The ultimate guide to using an AI agency content tool to scale your output

If you run a content agency, you know the drill. You’re under pressure to deliver high-quality, engaging content for a bunch of different clients, but budgets are tight and deadlines seem to get shorter every quarter. It feels like you’re constantly trying to do more with less.

I work at a small agency and I've been tasked to find ways to streamline the business... As I am sure you are aware, budgets are getting smaller, competition more widespread, and timelines faster.

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This is where an AI agency content tool can make a real difference. I’m not talking about those basic AI writers that just give you a messy first draft you have to spend hours fixing. The right tool can help with the entire content workflow, from a single keyword all the way to a formatted, publish-ready article. For instance, we used the eesel AI blog writer to grow our own blog from 700 daily impressions to over 750,000 in just three months.

So, if you're tired of the content grind and want to find a smarter way to scale, you've come to the right place. This guide will cover what these tools are, the features you absolutely need, and how the top options on the market compare.

What exactly is an AI agency content tool?

An AI agency content tool is more than just a repackaged version of ChatGPT. It’s a complete platform designed to manage the entire content creation process. Think of it less like a writing assistant and more like a full-on content production line that handles research, writing, optimization, formatting, and even finding visuals.

This is a big leap from general-purpose AI models. Many SEOs and content marketers have complained that popular tools often produce shallow content, forcing them to guide the AI "abstract-by-abstract," which pretty much defeats the point of using it in the first place. A dedicated tool for agencies is built to handle all that heavy lifting for you.

You cannot fully automate a blog writing and content marketing strategy. Especially Jasper and Surfer, I consider those some of the worst tools for quality content. Any time you want high quality content, you need a real person involved... if you actually look for substance, AI cannot do it. It just mimics.

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For an agency, the benefits are obvious:

• Scalability: You can produce a much larger volume of high-quality, publishable content without needing to expand your team.
• Consistency: It becomes much easier to maintain a consistent brand voice and quality standard across all your clients.
• Efficiency: You'll save a ton of time on manual work like research, drafting, formatting, and sourcing media.
• Performance: The content is designed from the start to perform well, with optimizations for both traditional search engines (SEO) and the new AI answer engines (AEO).

The must-have features for your AI agency content tool

Before you dive in and start comparing platforms, you need to know what to look for. Some features are just for show, while others are critical for solving the real problems agencies face. Here’s a breakdown of what really matters.

End-to-end content generation

The best tools don’t just dump a wall of text on you. They deliver a complete, publish-ready article with a proper structure: intro, H2s, H3s, conclusion, and even an FAQ section. This gets rid of the tedious "babysitting" required by more basic AI writers, saving you hours of editing and formatting on every article.

Deep research and context awareness

A good tool has to understand search intent. If you’re writing a comparison post, it should be able to find pricing and feature information. For a product review, it should dig up technical specs. This is what separates deeply researched content that genuinely helps the reader from the generic AI fluff that will never rank.

Automatic asset and media creation

Great content is more than just words. A top-tier tool should automatically create and embed relevant assets like AI-generated images, infographics, and data tables. This stops your team from having to juggle multiple tools just to get visuals. Some platforms, like the eesel AI blog writer, go even further by finding authentic social proof, like embedding real Reddit quotes and YouTube videos directly into the article.

Built-in SEO and AEO optimization

Ranking is everything. Your tool should optimize content for both traditional search engines and the new AI answer engines like Google’s AI Overviews and Perplexity. This means it should automatically handle things like keyword placement in headings, meta descriptions, and proper article structure to give your content the best shot at being seen.

Brand voice and product integration

As an agency, you’re managing multiple clients, and each one has its own unique brand voice. A vital feature is the tool's ability to learn a client's specific tone and context. It should be able to scan a client’s website and naturally weave in product mentions that don’t feel forced or overly promotional.

A comparison of the top AI agency content tool options

Now that we know what to look for, let's see how some of the most popular tools stack up. We'll evaluate them from the perspective of an agency that needs to create publish-ready, SEO-optimized content at scale.

eesel AI: For end-to-end content generation

The eesel AI blog writer is a strong option for agencies focused on scaling organic traffic. It’s built to turn a single keyword into a complete, media-rich blog post that’s ready to publish. We used it ourselves to grow from 700 to 750,000 daily impressions in just 3 months.

Pros:

• It creates complete, publish-ready articles, not just first drafts that need a lot of editing.
• It automatically includes assets like AI-generated images, tables, and infographics.
• It stands out by integrating Reddit quotes and YouTube videos, which adds a layer of authenticity and social proof.
• Its context-aware research makes sure the content is deep, relevant, and matches what users are searching for.
• It comes optimized for both SEO and AEO (AI Answer Engines) right away.

Cons:

• It’s highly focused on generating top-notch blog content, so it might not be the right choice if you need a wide variety of short-form copy like social media updates or ads.

Pricing:

• You can try it for free to see the quality for yourself.
• The Early Bird plan is just $99/month for 50 blog posts.

Who it's for: This tool is designed to manage the entire content creation process from start to finish. It takes a keyword and turns it into a fully formatted, media-rich article, which can reduce the manual editing and production time for agencies.

Jasper AI: A versatile tool for various copy drafts

Jasper is a well-known name in the AI content space, positioned as a flexible platform for various marketing tasks, from ad copy to emails. It also has a "Content Pipelines" feature intended to help automate the content lifecycle.

Limitations: While Jasper is adaptable, its long-form blog output often serves as a first draft that requires significant human intervention. Some users have noted that it requires substantial guidance for long-form articles. For an agency, this means the team is still responsible for deep research, SEO optimization, formatting, and creating visual assets.

Pricing:

• Pro: Starts at $59 per seat, per month when billed annually.
• Business: Custom pricing is available for teams needing more advanced features.

Surfer SEO: A tool for optimizing existing content

Surfer SEO is an excellent tool for its specific purpose: helping writers and editors optimize content to rank higher. Its main feature, the Content Editor, analyzes top-ranking pages for a keyword and provides a data-driven "Content Score" with a checklist of terms to include.

Limitations: It's important to note that Surfer is an optimization tool, not a full content generation platform. While it has AI writing features (Surfer AI), its primary strength is guiding a human writer. It won't automatically generate a complete, publish-ready post with all the necessary assets. An agency using Surfer would still need a writer for the initial draft and a designer for the visuals, positioning it as a specialized tool within a broader content workflow.

Pricing:

• Essential: $79/month (billed annually) for 30 Content Editor articles.
• Scale: $175/month (billed annually) for 100 Content Editor articles and 20 AI articles per month.

ContentShake AI: A tool for SEO idea generation

ContentShake AI, part of the Semrush Content Toolkit, is useful for the early stages of content creation. It's effective at finding trending topics related to your keywords and generating SEO-optimized outlines to get you started. It helps connect the dots between keyword research and writing the first draft.

Limitations: Like some other tools, ContentShake's output is a first draft that needs manual effort to become a finished piece. While it uses Semrush's powerful data for SEO tips, it doesn't automatically create rich media assets or pull in the social proof that makes an article truly engaging. The focus is more on the text and SEO guidance than on delivering a complete content package.

Pricing:

• Starts from $60/month for the Content Toolkit, which includes 5 AI-generated articles.

For a deeper dive into how agencies are leveraging AI tools to transform their creative output and operations, check out this discussion from Marketing Against the Grain.

A video from Marketing Against the Grain discussing how an AI agency content tool can help scale creative work and replace expensive agency processes.

How to pick the right AI agency content tool for your agency

Choosing the right tool really comes down to your agency's specific needs and workflow. Here’s a simple way to think about it:

• Figure out your biggest bottleneck: Where is your team losing the most time? Is it writing initial drafts, doing SEO research, or the whole process from start to finish, including assets and formatting? If it's the entire process, a comprehensive tool is your best bet.
• Think about your workflow: Do you want a tool that helps your human writers, or one that automates as much of the production as possible? Some tools are designed to assist, while others are designed to automate.
• Look at the final output: Don't just consider the raw text. Think about the total time your team will still have to spend on formatting, finding images, embedding videos, and sourcing social proof. A tool's real cost isn't just the subscription fee; it's also the human hours needed to get its output ready to publish.
• Always start with a trial: The best way to know if a tool is right for you is to actually use it. Sign up for a free trial, generate a real piece of content for a client, and see how much time you really save.

Final thoughts: Less drafting, more publishing

The right AI agency content tool can do a lot more than just write. It can automate your entire content workflow, taking you from a simple keyword to a polished, publish-ready post in minutes instead of days.

To truly scale your agency's output without letting quality slip, you need to look beyond tools that only provide a rough draft. It’s time to adopt platforms that deliver complete, performance-focused content that's ready to go live.

Why not see the difference for yourself? The eesel AI blog writer is completely free to try. Go ahead, plug in a keyword, and see just how quickly you can get a complete, SEO-optimized blog post that’s ready to publish.