Marketplace apps to tailor the experience to your specific niche.

[YOUTUBE_VIDEO: https://www.youtube.com/embed/f6I1U7Sa3Mg] A video walkthrough to supplement this Jira pricing guide.

Is Jira's pricing right for you?

Jira is an incredibly powerful and flexible tool, and its pricing reflects the massive amount of value it provides to different types of organizations. While choosing a plan involves considering your needs for marketplace apps, automation limits, and administration, Jira remains the gold standard for teams that want a mature and reliable platform.

For teams that need Jira's world-class capabilities and ecosystem, it is a premier investment. You might also consider complementary tools like eesel AI, which works within the Jira ecosystem to make your knowledge management even more efficient. By choosing the right plan and leveraging the vast Marketplace, you can ensure that Jira grows alongside your business throughout 2026 and beyond.