I tested 7 of the best AI tools for writing SEO rich blog content in 2025

It feels like a new AI writing tool pops up every other day, each one promising to be the magic bullet for content creation. But if you've tried a few, you probably know the drill: you get a wall of generic, robotic text that needs so much editing you might as well have written it yourself. And getting it to rank? That's a whole other story.

To cut through the noise, I got my hands dirty and tested dozens of these platforms to find the handful that genuinely help. This isn't just another listicle; it's a guide to the tools that can actually fit into a modern SEO workflow without driving you crazy. One of these tools, in particular, helped us scale our own blog's traffic in a way I didn't think was possible. Let's get into it.

What are the best AI tools for writing SEO rich blog content?

So, what are we even talking about here? These aren't just fancy text spinners. The good AI tools for SEO content are built to help with the whole process, from figuring out what to write about to structuring the article and optimizing it for search engines.

The goal is to combine the speed of AI with the quality that Google (and, you know, actual humans) wants to see. They're meant to be a co-pilot, providing data-backed suggestions to help you create articles that your audience and search algorithms will both appreciate.

How we chose the best AI tools for writing SEO rich blog content

To cut through the marketing fluff, I had a simple checklist for every tool I tested. I wasn't just looking for bells and whistles; I wanted to know if they could actually help a busy content team get results.

First, quality of output was everything. Does the text sound like a person wrote it, or does it need a complete overhaul? I was looking for clean, coherent drafts.

Then, the SEO features. A tool had to do more than just stuff keywords. I needed something that understood search intent and how to structure a post properly.

It also had to be easy to use. I don't have weeks to learn a new platform. The best tools let you jump in and get started right away without needing to sit through a sales demo.

Finally, I asked, does it actually fit into a real workflow? And is it worth the money? A tool is only useful if it saves you more time and effort than it costs.

A quick comparison of the best AI tools for writing SEO rich blog content

For anyone who just wants the highlights, here’s a quick rundown of how our top picks compare.

Tool	Best For	Stand-Out Feature	Pricing Starts At
eesel AI Blog Writer	Automated, on-brand content scaling	Generates full, SEO-optimized posts from one URL	Free (for now)
Jasper	Enterprise content teams	Brand voice & campaign templates	$59/month (billed annually)
ChatGPT / Gemini	Brainstorming & first drafts	Versatile, conversational prompting	Free / $20/month
Surfer SEO	On-page SEO optimization	Real-time content scoring & briefs	$79/month (billed annually)
Copy.ai	Marketing copy & short-form content	90+ templates for different formats	$24/month (billed annually)
Writesonic	Fast article generation	AI Article Writer with real-time data	$39/month (billed annually)
Claude	Natural, human-like writing	Thoughtful and nuanced tone	Free / $17/month (billed annually)

The 7 best AI tools for writing SEO rich blog content

After putting them all through their paces, these are the seven tools that really stood out. They each have their own strengths, but they all offer something valuable for anyone serious about using AI to create content that gets seen.

1. eesel AI Blog Writer

The eesel AI Blog Writer is built to do one thing incredibly well: turn a single keyword or URL into a complete, SEO-optimized, and on-brand blog post. It’s made for teams that need to scale up quality content without getting lost in the weeds of constant prompting and editing.

Why I love it: The standout feature here is its ability to automatically learn from your existing website. Most AI writers make you feed them tons of background info, but the eesel AI Blog Writer scans your site to understand your brand voice, products, and style. This saves an enormous amount of time and means the articles it produces sound like you from the first draft. It also subtly weaves in product mentions where they make sense.

This is the exact tool we use for our own blog at eesel AI. It’s the engine that took our daily impressions from 700 to over 750,000 in just three months. This isn’t a hypothetical benefit; it’s the heart of our own content strategy.

• Pros: Genuinely automated workflow, produces on-brand content out of the box, and has proven SEO results.

• Cons: It's geared more towards generating full drafts rather than granular, line-by-line editing within the tool.

• Pricing: It's free to use for now while we're gathering feedback.

2. Jasper

Jasper is a big, comprehensive AI content platform built with marketing teams in mind. Its main strengths are in keeping a consistent brand voice and managing content workflows across a large company.

Why I included it: If you have a big team with multiple writers and complex content needs, Jasper’s Brand Voice feature and campaign templates are seriously useful. It’s a powerful, mature platform for teams that need solid collaboration tools to keep everyone on the same page.

• Pros: Fantastic for brand consistency, has a huge library of templates for different needs, and great for team collaboration.

• Cons: It's on the expensive side, can take some time to get the hang of, and you have to book a sales call for the business plan, which can slow things down.

• Pricing: The Pro plan starts at $69 per seat/month (monthly billing) or $59 per seat/month (annual billing). The Business plan requires a sales call for a custom quote.

3. ChatGPT & Gemini

You can’t really talk about AI writing without mentioning the big two. These foundational models are perfect for generating ideas, creating outlines, and just getting some words on the page when you’re staring at a blank screen.

Why I included them: They're the accessible and versatile starting point for almost any content project. They’re great for creative brainstorming and can help you explore a topic from a few different angles before you commit to a structure.

• Pros: Free to get started, incredibly flexible, and excellent for brainstorming and creative tasks.

• Cons: The output can be pretty generic without some skilled prompting, you have to fact-check everything, and they have no built-in SEO knowledge.

• Pricing: Both have free versions. ChatGPT's paid plans start at $20/month for Plus. They also have team and enterprise plans with custom pricing.

4. Surfer SEO

Surfer SEO isn't really a content generator, it's a content optimizer. Think of it less as a writer and more as an SEO coach sitting on your shoulder. It analyzes the top-ranking pages for your keyword and gives you a data-driven checklist and a real-time score to guide your writing.

Why I included it: This tool is the perfect companion to an AI-generated draft. Once you have your text from another tool, you can pop it into Surfer, and it will tell you exactly what’s missing, from important keywords to things like heading counts and article length. It helps you fine-tune your content to match search intent and compete with what's already ranking.

• Pros: Excellent for data-driven SEO, helps you write more comprehensive articles, and is great for sprucing up existing content.

• Cons: If you're not careful, it can lead to "writing by numbers" and stuffing keywords where they don't belong. It's an assistant, not a replacement for good writing.

• Pricing: Surfer SEO's Essential plan is $99/month, or $79/month if you pay annually. The Scale plan goes up to $219/month (or $175/month annually).

5. Copy.ai

Copy.ai makes this list because of its massive library of templates for very specific marketing tasks. If you need ad copy, an email subject line, or a social media update, there's probably a ready-made template for it.

Why I included it: It’s a great example of what AI can do beyond long-form blog posts. For a marketer who needs to whip up a wide variety of short-form content, Copy.ai's template-driven approach can be a huge time-saver.

• Pros: Has over 90 templates for specific tasks, great for any kind of short-form copy, and supports a ton of languages.

• Cons: The long-form blog writer isn't as focused as some of the other tools on this list and makes you jump between different workflows.

• Pricing: Copy.ai's pricing begins with the Chat plan at $29/month (or $24/month annually). The Agents plan, which adds automation, is much steeper at $249/month.

6. Writesonic

Writesonic is an all-in-one writer that can build out full articles by pulling current information from the web. Its "AI Article Writer" walks you through the process step-by-step, from idea to a finished draft.

Why I included it: The ability to use real-time data is its most interesting feature, making it handy for more timely or news-related topics. The workflow is pretty straightforward, making it one of the quicker tools for getting a first draft done.

• Pros: Uses real-time data, has a fast generation process, and includes a one-click publish-to-WordPress option.

• Cons: The quality can be a bit hit-or-miss. The drafts still need a fair bit of human editing to add a unique perspective and polish the tone.

• Pricing: The Writesonic Lite plan is $49/month (or $39/month annually). Higher tiers unlock more features and words.

7. Claude

Claude, from Anthropic, is known for its more thoughtful and conversational writing style. It often does a better job of avoiding the robotic phrasing and repetitive sentences that can make AI content feel, well, like AI content.

Why I included it: When the "human feel" of the writing is your top priority, Claude is often the best bet. It’s great for drafting content that needs a bit more creativity, nuance, or a sophisticated voice.

• Pros: Produces very natural-sounding text, great for creative or thoughtful topics, and has a large context window to handle long, detailed prompts.

• Cons: It's not built with specific SEO features, so you'll have to handle the optimization yourself after getting the draft.

• Pricing: Claude has a free version. The Pro plan is $20/month (or $17/month with an annual subscription), and the Max plan for heavy users starts at $100/month.

This video offers a comprehensive review of various AI writing tools, which is highly relevant for anyone looking to create blog post content efficiently.

Tips for getting the most out of AI writing tools

Whichever tool you end up with, just remember it’s not a magic button. How you use it makes all the difference. Here are a few things I learned to keep in mind

1. Give it a good map. Don't just give the AI a keyword and hope for the best. A solid outline with your main headings and talking points will guide the AI to create something structured and useful.

2. Make it yours. The AI draft is just that, a draft. Your job is to layer in your own stories, insights, and personality. This is the stuff Google’s E-E-A-T guidelines love, and it’s what sets your content apart.

3. Trust, but verify. AI models can sometimes make things up (they call it "hallucinating"). Always double-check any stats, facts, or big claims before you publish.

4. Think of it as a collaborator. The best approach is to let the AI do the heavy lifting, the first draft, the research, so you can focus on the important stuff: strategy, creativity, and that final human polish.

The best AI writing tools fit your workflow

So, there you have it. There’s a tool out there for just about every part of the content process, from brainstorming with ChatGPT to optimizing with Surfer. But the real takeaway is that the "best" tool is the one that actually slots into your team's workflow without causing a headache.

The goal isn't just to write faster; it's to write better content that people actually want to read and that Google will rank. If you’re focused on scaling up your content with a tool that understands your brand right away, I’d honestly recommend you try the eesel AI Blog Writer. It’s what we used to grow our own blog traffic by over 1000x, and it’s currently free to use.