A complete guide to Midjourney pricing in 2025

Midjourney is everywhere, isn’t it? The AI image generator is famous for its stunningly creative and artistic results. A quick look at its community feed shows an endless stream of incredible visuals, from portraits that look like real photos to landscapes straight out of a fantasy novel. But when you decide to try it out, you hit a common wall: the pricing page.

If terms like "Fast GPU Time" and "Relax Mode" have you scratching your head, you’re in the right place. The whole point of this guide is to give you a clear, simple overview of the Midjourney pricing structure. We’ll break down what you actually get with each plan and help you figure out which subscription makes the most sense for you.

What is Midjourney?

Simply put, Midjourney is an AI that turns your text descriptions (or "prompts") into images. It’s run by an independent research lab and has a unique vibe.

Instead of a slick web app, you use it inside Discord, a chat app. You talk to a "Midjourney Bot" to create and tweak your art. This community-first approach is a big reason why it’s a favorite for artists, designers, and hobbyists looking for detailed, often surreal images. It’s worth noting that Midjourney doesn’t really offer a free trial on its main Discord server anymore (though there’s a limited one on their niji · journey app), so a paid plan is how you get started.

A screenshot of the Midjourney bot in Discord, showcasing how users interact with the AI to generate images from text prompts, which is central to understanding the service's pricing and plans.

A complete breakdown of the Midjourney pricing plans

Midjourney has four subscription tiers: Basic, Standard, Pro, and Mega. You can pay month-to-month or sign up for a year to get a 20% discount. Picking the right plan really just depends on how many images you think you’ll make and which features you can’t live without.

Here’s a side-by-side look at the plans:

*A quick heads-up on commercial use: According to the Midjourney Terms of Service, if your company makes over $1 million in gross revenue a year, you need to be on the Pro or Mega plan.

As you can see, the biggest jumps between plans are in "Fast GPU Time" and the addition of special features like "Stealth Mode" for the more expensive tiers. But what do these things actually mean when you’re trying to create something? Let’s get into it.

Key Midjourney pricing features explained

To really understand Midjourney pricing, you have to know what the core features do for you. It’s not just about the price tag, but about what you get for your money.

Fast vs. Relax GPU time

Midjourney doesn’t charge you per image. Instead, it uses something called "GPU time." You can just think of it as your monthly allowance of processing power on their powerful computers. Creating a standard set of four image options usually uses about one minute of this GPU time.

• Fast Mode: This is the default. It’s like an express lane. When you submit a prompt in Fast Mode, your request gets priority and is handled right away. The monthly hours in your plan (like 3.3 hours for Basic or 15 for Standard) are your Fast Hours.

• Relax Mode: This is the best feature of the Standard, Pro, and Mega plans. In Relax Mode, your requests go into a queue and are processed when there’s a spot open. You might wait a minute, or you might wait ten, depending on how busy the servers are. The massive plus? It doesn’t use up any of your precious Fast GPU hours. It’s basically your ticket to unlimited images, as long as you have a little patience.

One very important detail: your unused Fast Hours do not roll over to the next month. This means you should try to pick a plan that matches how much you’ll actually use it, so you’re not wasting money.

Stealth Mode and privacy concerns

Here’s something you really need to know: by default, anything you create in Midjourney is public. Anyone can see it on the Midjourney website. This is great for community inspiration, but not so great if you’re working on a confidential project for a client.

That’s what Stealth Mode is for. It’s only available on the Pro and Mega plans and it stops your images from showing up in public galleries. This is an absolute must-have for businesses, freelancers, or anyone who wants to keep their work private.

For businesses, privacy goes way beyond just keeping creative work under wraps. When you’re dealing with customer data or internal documents, you need a tool built for security. That’s where solutions like eesel AI come into the picture. They’re designed for business use cases from day one, meaning your data stays private, is never used for training public models, and meets standards like GDPR.

Commercial usage rights and other key features

As we touched on earlier, all paying subscribers own the images they create and can use them commercially, but remember the rule for big companies.

Another feature worth noting is Concurrent Jobs. This just means how many prompts you can have running at the same time. The Basic and Standard plans let you run three jobs at once, while Pro and Mega bump that up to twelve. If you’re a power user who likes to experiment with lots of ideas simultaneously, this can seriously speed up your workflow.

How to choose the right Midjourney pricing plan for your needs

Now that we’ve broken down the features, picking a plan should be much easier. It all comes down to how much you’ll use it, your budget, and whether you need privacy.

The Basic Midjourney pricing plan: For beginners and casual hobbyists

• Who it’s for: This is your "let’s try this out" plan. It’s perfect if you’re new to AI art and just want to experiment, or if you only need a few images a month for personal projects or a blog.

• Value: For $10 a month, you get about 3.3 hours of Fast GPU time, which works out to around 200 image generations. That’s a ton of creative firepower for the price of a couple of lattes.

• Limitation: The main downside is that once your Fast Hours are gone, you’re done. You can’t make any more images until your plan renews.

The Standard Midjourney pricing plan: The best value for most users

• Who it’s for: This plan hits the sweet spot for most people, including regular creators, freelancers, and small businesses who need images consistently.

• Value: Unlimited Relax Mode is the single biggest reason to go for this plan. Even if you use all 15 of your Fast Hours (about 900 generations), you can just switch to Relax Mode and keep creating. That flexibility makes it the most practical and cost-effective choice for the average user.

The Standard Plan is a no-brainer. Once you burn through the fast hours, you just switch to Relax Mode and can literally generate images all day. It's the best value for anyone who uses it regularly.

Reddit

The Pro and Mega Midjourney pricing plans: For power users and large companies

• Who it’s for: These plans are built for the pros, like professional designers, creative agencies, and large businesses that use AI image generation all day, every day.

• Value: It’s all about speed and privacy here. With up to 60 Fast Hours and the ability to run 12 jobs at once, you can churn out thousands of images at top speed. And more importantly, the included Stealth Mode is a dealbreaker for any serious commercial work.

• A different perspective on pricing: It’s interesting to see how different AI tools approach pricing. Midjourney’s model is based on computer usage (GPU time), which makes sense for a creative tool. But when businesses look at AI for something like customer support, they need predictability. A surprise bill at the end of a busy month is the last thing anyone wants. That’s why platforms like eesel AI use a clear, interaction-based pricing model. Your costs scale with the actual work being done, not just server time, which makes budgeting a whole lot easier.

Is Midjourney pricing right for you?

Midjourney has a set of plans that make sense for different kinds of users. The Basic Plan is a great, affordable way to get started. The Standard Plan offers the best bang for your buck thanks to unlimited Relax Mode. And the Pro and Mega Plans give professionals the speed and privacy they need to get their work done.

In the end, the right choice is all about how many images you plan to make and whether features like Stealth Mode are essential for you.

Having fun with creative AI like Midjourney is one thing. But if you’re thinking about using AI to improve your business, you’re playing a different ballgame. For things like customer service, automating ticket responses, and organizing all your company knowledge, you need a tool built for the job.

eesel AI plugs right into your helpdesk (like Zendesk or Freshdesk) and knowledge bases to give your customers instant, accurate answers. With predictable pricing, simulations that let you test everything before you launch, and a setup so easy you can go live in minutes, it’s designed to deliver real business results, not just beautiful images. See how eesel AI can help you automate your support today.