The ultimate guide to using a ChatGPT blog writer

AI has changed content creation. Many marketing teams use tools like ChatGPT to write blog posts, speed up their workflow, and publish more content. However, it's not always a perfect solution. A common issue is that the content can feel generic. It may lack personality, sound robotic, and require significant editing before it’s ready to be published or rank on Google. ChatGPT often remixes existing ideas from its training data, so it lacks any real originality.

This guide offers a practical approach to using a ChatGPT blog writer well. I’ll walk you through an expert-level process to get better results. We'll also look at how specialized tools, like the eesel AI blog writer, are designed to address these challenges and help scale content without sacrificing quality.

What is a ChatGPT blog writer?

First things first, a "ChatGPT blog writer" isn't a specific product you can buy. It’s really just the practice of using OpenAI’s language models (like GPT-4) for all your blogging tasks, from brainstorming ideas to drafting entire articles.

Lately, this has gotten more advanced with the introduction of Custom GPTs. These are basically personalized versions of ChatGPT that you can tweak for a specific job, like writing in your company’s brand voice or focusing on a particular niche.

It’s worth noting that you need a paid plan like ChatGPT Plus, Pro, Team, or Enterprise to create and share Custom GPTs. However, once someone creates one, anyone can use it if it's shared with them.

It's easy to see the appeal. It’s great for getting ideas flowing, creating a quick outline, and just getting words on the page when you’re staring at a blank document. But when you try to use it for serious, SEO-focused content, you may encounter some challenges.

The core challenges of using a generic ChatGPT blog writer

While ChatGPT is a versatile tool, using it for professional blogging can have a few key limitations. Simply copying and pasting its output may lead to content that doesn't perform well.

The generic voice of a ChatGPT blog writer

The output can sometimes be overly formal, using phrases like "delve into" and "a tapestry of," and may lack a strong human personality. A common observation is that AI content can feel impersonal, failing to connect with readers because it lacks real stories, opinions, or emotions.

...all ChatGPT output has a particular sound to it. If you put up articles written by ChatGPT, people that use ChatGPT all the time will know. Maybe you're okay with that? I mean that sincerely. Like... maybe it's honestly okay. But I'd recommend using it like a tool in the toolbox. I wouldn't have it write the article completely. You should do that. Your articles will probably all feel very generic if you do.

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This means significant editing may be required to inject a brand's voice, add personal anecdotes, and share a genuine perspective. This human touch is essential, which can reduce the time savings.

Surface-level research from a ChatGPT blog writer

While ChatGPT is excellent at summarizing, this can also be a limitation. It's trained on a fixed dataset, so it often rephrases what's already ranking online. This can make it challenging to create content with a fresh perspective or deep, original insights, potentially resulting in an article that repeats widely available information.

You can create content with ChatGPT, but remember that everyone else can too. So when you ask ChatGPT to write a piece of content about a particular topic, anyone else can do the same. If you're publishing content that lacks your personal opinion, experience, or viewpoint, and is similar to content published on other people's websites, then yes, that will affect the rankings.

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There is also the risk of "hallucinations," where the AI generates incorrect information. It can generate text that sounds plausible but is meaningless or factually incorrect. This requires careful fact-checking of every claim, which can be time-consuming.

The manual work a ChatGPT blog writer leaves for you

The text generated by ChatGPT is just the starting point. It doesn't handle all the other tasks that go into creating a high-quality blog post. You will still need to handle:

• Deep SEO optimization: Making sure your keywords are placed correctly, including related terms (LSI keywords), and writing compelling meta descriptions.
• Creating visuals: Designing or finding images, charts, and infographics to break up the text and illustrate your points.
• Adding media: Hunting down relevant YouTube videos or pulling interesting quotes from social media to add credibility and keep people engaged.
• Linking: Adding internal links to your other content and external links to authoritative sources.
• Formatting: Making the post easy to read with short paragraphs, bolded text, bullet points, and clear headings.

These tasks can add up, making the process more manual than initially expected.

Why a ChatGPT blog writer has no persistent brand context

A challenge with a general tool is the need to provide the same context repeatedly. Every time you start a new chat to write a blog post, you have to remind it of your brand guidelines, your target audience, and your product's key features. This prompt-by-prompt workflow can be a bottleneck.

You can't just tell it "write a blog post for eesel." You have to give it all the context from scratch each time. This is in contrast to systems designed to learn and remember business context, which can make the process smoother.

A step-by-step guide to using a ChatGPT blog writer (the expert way)

Despite these challenges, ChatGPT can be a powerful writing partner if you approach it the right way. You have to treat it like a collaboration, not a magic button. Here’s a workflow that will get you much better results than a simple, one-shot prompt.

Step 1: Crafting a context-rich prompt for your ChatGPT blog writer

The golden rule of AI is garbage in, garbage out. The quality of your blog post depends entirely on the quality of your prompt. A simple command like "write a blog post about X" won't cut it. Your prompt is the high-level brief that guides the entire conversation.

I find this boils down to how detailed the prompts are and how well you know how to use the tool. If the prompt is detailed enough (specify target audience, tone, what points to include and/or exclude) the initial output is pretty good. Throw in a few more prompts to refine the first output and you'll get something that is comparable to a good entry-level copywriter.

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For crafting a context-rich prompt, an expert method is the INFUSE framework, which you can see illustrated in the graphic below:

• I – Identity & Goal: Tell the GPT who it is and what its purpose is. For example, "You are an expert copywriter specializing in B2B SaaS. Your goal is to help me write a blog post that is informative, engaging, and optimized for search."
• N – Navigation Rules: Define how it should use any files you upload or how it should interact with you.
• F – Flow & Personality: Set the tone and voice. "Write in a casual, conversational tone. Use short sentences and avoid jargon. Be confident but not arrogant."
• U – User Guidance: Give it a structured way to guide you toward your goal. "Start by asking me for the target keyword and audience."
• S – Signals & Adaptation: Teach it to adjust its output based on your feedback. "If I say something is too complex, simplify it."
• E – End Instructions: Reinforce any hard rules. "Never give financial advice or make up statistics."

Step 2: Using knowledge files with your ChatGPT blog writer

This is where Custom GPTs really come in handy. You can upload up to 20 files in the "Knowledge" section, which act as a private knowledge base for your GPT. This helps it generate content that’s actually specific to your business.

Here are a few practical ideas:

• Upload a few of your best-performing blog posts to teach it your brand voice and style.
• Upload customer case studies or interview transcripts so it can pull specific examples and solutions into the content.

The key is that your main prompt needs to explicitly tell the GPT when and how to use these files. For example, "When I ask for an example, reference the case studies I've uploaded."

Step 3: Iterative testing with your ChatGPT blog writer

Avoid asking for the entire article in one go, as this can lead to a generic output. Instead, use the "Preview" tab in the GPT editor to work on the post piece by piece.

Start by asking for a detailed outline. Review it, make changes, and once you’re happy, ask ChatGPT to write just the introduction. Then move on to the first section, and so on.

This back-and-forth process lets you give feedback at every stage. You can correct its course, ask for revisions, and guide it toward a final product that actually meets your standards. It’s more work upfront, but it saves you a ton of editing time later.

Step 4: Adding the final human touch to your ChatGPT blog writer content

The text from ChatGPT should be considered a first draft. It’s your job as the writer to take that draft and make it great.

This is where you add your unique perspective. Weave in personal stories, share real-world examples, and provide insights that an AI could never come up with on its own. This also involves removing common AI phrases that can make content feel generic, like "in today's digital landscape," "unlock the potential," and "it's crucial to."

The alternative: Using a purpose-built AI blog writer like eesel AI

The manual, multi-step process for getting good content from ChatGPT can be effective but requires effort. For teams looking to scale content production while maintaining quality, a purpose-built AI blog writer like eesel AI offers a more streamlined path.

From keyword to publish-ready post in minutes

The eesel AI blog writer is a platform designed from the ground up to solve the exact challenges that generic AI tools create. The workflow is simple: you enter a keyword or topic, add your website URL, and the AI gets to work. It automatically analyzes your site to understand your brand, voice, and products, then generates a complete, structured, and SEO-optimized blog post.

This is the tool we used at eesel to grow our blog from 700 to 750,000 daily impressions in just three months by publishing over 1,000 high-quality posts.

Automatic research, assets, and social proof

A key difference is that the eesel AI blog writer provides more than a block of text. It conducts context-aware research and automatically includes elements of a complete blog post:

• AI-generated images, infographics, and comparison tables.
• Relevant YouTube video embeds to increase engagement.
• Authentic Reddit quotes and forum discussions to add social proof and a real-world perspective.

This provides a post that is visually rich and ready to publish.

Built-in SEO and AEO optimization

The platform is designed to help you rank. It handles all the traditional SEO fundamentals, like proper heading structure and keyword placement. But it also goes a step further with AEO, or Answer Engine Optimization.

With tools like Google's AI Overviews becoming more common, the way people find information is changing. In fact, traditional search volume is predicted to drop by 25% by 2026. AEO structures your content so it’s more likely to be featured and cited by these new AI-powered answer engines, essentially future-proofing your content strategy.

Comparing a ChatGPT blog writer vs. eesel AI workflows

To understand the difference, let’s compare the process of creating a blog post using a generic ChatGPT process versus a specialized tool, as shown in this breakdown.

For a more hands-on demonstration of how to structure and write a blog post using ChatGPT, the following video provides a complete walkthrough of the process from start to finish.

A full demonstration of how to use a ChatGPT blog writer to create a new article from scratch, step-by-step.

Your perspective is the power, AI is the tool

AI is an undeniably powerful assistant for writing blog posts, but it's not a magic wand. It can't replace human creativity, experience, and perspective. The real magic happens when you combine your unique insights with the speed and scale of AI.

As a content creator, you have a choice. You can become an expert prompt engineer, mastering the process of guiding a general-purpose tool like ChatGPT. It's a valuable skill that requires time and involves managing many small tasks.

An alternative is to use a purpose-built platform that automates many of the repetitive parts of content creation. This allows you to focus on high-level strategy, editing for nuance, and adding the unique stories and insights that only a human can provide.

The best way to understand the difference is to see it for yourself. You can generate your first blog post for free with the eesel AI blog writer to experience a workflow designed for content results.