An honest Frase AI review for 2026: The ultimate SEO tool?

The pressure on content teams is significant. You are expected to produce high-quality, SEO-friendly content that ranks on Google and gets surfaced by AI search engines like ChatGPT and Perplexity. That is a lot to manage.

AI content tools were presented as a solution, but many generate generic, robotic text. You often spend considerable time editing it to sound human, and it usually lacks context about your specific business.

Frase AI is one of the major platforms attempting to solve this problem. It aims to bundle research, writing, and optimization, focusing on both traditional SEO and the newer Generative Engine Optimization (GEO). But does it deliver on its promises? In this Frase AI review, we'll explore its features, examine the new pricing, and discuss where it fits within the AI content landscape.

What is Frase AI?

Simply put, Frase is an AI platform designed to streamline the SEO content process. It is intended to assist with everything from research and writing to content optimization and performance tracking.

Its main feature is its ability to analyze the top Google results for a given keyword and produce a blueprint for outranking them. An interesting aspect is its two-pronged strategy: Frase helps you optimize for standard search engines and for the new AI answer engines like ChatGPT, Perplexity, and Gemini. They call this GEO, which indicates they are thinking about future trends. This dual-optimization approach can be visualized as follows:

Frase is aimed at SEO managers, content marketers, and digital agencies. With over 50,000 content teams using the platform, they have established a significant presence in the market. The platform's core components are a SERP analyzer, an AI writer, a content optimizer, and an AI visibility tracker.

A deep dive into key features

To determine if Frase is the right fit for you, it is important to look at how its features perform in a real-world workflow. Let's break down the key components, from planning to publishing.

Content research and planning

This is an area where Frase offers strong capabilities. You provide a target keyword, and its SERP analyzer begins pulling data from top Google results within seconds.

The information it provides is genuinely helpful. You can see your competitors' outlines, the headings they use, average word counts, and questions people are asking on Google, Reddit, and Quora. The automated content brief feature is a major time-saver, generating a detailed outline with target keywords and source links.

However, Frase's research focuses on scraping the public internet. It does not connect with a company’s internal knowledge sources, like product docs in Confluence, customer chats in Zendesk, or marketing plans in Google Drive. This means the context it provides is based on public information.

In contrast, tools like eesel AI connect directly to your internal applications. This allows them to generate content informed by business-specific knowledge that is not available from public web scraping.

Content generation and optimization

When writing in the Frase editor, you receive two real-time scores: an SEO score for Google and a GEO score for AI platforms. It is a useful feature that keeps both optimization goals visible.

Regarding the quality of the AI writing, it provides a solid starting point. However, some user reviews note that the output can feel generic and often requires human editing to add unique insights and a natural tone.

I've been using Frase for over 2 years now. I like it a lot for optimizing content and researching content to prepare briefs. I've never used its AI functions, and don't think I ever would (same goes for all of these tools).

Reddit

Frase includes a "Brand Voice" feature, which relies on manually configured profiles rather than learning dynamically from a company's internal documents.

An alternative approach is seen in tools like the eesel AI blog writer, which is designed to create publish-ready content, not just a first draft. It does more than generate text.

Here’s a quick comparison:

The eesel AI blog writer uses context-aware research to automatically include elements like AI-generated images and data tables. It also finds relevant YouTube videos and real Reddit quotes to make content more engaging. It can learn from your website and internal documents to write in your brand voice and naturally mention your products.

Content monitoring and integrations

Frase has a feature called "Content Opportunities." It links to your Google Search Console and flags content that is beginning to drop in rank, sending daily alerts so you can take action.

It also offers integrations with Google Docs and WordPress, which helps it fit into existing workflows.

Frase is designed primarily for marketing teams, so the knowledge it uses and the content it creates are generally separate from other departments like customer support or sales.

This contrasts with unified platforms like eesel AI, which aim to break down these information silos. The same central knowledge base that helps marketing write a blog post can also power an AI agent in your helpdesk to resolve support tickets or an internal bot in Slack to answer employee questions. This ensures everyone in the company is working from the same consistent information.

Frase AI pricing and plan limits

Frase offers several pricing tiers with different limits to consider. This pricing structure is broken down in the graphic below.

Here are the current annual plans:

• Starter: $38/month
• Professional: $98/month
• Scale: $195/month

The main consideration is the usage limits on each plan. For example, the Starter plan includes 15 "Content Projects" per month, which may be a factor for teams looking to scale content production. Advanced features like "AI Search Tracking" are also paid add-ons for the lower-tier plans.

It is also worth noting that while Frase offers a money-back guarantee, some users on Trustpilot have reported issues with the refund process. It is a good practice to review the terms before subscribing.

Other platforms, such as eesel AI, may offer different pricing models without project limits, allowing you to scale your content work more predictably.

Unified AI platforms: A broader approach

Focusing on a single-purpose tool for marketing content creation is one approach. Another is to consider the broader applications of AI, such as creating a single source of truth for an entire company.

When your AI is unified, support agents can get instant, correct answers to solve customer issues faster. Sales teams always have the latest product information. New employees can find what they need without constantly asking colleagues.

This unified approach is a growing trend in workplace AI and is the core concept behind platforms like eesel AI. Eesel connects to all your company apps, including your helpdesk, wiki, and internal docs, to become a central knowledge source. This knowledge can then power specialized AI assistants where you need them, from marketing to support. You can even run risk-free simulations to see how it will perform before going live.

For a more comprehensive look at Frase's features and a live demonstration, the following video offers a detailed walkthrough.

This video provides a complete Frase AI review and tutorial on how to use its features for SEO and content creation.

Is Frase AI the right tool for you?

So, what's the final call? Frase AI is a very good tool for data-driven SEO research, building detailed content briefs, and optimizing for both Google and AI search engines. Its "Content Opportunities" feature is a valuable highlight for maintaining rankings.

However, its AI writing may require editing to become a final piece, its knowledge is based on public data, and its pricing plans include limits that are important to consider for scalability.

While Frase is a capable assistant for an SEO writer, the trend towards unified platforms presents an alternative approach for building a more connected company from the inside out.

Ready to see what a unified AI platform can do for your content? Try the eesel AI blog writer for free and generate your first complete, publish-ready blog post in minutes.