I tested 7 popular Rytr alternatives to find the best AI writer in 2025

AI writing tools are popping up everywhere these days. If you’ve spent any time looking for one, you’ve almost certainly stumbled upon Rytr. It’s a handy tool for brainstorming a quick social media post or a product description, for sure.

The content can feel a bit bland, and trying to write a full-length article often feels like more trouble than it’s worth.

So, I decided to go on a hunt. I needed to see what else was out there. I got my hands on a bunch of different tools to find the ones that actually solve specific problems, whether that’s writing SEO content that ranks or drafting customer support replies that don’t sound robotic. Here’s what I discovered.

Why look for Rytr alternatives?

Let’s be fair, Rytr is a perfectly fine starting point. With over 40 use cases and a pretty cheap entry-level plan, it gets a lot of people interested in AI-assisted writing. It’s definitely useful for getting a few ideas on the page when you’re feeling stuck.

But as soon as your needs get a little more serious, the cracks start to show. My main frustrations usually came down to three things:

• The output is generic and repetitive. The content often lacks any real personality or depth. I found myself spending way too much time editing just to make it sound like our brand, which kind of defeats the purpose of using an AI writer to save time in the first place.

• It struggles with long-form content. While it can churn out short snippets, Rytr has a tough time creating coherent, high-quality articles. It often loses the plot halfway through, leaving you with a jumbled mess that’s more work to fix than to write from scratch.

• The plans feel restrictive. The free plan’s character limits are tiny, and even the paid plans hide key features like custom tone matching behind higher tiers. You’re constantly being nudged to upgrade just for basic functionality, which makes you wonder if there’s better value somewhere else.

How I picked the best Rytr alternatives

This isn’t just a random list I pulled from the internet. I wanted to find tools that are genuinely useful for different business needs, so I judged each one based on a few key things:

• Quality of the writing: How unique, coherent, and on-brand is the content? More importantly, does it sound like a human wrote it?

• What it’s best for: Is it a general, all-purpose tool, or is it built for a specific job like SEO, marketing, or customer support?

• How easy it is to use: Can you jump in and get started right away? Is the interface intuitive, or is it a complete nightmare to figure out?

• Pricing and overall value: Is the price fair for what you get? Are the plans easy to understand, or are there hidden costs waiting for you?

A quick comparison of the top Rytr alternatives

Here’s a quick side-by-side look at how the best Rytr alternatives stack up.

Tool	Best For	Starting Price	Key Feature
eesel AI	Customer Support Communication	$239/mo (annual)	Trains on your past tickets for hyper-personalized replies
Jasper	Long-form marketing content	$49/seat/mo	"Boss Mode" for controlling long-form output
Writesonic	Short-form content & beginners	$20/mo	User-friendly templates and Photosonic AI image generator
Copy.ai	Sales & marketing workflows	$29/mo	Pre-built workflows for sales and marketing campaigns
Frase	SEO-optimized content	$45/mo	In-depth SERP analysis and content brief generation
Wordtune	Improving your existing writing	$9.99/mo	Context-aware sentence rewriting and summarization
Simplified	All-in-one content creation	Free plan available	Integrated design, video, and social media tools

The 7 best Rytr alternatives for your business in 2025

The best AI writer for you really depends on what you’re trying to accomplish. A tool that’s perfect for a content marketer will probably be useless for a support agent. Here’s a breakdown of my favorite tools for specific jobs.

1. eesel AI

If your "writing" is mostly answering customer questions all day long, you need something much more specific than a general content generator. eesel AI is built for the exact kind of writing that support and internal teams do: answering tickets, drafting emails, and sharing knowledge.

While Rytr pulls generic information from the public web, eesel AI learns directly from your company’s knowledge. It connects to your past helpdesk tickets, internal docs in places like Confluence and Google Docs, and your public help center. This means the replies it drafts are in your brand’s voice and, most importantly, are actually accurate.

Its AI Copilot gives agents instant, personalized draft replies right inside their helpdesk. This is all about creating content that solves real problems, not just fills a page. What I found really refreshing is the self-serve setup. You can get it up and running in a few minutes without having to book a sales demo, which is a huge pet peeve of mine with most business AI tools.

eesel AI's Copilot drafts personalized replies for support agents right within their existing helpdesk.

• Pros: Gives you hyper-personalized replies based on your own data, goes live in minutes, and has transparent pricing with no per-resolution fees.

• Cons: It’s not built for writing long-form blog posts or ad copy.

• Pricing: The Team plan is $299/month ($239/mo billed annually) and covers up to 1,000 AI interactions. The Business plan is $799/month ($639/mo billed annually) and adds the ability to train on past tickets and use AI to help with triage.

2. Jasper

Jasper is the tool to grab if you’re frustrated with one of Rytr’s biggest weaknesses: creating good, long-form content. It’s designed for marketers who need to produce in-depth articles, reports, and even entire ebooks.

Its most well-known feature (it used to be called "Boss Mode") gives you really tight control over the AI’s output, letting you guide it through a long piece of content without it getting confused and going off the rails. It also connects with Surfer SEO, which helps you optimize your articles for search engines as you write. This is a massive step up from Rytr’s very basic SEO features. If you’re serious about content marketing, Jasper is a beast.

• Pros: Fantastic for long-form content, offers powerful customization options, and has a strong community with tons of templates.

• Cons: It takes a little longer to get the hang of, and the starting price is higher than many other options.

• Pricing: The Pro plan starts at $69/seat/month ($59/mo billed annually) for one person and includes features like Brand Voice. The Business plan offers custom pricing for teams that need more advanced tools and API access.

3. Writesonic

Writesonic feels like what Rytr wants to be when it grows up. It’s aimed at the same crowd, people who need short-form copy for ads, social media, and landing pages, but it does it with a cleaner interface and, in my opinion, better output.

It has a wide variety of templates that are genuinely easy to use, making it a great choice for anyone just dipping their toes into AI writing. A nice little extra is its AI image generator, Photosonic, which is super handy for content creators who need visuals to go along with their copy. If you’re looking for a simple, effective tool for your day-to-day marketing tasks, Writesonic is a really solid pick.

• Pros: Very easy to use, has affordable starting plans, and includes a built-in AI image tool.

• Cons: The long-form editor isn’t as capable as Jasper’s, and the pricing can get a bit confusing as you scale and need more words or features.

• Pricing: Writesonic has a free trial to get you started. Paid plans start with the Lite plan at $49/month ($39/mo billed annually), which is meant for individuals and gives you 15 AI article generations per month.

4. Copy.ai

Copy.ai has pivoted a bit to be more than just a writer; it calls itself a GTM (Go-to-Market) Agent Platform. It’s designed for teams that need to create content as part of a bigger sales or marketing process.

Its "Workflows" feature is the main draw here. You can set up automated sequences to handle tasks like creating entire email campaigns, repurposing a blog post for all your social channels, or even finding new leads. It’s less of a blank page for writing and more of a structured tool for getting specific marketing jobs done. If your goal is to automate content within your sales funnel, Copy.ai is built just for that.

• Pros: Great for sales-focused copy, the workflow automation is a huge time-saver, and it’s a good option for teams looking to streamline their work.

• Cons: It can be harder to control the quality for purely creative writing, and it gets expensive pretty fast for teams.

• Pricing: The Chat plan starts at $29/month (billed annually) for up to 5 users. The Agents plan, which includes workflow credits, starts at $211/month (billed annually) for up to 10 users.

5. Frase

Frase is really a research and optimization tool first, and an AI writer second. Its entire reason for existing is to help you create content that ranks on Google, and it’s brilliant at it.

The main feature is its ability to analyze the top search results for your target keyword and spit out a detailed content brief. It tells you exactly what topics to cover, what questions to answer, and which headers to include. This is the perfect fix for Rytr’s lack of SEO depth. You’re not just writing content; you’re writing content that’s strategically built to perform well in search results.

• Pros: Powerful SERP analysis, amazing for creating content outlines and briefs, and makes sure your content is comprehensive.

• Cons: The AI writing feature itself isn’t as advanced as dedicated writers like Jasper.

• Pricing: The Starter plan is $45/month ($459/year) and lets you write and optimize 15 articles per month. The Professional plan is $115/month ($1,173/year) for teams and includes 75 articles.

6. Wordtune

Wordtune is a different kind of tool entirely. It doesn’t write new content from scratch based on a prompt. Instead, it works as a writing assistant to help you rewrite, shorten, or expand your own text. Think of it as an editor on steroids.

This is the perfect alternative for people who still want to do the actual writing themselves but need a little help polishing their message. Its context-aware suggestions are incredibly good at making your writing clearer and adjusting the tone. The Chrome extension is also fantastic, letting you use it right inside Google Docs, Gmail, and pretty much anywhere else you write.

• Pros: Excellent for improving clarity and tone, gives high-quality contextual suggestions, and the free version is quite useful for everyday tasks.

• Cons: It won’t generate new content from a prompt, so it’s not going to cure your writer’s block.

• Pricing: Wordtune offers a free Basic plan with 10 rewrites per day. Paid plans start with the Unlimited plan at $9.99/month ($6.99/mo billed annually), which gets rid of all the daily limits.

7. Simplified

Simplified is for the team that needs more than just text. It’s an all-in-one platform that brings together AI writing with graphic design, video editing, and social media scheduling.

This tool is aimed at a different person: someone who wants a single place for all their creative work, not just the copy. Its real-time collaboration features are great for marketing teams that need to work together on campaigns. If you’re tired of jumping between five different apps to create and publish content, Simplified might be the answer you’re looking for.

• Pros: All-in-one platform for writing, design, video, and social media; has strong collaboration features; and a generous free plan.

• Cons: The AI writer isn’t as powerful or specialized as other tools on this list; it can sometimes feel like a jack of all trades, master of none.

• Pricing: Simplified has a Free Forever plan with limited AI words and features. Paid plans start at $12/month (billed annually) for the Pro tier, which includes more social media accounts and higher AI credit limits.

How to choose the right Rytr alternatives for you

Feeling a bit overwhelmed by the options? No worries. Here’s a quick guide to help you pick the right tool. Just ask yourself a few questions:

• What’s your main goal? If you’re trying to create long-form marketing content, go with Jasper. If you need to write SEO articles that actually rank, Frase is your best friend.

• Who’s going to use it? If you’re a sales team that needs to streamline outreach, Copy.ai’s workflows are a perfect fit. If you’re a customer support team drowning in tickets, eesel AI is built specifically for you.

• What’s your budget? For those just starting out, Writesonic and Wordtune have affordable plans with solid features that won’t break the bank.

• Do you need to write from scratch or improve what you have? To generate new content, look at Jasper or Writesonic. To refine what you’ve already written, Wordtune is the perfect editor.

This video provides a great overview of the top AI writing tools available as Rytr alternatives.

Choosing from Rytr alternatives: The right tool for the right job

The biggest lesson from all this testing is that while Rytr is a decent generalist, you’ll get much better results from a tool built for a specific purpose. Whether your job is to rank on Google, write a high-converting sales email, or solve a customer’s problem, there’s a purpose-built AI writer out there that will beat a generic one every time.

For customer-facing teams, the goal isn’t just to write text, but to write accurate, personalized, and helpful text. That’s where tools that learn from your own company’s data really stand out. If your day-to-day "writing" is all about answering questions, you need more than a simple content generator. You need an AI assistant that actually understands your business.

See how eesel AI can change your support communication. Get started for free.