AdTech company Attekmi: sales and support inside Slack, based on Confluence

• Attekmi is an AdTech solutions company.
• They added eesel as their Confluence genius into Slack – enabling their employees to self-serve and find answers to pending customer queries instantly.
• Onboarding, support, internal processes and more are streamlined with easier access to data, explained and linked with AI.

Attekmi, an award-winning AdTech company, had a classic “good problem to have.” They knew everything about their technical products, but all that expert knowledge was gathering dust in their Confluence pages. For their customer-facing teams, trying to find the right answer for a client felt like a frantic library search during a fire drill. Things were slow, and answers weren’t always consistent.

So, they brought in eesel’s AI Internal Chat. Suddenly, their Confluence turned from a static encyclopedia into an expert they could ping in Slack anytime. The change was immediate: internal questions got answered in a snap, customers got the right info every time, and the team could handle even the trickiest client questions without breaking a sweat.

Attekmi is a big deal in the advertising technology space, helping over 150 clients with everything from ad exchange platforms to completely custom-built tools. AdTech is a complicated world that changes by the minute, and Attekmi’s reputation is built on giving amazing customer support. To do that, their team needs to be able to find the right technical info, and fast.

A great knowledge base no one could use quickly

Attekmi had done the hard work of documenting everything in Confluence. The problem was, getting that information out was a pain.

• Tough questions, where answers might evolve: Customers were asking detailed stuff about the differences between AdEx Basic and AdEx Enterprise, or whether a specific tool would work with their setup. These weren’t simple yes/no questions.
• Finding answers was a whole process: To answer a client, a team member had to stop what they were doing in Slack, jump over to Confluence, guess the right keywords to search for, skim a few pages, and then piece together an answer. All that app-switching adds up.
• Growing fast, without wanting to bog down other employees: As more clients came on board, the team was drowning in repetitive questions. It was keeping them from focusing on bigger projects.
• Answers could get inconsistent: When people have to interpret dense documents on the fly, you might get slightly different answers from different team members. That’s not a great look for a company known for its expertise.

Plugging an AI expert right inside Slack

Attekmi used eesel AI to connect the dots between their docs and their team. The best part? They didn’t need a team of developers to get it working.

Getting it running was surprisingly easy. They just used eesel’s one-click integration to connect their Confluence space, and that was pretty much it. The AI now had a single source of truth. Then, they just dropped the AI assistant into Slack, where everyone already spends their day. No more jumping between apps.

Now, anyone on the team can just @-mention the AI in a channel and ask a question like they’re talking to a person. The AI reads through all the Confluence docs in seconds, gives a straight answer, and even includes links to the original pages if you want to read more.

For instance, they can now ask things like:

• “What are the main differences between AdEx Plus and AdEx Enterprise?”
• “How do we handle ad fraud for in-game ads?”
• “Can a client on AdEx Basic integrate with this third-party tool?”

What actually changed: less searching, more helping

By giving their team answers on demand, Attekmi saw some real improvements in how they worked.

• Teams got their time back: The time spent just digging for information dropped. A ton of time they could now spend helping more customers or working on bigger goals. Employees aren’t bothering each other for responses, and customers get answers faster.
• Customers got the right answer, every time: The AI pulls directly from the official docs, so everyone gets consistent, up-to-date information. It really helps solidify their reputation as the experts.
• Client questions were solved in minutes, not hours: With answers at their fingertips, the team could resolve customer issues way faster.
• Support that can actually scale: The AI can handle endless questions, which means Attekmi can keep growing without having to hire more support staff just to keep up.
• Their documentation actually got better: Because the team was using the Confluence docs every day through the AI, they were more motivated to keep them fresh and accurate. It created a nice little loop of improvement.

Basically, Attekmi turned its Confluence from a dusty library into a smart colleague that’s always on. By bringing their stored knowledge into the daily conversation, they made their teams faster and more accurate, which is exactly what you need to stay ahead in a field like AdTech.