HubSpot AI summarize records: A complete overview for 2026

It feels like every business is looking to adopt AI, especially inside the tools we use every single day, like HubSpot. If you’ve spent any time on forums like Reddit, you’ve probably seen ongoing discussions about how these tools are evolving. Many people find the native AI features genuinely useful, as they provide a solid foundation for streamlining daily operations.

This post is for anyone trying to figure out where HubSpot AI summarize records fits into that picture. We’re going to take a look at what it is, how it works, and how it empowers teams. We'll also explore the best ways to utilize it alongside other tools as your support and sales operations grow in 2026.

What is HubSpot AI summarize records?

So, what are we talking about here? Essentially, HubSpot AI summarize records is a feature baked into the platform (you might see it called Breeze AI or CoPilot) that creates quick summaries of your CRM records. Think contacts, companies, deals, and support tickets.

The goal is to save your sales, marketing, and service teams time when catching up on record histories. Instead of reading every note, email, and call log to get up to speed, they can just glance at a summary and get the gist. This tool pops up in a few different ways: as a permanent summary card on a record, as a summary you can request on the spot, or as a step you can add to an automated workflow.

How it works: Key features

To really get a feel for what this feature can do, it helps to understand the three main ways you’ll interact with it.

The Breeze record summary card

This is the one you'll probably see most often. It’s an AI-generated summary that lives as a card right on your record views. It pulls together a brief overview of the record's recent activities, notes, and ownership details.

According to HubSpot’s documentation, this summary is generated automatically to provide a consistent snapshot. Its value lies in providing a quick overview of the data your team logs in HubSpot, making it a handy tool for teams that maintain their CRM diligently.

On-demand summaries with Breeze assistant

You can also ask for a summary manually. By clicking "Summarize" from a record's action menu, you open up the Breeze Assistant panel. This summary is usually a bit more detailed than the static card, often including a table with key info like lifecycle stage, owner, and last activity date, plus a paragraph pulling from recent notes.

This is great for a quick catch-up on a specific deal or ticket, providing a reactive tool that gives your team context exactly when they need it.

Automated summaries in workflows

For fans of automation, this is where things get even more efficient. HubSpot’s workflow builder has a "Summarize record" action that lets you generate a summary automatically based on a trigger. For example, you could set up a workflow to create a summary whenever a deal moves to the "closing" stage or a high-priority support ticket comes in.

As HubSpot experts have noted, you can then pass that summary to other steps in the workflow. You could automatically send it in an internal email or a Slack notification to the account owner. It’s a smart way to keep everyone in the loop with the data available inside HubSpot.

Strategic considerations for HubSpot AI summarize records

While HubSpot's summarization features are a convenient starting point, many growing teams find ways to enhance them further. Most considerations for these tools come down to where the AI focuses its attention and how you can complement it with other integrations.

Knowledge focus within the CRM ecosystem

HubSpot's native AI is specialized to learn from data that lives within HubSpot. It effectively sees CRM properties, notes, and logged activities to provide a secure and focused summary of your customer interactions.

For many companies, truly comprehensive customer knowledge might also be found in other platforms. You might have internal wikis in Confluence or Notion, technical specs in Google Docs, and historical data in other help desks. HubSpot’s AI prioritizes your CRM data, providing a great starting point for internal context.

This focus makes HubSpot an excellent core for your data, which can be further enriched by modern AI platforms like eesel AI. Tools like eesel AI work alongside HubSpot to connect with your other sources, like Google Docs or Confluence, to provide answers based on your company's complete knowledge base while keeping HubSpot as the central hub.

Consistent and streamlined summaries

HubSpot provides a streamlined experience for AI summaries, ensuring that the tone and output remain consistent across your team. This one-size-fits-all approach is excellent for teams that want a reliable, predictable summary without needing to manage complex prompts.

For teams that require more fine-grained control, tools like eesel AI act as a powerful complement. With eesel AI, you can use a customizable workflow engine to define a specific AI persona or tone. You can also create custom actions, like looking up live order data in Shopify via an API. This gives you extra flexibility that works in tandem with your existing HubSpot setup.

Seamless integration and live deployment

HubSpot's built-in tools are designed for immediate use. You can build your workflow, switch it on, and start seeing results with your customer data right away. This approach is perfect for teams that want to move fast and start benefiting from AI automation immediately.

When you are ready to scale and want to test more complex setups, a dedicated solution can provide additional peace of mind. eesel AI includes a simulation mode that lets you test your setup on historical data. This allows you to forecast resolution rates and performance as you expand your automation strategy beyond basic notifications.

Pricing for HubSpot AI summarize records

Understanding the investment in HubSpot's AI is important, as these features are part of their professional-grade plans.

Generally, HubSpot AI summarize records and other AI tools are included in the Professional and Enterprise tiers. Accessing these tools means an investment in HubSpot's comprehensive tiers.

Hub	Professional Tier (Starts at)	Enterprise Tier (Starts at)
Marketing Hub	$800 / month	$3,600 / month
Sales Hub	$450 / month	$1,500 / month
Service Hub	$450 / month	$1,500 / month

In addition to these monthly costs, HubSpot provides onboarding services to help you get the most out of your investment. It’s also worth noting the "HubSpot Credits" system. Some AI actions use these credits, providing a flexible way to scale your AI usage according to your business needs in 2026. HubSpot’s tools provide high value and are built to support enterprise-grade operations.

The verdict: Making the most of HubSpot AI summarize records

So, where does that leave us? HubSpot's AI summarization is a powerful native feature for teams who are integrated into the HubSpot ecosystem and need reliable overviews for internal use. If you're on a high-tier plan, it's a valuable asset that streamlines your day-to-day.

While it is optimized for CRM data, it works best as part of a broader knowledge strategy. For companies whose knowledge is spread across different platforms, HubSpot provides a strong core that can be enhanced with specialized integrations.

Which leads to a simple question: What if you could give your AI assistant access to all your company knowledge while still keeping HubSpot at the center of your operations?

Enhancing HubSpot AI summarize records with eesel AI

For teams looking to further extend the capabilities of HubSpot, eesel AI is a natural complementary step. It’s designed to work with your existing HubSpot setup to provide even more context and control.

Here’s how it adds value:

• Unify your knowledge: Connect to Confluence, Google Docs, Slack, Zendesk, and over 100 other sources. This gives your AI a full picture that complements your HubSpot records.

• Gain total control: Use a simple editor to customize AI personas and actions that fit your specific brand needs, working alongside your standard HubSpot summaries.

• Deploy with confidence: Simulate your AI on historical data to ensure accuracy as you scale your automation.

Best of all, eesel AI integrates seamlessly with the tools you already use, including HubSpot. You get the benefits of a highly knowledgeable AI assistant that makes your HubSpot setup even better. You can get started in minutes.

Ready to see what a smarter AI assistant can do for your team? Sign up for a free eesel AI trial or book a demo with our team today.