Customer storySTIL Classics logo

Every Gorgias ticket arrives with the order already checked and a reply already written

STIL Classics runs eesel on Gorgias and Shopify. eesel reads the ticket, looks up the order, and leaves a draft reply as an internal note. A person checks it, does what it says, and sends it. Nothing goes to a customer without that.

Industry
Planners, binders and stationery
Based in
Vancouver, Canada
With eesel since
May 2026
Working with
Jamieson Chappell
320Gorgias tickets prepared in a month8 Aug to 8 Sep 2026
430draft replies left as internal notesfor a person to check and send
230Shopify orders looked upbefore a single line was drafted
2,000pages, products and tickets it answers fromstilclassics.com, the help center, Shopify and past Gorgias tickets
stilclassics.com
STIL Classics website
How it runs

What happens when a customer writes to STIL Classics

  1. 1
    A customer writes in

    Email and contact forms reach Gorgias with order and stock questions.

  2. 2
    eesel looks things up first

    It pulls order and stock details from Shopify before writing.

  3. 3
    A draft, as an internal note

    Written as if done, with gaps in brackets rather than guesses.

  4. 4
    A person sends it

    The team does any refund, edits and sends, and eesel changes nothing.

Connected integrations

  • Gorgias
  • Shopify
  • wWebsite

Agents at work

  • eesel319 runs in 30 days

The company

STIL Classics makes planners and the things that go with them: A5 six-ring binders in suede, leather and canvas, planner inserts, notebooks and accessories, with optional monogramming. It sells through its Shopify store to the US and Canada, with free shipping over $100 US or $120 CAD, and runs customer support in Gorgias with a help center for tracking, returns and cancellations.

Visit STIL Classics at stilclassics.com

The problem

Planner customers are repeat customers, and they care about the details. A ticket is rarely just a question: it is an order number, a monogram, a delivery scan that has not moved, a binder bought two years ago. Answering well means opening Shopify, reading the whole thread and knowing the policy, every time.

The team wanted that legwork done before they opened the ticket, but did not want a machine sending replies under the STIL name. So eesel drafts and a person sends.

How it runs

STIL connected Gorgias, Shopify and its website to eesel in May 2026 and the drafting picked up in July. The agent reads about 1,450 pages from stilclassics.com and the help center, about 490 products from Shopify and about 80 past tickets, plus a set of written instructions the team keeps revising.

  • It wakes when a customer comments on an open ticket. Automated mail, bounces and out-of-office replies are skipped. The team can also @mention it on a ticket.
  • Before drafting it looks up what the ticket needs: order and fulfilment status, line items, the 30-day return window, live inventory for the exact variant, the restock sheet for timing.
  • It never states a fact it has not looked up. No invented ship dates, delivery estimates or product specs. If it cannot find the order, it flags that for the team instead of telling the customer.
  • The draft goes on the ticket as an internal note, never as a public reply. It is written as if the refund or replacement has already been processed, because the person sending it will have done that first.
  • Goodwill is a human call. The draft does not offer credits or discount codes; the team adds those when they want to.
  • Each ticket is also tagged by topic so the team can see what is coming in.

A month of work

Between 8 August and 8 September 2026 eesel prepared about 320 Gorgias tickets for STIL. It left about 430 internal notes, most of them draft replies, looked up about 230 Shopify orders and about 20 products, and tagged about 80 tickets. A handful of replies, about 16, went out as public replies in the same period; the rest stayed as notes for the team.

What is next

A second agent, Kayla, is set up in the workspace and has not been switched on yet. The instructions for the drafting agent are on their ninth revision; each week of tickets adds a rule.

A month of work

What eesel did, from its own records

Every count on this page comes from eesel's activity log for STIL Classics, 8 Aug to 8 Sep 2026. The only estimate is the money and time saved, and the receipt shows how it is worked out.
$800
of people’s time a month, $10,000 a year
32 hours
about 4 working days, every month

$25 is an international benchmark for an hour of support time, not STIL Classics’s own cost.

Conversations handled, 8 Aug to 8 Sep 2026316
×Minutes a person would spend on one6
=Hours of people’s time32
×Cost of an hour, all in$25
=A month$800
A year$10,000
Gorgias tickets and other live work
Live work per week, the last 13 weeks
095189Week of 15 Jun: 19Week of 22 Jun: 722 JunWeek of 29 Jun: 1Week of 6 Jul: 1526 JulWeek of 13 Jul: 119Week of 20 Jul: 14820 JulWeek of 27 Jul: 168Week of 3 Aug: 1893 AugWeek of 10 Aug: 33Week of 17 Aug: 10217 AugWeek of 24 Aug: 80Week of 31 Aug: 7331 AugWeek of 7 Sept: 11
Show as a table
Week ofRuns
15 Jun19
22 Jun7
29 Jun1
6 Jul152
13 Jul119
20 Jul148
27 Jul168
3 Aug189
10 Aug33
17 Aug102
24 Aug80
31 Aug73
7 Sept11
When the work arrives
Hour of day, UTC. 30% of it lands between 10pm and 7am, when nobody is at a desk.
00:00 UTC: 1500:0001:00 UTC: 1002:00 UTC: 903:00 UTC: 704:00 UTC: 905:00 UTC: 506:00 UTC: 1006:0007:00 UTC: 408:00 UTC: 109:00 UTC: 210:00 UTC: 711:00 UTC: 812:00 UTC: 1412:0013:00 UTC: 1414:00 UTC: 2415:00 UTC: 1616:00 UTC: 1617:00 UTC: 1918:00 UTC: 3218:0019:00 UTC: 1820:00 UTC: 2321:00 UTC: 2322:00 UTC: 1423:00 UTC: 16
Show as a table
Hour (UTC)Runs
00:0015
01:0010
02:009
03:007
04:009
05:005
06:0010
07:004
08:001
09:002
10:007
11:008
12:0014
13:0014
14:0024
15:0016
16:0016
17:0019
18:0032
19:0018
20:0023
21:0023
22:0014
23:0016
What it did
Actions taken in the customer's tools, last 30 days
Internal notesInternal notes: 432432Order lookupsOrder lookups: 228228Draft replies for the teamDraft replies for the team: 8888Tickets taggedTickets tagged: 8080Knowledge searchesKnowledge searches: 4646Product lookupsProduct lookups: 2020Public replies sentPublic replies sent: 1616
Show as a table
ActionCount
Internal notes432
Order lookups228
Draft replies for the team88
Tickets tagged80
Knowledge searches46
Product lookups20
Public replies sent16

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