I tested the top 5 blog writers for small business in 2026 (here’s my verdict)

Running a small business means you're wearing about a dozen different hats. You’re the CEO, head of sales, customer support lead, and, on top of all that, you're supposed to be a content marketer. Everyone knows a great blog can bring in customers, but who has the time to consistently write high-quality, SEO-friendly posts? It feels like you either work around the clock or spend a fortune on freelancers.

Thankfully, a new wave of AI tools and content services is making things easier. These platforms give small teams the ability to create great content without the huge time commitment or budget. But which one is right for you? We tested the top options to see which ones deliver on their promises.

This guide provides a breakdown of the best blog writers available so you can pick the right one for your business. We’ve found that a new approach, using a tool like the eesel AI blog writer, can take you from a single keyword to a fully published article. It makes the whole process much faster and simpler.

What is a blog writer for a small business?

Not too long ago, a "blog writer" was simply a person you hired. In 2026, the term has evolved. It’s no longer just about getting words on a page. Today’s blog writers are platforms that can manage the entire content process.

Think about it: they can help with keyword research, generate a smart outline, write a draft that’s already optimized for search engines, and even create the visuals to go with it. They’re designed to produce content that doesn't just fill your blog but also sounds like a human wrote it and is built to rank on Google.

<quote text="Personally I can tell very quickly if something is written by AI and my brain turns off.

I suggest if you are serious about blogging, you do it because you love the subject topic and the process of writing itself. That will make for far more compelling articles than throwing a bunch of prompts into ChatGPT." sourceIcon="https://www.iconpacks.net/icons/2/free-reddit-logo-icon-2436-thumb.png" sourceName="Reddit" sourceLink="https://www.reddit.com/r/Blogging/comments/1iox9d7/comment/mcn7gnj/">

For a small business, this is a huge advantage. Instead of spending dozens of hours researching, writing, editing, finding stock photos, and formatting every post, you can get it done in a fraction of the time. It lets you punch above your weight class and compete with bigger companies for those valuable top spots in search results, all without needing a giant marketing budget.

How we chose the best blog writer for small business tools

To make this list useful, we went beyond the feature lists. We judged each tool based on what a busy small business owner cares about. Here’s what we looked for:

• Quality and relevance: Does the final blog post actually sound like something an expert would write? How well does it match what people are searching for? Nobody wants robotic, generic filler content.
• SEO features: Does the tool help you rank? We looked for things like proper keyword usage, smart heading structures, and optimization for new tech like Google's AI Overviews.
• Ease of use: You don't have time for a steep learning curve. How fast can you go from a simple idea to a finished blog post that's ready to publish?
• Completeness of output: Is it just a wall of text, or do you get a complete package? We gave extra points to tools that automatically include assets like images, tables, and relevant social media embeds.
• Value for money: Is the price tag realistic for a small business? More importantly, does the tool provide a real return on investment by saving you time and driving traffic?

Comparison of the top 5 blog writers for small business

Here's a quick look at how the top contenders stack up.

The 5 best blog writers for small business

After diving deep into each platform, here’s the breakdown of the best options for small businesses in 2026.

1. eesel AI blog writer

The eesel AI blog writer is designed to handle more than just text generation. Instead of giving you a rough draft, it creates a complete, ready-to-publish blog post from just a single keyword. This is the exact tool we used to take our own daily search impressions from 700 to 750,000 in just three months. You give it a topic, and it returns a fully structured article with an intro, headings, a conclusion, FAQs, AI-generated images, infographics, and even relevant Reddit quotes and YouTube videos embedded right where they should be.

For a small business, this can streamline the work of a content team. It cuts out much of the work of researching, writing, finding visuals, and formatting. The platform’s context-aware research dives deep into topics so the content is accurate and valuable. Plus, its AEO (Answer Engine Optimization) gets your articles ready for Google’s AI Overviews, which is an important factor for search visibility. It automates many tasks typically handled by an SEO content professional, like asset creation and formatting.

• Pros: A key benefit is efficiency and completeness. The platform handles multiple steps of the content creation process, delivering articles optimized for search engines and readers. The automatic inclusion of assets and social media content can save significant time.
• Cons: The tool is specifically designed for long-form blog content. For users looking to write short social media captions or ad copy, it may offer more features than necessary.

Pricing

• Free Trial: You can generate your first few blogs completely free to test the platform.
• Paid Plan: A straightforward $99 for 50 blog post credits.

2. Verblio

Verblio gives you options, which can be helpful when your needs change from one project to the next. Their main service, "100% Human Content," connects you with a marketplace of human writers. A notable feature is that you only pay for the articles you approve, and they offer unlimited edits to ensure you get it right.

If you're looking to scale up content on a tighter budget, their "AI + Human Content" service is another option. In this model, writers use Verblio's internal AI tools to generate content more quickly, which can be useful for standard SEO topics where speed is a priority. This flexibility lets you spend more on a human expert for your most important cornerstone content and use the more affordable hybrid option to fill out your blog calendar.

• Pros: Verblio's main strength is choice. You can decide between human writing or AI-assisted speed depending on the task. The unlimited edits on human-written pieces provide a level of quality control.
• Cons: Verblio doesn't automatically create or embed visuals like images or videos, so you'll have to handle that part yourself. With a turnaround time of 1-4 days, it's also slower than instant AI generators.

Pricing

• AI + Human Content: Starts at $0.06 per word, plus a $49.50 monthly platform fee.
• 100% Human Content: Starts at $0.16 per word with a custom monthly subscription.

3. Scripted

Scripted functions as a strategic partner. The platform uses AI to analyze your website, see how you stack up against competitors, and identify content gaps. It then provides AI-driven topic recommendations and a dynamic publishing calendar to follow. This is helpful for small businesses that know they need to blog but aren't sure what to write about.

Once you have your strategy, Scripted connects you with a vetted pool of subject matter expert (SME) writers from over 40 industries. This means you can find someone who understands your niche, whether you're in B2B tech or handmade crafts. It’s a hybrid approach that combines AI for planning with humans for creation.

• Pros: The strategic layer is a key feature. Scripted helps you build a content plan. Access to SME writers helps ensure you get high-quality content, especially for complex or technical topics.
• Cons: This service comes with a higher price tag, and you're still responsible for commissioning and managing the writers. It also doesn't automatically generate assets for your posts.

Pricing

• Content Subscription Plans: Start at $200 per month, which gets you content credits and access to all their AI and strategy tools.

4. The Hoth

The Hoth is a well-known name in the SEO industry, and their blog writing service is built for business owners who want a hands-off experience. With their "HOTH Blogger" service, you can outsource your blog content. You give them a brief, and their team takes care of keyword research, topic ideation, and writing. They can also publish the final article directly to your WordPress site.

If your business is in a more specialized industry, their "Blogger Pro" tier connects you with writers who have verified experience in your specific field. This service is a "set-it-and-forget-it" solution for anyone who has limited time to dedicate to blogging but still wants the SEO benefits.

• Pros: The biggest advantage is convenience. The Hoth can take content creation off your plate so you can focus on running your business. Their focus on SEO is a plus, and they offer other services like link building to complement your content.
• Cons: You have less direct control over the voice and style of the content, which can sometimes feel more functional than creative. It also lacks the instant output and automatic asset creation available from an AI platform.

Pricing

• HOTH Blogger: Starts at $50 for a 500-word post.
• HOTH Blogger Pro: Starts at $80 for a 500-word post.
• Managed SEO (HOTH X): Full packages start at $1,000 per month.

5. Express Writers

Express Writers built its reputation on quality control. They have a rigorous vetting process and claim to hire only 2% of the writers who apply. This means you're getting human-only content from a team of professionals. They work like a traditional content agency, offering four different tiers of writing based on the level of expertise required: General, Expert, Specialty (for tricky topics like legal or medical), and Authority.

Their top-tier "Authority Content" package is an all-in-one service that includes in-depth SEO topic research and custom graphic design. This makes it a good choice for businesses that want a high-touch, premium content package. They also focus on delivering content within a reliable timeframe, usually between 3-10 business days.

• Pros: The main strength is the quality assurance. You know you're getting a piece written by a vetted human. The tiered system is useful because you only pay for the level of expertise you need.
• Cons: The cost and speed are factors to consider. Their per-word rates are on the higher end, and the turnaround time is longer than what AI platforms offer. While their top package includes design, it's a manual add-on, not an automated part of the process.

Pricing

• General Blogs: Start around $0.10 per word.
• Expert Blogs: Start at $0.19 per word.
• Specialty Content: Starts at $0.28 per word.
• Authority Content: Starts at $450 for a 1000-1500 word package that includes research and design.

Tips for choosing a blog writer for small business

Feeling a little overwhelmed? Here are a few simple questions to ask yourself to find the right fit.

• Assess your primary need. Are you just looking for a block of text that you'll format and add visuals to later? Or do you need a complete, publish-ready post? If you want the whole package, an all-in-one generator like eesel AI is going to be more efficient.
• Consider your budget. Managed services and high per-word rates from agencies can add up fast. A predictable, credit-based model like eesel AI’s $99 for 50 blogs can be more manageable and affordable for a small business.
• Factor in your time. How much time can you realistically dedicate to managing content? A fully managed service like The Hoth requires the least effort, while writer marketplaces like Verblio and Scripted require more. An AI generator strikes a balance, giving you speed and control.
• Don't forget visuals. Blog posts with images, infographics, and videos simply perform better. If a service doesn't include assets automatically, remember to budget extra time and money to create them yourself.

For a deeper dive into how AI can streamline your content workflow, the following video offers practical tips for small business owners looking to write blog posts more efficiently.

This video offers practical tips for small business owners looking to write blog posts more efficiently using AI.

Final thoughts on choosing a blog writer

For any small business trying to get noticed online, a reliable blog writer is an essential tool. It levels the playing field and lets you compete for customer attention in a crowded digital world.

While writer marketplaces and managed services have their uses, modern AI-powered platforms can offer a mix of speed, quality, and affordability. They handle much of the heavy lifting of content creation, freeing you up to focus on what you do best: running your business.

For small businesses that need to create high-quality, fully-optimized, and visually engaging blog content at scale, the eesel AI blog writer is a comprehensive option. It's an efficient way to turn your content ideas into traffic-driving assets without breaking the bank or getting bogged down in freelance management.

Ready to scale your content?

Stop wrestling with writer's block and messy drafts. Try the eesel AI blog writer for free and see how easy it is to turn one keyword into a complete blog post in minutes.