The 5 best e-commerce AI assistant tools in 2025

Let's be honest, shopping online can sometimes feel like a chore. Customers are buried in options, and support teams are drowning in a sea of repetitive questions about order tracking, product details, and return policies. It’s a perfect storm for abandoned carts and burnt-out agents.

But what if you had an expert salesperson and your best support agent working on your site, 24/7?

That's pretty much the job of an e-commerce AI assistant. These tools are much smarter than the clunky chatbots of the past. They're intelligent guides that help customers find what they need, get instant answers, and ultimately, buy more stuff. I’ve spent a lot of time testing these out, and in this guide, we’ll cut through the noise and look at the top 5 e-commerce AI assistants for 2025.

What is an e-commerce AI assistant?

An e-commerce AI assistant is an AI tool built specifically to improve the online shopping journey. A traditional chatbot just follows a script, but an AI assistant uses natural language processing (NLP) to figure out what a customer is actually asking, even if they type a typo or use slang.

Think of it like the difference between a static FAQ page and a really helpful person working in a store. A basic bot can send you a link to the returns page. An AI assistant can ask for your order number, check if the item is eligible for a return, and generate a shipping label right there in the chat.

These assistants connect to your product catalog, knowledge bases, and even your helpdesk to offer personalized recommendations, handle tricky support questions, and guide shoppers all the way to checkout. The goal is to increase sales, bump up the average order value (AOV), and let your human support team focus on conversations that actually require a human touch.

How we picked the top e-commerce AI assistant tools

To find the best tools, we focused on what actually makes a difference for a growing e-commerce brand. We weren't interested in flashy demos; we wanted practical solutions that deliver real value.

Here’s the stuff we cared about:

• Plays well with others: How easily does the tool connect with popular e-commerce platforms (like Shopify) and helpdesks (like Gorgias or Zendesk)? No one wants to rip out their entire tech stack just to add one new tool.

• You're in control: Can you tweak the AI's personality, set rules for what it can and can't answer, and customize the actions it’s allowed to take?

• Doesn't just read the manual: Is the AI stuck only learning from your public help center, or can it pull information from everywhere, like past support tickets, internal docs, and product descriptions?

• Lets you test drive it: Can you safely test the AI on your real customer data before it talks to a live shopper? This is a big one for peace of mind.

• No-nonsense pricing: Is the pricing clear and predictable? We steered clear of models with confusing per-resolution fees that punish you for being successful.

The best e-commerce AI assistant tools in 2025 at a glance

Here's a quick side-by-side of the top platforms we looked at. They all have their strengths, so the best one for you really depends on your specific needs, whether you're a small shop or a big brand.

Tool	Best For	Starting Price (Monthly)	Key Feature
eesel AI	Plugging into your existing tools without replacing them	$299/mo	Great simulation on past tickets & unified knowledge sources
Shopify Magic	An all-in-one, native solution for Shopify stores	Included with Shopify plans	Deep integration with the Shopify ecosystem
Gorgias	Turning your helpdesk into a proactive sales tool	$60/mo (plus usage fees)	Blends helpdesk features with AI automation
HelloRep.ai	A dedicated AI sales agent to boost conversions	$499/mo (approx.)	Proactive engagement and AI-driven recommendations
Siena	Creating "empathic," brand-aligned conversations	Custom (platform fee + per ticket)	Advanced workflow automation for tricky post-purchase tasks

A deep dive into the 5 best e-commerce AI assistant platforms

1. eesel AI

The whole idea behind eesel AI is that it should work with the tools you already know and love. Instead of making you move to a new helpdesk, it just plugs into your current setup, whether that's Zendesk, Gorgias, or Shopify, and you can get it running in minutes.

What’s really cool is how it learns. It doesn't just skim your public help docs. It digs into your past support tickets, internal Google Docs, and your product catalog to give answers that are actually contextual and accurate. The feature that really stands out, though, is its simulation mode. It lets you test the AI on thousands of your past tickets to see exactly how it would have performed. This gives you a ton of confidence before you ever let it talk to a live customer.

• Pros:

  • Get started fast: You can set it up yourself without having to sit through a sales call.

  • Awesome simulation: Test it on your real data to see how well it works and what the ROI could be.

  • Connects all your knowledge: Pulls info from helpdesks, wikis, and e-commerce platforms.

  • Clear pricing: No per-resolution fees, so your bill won't have any nasty surprises.

• Cons:

  • It's a newer tool, so it might not have some of the niche enterprise features that older platforms have.

• Pricing:

  • Team: $299/month for 1,000 AI interactions.

  • Business: $799/month for 3,000 AI interactions, plus extra features like training on past tickets and AI Actions.

  • You get a 20% discount if you pay annually.

2. Shopify Magic

If your business lives and breathes Shopify, then Shopify Magic is definitely worth a look. It's not just one tool, but a bunch of AI features built right into the Shopify platform. This includes "Sidekick," an AI assistant for managing your store, plus tools for writing product descriptions, editing images, and personalizing emails.

The main benefit here is how smoothly it all works together. Since it's a native feature, Shopify Magic has access to all your store's data, which helps it give useful insights and automate tasks. The chat feature can easily pull up a customer's order history and answer questions without you having to jump between different apps.

• Pros:

  • It's perfectly integrated into the Shopify platform.

  • You get a whole suite of AI tools, not just a chatbot.

  • It's free for all Shopify merchants.

• Cons:

  • You're completely locked into the Shopify world, so it's not helpful if you sell on other marketplaces.

  • You have less fine-tuned control over the AI's behavior compared to a dedicated tool.

• Pricing:

  • Included with all Shopify subscription plans, which start around $39/month.

3. Gorgias

Gorgias has made a name for itself as a helpdesk built for e-commerce, and its AI features follow suit. It's really good at blending customer support with sales. The platform can automate answers for a huge chunk of common questions (like "Where is my order?"), which frees up your agents to focus on closing sales.

Its "Shopping Assistant" can pop up to engage with shoppers, offer product recommendations, and even apply discount codes to help seal the deal. If you want a single platform to handle both support tickets and proactive sales chats, Gorgias is a solid choice. The one catch is its pricing. It’s a bit complicated, with a base fee for a certain number of "tickets" plus a separate, per-interaction cost for its AI features, which can make budgeting a bit of a headache.

• Pros:

  • Connects deeply with Shopify, BigCommerce, and Magento.

  • Really focuses on turning support chats into sales.

  • Combines a full-featured helpdesk with good AI automation.

• Cons:

  • The usage-based pricing can get expensive and is hard to predict. You pay for the ticket, and then you pay again if the AI resolves it.

  • It’s more focused on the helpdesk than on pulling in knowledge from external sources like an internal wiki.

• Pricing:

  • Helpdesk plans start at $60/month for 300 tickets.

  • The AI Agent is an add-on that costs an extra $1.00 for every fully automated interaction on monthly plans.

4. HelloRep.ai

While other tools try to do both sales and support, HelloRep.ai is all about one thing: turning conversations into cash. It calls itself an "AI shopping assistant" that chats with customers in real-time to reduce abandoned carts and increase average order value.

Rep AI is especially good at upselling and cross-selling. It watches what shoppers do on your site to figure out what they want, then pops up with timely suggestions, kind of like a skilled salesperson in a physical store. It also gives you "shopper intelligence" by figuring out why people are leaving your site, which can help you make improvements. The price scales with your store's traffic, so it can be a big investment for larger stores.

• Pros:

  • Great at proactively engaging customers to make a sale.

  • Gives you detailed analytics on shopper behavior.

  • Super easy plug-and-play setup for Shopify stores.

• Cons:

  • It's more of a sales tool than a tool for automating complex support issues after a purchase.

  • The starting price is a bit high for smaller stores.

• Pricing:

  • Pricing is based on your monthly website sessions and how many products you have. For a store with up to 80,000 monthly sessions, you’re looking at around $528/month.

5. Siena

Siena is all about creating "empathic" AI agents that sound just like your brand. It’s built to handle more than simple questions; it can manage complicated, multi-step tasks like processing returns, managing subscriptions, and handling weirdly specific order changes.

Siena's real strength is in automating the entire journey after a customer clicks "buy." It connects with your helpdesk and other tools to actually do things, not just give answers. For brands that want to provide a super polished, on-brand experience, Siena is a powerful option. The downside is that you have to book a demo to get a price, and the model includes a platform fee plus a per-ticket cost, which again makes budgeting tricky.

• Pros:

  • Excellent at automating complex support workflows with multiple steps.

  • You can highly customize the brand voice and personality.

  • It integrates with a wide range of e-commerce tools.

• Cons:

  • The price isn't listed publicly, so you have to go through a sales call.

  • The per-ticket pricing model can make your costs hard to predict and control.

• Pricing:

  • Custom. Their pricing page mentions a $500/month platform fee plus a usage-based cost of $0.90 per automated ticket.

How to choose the right e-commerce AI assistant for your store

Feeling a bit lost? Don't worry. Picking the right tool just comes down to knowing what you need most. Here are a few things to think about:

1. What's your biggest headache? Are you losing sales because your site is confusing? A sales-focused tool like HelloRep.ai could be the answer. Is your support team totally overwhelmed with tickets? Then a support automation platform like eesel AI or Gorgias is probably a better place to start.

2. Look at the tools you already use. If you love your current helpdesk, pick a tool like eesel AI that fits in nicely. If you'd rather have an all-in-one system, something like Gorgias or Shopify Magic might be a better fit.

3. Find a way to try before you buy. The best way to know if a tool will work is to test it with your own data. Platforms that have a good simulation mode, like eesel AI, let you see the potential impact on your business before you spend a dime or go live.

4. Understand what it's really going to cost. Be careful with per-resolution pricing. It can look cheap at first, but the costs can add up fast as your business grows. A flat, predictable monthly fee gives you much more control over your budget.

Take your e-commerce support from costly to conversational with an e-commerce AI assistant

The days of clunky search bars and slow, generic support are numbered. An e-commerce AI assistant isn't a luxury anymore, it's pretty much essential for staying in the game. By offering instant, helpful, and personalized support, you can turn frustrated shoppers into repeat customers and shift your support team from a cost center into a team that actually drives revenue.

The trick is finding a platform that works with you, not against you. You want a tool that improves your current process, learns from your company's unique knowledge, and gives you the confidence to automate.

If you're ready to see how an AI assistant can plug into your current helpdesk and start solving real customer issues in minutes, try eesel AI for free. You can connect your knowledge sources, run a simulation on your past ticket history, and see the potential for yourself. No sales call needed.