Confluence AI pricing 2025: A complete guide to its real cost

Atlassian Intelligence, the AI built into Confluence, is a pretty handy feature for teams trying to get more done. It promises to summarize massive documents, draft project plans from a simple prompt, and dig up answers buried deep in your team’s workspace. Sounds amazing, right?

But then you try to figure out what it actually costs, and things get… complicated.

That’s because you can’t just buy Atlassian Intelligence as a separate add-on. Its cost is bundled into per-user subscription plans, which means getting access to AI isn’t always a simple decision. This guide will walk you through the Confluence AI pricing structure, show you what you really get for your money, and help you decide if it’s the right move for your team.

What is Confluence AI (Atlassian Intelligence)?

Before we get into the numbers, let’s quickly go over what we’re talking about. "Confluence AI" is part of Atlassian’s bigger AI picture, which you’ll see called "Atlassian Intelligence" and "Rovo." Think of it as an AI assistant that lives right inside your Atlassian tools.

Inside Confluence, it’s there to:

• Summarize long pages and comment threads so you can get up to speed fast.

• Draft new content like project plans, meeting notes, or blog posts from a quick prompt.

• Rewrite existing text to tweak its tone, make it shorter, or fix grammar mistakes.

• Answer questions by searching for information within your Confluence spaces.

Breaking down Confluence AI pricing and plans

Okay, here’s the most important thing to understand: you can’t buy Confluence’s AI features on their own. The cost is baked directly into the overall Confluence plan you choose. This "all-or-nothing" deal means that to unlock any real AI power, you often have to upgrade your entire team to a more expensive tier. This can turn a seemingly small upgrade into a major new expense, especially if only a handful of people on your team actually need the AI.

Let’s look at how AI access changes from plan to plan.

Confluence AI pricing on the Free plan: No AI included

The Free plan is a great starting point for small teams of up to 10 users. It gives you all the core features for creating and organizing knowledge. But it’s important to know this plan comes with zero Atlassian Intelligence features. You get the basic Confluence experience, but the AI assistant is nowhere to be found.

Confluence AI pricing on the Standard plan: A tiny taste of AI

The Standard plan, starting at $5.16 per user, per month (billed annually), is where Atlassian Intelligence and Rovo finally show up. But there’s a big catch. This plan has a very tight leash on usage: just 25 AI credits per user, per month.

For any team trying to actively use AI to draft content, summarize pages, or ask questions, those 25 credits will be gone before you know it. It feels less like a functional tool and more like a free sample designed to get you hooked. Many teams find this frustrating because they hit the usage limit right as they’re getting into a good workflow, which pushes them to consider yet another upgrade.

Confluence AI pricing on the Premium plan: Where AI actually becomes useful

If you’re serious about using AI in your day-to-day work, the Premium plan is where things start to get real. Starting at $9.73 per user, per month (billed annually), this tier bumps your AI usage up to 70 credits per user, per month. It also unlocks other nice-to-have features like unlimited whiteboards and more automation runs.

This is the plan where most of the advertised AI features become genuinely usable. The downside? The cost can add up fast. For a 50-person team, upgrading everyone from Standard to Premium just to get better AI access would add over $200 to your monthly bill.

Confluence AI pricing on the Enterprise plan: AI for big companies

For very large organizations, the Enterprise plan offers the most AI usage (150 credits per user per month) along with a bunch of advanced security and admin controls. You’ll have to talk to Atlassian’s sales team for a custom quote, but it’s built for companies that need to run Confluence on a massive scale.

Plan	Price (per user/mo, annual)	AI Credits/mo	Key AI Features	Best For
Standard	$5.16	25	Basic Rovo Search & Chat, Limited AI actions	Teams wanting to try AI without a big budget.
Premium	$9.73	70	Full AI-assisted writing, Summaries, Q&A	Teams ready to commit to AI and can afford the per-user cost.
Enterprise	Custom	150	Everything in Premium + advanced controls	Large organizations with complex security and analytics needs.

This video provides a detailed breakdown of the different Confluence pricing plans, including the Free, Standard, Premium, and Enterprise tiers.

Key limitations of the pricing model

While the features sound good on paper, Confluence’s AI isn’t just about what it can do. The way it’s implemented and priced comes with some serious drawbacks you should think about before signing up for a pricey upgrade.

The awkward per-user model

The biggest hurdle with Confluence AI pricing is its "all-or-nothing" setup. Let’s say your 10-person content team could really use AI to draft articles, but your 40 engineers, 5 designers, and 5 HR folks don’t need it at all. To get those 10 people the AI tools they want, you have to upgrade all 60 users to the Premium plan. You end up paying for 50 AI licenses that will never get used.

This model forces you to pay for AI based on your total headcount, not on how much you actually use it. In contrast, more flexible platforms charge based on AI interactions, which makes a lot more sense financially as you grow. It means you only pay for the value you’re actually getting, instead of being penalized for having a large team.

How Confluence AI traps your knowledge in a box

Atlassian Intelligence is pretty smart, but it has a huge blind spot: it can only see what’s inside the Atlassian world. It’s great at searching your Confluence pages and Jira tickets, but what about all the other important information your company stores elsewhere?

Think about your own team. Where are your sales playbooks? Probably in Google Docs. How does your support team troubleshoot? They might be digging through old conversations in Slack or a help desk like Zendesk. Where are your company policies? Maybe they live in Notion or SharePoint.

Confluence AI can’t touch any of that. Its answers will always be incomplete because it’s working with just a fraction of your company’s knowledge. This is a massive limitation for any team trying to build a single, reliable source of truth. An AI assistant is only as good as the information it can reach, and by walling itself off, Atlassian Intelligence keeps your knowledge in separate silos.

Lack of customization

Atlassian Intelligence is a built-in, one-size-fits-all tool. You get what they give you, and that’s pretty much it. You can’t really tweak its personality to match your brand, define its tone of voice, or create custom workflows for it to follow.

For example, you can’t teach it to follow a specific three-step process for a certain type of question. You can’t give it a unique persona for talking to customers versus talking to internal staff. This is a big problem for teams that need an AI assistant tailored to their specific brand or way of working. It’s more of a generic helper than a personalized teammate.

A more flexible and powerful way to handle knowledge AI

Instead of getting locked into a pricey and rigid system, many teams are taking a different route. They’re adding a specialized AI layer that connects to all their existing tools, giving them more power and flexibility without forcing a company-wide upgrade.

Bring all your knowledge together, including Confluence

This is where a solution like eesel AI comes into play. It’s designed to connect to all your knowledge, no matter where it is. With simple integrations, you can link Confluence, Google Docs, Slack, Notion, and over 100 other apps.

This creates one unified brain for your company. When you ask a question, the AI can pull information from a Confluence brief, a Slack chat, and a Google Doc policy all at once to give you the full picture. It breaks down the walls that Confluence AI puts up. The AI Internal Chat from eesel AI is perfect for this, giving your team one place to ask questions and get answers from everywhere.

Get full control over your AI’s behavior

Unlike the fixed nature of Atlassian Intelligence, eesel AI gives you a completely customizable prompt editor and workflow engine. This puts you in the driver’s seat.

You can define the AI’s exact tone of voice, its personality, and the specific steps it should follow. Want it to be friendly and casual for internal questions but formal and professional for support replies? No problem. You can also create custom actions, letting it do more than just answer questions. It can tag tickets, look up order information, or even create a new Jira issue, all based on the rules you set.

Get started in minutes with clear, predictable pricing

Setting up eesel AI takes minutes, not months. It’s a self-serve platform, so you don’t have to sit through sales demos or wait for a long onboarding process.

And here’s the biggest difference in pricing: eesel AI’s plans are based on the number of AI interactions, not the number of users. This means you only pay for what you use. If your 10-person content team uses AI a ton and the rest of the company doesn’t, your bill reflects that. It’s a fair, cost-effective model that grows with your needs, not just your headcount. Plus, with flexible monthly plans, you’re not stuck in a long-term contract.

How to make the right choice for your team

So, how do you decide? Confluence AI can be a decent option if your team is already on the Premium or Enterprise plan and all your company knowledge lives exclusively within Atlassian’s ecosystem. If you fit that very specific profile and don’t need much customization, it might be convenient enough.

For pretty much everyone else, the high cost of a forced team-wide upgrade, the siloed knowledge, and the lack of control make it a tough sell. Before you commit, ask yourself a few questions:

• Is 100% of our company’s important knowledge stored in Confluence? If not, Confluence AI will always be giving you incomplete answers.

• Is our whole team already on a Premium or Enterprise plan? If you’re on Free or Standard, upgrading everyone just for AI is a huge and often wasteful expense.

• Do we need to customize our AI’s tone, actions, or personality? If so, Confluence AI just won’t give you the control you need.

If you answered "no" to any of these, you’d probably be better off with a more flexible and powerful tool that works with your existing setup.

Look beyond the bundled price tag

When you really look at it, the true Confluence AI pricing isn’t just a feature on a list; it’s the steep cost of upgrading your entire team to a Premium plan. Even after all that, you get an AI that’s stuck in the Atlassian world and offers very little room for personalization.

A smarter alternative like eesel AI works with the tools you already use (including Confluence) to give you a more complete, controllable, and cost-effective AI. It meets you where you are, connects all your knowledge, and scales with your usage, not your employee count.

Ready to try out a powerful AI assistant that works across all your knowledge sources without breaking the bank? You can set up your first eesel AI agent in minutes.