A complete Scalenut overview: Features, pricing, and a better alternative

The way we think about content is changing. For a long time, the main goal was to rank on Google. Now, you also need your content to be picked up and cited by AI answer engines like Google's AI Overviews and ChatGPT. This means we need a new strategy that covers both traditional search and generative AI.

That's the challenge platforms like Scalenut are designed to address. It’s an all-in-one platform for what they call "Generative Engine Optimization" (GEO), which brings together content planning, creation, and AI visibility tracking. But how does it perform in practice?

In this article, we’ll provide a straightforward look at Scalenut’s features, pricing, and its capabilities. We'll see what it does well and where there is room for improvement. We’ll also discuss a common challenge with many AI writers: the need for extensive editing. For teams looking to reduce that step, we'll look at an alternative, the eesel AI blog writer, which is built to create complete, publish-ready articles.

What is Scalenut?

Scalenut is a platform designed to handle the entire content process, with a special focus on Generative Engine Optimization (GEO). The main goal is to help you create content that's easy for both people and AI engines to read, understand, rank, and use as a source.

It can be thought of as a suite of four main products working together:

1. GEO Core: The central hub for planning, creating, and optimizing content.
2. GEO Watchtower: A tool to monitor your brand's visibility in AI search results.
3. Social UpReach: A Reddit intelligence tool for tracking brand mentions.
4. Backlinks Marketplace: A service for buying backlinks from publishers.

It’s aimed at a wide range of users, from SEO strategists and content creators to marketing agencies looking to increase their visibility on both traditional search engines and new AI-powered ones.

A deep dive into key Scalenut features

Scalenut is a collection of connected tools. To get a feel for how it works, let’s look at the most important features in each of its main product areas.

GEO Core: The content creation engine in Scalenut

GEO Core is where the day-to-day work happens. It’s the part of the platform with all the tools for planning, writing, and optimizing your content.

• Cruise Mode: This is Scalenut’s main feature for generating a long-form blog draft. You give it a keyword, and in about five minutes, it produces a title, an outline based on search results, writing points, and a full draft. It’s quick for getting ideas on paper, but the output usually requires significant editing before it is ready to publish. The tone can be generic, and you may need to do substantial rewriting to align it with your brand voice.
• Keyword Planner & Topic Clusters: This tool helps you find content ideas and groups them into topic clusters, which is a good strategy for building authority on a subject. It gives you useful data like search volume and CPC. A limitation of this tool is that it doesn't show keyword difficulty or competitiveness, which is a key metric for SEO. This means you will likely need another tool to determine which keywords to prioritize.
• Content Optimizer: If you have old articles that aren't performing well, this tool may help. You plug in a URL and a target keyword, and Scalenut gives you a real-time GEO score with suggestions for improvement, like adding certain terms, improving readability, or fixing the structure.
• AI Humanizer: With the rise of AI-generated content, AI detectors have also become more common. This feature is meant to rewrite AI text to sound more human and bypass those detectors. It’s available as an add-on or as part of the more expensive plans.

GEO Watchtower: Tracking AI visibility with Scalenut

GEO Watchtower is Scalenut’s answer to the new world of AI search. It’s a monitoring tool that keeps an eye on how often your brand gets mentioned in AI-generated answers from platforms like ChatGPT, Google AIO, Perplexity, and Claude.

Its job is to help you see how you stack up against competitors, find out which sources AI engines are citing (so you can try to get featured), and see which AI bots are crawling your site. It is a forward-looking feature, but it's only available on the Growth and Pro Max plans and has a usage-based price starting at $1/month.

Social UpReach and Backlinks Marketplace in Scalenut

Two other parts of the platform focus on building your authority through external signals.

• Social UpReach: This is a tool for keeping tabs on Reddit. It tracks mentions of your brand, analyzes sentiment, and helps you find relevant conversations to join. This is handy because Reddit is often cited in Google's AI Overviews.
• Backlinks Marketplace: Building backlinks is a grind. This marketplace lets you buy backlinks from approved websites directly, which saves you the hassle of doing manual outreach. It’s a pay-as-you-go service.

Scalenut pricing plans

Scalenut has a subscription model with a 7-day free trial to let you try things out. The plans are built around its core GEO features, and the more advanced tools like GEO Watchtower are only in the higher tiers. The number of articles, keyword clusters, and domains you can manage also goes up with each plan.

Here’s a look at the current monthly pricing.

If you'd rather just outsource your whole content strategy, Scalenut also offers "Done-for-you" services, where their team takes care of everything from planning to publishing.

The pros and cons of using Scalenut

Based on user reviews from places like Zulie Writes and Trustpilot, here’s a balanced view of what Scalenut does well and where it could be better.

What Scalenut does well

• All-in-one GEO platform: Its main advantage is that it combines tools for content creation, AI visibility tracking, social monitoring, and backlink building in one dashboard. This is convenient for teams who want to manage everything in one spot.
• Fast first drafts: Cruise Mode is good at generating a structured article draft quickly. It can be a helpful way to get past writer's block and speed up the initial part of the writing process.
  

  Make sure to give Scalenut a try if you need to write SEO-optimized blog posts in just a few minutes. The cruise mode feature is incredible for creating SEO content.

  Reddit
• Strong GEO framework: The platform's focus on topic clusters, GEO scores, and AI engine visibility gives you a modern way to think about content. It pushes you to look beyond just keywords and focus on building authority that works in today's search environment.
• Good onboarding: The user interface is mostly clean and easy to navigate. A helpful wizard walks new users through the main features, making it fairly simple to get started.

Where Scalenut could improve

• Generic AI voice and repetitive output: This is a common point in user reviews. The AI-generated content often requires significant editing to sound natural. The text can be repetitive and may lack a distinct brand voice. This means the time saved during drafting may be spent on editing instead.
• Incomplete SEO data: The Keyword Planner doesn't include keyword difficulty data. Without this metric, it can be difficult to decide which keywords to target, which means users may need other SEO tools like Ahrefs or Semrush to complete their research.
• Irrelevant AI suggestions: The AI can sometimes misunderstand user intent, which leads to irrelevant recommendations. For instance, one review mentioned that when asked for ChatGPT alternatives, it suggested messaging apps like Discord and WhatsApp, which are not in the same category.
• Technical glitches and support issues: Several users on Trustpilot have mentioned problems with billing, trouble canceling subscriptions, and slow customer support. For businesses that rely on a tool for marketing, these types of issues can be a significant challenge.

An alternative for publish-ready content: eesel AI blog writer

Scalenut is effective for automating the drafting part of the content process, but the output often requires an editing phase. For teams that want to produce on-brand content with fewer manual tweaks, a different type of tool might be a better fit.

The eesel AI blog writer is an alternative built to generate complete, publish-ready blog posts, not just rough drafts. It is designed to produce high-quality content that requires less editing.

Here’s how it’s different:

• Context-aware content: Instead of spitting out generic text, eesel AI learns from your website to match your brand voice, understand your products, and include mentions of them where it feels natural.
• Complete asset generation: Scalenut mainly gives you text. The eesel AI blog writer creates a full content package, including AI-generated images, infographics, and tables. It also finds and embeds relevant YouTube videos and real Reddit quotes to add more depth.
• Focus on quality: The model has been refined to produce content that sounds human. The goal is to generate articles that are ready for publication with minimal changes.

It’s the same tool we used at eesel AI to grow our traffic from 700 to 750,000 impressions per day in just three months by publishing over 1,000 optimized blog posts.

For a more detailed walkthrough of Scalenut's features and a look at its user interface in action, the following video review provides a comprehensive overview.

A YouTube video providing a detailed Scalenut review and tutorial on its SEO and content creation features.

Is Scalenut the right tool for you?

Scalenut is a comprehensive GEO platform with a modern approach. It’s a solid choice for marketers and agencies who want a single workflow to create SEO drafts quickly and track their visibility in AI answer engines.

The platform's strength is in automating the drafting process. Users should expect to spend time on editing and asset creation before a post is ready to publish.

If your goal is to publish high-quality, on-brand content at scale with less editing, a tool that focuses on the final product may be more suitable. You can try the eesel AI blog writer for free to see how it works.