Copy.ai vs Quillbot: Which AI writing tool should you choose?

Choosing the right AI writing assistant can be challenging. The market is filled with tools, each with different specializations, making it easy to end up with software that doesn’t fit your specific needs.

Take Copy.ai and Quillbot, for instance. Both are popular, but they're built for different jobs. Copy.ai is a Go-to-Market (GTM) AI platform designed to automate business processes, while Quillbot is a specialized writing tool for refining text you’ve already written. This can lead to a workflow where you use one tool to generate a draft and another to polish it.

For those seeking an end-to-end platform that handles everything from research to a publish-ready post, an alternative approach might be a better fit. A tool like the eesel AI blog writer is designed for this purpose. First, let's break down what Copy.ai and Quillbot do.

What is Copy.ai? The GTM AI platform

Copy.ai is more than an AI writer. It positions itself as the first GTM AI Platform, with the goal of aligning sales, marketing, and operations teams. The main idea is to reduce "GTM bloat" by offering a single solution for automating complex tasks that contribute to business growth.

At its core, Copy.ai focuses on turning multi-step business processes into automated workflows using AI. It functions less like a simple writing tool and more like an entire automation system.

Here are its key features:

• Workflows: This is a no-code builder that lets you automate entire processes, like finding prospects or creating content, without writing any code. You can chain different actions together to build custom automations that fit your team's needs.
• AI Agents: These are specialized AI helpers that can automate specific tasks. You provide them with a goal and some rules, and they make small, smart decisions to complete the job.
• Integrations: It connects with over 2,000 other apps, so it can easily plug into the tools you already use, whether that's Salesforce, HubSpot, or Slack.
• LLM Agnostic: Copy.ai isn't tied to one large language model. It selects the best model for the task, drawing from OpenAI, Anthropic, Gemini, and Perplexity to achieve optimal results for each job.

This platform is primarily built for Go-to-Market teams in larger businesses and enterprises that need to scale their operations, such as lead processing, account-based marketing, and sales outreach.

What is Quillbot? A complete writing solution

Quillbot, on the other hand, is a focused suite of AI tools designed to help you improve your writing. It works with you, not for you. Its main purpose isn't to create content from scratch but to take what you've already written and make it better, clearer, and more effective.

It's all about strengthening your text for clarity, tone, and originality.

Here’s a look at its main features:

• Paraphrasing Tool: This is Quillbot's core feature. It offers several modes like Standard, Fluency, Formal, and Creative to rephrase your text for different audiences. If you need to make an email sound more professional, there’s a mode for that.
• Academic and Professional Suite: This is where Quillbot provides significant help for students and researchers. It includes a Plagiarism Checker, a free Citation Generator that supports over 1,000 styles (like APA and MLA), a Grammar Checker, and an AI Detector.
• Integrations: Quillbot works where you do. It has a Chrome extension, a Microsoft Word add-in, and apps for macOS and mobile, so you can use its tools directly in your documents and emails.

AI detection tools sound like a scam. AI can be very helpful for copywriters even at the highest level. The publisher of the copy should be able to tell if it sounds like a human wrote it without their own software tools or they are unqualified for their job.

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Quillbot's ideal user is anyone focused on perfecting written content. This includes students, academics, professional writers, content creators, and English language learners who want assistance with their phrasing.

Core differences at a glance: Copy.ai vs Quillbot

Even though both tools are in the "AI writing" category, they serve different purposes. Copy.ai is for building and automating business systems, while Quillbot is for perfecting individual documents. One is for an entire GTM team; the other is for an individual writer.

Here's a quick breakdown:

Feature deep dive: Where each platform excels

Let's dig a little deeper into where each tool shines.

GTM automation and content generation: Copy.ai's platform approach

Copy.ai’s power is in its Workflows. You can use them to automate an entire GTM strategy. For example, you could set up a workflow that researches target accounts, finds the right contacts, drafts personalized outreach emails, and even creates first drafts of blog posts. It’s designed to be the central hub for a company's revenue engine.

While Copy.ai is effective at generating first drafts, the output often serves as a starting point that requires human editing to be publish-ready. You'll still need to refine the draft to create a high-quality, SEO-optimized blog post that aligns with your brand's voice.

Text refinement and academic integrity: Quillbot's specialized toolkit

Quillbot is a strong choice for refining and perfecting text. Its various Paraphraser modes give you great flexibility. The "Formal" mode can clean up a casual email for a corporate audience, while "Creative" can help you find more engaging ways to phrase something. The "Humanize" mode is designed to make AI-generated text sound more natural.

For anyone in academia or professional writing, the integrated Plagiarism Checker and free Citation Generator are valuable. They help ensure your work is original and properly sourced, which is a time-saver and a critical part of academic work.

Quillbot's primary limitation is that it's designed to enhance existing text, not create original long-form content from a topic. You have to provide the initial text before it can perform its functions.

Pricing and value comparison

The pricing for these tools reflects their intended users.

Copy.ai pricing plans

Copy.ai's pricing is built for teams.

• Chat Plan: The entry-level plan starts at $29 per month and includes 5 user seats.
• Growth & Enterprise Tiers: For larger companies, the Growth plan is $1,000 per month, with custom pricing for the Enterprise tier.

This structure makes it clear that Copy.ai is an investment for businesses that need to scale their GTM operations.

Quillbot pricing plans

Quillbot is much more accessible for individuals.

• Free Plan: The free version gives you basic access, though it limits you in the Paraphraser and offers only two writing modes.
• Premium Plan: This unlocks its full power. It starts at $8.33 per month if you pay for a full year ($99.95). A monthly option is also available for $19.95. This gives you unlimited words, all writing modes, the Plagiarism Checker, and other advanced features.

Quillbot's pricing makes it an accessible choice for students, freelance writers, and academics.

Considering an end-to-end workflow

Using separate tools for content generation and refinement can create a multi-step workflow. For teams focused on scaling content marketing, a single platform that handles the entire process, from research to a publish-ready draft, can streamline operations. This is where an all-in-one content platform can be beneficial.

No AI writing tool gives you an editor where you can get multiple suggestions for sentences, helps you improve your writing with tips, learns from your writing, suggests how to be better, actively offer synonyms, can rewrite completely or assist, etc. How long do you think we have to wait until someone creates a killer application? I'm thinking Grammarly, copy. ai, Jasper, Ryter, Rword, Quillbot etc ALL IN ONE. If you had an application with all of the best features of each in one, it would be mind blowing.

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eesel AI blog writer: An all-in-one content platform

The eesel AI blog writer is an example of an end-to-end content generation platform designed to take a keyword and produce a complete, publish-ready post.

Instead of providing a rough draft that requires extensive editing, the eesel AI blog writer handles more of the content creation process.

Here's what makes it different and addresses needs not fully covered by Copy.ai or Quillbot:

• Deep, Context-Aware Research: It actively researches the topic to produce in-depth, accurate content that’s optimized for traditional search engines and AI answer engines (AEO).
• Automatic Assets: A blog post is more than just text. The eesel AI blog writer automatically generates and embeds relevant AI images, infographics, tables, and YouTube videos to make your content more engaging.
• Authentic Social Proof: To build credibility, it finds and integrates real quotes from Reddit forums directly into the article, showing readers what real people are saying about the topic.
• Proven Results: We used this tool to grow our own organic traffic at eesel AI, going from 700 to 750,000 daily impressions in just 3 months.

This approach is designed to increase efficiency in the content creation process.

It's completely free to try—generate your first blog post today.

For a visual breakdown of how different AI writing assistants stack up against each other, including tools like Copy.ai and Quillbot, the following video offers a hands-on comparison to help you see these platforms in action.

A video review comparing AI writers, providing more context on the Copy.ai vs Quillbot debate.

Final verdict: Copy.ai vs Quillbot

So, what's the final call? It depends on what you're trying to achieve.

• Choose Copy.ai if: You're part of a Go-to-Market team that needs to automate complex business processes at scale. Think sales prospecting, account-based marketing, and lead nurturing. It’s a platform for your entire revenue engine.
• Choose Quillbot if: You're a student, academic, or writer whose main goal is to improve existing text. If you need to paraphrase, check for grammar and plagiarism, and manage citations on a budget, it’s a suitable tool.

For teams looking to scale SEO-driven content with a single tool, an all-in-one platform like the eesel AI blog writer may provide a more direct path from a single keyword to a fully researched, formatted, and published article.