Frase AI vs Clearscope: Which content tool is right for you?

Getting your content to rank on Google involves more than just good writing; it requires data-driven optimization. This means analyzing top-ranking pages to figure out search intent and structuring your articles to get the most visibility. For content teams trying to improve their search performance, this often means choosing between specialized tools.

This post offers a neutral, fact-based comparison of Frase AI and Clearscope, two of the main platforms in the content optimization field. We will look at their core features, new AI functions, pricing, and the different philosophies behind their approaches to SEO.

This comparison also introduces a third way of working. While Frase and Clearscope are built to help optimize a draft written by a human, other platforms are changing the process. Tools like the eesel AI blog writer focus on generating a complete, SEO-optimized post from just a keyword. This changes the main task from writing to editing.

What is Frase AI?

Frase is an AI-powered platform designed to handle the entire content workflow, from research and brief creation to writing and optimization. It presents itself as a complete solution for teams that want to create content that ranks on traditional search engines and gets cited by AI answer engines.

Surfer or Frase for optimization, Jasper/Writesonic for rewriting, and AIclicks for visibility tracking. The last one’s super useful, it can analyze your whole content engine (headers, body and main keywords as u wrote), after analysis, it gives a composite optimization score, similar to Surfer or Clearscope, but it extends beyond search to AI answer surfaces. So basically it can help you achieve higher SEO and AI visibility scores automatically or like half automatically if you want to edit or tweak tool's suggestions.

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A key feature it offers is GEO (Generative Engine Optimization), which uses a dual-scoring system. This lets users optimize content for both Google (SEO) and AI search platforms like ChatGPT, Perplexity, and Claude. Its main features include automated content briefs based on SERP analysis, unlimited AI words on all plans, support for over 100 languages, and "Content Opportunities" identified through an integration with Google Search Console.

What is Clearscope?

Clearscope is a content optimization platform that focuses on improving how well human-written content matches search intent. It is well-known for its straightforward interface and intuitive content grading system, which makes it a common choice for large content teams and agencies that prioritize a clear final-stage optimization process.

I've been using ClearScope for the last 6 months or so and it's been amazing. Their team is great and they keep adding onto the software to make it even better.

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Its primary function is to analyze the top search results for a keyword and provide a list of recommended terms, along with a simple letter grade (like A+) to guide writers. Although it has traditionally been an optimization tool, Clearscope recently added an AI assistant to help with drafting outlines and content within its Google Docs and WordPress integrations.

A different approach: Generating complete content with the eesel AI blog writer

The eesel AI blog writer offers a completely different workflow. Instead of assisting a writer with a draft, it automates the creation of a complete, publish-ready blog post from a single keyword.

This method is for teams whose main goal is to scale high-quality content production efficiently. The workflow moves from the time-consuming tasks of research and writing to simply reviewing and editing a full first draft. It includes several key features that tools like Frase and Clearscope do not offer:

• Automatic asset creation: It generates relevant AI images, infographics, and data tables directly within the article, which saves time.
• Rich media integration: The platform embeds relevant YouTube videos and pulls real quotes from Reddit discussions to add social proof and authenticity.
• Answer Engine Optimization (AEO): It structures content with citations and clear formatting to increase the chance of it being referenced by AI search platforms, including Google AI Overviews.

Using this generation-first strategy, our team at eesel AI grew our own blog from 70k to over 750k impressions in just three months, showing how effective this approach can be.

A feature-by-feature comparison of Frase AI vs Clearscope

While both Frase and Clearscope are designed to help content rank higher, they concentrate on different parts of the content lifecycle. Frase is built for the entire process from research to writing, while Clearscope is best at the final optimization step. To clarify these differences, the following table gives a high-level overview of their key features, which is also summarized in the infographic below.

Feature	Frase AI	Clearscope
Primary Function	End-to-end content creation & optimization	Final-stage content optimization
AI Writing	Unlimited AI words, AI outlines, image generation	AI assistant for drafting & outlines
Core Strength	Automated briefs, dual SEO + GEO scoring	Intuitive content grading (A+), term relevance
AI Search Tracking	Tracks 5 platforms (ChatGPT, Perplexity, etc.)	Tracks 2 platforms (ChatGPT, Gemini)
Multilingual Support	100+ languages supported	English-focused
Pricing Model	Tiered SaaS subscription from $45/mo	Tiered SaaS subscription from $129/mo

Content research and brief creation: Frase AI vs Clearscope

• Frase: This is an area where Frase is particularly strong. Its automated content brief feature analyzes the top 20 SERP results to pull headings, topics, stats, and common questions from sources like Google, Reddit, and Quora. It then organizes this information into a structured brief.
• Clearscope: Clearscope does not have a dedicated, automated brief creation tool. It offers an AI-generated outline feature within its Content Reports, but users must put together a full brief manually using the term recommendations and competitor analysis it provides.
• eesel AI's role: The eesel AI blog writer automates this stage entirely. It generates a fully researched and structured article from a keyword, both creating and fulfilling the brief in one step.

AI content writing capabilities: Frase AI vs Clearscope

• Frase: The platform offers a capable AI writer with unlimited AI words included in all plans. It has various templates and can generate full drafts, outlines, and even AI images directly in its editor.
• Clearscope: Clearscope includes an "AI assistant" meant to help with drafting and editing. It's not a full content generator but a tool to speed up the first draft and help with writer's block, keeping the human writer in control.
• eesel AI's role: This tool is a dedicated AI content generator. It's built to produce a complete, publish-ready first draft that includes text, assets, and media, requiring only a final human review.

Content optimization and scoring: Frase AI vs Clearscope

• Frase: It uses a dual-scoring system for a more complete view of optimization. It provides a standard SEO score based on topic coverage against top Google results and a separate GEO (Generative Engine Optimization) score to measure how likely the content is to be cited by AI platforms.
• Clearscope: Clearscope is known for its simple letter-grade system (e.g., A+, B-), which writers find easy to understand and use. It scores content based on the usage and relevance of recommended terms, using natural language processing from sources like Google Cloud, OpenAI, and IBM Watson.
• eesel AI's role: The eesel AI blog writer doesn't need a user-facing score. It generates content that is already optimized based on an analysis of SERPs, user intent, and AEO practices.

AI search tracking

• Frase: It offers AI Search Tracking for five major platforms: ChatGPT, Perplexity, Claude, Gemini, and Google AI. This feature, available as an add-on or in higher-tier plans, lets users monitor brand mentions and competitor visibility in AI-generated answers.
• Clearscope: This platform provides visibility tracking for Google and two AI chatbots: ChatGPT and Gemini. This feature is part of its "Expand" product and helps users see which of their pages are being cited by these AI engines.

Pricing breakdown: Frase AI vs Clearscope

The pricing for these tools reflects their different target users. Frase offers a more affordable starting point for smaller teams, while Clearscope is positioned as a premium solution for established content teams.

Frase pricing

• Starter Plan: Starts at $45/month for 1 user and allows for up to 15 documents per month.
• Professional Plan: $98/month for 3 users and 75 documents.
• Key Detail: A notable benefit of Frase is that all plans come with unlimited AI words for content generation. AI Search Tracking is available as an add-on or is included with the higher-tier "Scale" ($195/mo) and "Advanced" ($297/mo) plans.

Clearscope pricing

• Essentials Plan: Starts at $129/month for unlimited users but is limited to 20 AI Tracked Topics (which act as credits for drafts) per month.
• Business Plan: $399/month, which includes more credits and access to a dedicated account manager.
• Key Detail: Clearscope uses a credit system for its main reports. This can be a constraint for teams producing a high volume of content, as extra credits are only available as paid add-ons.

The eesel AI blog writer pricing model

The eesel AI blog writer uses a pay-per-use model, starting at $99 for 50 blog posts on its Early Bird plan. This model provides a predictable and scalable option compared to recurring monthly subscriptions, letting teams connect costs directly to their content output. It is also free to try.

Final verdict: Which tool to choose

• Choose Frase if: You need an affordable, all-in-one tool for research, AI-assisted writing, and dual SEO/GEO optimization. It's a good fit for teams that create content in multiple languages and want to track visibility across many AI platforms without limits on AI words.
• Choose Clearscope if: You have a team of skilled writers, a larger budget, and your main need is a simple, effective tool for final-stage optimization. Its grading system and Google Docs integration make it a great choice for refining human-written content.
• Choose the eesel AI blog writer if: Your primary goal is to scale high-quality content production. It’s for teams that want to go from a keyword to a complete, publish-ready post quickly, automating the research, writing, and asset creation.

For those who prefer a visual walkthrough, this video offers a direct comparison of Frase and Clearscope, showing how each platform works and discussing which might be more effective for different content strategies.

A YouTube video review providing a detailed breakdown of Frase AI vs Clearscope.

Choosing the right content optimization tool

In the Frase AI vs Clearscope debate, the best tool depends on your team's workflow and goals. Frase offers an end-to-end toolkit to help writers through the content lifecycle, while Clearscope provides a focused solution to optimize finished drafts.

The eesel AI blog writer presents a third option designed to automate the content production workflow from start to finish, shifting the work from creation to curation.

You can generate your first full blog post for free with the eesel AI blog writer to see how a generation-first approach can change your content strategy.