A guide to Shopify Magic: Customer segment and description generation in 2025

Running a Shopify store often feels like you’re trying to juggle a dozen things at once. You’ve got to write compelling, SEO-friendly product descriptions for every single item. At the same time, you’re trying to understand your customer data so you can send marketing campaigns that don't just get ignored. It feels like a constant tug-of-war between getting things done fast and getting them done right.

To help merchants with this exact problem, Shopify rolled out Shopify Magic and its AI assistant, Sidekick. They're built right into the platform to help you with some of the more time-consuming parts of the job.

This guide will walk you through how to use Shopify Magic for two of its handiest features: generating product descriptions and creating customer segments. We'll get into what it does well, where it hits its limits, and how you can go from simple AI help to a truly automated system that does the work for you.

What is Shopify Magic?

First things first, Shopify Magic isn't a separate app you have to install. It’s a collection of free, AI-powered features that Shopify has built directly into its platform. The idea is to help you run your business more efficiently without needing a bunch of third-party tools.

Most of the time, you'll use these features through Sidekick, a conversational AI assistant that lives in your Shopify admin. Think of it as a smart helper you can talk to like a person. You can ask it to write content, pull reports, or even tweak things in your store, and it gets what you’re asking for.

At its heart, Shopify Magic is designed to handle a few key jobs:

• Writing stuff for you: It can whip up first drafts of product descriptions, blog posts, and email campaigns.

• Automating simple tasks: It can follow basic commands, like creating a discount code for a specific collection or pulling up a sales report.

• Analyzing your data: It helps you make sense of your store's numbers by finding insights and building customer segments without you having to dig through spreadsheets.

• Generating media: It can even help with basic image editing, like removing the background from a product photo.

The best part? These tools are included in all Shopify plans, so you can start using them right away without paying extra. They’re a great starting point for anyone looking to bring a little AI into their daily routine.

Generating product descriptions with Shopify Magic

We all know that a good product description is essential. It helps with your SEO, answers customer questions before they even have to ask, and can be that final push someone needs to click "add to cart." But actually writing them, especially if you have a huge catalog, is a real grind. This is one of the first and most common headaches Shopify Magic was built to solve.

How Shopify Magic works: Instantly creating on-brand copy

Getting started is surprisingly simple. When you're adding or editing a product, you can ask Shopify Magic to generate a description for you. All you have to do is give it a few keywords or features, like "lightweight linen shirt," "breathable fabric," and "perfect for summer."

You can also choose a tone of voice. Whether your brand is "Playful," "Sophisticated," or "Expert," the AI will adjust its writing style to fit. Just click a button, and in a few seconds, you've got a solid first draft ready for you to review and publish.

This has some clear upsides:

• It saves a whole lot of time. No more staring at a blank page, wondering where to start.

• It helps keep your brand consistent. You get a similar tone across your entire product lineup.

• It’s good for SEO. You can give it your target keywords, and it will work them into the copy naturally.

The limits of Shopify Magic for standalone description generation

While Shopify Magic is a fantastic tool for getting words on the page, it has one main drawback: its knowledge is pretty generic. It’s trained on general language models, so it knows how to write about a "linen shirt." What it doesn't know is what makes your linen shirt special, based on all the information locked away inside your company.

For example, it hasn’t read the thousands of support tickets where customers raved about your shirt's unique buttons. It hasn't seen the design notes in your Google Docs or the performance reports in Confluence that explain which features lead to the fewest returns.

This is where a more connected AI solution really makes a difference. A tool like eesel AI, for instance, plugs directly into your helpdesk and internal documents. It learns from your actual customer chats and internal notes. When eesel AI writes a description, it’s not just using a generic understanding of a product; it’s using your team’s proven language and highlighting the features your real customers actually care about. It captures your brand voice so much better because it learns from you, not just the internet.

Creating customer segments with Shopify Magic

In today's ecommerce world, personalization is everything. Blasting the same email to your entire customer list is a good way to get tuned out. You need to segment your audience to send the right message to the right person, whether you're rewarding your best customers or trying to bring back someone who hasn't shopped in a while.

How Shopify Magic works: Building segments by just asking

This is another area where Sidekick makes a complicated task feel simple. Instead of fiddling with confusing report builders and clicking through dozens of filters, you can just tell Sidekick what you want in plain English.

You could ask for things like:

• "Show me all customers who have spent over $500 but haven't bought anything in the last 90 days.”

• "Create a segment of people who bought from the ‘Summer Collection’ more than once.”

• "Find first-time customers from the UK who bought last month.”

Sidekick immediately digs through your customer data and builds the segment for you. And these segments are dynamic, which means they update automatically as your customers' behavior changes. Your marketing lists stay fresh without you having to lift a finger.

The gap between finding a segment and acting on it

Creating a segment is a great first step, but that's all it is. The real work starts when you have to do something with that information. Shopify Magic can help you find your VIPs, but what happens when a VIP sends a support ticket? How do you make sure they get the top-tier treatment they deserve, automatically?

This is where you see that Shopify Magic is really an "assistant." It helps you find the right groups of people, but it doesn't give you a built-in way to automate your support based on those groups. A human agent still has to manually check who the customer is and figure out how to handle the conversation.

That gap is a big deal, and it's where an automation platform like eesel AI steps in. The eesel AI Agent connects with both Shopify and your helpdesk (like Gorgias or Zendesk). You can set up rules that automatically trigger different actions depending on a customer's segment. This turns segmentation from a simple marketing tool into a smart, automated engine for your entire customer experience.

Beyond Shopify Magic: Building a fully automated support system

Shopify Magic is a fantastic assistant. It helps you get work done faster. But as your store grows, the goal shifts from just getting help to full-on automation. You want a system that can handle tasks on its own, so you can focus on the big picture.

This is where you can connect the dots with a tool like eesel AI, which links all the different platforms you use. Picture this workflow:

A customer emails your support address. The eesel AI Agent instantly reads the ticket and identifies them. It then checks with Shopify to see which customer segment they're in. If the customer is a "VIP," the AI Agent gives them an immediate, high-priority response using what it’s learned from your help center and past successful tickets. If they aren't, it might provide a standard answer or pass the ticket to a human agent. In many cases, the whole thing is resolved without a person ever getting involved.

This kind of automation is possible because of a few key differences in how these tools work:

• Quick setup without the headache: eesel AI is built to play nice with the tools you already use. With one-click connections for your helpdesk and Shopify, you can be up and running in minutes. There's no need to overhaul your current setup.

• You're in the driver's seat: Worried about an AI going rogue? eesel AI has a simulation mode that lets you test its answers on thousands of your past tickets before you ever turn it on for live customers. You can start small by only automating responses for one specific segment, like "first-time buyers with shipping questions," and let it do more as you get comfortable.

• It learns from all your company info: Unlike tools that are stuck in one platform, eesel AI trains on everything: your past support tickets, your help center articles, and internal docs in Google Docs or Confluence. This makes sure its answers are always spot-on and tailored to your business.

Pricing breakdown: Shopify Magic vs. eesel AI

When you're comparing tools, cost always comes up. Here’s a quick look at how the two approaches compare.

Shopify Magic and Sidekick are completely free and included with every Shopify subscription. This makes them an incredible value and an easy choice for any merchant on the platform.

Plan	Monthly Price (Billed Annually)	Key Features Included
Basic	$29/month	Shopify Magic, Online Store, Unlimited Products
Shopify	$79/month	Everything in Basic + More Staff Accounts, Reporting
Advanced	$299/month	Everything in Shopify + Advanced Reporting, Customization

eesel AI works on a different model. It isn't just an added feature; it's a dedicated automation platform. The pricing is straightforward and predictable, with no hidden per-ticket fees that can lead to surprise bills after a busy month.

All of eesel AI’s core products, including the AI Agent and Copilot, are included in every plan. You just choose a tier based on how many customer interactions you need to handle.

It helps to think of it as an investment. While Shopify Magic is a free assistant that saves you time, a platform like eesel AI is an investment in customer support automation that can deliver a clear return. By handling support tickets on its own, it lightens your agents' workload, keeps customers happier, and frees up your team to focus on growing your sales.

From Shopify Magic to full ecommerce automation

Shopify Magic is an incredibly useful tool for any merchant. It’s free, built-in, and genuinely helpful for speeding up content writing and building targeted marketing lists. It's the perfect AI assistant to help you get your job done faster.

But it is an assistant. It doesn't do the job for you.

For growing Shopify stores that are ready for the next level, true automation is the real prize. That’s where a platform like eesel AI fits in. It takes the powerful insights and segments you can create with Shopify's tools and puts them into action, automatically. It connects your marketing to your customer support, creating a smooth and intelligent experience that runs around the clock.