Arcads AI pricing in 2025: A complete cost and feature breakdown

If you’re in marketing, you know the grind of creating video ads that actually convert. Tools like Arcads AI have popped up promising a major shortcut, using AI actors to create user-generated content (UGC) style videos in just a few minutes. It sounds great on paper, but when you start digging, finding straight answers on their pricing and what the tool can really do is tough. It leaves a lot of people asking: is it actually worth the money?

This guide is here to give you a transparent, no-fluff look at Arcads AI. We’ll break down its features, uncover the real Arcads AI pricing based on our research, and talk about the platform’s limitations so you can decide if it’s the right fit for your marketing toolkit.

What is Arcads AI?

So, what’s the deal with Arcads AI? In a nutshell, it’s a platform that turns your text scripts into video ads starring realistic AI actors. The idea is to skip the hassle of hiring creators, organizing video shoots, and sitting through long editing sessions. Instead, you write a script, pick from a library of over 300 AI actors, and get a talking-head video pretty quickly.

It’s built mainly for performance marketing teams, e-commerce brands, and anyone selling digital products like SaaS, courses, or apps. The main selling point is saving time and money, letting teams A/B test a ton of ad creatives without the high cost of traditional video production. The AI actors are based on real people, which helps the final videos feel more authentic than some of the other AI avatar tools out there.

Arcads AI pricing: A deep dive into core features

Before we talk numbers, let’s look at what you’re actually paying for. Arcads is pretty focused on doing one thing well: creating that core video of a person talking to the camera. Here are the main features.

300+ realistic AI actors

The big draw here is the huge library of AI actors. These aren’t clunky avatars; they’re generated from footage of real, consenting people, which makes their expressions and movements feel surprisingly natural. The library has a good mix of ages, ethnicities, and settings (like an office, home, or outdoors), so you can find an actor that matches the audience you’re trying to reach.

Text-to-speech and speech-to-speech capabilities

The platform’s engine runs on text-to-speech. You give it a script, and the AI actor performs it with their lips synced to the words. The punctuation you use matters, too. A question mark or exclamation point will change the actor’s tone. Arcads also has a speech-to-speech feature where you can upload a recording of your own voice. The platform then maps your tone and cadence onto the AI actor for a more personalized delivery.

Bulk creation for A/B testing

For any marketer who relies heavily on A/B testing, this is a handy feature. You can take one script and see what it looks like with dozens of different actors at the same time. This lets you quickly create a bunch of ad variations to test which person connects best with your audience on platforms like Meta, TikTok, or Instagram.

Known limitations to consider

While Arcads is good at creating the initial video clip, it’s not a one-stop shop. Getting an ad ready for a campaign often means using other tools and doing some manual work, which can add hidden costs and slow things down.

No built-in video editor

This is a big one. Arcads gives you a clean talking-head video, but you can’t add text overlays, captions, background music, or any B-roll footage inside the platform. To finish your ad, you have to download the video and bring it into a separate editor like CapCut or Adobe Premiere Pro. This adds more steps to your process and means you need to be comfortable using other software.

You need to provide your own scripts

Arcads doesn’t have an AI scriptwriting tool. They offer a separate "hook generator," but you’re on your own for writing the full ad script. You’ll either have to write it yourself or use another AI tool like ChatGPT. This means the quality of your ad’s message really depends on your own copywriting skills.

Advanced features are locked behind expensive plans

From what we've gathered from competitor analyses and user reviews, some of the best features are reserved for the top-tier custom plans.

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Things like getting access to premium voices from ElevenLabs or the ability to clone your own actors aren’t available on the standard plans, which limits how much you can customize your videos.

This means your process ends up looking something like this: you write a script in one tool, generate the talking-head video in Arcads, download that file, then upload it into another editing tool to add captions, B-roll, and music before you can finally get it on an ad platform.

A complete guide to Arcads AI pricing

Okay, let’s get to the part you’re probably here for: the price tag. Arcads AI doesn’t list its pricing publicly on the website; you have to sign up to see the plans. Based on detailed reviews and reports from users, here’s a clear breakdown of the Arcads AI pricing structure.

One thing to keep in mind is that Arcads doesn’t currently offer a free trial. You have to subscribe to a paid plan to try it out.

Is the Arcads AI pricing worth it?

At $11 per video on the paid plans, Arcads is way cheaper than hiring a human UGC creator, who could charge anywhere from $80 to over $200 for just one ad. From a pure cost standpoint, the math works out, especially if you need to produce a lot of creative assets.

But the value starts to look a little different when you factor in the workflow gaps. The subscription cost doesn’t cover the time you’ll spend in other video editors or the potential cost of that software. The lack of a free trial is also a bit of a gamble, since you can’t test how well the AI handles your own scripts before you pay.

It’s a different approach from platforms that focus on being transparent and self-serve. For instance, tools like eesel AI for customer support have clear, predictable pricing and a simulation mode. This lets teams test the AI on thousands of their past support tickets to see exactly how it would perform and what their ROI would be, all before turning it on for live customers. It’s a completely risk-free way to see if a tool is right for you.

eesel AI's simulation mode allows teams to test the AI's performance on past tickets, providing a risk-free way to evaluate the tool before deployment, which contrasts with the Arcads AI pricing model.

Arcads AI pricing: A powerful but incomplete tool

So, what’s the final verdict on Arcads AI? It’s a genuinely useful tool for a very specific job: creating realistic, UGC-style talking-head videos on a budget. If you’re a performance marketer who needs to A/B test different hooks and faces for digital products, it gives you a solid way to scale up your creative output without breaking the bank.

However, it’s not a complete, end-to-end platform for creating video ads. Because you have to use other tools for scriptwriting and video editing, it ends up being just one piece of a bigger marketing puzzle. The fact that pricing isn’t public and there’s no free trial are pretty big hurdles for teams who want to try before they buy. It’s a specialized solution that can be a huge help for the right user, but you have to be prepared to build the rest of the workflow around it.

If your goal is to bring in AI that streamlines an entire process instead of just one task, it’s worth looking at solutions built for that kind of efficiency. For customer support teams, eesel AI offers a fully integrated, self-serve platform that automates ticket resolution, assists agents, and connects all your knowledge sources in minutes.

Start streamlining your support workflows with a free eesel AI trial today.