An honest look at Frase AI pricing: What’s the real cost?

AI content tools are appearing everywhere, each promising to boost your SEO. However, trying to understand their pricing can be complex. You have different plans, add-ons, and other costs that make it hard to determine the final price.

One of the prominent tools in this space is Frase AI, a tool designed for SEO and the newer concept of Generative Engine Optimization (GEO). It's a comprehensive tool, but its pricing page has multiple tiers and options.

This guide will break it all down for you: the plans, the add-ons, and what you're really paying for. We'll examine the different tiers to help you decide if it's the right fit. And if you're looking for a tool that gives you a complete, publish-ready article, we'll also touch on alternatives like the eesel AI blog writer.

What is Frase AI?

Frase AI functions as an AI assistant for content teams. Its primary purpose is to help you research, write, and optimize articles to rank high on Google (SEO) and get referenced by AI answer engines like ChatGPT (GEO).

It is built for SEO managers, content marketers, and agencies who need to cover both areas. Typically, you provide a keyword, and it analyzes the top search results. From there, it generates a content brief, and you use its AI writer and topic scores to build out your article. The platform focuses on using data to gain a competitive edge in search rankings.

A breakdown of Frase AI pricing plans

Frase offers several pricing plans. We'll cover both monthly and annual options; choosing an annual plan saves you about 15%. The main differences between the plans are the number of user seats and the number of articles (which they call "Content Projects") you can create each month.

The Starter plan

• Price: $45/month or $38/month if you pay annually.
• Ideal user: This is a good starting point for solo creators, freelancers, or anyone just beginning with content optimization.
• Key features and limitations: You get one user seat and can work on 15 articles per month. It includes two free "Rank-Ready Documents" (fully optimized articles) and unlimited AI-generated words. A notable limitation is that its key AI Search Tracking feature is an optional add-on you have to pay for separately.

The Professional plan

• Price: $115/month or $98/month billed annually.
• Ideal user: This plan is designed for small but growing content teams and agencies that need to produce more content and collaborate.
• Key features and limitations: This plan provides three user seats and allows you to work on 75 articles per month. You also get ten free Rank-Ready Documents and can create five brand voice profiles. Similar to the Starter plan, AI Search Tracking is still an extra cost.

Scale and advanced plans

• Scale Plan Price: This plan is $195/month (or less if you pay annually). It includes everything from the Professional plan and bundles in AI Search Tracking for up to 250 prompts.
• Advanced Plan Price: For larger operations, there's a $297/month plan that provides five user seats and tracking for 350 prompts.
• Ideal user: These plans are for agencies and larger marketing teams who need built-in AI visibility tracking and manage a higher volume of content.

Frase AI pricing plan comparison

To make it easier, here's a simple table comparing the main plans.

The real cost: Understanding the full Frase AI pricing with add-ons

The pricing can become more complex when considering add-ons. For many users, the price on the main page may not be the final amount. To fully utilize Frase, especially its GEO features, you may need to account for extra costs.

The AI search tracking add-on

Generative Engine Optimization (GEO) is about optimizing content to be cited as a source by AI answer engines like ChatGPT, Perplexity, and Gemini. This is a significant aspect of Frase's appeal.

The feature for this, AI Search Tracking, monitors your content's visibility across five major AI platforms. However, it's a paid add-on for the Starter and Professional plans. This means if you want the full SEO+GEO functionality Frase offers, you will need to pay more than the initial price.

Pay-as-you-go documents

Each plan includes a few free "Rank-Ready" documents each month. These are articles that the AI generates and optimizes for you. If you need more than your monthly limit, you can buy them for $3.50 per document. While this may not seem like a large amount, these costs can accumulate for teams publishing content regularly.

The previous "Pro Add-On"

If you find older reviews of Frase, you might see mentions of a $35/month "Pro Add-On" for unlimited AI words, which caused some confusion.

Frase has since simplified this and now includes unlimited words in all paid plans. Still, it indicates a history of offering important features as add-ons, which can make it challenging to determine the total price.

What you get for the Frase AI pricing: A features vs. cost analysis

When you consider all the costs, is Frase worth the investment? It depends on your specific needs.

Core features: Content research and optimization

Frase is effective at automating the work of analyzing top-ranking content for both SEO and GEO. Its SERP analyzer and automated content briefs can save teams hours of manual research. The real-time SEO and GEO scores provided as you write are useful for keeping your article on track. For hands-on content strategists, it’s a powerful research tool.

Yes. If you have large sites a tool like Frase is a huge time saver. We use it, alongside SEMrush, to build out content briefs which get handed off to the content team. I don’t know of a better way to manage high volume, expert written, content.

Reddit

Refining the AI-generated output

Frase's AI writer provides a strong first draft based on its analysis of top-ranking content. For many teams, this draft serves as a solid foundation that may require further editing to align perfectly with a specific brand's voice and quality standards. Since Frase pulls information from the public web, it doesn't have access to a company's internal knowledge, such as information in Confluence, Google Docs, or support tickets. Therefore, teams often enrich the generated content with their own unique expertise and specific details to ensure it reflects their deep understanding of the topic.

An alternative for generating publish-ready content: eesel AI blog writer

For teams that prefer a more automated workflow focused on producing a complete, high-quality blog post from a single keyword, a different approach may be suitable. The eesel AI blog writer is designed for this purpose.

Instead of a toolkit for optimization, eesel AI functions as a content generation platform. You provide a keyword, and it handles the research, writing, and asset creation to deliver a finished article.

Here are some of its key features:

• Complete Assets: It doesn't just produce text. It automatically generates and adds images, infographics, and tables to make your content more engaging from the start.
• Authentic Social Proof: It finds relevant YouTube videos and pulls actual quotes from Reddit threads on your topic, adding a layer of real human experience that builds trust.
• True Brand Context: It learns from your website to get a feel for your products and brand voice, so the articles sound like they actually came from your team.

The pricing is also very direct. Instead of subscriptions and add-ons, eesel AI uses a credit system. For instance, you can get 50 complete blog posts for $99, with no hidden fees. We used this tool to grow our own blog from 700 to 750,000 daily impressions in just three months.

For a more visual breakdown of the pricing structure and some of the community's confusion around it, this video offers a helpful perspective.

A YouTube video that breaks down the Frase AI pricing structure, including its different plans and add-ons.

Is Frase AI pricing worth it?

So, what's the bottom line? Frase is a powerful research and optimization tool, well-suited for SEO teams that prefer a hands-on approach to content creation and are focused on GEO. The dual scoring system is a significant advantage for this workflow.

The total investment includes both the subscription fee and the time the content team allocates to refining the AI drafts to incorporate unique company expertise.

For teams that prioritize speed and want to generate complete, ready-to-publish articles with minimal manual editing, a platform like the eesel AI blog writer offers a streamlined alternative. It's built for that specific goal and has a pricing model that's crystal clear.

Ready to turn a keyword into a complete blog post in minutes? Try the eesel AI blog writer for free and see the difference for yourself.