Published May 30, 2025 in Shopify

Shopify AI tools evolve, offering merchants new paths to efficiency and growth

Kenneth Pangan

Kenneth Pangan

Writer

AI is no longer a far-off idea for ecommerce, it’s here, and it’s changing how Shopify stores run every day. From writing product descriptions to handling customer questions, AI tools are helping merchants save time, improve customer experience, and scale smarter.

Shopify is moving fast in this space. With new AI features built right into the platform and a growing lineup of third-party apps, store owners now have more options than ever to automate repetitive work and make better use of their store data. The goal? Free up time for what really matters: building the business.

Infographic illustrating the integration of Shopify AI tools across different aspects of an ecommerce business workflow.

The impact of AI across the e-commerce journey.

New developments in Shopify AI tools

On an ongoing basis, Shopify is launching and developing new AI capabilities within its platform, alongside a growing ecosystem of third-party AI apps. This initiative is designed to make powerful AI accessible to merchants, enabling them to automate tasks, analyze data, personalize customer interactions, and generate content more efficiently. Key developments include the introduction of built-in features like Shopify Magic and the anticipated launch of Sidekick, complemented by specialized AI applications available through the Shopify App Store.

This addresses the increasing need for ecommerce businesses to operate more efficiently, personalize customer experiences at scale, and leverage data for strategic decision-making in a competitive online market. The updates align with broader movements in technology towards AI-driven automation and enhanced productivity tools.

Shopify Magic for content generation

Shopify Magic is the platform’s built-in generative AI tool. It allows merchants to generate product descriptions, emails, blog posts, and auto-replies using simple prompts. This significantly reduces the time spent on copywriting and content creation.

Screenshot showing the Shopify Magic interface in the Shopify admin, demonstrating how to generate product descriptions using Shopify AI.

Generating product descriptions with Shopify AI Magic.

Sidekick as an AI-powered store assistant

Sidekick is an upcoming AI assistant built into the Shopify admin. It will allow merchants to manage their store using natural language prompts. For example, a merchant might ask Sidekick to apply a discount, update product inventory, or generate a custom report.

Screenshot of the Shopify Sidekick interface demonstrating a merchant interacting with the AI assistant for store management tasks using Shopify AI.

Interacting with the Shopify AI assistant, Sidekick.

Third-party Shopify AI apps for advanced workflows

The Shopify App Store now features many third-party apps offering AI solutions for marketing automation, data analytics, design, and customer support. These tools help merchants go beyond what is built into the core platform and find specialized AI tools tailored to their business.

Screenshot of the Shopify App Store displaying a list of third-party AI apps available for Shopify stores, related to Shopify AI.

Third-party Shopify AI apps in the App Store.

AI customer support with tools like eesel AI

Tools like eesel AI integrate directly with Shopify and popular helpdesks. They can automatically respond to customer questions using your store data, such as order status or return policies. This allows merchants to offer instant support while freeing up their human agents for more complex issues.

Screenshot of the eesel AI dashboard showing integration with Shopify and an AI bot providing an instant answer using store data, leveraging Shopify AI.

Automating Shopify customer support with eesel AI and store data.

Why Shopify AI matters for ecommerce teams

This news is relevant for all Shopify store owners and managers, ecommerce marketing teams, customer support departments, and operations personnel. It is especially pertinent for those currently using or exploring tools for content creation, marketing personalization, inventory management, data analysis, and customer service automation, highlighting new options for improving efficiency and scalability using Shopify AI.

Tip for teams looking to do more

Want to enhance your customer support and automation capabilities without overhauling your existing helpdesk?

Check out eesel AI — it integrates seamlessly with your existing tools (like Zendesk, Intercom, Freshdesk, Gorgias, JSM) and your Shopify store to provide smarter, more cost-effective support automation by leveraging your store data and knowledge base.

Book a demo or start a free trial today to see how eesel AI can make your support run smoother and help you scale using the power of Shopify AI data.

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Kenneth Pangan

Kenneth Pangan is a marketing researcher at eesel with over ten years of experience across various industries. He enjoys music composition and long walks in his free time.