I tried 10+ tools to find the 5 best Reddit automation software in 2025

Let’s be honest, trying to keep up with Reddit manually is a full-time job. With over 91 million people using it every day in 2024, it’s a goldmine for customer feedback, support questions, and chances to connect with your audience. But sifting through thousands of communities by hand? That’s pretty much impossible.

Automation is the obvious answer, but it’s a bit of a minefield. One wrong move and your brand could get banned. But a smart approach can save you a ton of time and bring back some seriously useful insights.

I’ve spent the last few weeks digging into the most popular platforms to figure out what actually works. This guide will break down the 5 best Reddit automation software options I found, each suited for different goals, from simple notifications to full-on AI-powered support. Let’s find the right tool to help you get things done on Reddit, safely.

Defining the best Reddit automation software

At its core, Reddit automation software is just any tool that helps you monitor, manage, or interact with Reddit without having to do everything by hand. But not all automation is the same. The tools you’ll find generally fall into one of four buckets, and each one is for a different kind of job.

• The connectors: Think of tools like Zapier or IFTTT. They’re like digital glue, letting you create simple "if this happens, then do that" recipes. For example, you could set one up to send a Slack alert whenever a new post pops up in a subreddit you follow, or log every mention of your brand in a Google Sheet.

• The listeners: These are the heavy-duty platforms built for tracking what people are saying about your brand, your competitors, or your industry across all of Reddit. They’re designed for market research and keeping an eye on your brand’s reputation at scale.

• The doers: This category includes tools that can take action directly on Reddit, like posting content, upvoting, or scraping data. They’re powerful, but you have to be careful. Using them the wrong way is a fast track to getting your account suspended.

• The resolvers: This is the next step in automation. Instead of just telling you a conversation is happening, these tools use AI to help you figure out what to do about it. They can connect to your company’s internal knowledge to help you draft support replies, answer questions from your team, and generally handle the chaos that follows a viral Reddit post.

How I chose the best Reddit automation software

To put this list together, I looked for tools that actually solve a problem for a growing business. It came down to a few key things: scalability, safety, and whether they provide real value.

Here’s what I focused on:

• What’s it best for? Is the tool a listener, a doer, or something else? I wanted to know its main strength.

• Is it easy to use? Can someone on the marketing team get it running in an afternoon, or do you need to book a developer’s time?

• Is it safe? Does the tool play by Reddit’s rules and use official APIs, or is it doing something sketchy that could get you banned?

• Can it grow with you? Will the tool keep up as your business gets bigger, or will it become a bottleneck with surprise costs?

The best Reddit automation software in 2025 at a glance

Here’s a quick rundown of the top tools and what they’re good for.

Tool	Best For	Ease of Use	Key Feature	Starting Price
eesel AI	Automating support & knowledge workflows from Reddit mentions	Self-serve setup	AI that learns from your internal docs & past tickets	$299/mo
Zapier	Connecting Reddit to 7,000+ other apps	Very Easy	Pre-built "Zap" templates	Free plan available
Brandwatch	Enterprise-grade social listening and analytics	Moderate	Official Reddit firehose data access	Quote-based
Axiom.ai	Building custom browser automation bots (no-code)	Moderate	Visual workflow builder	Free plan available
PRAW	Fully custom, developer-led automation	Hard (requires coding)	Direct access to Reddit’s API	Free (open source)

A deep dive into the 5 best Reddit automation software

After digging in and testing, here are my picks for the best tools to automate your Reddit strategy without getting into trouble.

1. eesel AI

Most automation tools drop the ball at the most important part. They’ll send you a Slack notification that a fire has started on Reddit, but they won’t hand you a fire extinguisher. eesel AI is different; it’s built to help you put out the fire. Instead of just getting an alert about a customer issue, you can use eesel to power the entire support process that comes after. It connects to your helpdesk (like Zendesk or Intercom) and all your knowledge sources like Google Docs, Confluence, and past support tickets to give you instant, accurate answers.

Imagine this: your social media manager sees a Reddit thread blowing up and needs an answer, fast. They can pop into Slack and ask eesel’s AI, "A Redditor wants to know our refund policy for international orders. What do I say?" and get an immediate, accurate response pulled straight from your official docs. Or, you could have Reddit mentions automatically fed into your helpdesk, where eesel’s AI Agent drafts a reply based on what it learned from similar tickets you’ve solved before. It’s about automating the actual work, not just the notification.

eesel AI answering a question directly in Slack, pulling information from company documents to provide an immediate, accurate response.

• Pros: You can get it up and running yourself in minutes, it learns from your company’s unique knowledge, and it automates the resolution, not just the alert.

• Cons: It’s not a bot for posting or voting on Reddit (which is probably for the best if you want to keep your account safe).

• Pricing: Starts at $299/month for the Team plan.

2. Zapier

Zapier is basically the duct tape of the internet, connecting Reddit to over 7,000 other apps you already use. It’s the perfect solution if you’re not a coder and just need to set up some simple, reliable automations. You create "Zaps," which are little recipes that trigger actions based on Reddit activity.

For example, you could set up a Zap to send a message to a Slack channel every time a post in a certain subreddit hits the "hot" page. Or you could create a new row in a Google Sheet for every post that mentions a specific keyword. It’s a must-have for building a central hub to track all the Reddit activity you care about.

• Pros: Super easy to use, with a giant library of integrations and ready-made templates to get you started.

• Cons: On the cheaper plans, it can take a while for Zaps to trigger. It’s also not built for complicated, multi-step actions directly on Reddit.

• Pricing: Has a free plan for basic automations; paid plans start at $19.99/month.

3. Brandwatch

If you’re a big company and need to know what everyone on Reddit is saying about you, your competitors, or your industry, Brandwatch is the tool you’re looking for. It’s an official Reddit data partner, which means it has access to the full stream of public posts and comments, with data stretching all the way back to 2011.

You don’t use Brandwatch to post anything. You use it to listen on a massive scale. You can create detailed queries to track sentiment, spot new trends, and see how much people are talking about certain topics. For a large organization, this kind of data is gold for market research, competitive analysis, and spotting a PR crisis before it gets out of hand.

• Pros: You get unparalleled access to Reddit data and powerful analytics tools. It’s a beast for large-scale research.

• Cons: It comes with an enterprise-level price tag, so it’s out of reach for most smaller businesses. It also takes some time to learn how to use it effectively.

• Pricing: You have to get a custom quote.

4. Axiom.ai

Axiom.ai lets you build your own Reddit bots without having to write a single line of code. It’s a Chrome extension that watches you perform actions in your browser, like clicking, typing, and copying text, and then turns that into an automation you can run on a schedule.

You could use it to scrape posts from a subreddit that meet certain criteria and save them to a spreadsheet, or even build a bot to post comments at specific times. It’s more capable than Zapier for taking direct actions on Reddit, but it requires a bit more thought to make sure you’re not breaking any of Reddit’s rules about spam and bots.

• Pros: Really flexible for creating custom automations, and you don’t need to be a developer.

• Cons: There’s a higher risk of getting your account suspended if you use it for spammy behavior. Also, if Reddit updates its website design, your automations might break.

• Pricing: Has a free tier to get started; paid plans are around $15/month.

5. PRAW (Python Reddit API Wrapper)

Alright, this one’s for the developers in the room. PRAW is the most powerful and safest way to automate Reddit if you have some engineering skills on your team. It’s a Python library that lets you talk directly to Reddit’s official API. With it, you have total control to build anything you can imagine, from a simple bot that replies to comments to a complex script that analyzes data from thousands of posts.

Because it uses the official API, PRAW is the most compliant way to build custom tools, as long as you follow the rate limits and rules. This is the ultimate DIY option for businesses that need a solution built just for them and have the technical know-how to pull it off.

• Pros: Gives you complete control and flexibility, and it’s very safe when used correctly.

• Cons: You need to know how to code (specifically in Python) and be willing to spend the time building and maintaining it.

• Pricing: It’s free and open-source.

This video shows how to build powerful Reddit automation systems for tasks like sentiment analysis and extracting business ideas.

How to use the best Reddit automation software without getting banned

Redditors have a finely tuned radar for spam and can spot inauthentic marketing from a mile away. Using automation carelessly is the quickest way to get your account shadowbanned. Here are a few tips to do it right.

• Be a helper, not a shill: Your automations should be about adding value. Use tools to find conversations where you can genuinely help someone or offer a useful perspective, not just to blast your links everywhere.

• Read the room (and the rules): Every subreddit is its own little world with its own rules about self-promotion and bots. Read them before you do anything. An automation tool doesn’t know the difference between r/personalfinance and r/gaming, but you do.

• Keep a human in the loop: Don’t put your entire Reddit strategy on autopilot. Let automation handle the boring stuff, like finding keywords, but make sure a real person is handling the actual conversations. People connect with people, not bots.

• Stick to official channels when you can: Tools like PRAW that use Reddit’s official API are always a safer bet than tools that scrape the site or pretend to be a human in a browser. They’re built to work within Reddit’s approved limits.

Finding the best Reddit automation software is about strategy, not just tasks

So, picking the best Reddit automation software isn’t about finding one app to rule them all. It’s about putting together a few tools that match your goals. For most businesses, using a combination of tools is the smartest way to go.

You might use Zapier to get Slack alerts for brand mentions, Brandwatch to create a quarterly market report, and a tool like eesel AI to manage the actual support conversations that follow. The point of automation isn’t to replace your team; it’s to free them up to be more efficient and strategic.

While most tools focus on automating things you do on Reddit, the biggest impact comes from automating the work that happens because of Reddit. When a customer posts a tricky support question, the real time-suck isn’t seeing the post, it’s figuring out what to do next.

That’s where a platform like eesel AI really comes in handy. By pulling together all your company knowledge and learning from how your team has solved problems before, it helps you respond to every Reddit mention with speed and confidence.

Ready to see how AI can change the way you handle Reddit conversations? Try eesel AI for free and start automating the work that truly matters.