A complete guide to Captions AI pricing in 2025

You just spent an hour shooting a great video. Awesome. Now comes the not-so-awesome part: spending the next five hours trimming clips, fighting with subtitles, and trying to add a little something to make it pop. It’s the kind of tedious work that kills your creative buzz. That’s the problem tools like Captions AI are trying to solve.

Captions AI has blown up as one of the go-to AI video editors, especially for anyone making short-form content. But is it right for you? To help you figure that out, we’re going to take a good look at what it does, how much it costs, and where it doesn't quite hit the mark. This is your complete guide to Captions AI, its features, and a clear breakdown of its pricing so you can decide if it’s a smart move for your workflow.

What is Captions AI?

So, what actually is Captions AI? It’s basically an all-in-one creative studio designed to make video editing less of a headache, especially for "talking head" videos. It's a mobile-first app that uses AI to take over the most time-consuming parts of putting a video together. You can really think of it as having a personal video editor in your pocket.

Its main job is to automatically generate stylish, animated captions, edit your video with smart cuts and effects, translate your content into other languages, and even create whole videos from a script using AI avatars.

The app is built for social media creators, marketers, and small businesses who are all over platforms like TikTok, Instagram Reels, and YouTube Shorts. The goal is to make pro-level video something anyone can do, not just people with fancy editing skills. The company behind it, Mirage, has even pulled in some big investors, which shows the industry thinks they're onto something.

Key features of Captions AI

The name is a bit misleading because while it started with captions, the app’s real power is in all the other AI tools it packs in. They all work together to turn your raw footage into something that looks like you spent hours on it.

AI-powered captions and subtitles

This is the app's claim to fame. It uses OpenAI's powerful Whisper model to automatically transcribe your audio, and it’s surprisingly accurate. But it’s not just a boring block of text. It creates those slick, word-by-word animated captions that are perfectly timed with your speech. This is a huge deal for creators because it keeps people watching and makes your videos accessible to the massive audience that scrolls with the sound off.

AI video editor and enhancement tools

Beyond the captions, the editing tools are pretty impressive. The "AI Edit" feature looks at your video and script and then automatically adds effects that look like they’re straight from a top creator’s playbook. It can punch in with zooms on important points, create clean transitions, and even drop in relevant B-roll and sound effects.

It also has a few smaller tools that make a surprisingly big impact. The "AI Eye Contact" feature subtly adjusts your eyes so it looks like you’re always staring right into the camera, and the "Studio Sound" tool strips out background noise, leaving your audio sounding clean and professional.

AI dubbing and avatars

Want to go global? The AI dubbing feature can translate your video's audio into over 28 languages. It even generates an AI voiceover and syncs your lips to match the new language, which is pretty wild. It opens your content up to a whole new world of viewers.

And if you’d rather not be on camera at all, the "AI Creator" feature lets you cook up a complete video from just a text script, using a library of realistic 3D avatars. It's a solid option for channels that aren't built around a specific person or for businesses trying to pump out video marketing without being in front of a camera all day.

Captions AI pricing plans

Alright, let's talk money. What does all this fancy AI editing actually cost? The Captions AI pricing model isn't as simple as you might hope, especially once you look past the basic plan.

The Captions AI free and Pro plans

Captions AI has a free plan, which is a good way to test the waters. You get basic editing tools, the in-app teleprompter, and you can export as much as you want without a watermark. The catch is that it locks away the advanced AI features like "AI Edit" or dubbing, which are the main reasons people are drawn to the app.

The Pro plan, at around $9.99 per month, is where it starts to make sense for most individual creators. This plan opens up the key AI editing tools, lets you customize your caption styles, and gives you the audio enhancement features. If you're creating content regularly, this is the most logical place to start.

The Max and Scale plans: Understanding the credit system

This is where the Captions AI pricing gets tricky. The higher-tier plans, Max ($24.99/mo) and Scale ($69.99/mo), run on a credit system. You spend these credits on the heavy-duty AI features, like making videos with AI avatars or doing a lot of AI dubbing.

The big issue here is that your costs can become unpredictable. If you have a productive month and lean heavily on these features, you can blow through your credits and end up with a much bigger bill than you planned for. That makes budgeting a real challenge.

For businesses that need their expenses to be predictable, a model like this can be a dealbreaker. It’s a totally different approach from platforms like eesel AI, which focuses on business tools and offers straightforward plans. With tools built for business, you expect flat costs that don't jump around when you have a busy month.

A visual of the eesel AI pricing page, which contrasts with the opaque Captions AI pricing model by showing clear, public-facing costs. A clear Captions AI pricing alternative.

Captions AI pricing table

Here’s a summary of what you get with each plan:

Feature	Free	Pro ($9.99/mo)	Max ($24.99/mo)	Scale ($69.99/mo)
Watermark-Free Exports	✅	✅	✅	✅
Basic Editing Tools	✅	✅	✅	✅
AI-Powered Editing Tools	❌	✅	✅	✅
Customizable Captions	Limited	✅	✅	✅
AI Dubbing & Translation	❌	✅	✅	✅
Generative AI Credits	None	Low	Medium	High (3x)
AI Creator (Avatars)	❌	❌	✅	✅
Priority Support	❌	❌	✅	✅

Limitations and key considerations

Of course, no tool is perfect, and it’s worth looking at the downsides before you pull out your credit card. Here are some of the key limitations of Captions AI you should know about.

Performance bugs and cross-platform experience

If you scroll through user reviews, a common theme is performance bugs. People report audio going out of sync after an export, slow processing, and sometimes exports just failing completely. If you’re a professional creator on a deadline, that kind of thing is more than just annoying, it can throw off your whole schedule.

There's also a big difference between the iOS app and the desktop or Android versions. The app was clearly built for the iPhone first, and other platforms often feel like an afterthought, lagging in both features and stability.

When you’re relying on AI for core business tasks, like customer support, you just can't afford for it to be buggy. That’s why business-focused platforms like eesel AI build in features like simulation modes. It lets teams test their AI on thousands of past support tickets to make sure it’s working perfectly before it ever talks to a real customer.

An image of the eesel AI simulation feature, which provides a safe testing environment and is a key consideration when comparing with Captions AI pricing.

Customer support and scalability costs

Customer support is another sore spot for some. Users have mentioned slow or unhelpful responses, which is a huge risk if you're depending on this tool for your business.

And, like we talked about earlier, the credit system on the pricier plans makes it tough to guess your costs as you grow. That lack of predictability is a major red flag for any growing business that needs to keep a close eye on its budget.

This video review breaks down the features, pricing, and performance of Captions AI to help you decide if it's the right fit.

Is the Captions AI pricing worth it for you?

So, what’s the bottom line? Captions AI is a seriously powerful tool that can save social media creators a ton of time. If you’re an individual creator who lives on your iPhone, the AI editing and captioning features are some of the best you'll find.

But it’s not perfect. You have to go in knowing about the potential for bugs, the fact that it favors iOS, and the unpredictable costs that can sneak up on you with the credit system. It's a great pick for solo creators who can be flexible and work around those quirks. However, businesses that need something rock-solid and budget-friendly should probably think twice.

If you’re looking into AI to streamline your content workflow, you're already on the path to better efficiency. The next step? Applying that same thinking to your customer conversations. eesel AI does for customer support what Captions AI does for video. It’s a self-serve platform that plugs into your existing tools in a few minutes. And with clear, predictable pricing and a solid simulation mode, you can automate your support, cut down on tickets, and give your team their time back.