7 best blog description examples and generators

A great blog description can be the difference between someone clicking your article or scrolling right past it. It's your 160-character pitch on the search results page, and getting it right is how you turn eyeballs into actual readers. The tricky part is writing a compelling summary that's both engaging and a true reflection of your content.

We learned this firsthand. When we decided to get serious about our content strategy, we used the eesel AI blog writer and went from a few daily impressions to over 750,000 in just three months. The secret was generating complete articles where the meta description perfectly matched the content on the page, ensuring it was not just an afterthought.

Here, we’ll break down what makes a blog description work, look at some examples from top brands, and check out the generators that can help you write your own.

What is a blog description?

A blog description (or meta description) is that short summary you see under a page's title in search results. Its main job is to convince someone that your page has the answer they need, so they click on it. While it's not a direct ranking factor, it has a huge effect on your click-through rate (CTR), which is a big deal for SEO.

It's worth knowing that Google rewrites descriptions about 72% of the time. This usually happens when the description you wrote doesn't really match what's on the page. That’s why your description has to be an honest summary of your article.

You'll run into two types of descriptions: one for your blog's homepage (summarizing the whole blog) and one for each individual post. We're going to focus on the individual post descriptions here.

Why your blog description matters for SEO

Think of your blog description as ad copy for the search results page. Someone types in a question, and Google gives them a list of links. Your title might grab their attention, but the description is what convinces them to click. A good description can get someone to choose your link, even if you're ranked a spot or two below a competitor.

Meta descriptions are hard because you are basically making a small ad. It should be the absolute strongest 150 characters about the product. It's hard when you have similar products as well, which should not have duplicate meta descriptions.

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This all comes down to your CTR. A higher CTR tells search engines that your page is a relevant answer for that search. Over time, this kind of positive feedback can help your rankings.

Google does have the final say and might write its own snippet based on your content, but giving it a well-written one increases the odds that yours gets used. This gives you more control over your message. It’s a small piece of text that does a lot of heavy lifting.

What we looked for in great blog description examples

To find the best examples and check out the top generators, we looked for a few things that separate a weak description from one that actually gets clicks.

First is conciseness. The description has to get its point across before it gets cut off. The ideal length is 135-160 characters. Anything longer will probably get shortened, especially on mobile.

Next is intent matching. A good description shows it gets what the user wants. Whether they're looking for information ("how to write a blog description") or to buy something ("best blog description generators"), the language should match that goal.

It also needs a clear value proposition. It has to answer the reader's question: "What's in it for me?" The best ones promise a clear solution, a helpful list, or a direct answer right up front.

Finally, a subtle call to action (CTA) can help. Using words like "Learn," "Discover," or "Find" gives the user a little nudge to click on your page.

A quick comparison of blog description generators

Plenty of tools can help you write or tweak your blog descriptions. Some are simple generators, and others are part of bigger SEO or content suites. Here's a quick comparison of the top options.

for important pages, hand crafted, for pages google can do whatever they want, AI.

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7 top blog description examples and the generators behind them

Let's take a closer look at the tools that can help you write great descriptions, plus two real-world examples of brands that get it right every time.

1. eesel AI blog writer

Instead of just generating a 160-character snippet, the eesel AI blog writer builds a complete, publish-ready blog post from a single keyword, which includes an optimized meta description. It starts by analyzing your website to learn your brand context. This helps ensure the description aligns with your voice and the article's content, which can prevent mismatched messaging.

• Pros: It generates the description as part of a deeply researched, SEO- and AEO-optimized article. The platform also adds assets like images, infographics, YouTube videos, internal links, and social proof from Reddit, which helps the content match the description.
• Cons: It’s designed for creating new, high-quality content at scale. If you only need to tweak a description for an existing page, generating a full article may not be the most direct approach.
• Pricing:
  • It's completely free to try.
  • The "Early Bird" plan is $99/month for 50 blog generations.

2. Yoast SEO

As one of the most popular SEO plugins for WordPress, Yoast SEO has a classic snippet preview tool that lives right inside the post editor. It gives you real-time feedback on the length of your title and description and your keyword usage. The premium version now includes AI-powered suggestions to help you generate and refine your meta tags without leaving your dashboard.

• Pros: It fits perfectly into the standard WordPress workflow, which is convenient for its large user base. The color-coded feedback bar (red, orange, green) is simple and intuitive, especially for beginners.
• Cons: It primarily functions as a guidance tool, meaning users are responsible for the final writing and implementation. It's also limited to websites built on WordPress.
• Pricing:
  • A free version is available with all the core features.
  • Yoast SEO Premium starts at $118.80 per year.

3. Semrush

Semrush's On-Page SEO Checker uses data to help improve descriptions on your existing pages. Instead of generating text from scratch, it analyzes the top-ranking competitors for your target keyword. From there, it gives you specific ideas for related terms to include, along with recommendations for length and readability.

• Pros: Its recommendations are based on real-world search data, which helps inform the optimization process. It’s part of a larger SEO suite, so you get access to tools for keyword research, site audits, and competitor analysis all in one place.
• Cons: It’s an auditing tool for existing content, not a generator for new articles. As an all-in-one platform, it has a higher price tag that might not work for solo bloggers or small businesses.
• Pricing:
  • The On-Page SEO Checker is part of the Semrush subscription. The Starter plan begins at $165.17/month when billed annually.

4. Jasper AI

Jasper AI is an AI platform made for marketing teams. Among its many tools is a specific "Meta Title and Description App" designed for this exact task. You give it a page topic, a primary keyword, and your brand's tone of voice, and Jasper generates multiple creative options for you. Its Brand Voice feature helps make sure all outputs align with your company's style.

• Pros: It’s great for quickly generating several creative variations, which is useful for A/B testing or getting past writer's block. The focus on brand consistency is a key feature for marketing teams.
• Cons: The descriptions are generated separately from the blog content, so you have to manually check that they accurately reflect the article. The pricing is structured for teams, which might be too much for individual users.
• Pricing:
  • The Pro plan starts at $69 per month for each user seat.

5. Copy.ai

Copy.ai has pivoted to become a "GTM AI Platform" that helps automate sales and marketing workflows. However, it still offers a suite of free copywriting tools, including a simple and effective meta description generator. While its main focus is now on building complex automations, the free tools are still there for quick tasks.

• Pros: The free generator is easy to use and great for one-off needs without a subscription. For bigger companies, the broader platform can automate go-to-market campaigns.
• Cons: The main platform is comprehensive and may have more features than necessary for users who only need to write blog descriptions. The free plan is also limited to 2,000 words of generation per month.
• Pricing:
  • A free plan is available with usage limits.
  • Paid plans with more features and higher limits start at $29 per month.

6. Tesla (Manual example)

Tesla’s meta descriptions are an example of confident, brand-first copy. They are almost always short, direct, and focused on the product name and its core function. For example: "Tesla designs and manufactures electric cars, battery energy storage from home to grid scale, and solar products." They assume the user already knows who Tesla is and just needs to find the right page.

• Why it works: This approach reinforces brand authority and provides clarity. It's very effective for branded searches where the user already knows what they want and just needs to be pointed in the right direction.
• When to avoid it: This minimalist style doesn't work well for non-branded, informational searches. If a user is searching "best electric cars," a description needs to persuade them why they should click, which this approach doesn't do.

7. Domino's Pizza (Manual example)

Domino's provides a good example of matching search intent for transactional queries. Their descriptions use direct, action-oriented language that gets straight to the point: "Order pizza, pasta, sandwiches & more online for carryout or delivery from Domino's." There's no fluff, just a clear path for the user to get what they want.

• Why it works: It directly addresses someone who is ready to buy, removing any friction. The language is simple, active, and leaves no doubt about what the page offers.
• When to avoid it: This style is very specific to e-commerce. It would feel out of place for an informational blog post where the goal is to build trust and provide context, not make an immediate sale.

Pro tips for writing blog descriptions that get clicks

Whether you're using a generator or writing from scratch, a few practices can help you create descriptions that work.

First, front-load the core value. Assume the end of your description will get cut off on mobile devices. Put the most important info and your keyword right at the beginning so it's always seen.

You should also write in an active voice. Start with a verb when you can. "Learn how to write..." is much more direct than "This article is about how to write..." It sounds more confident and prompts people to click.

Make sure to include your primary keyword. Google often bolds words in the description that match the search. This makes your result stand out visually and shows it's relevant.

Finally, test and measure your changes. Don't just set it and forget it. Use Google Search Console to find pages with high impressions but low click-through rates. These are good candidates for a new description. Update it, note the date, and check back in a few weeks to see if it made a difference.

Seeing how others craft their descriptions can provide great inspiration. The video below walks through several effective homepage meta description examples, breaking down why they work and how you can apply similar principles to your own blog posts.

A YouTube video from SiteSaga explaining how to write the best blog description examples for homepages.

Generating descriptions as part of the article workflow

A good blog description is key for getting traffic, but it only works if it accurately reflects what's on the page. If there's a mismatch between your description's promise and your article's content, Google will probably just ignore your snippet and write its own.

Tools that generate only the snippet can be useful, but they don't address the content of the article itself. An alternative approach is to generate the entire article and its description from a single keyword. This helps ensure alignment from the start.

The eesel AI blog writer is one tool that follows this process. It creates a complete, well-researched article that lives up to its meta description, helping you create content that keeps readers engaged.

Try it for free and generate your first article in a few minutes.