Instagram DM AI Agents
Instant AI answers, right where your users are, with eesel AI.
eesel AI replies to your Instagram DMs automatically. Connect your knowledge base, docs, or helpdesk, and every message gets an instant, accurate answer around the clock. No developer needed. No ongoing maintenance.

Why choose eesel AI for Instagram.
There are many ways to handle Instagram DMs. Here is what makes eesel AI different.
Automate replies in Instagram DMs.
Connect your Instagram Business account and eesel AI starts answering incoming DMs instantly. No developer needed, no complex setup. Customers message you from your profile, posts, or stories, and get an immediate response, day or night.

Powered by your existing content.
Connect your knowledge base, help center, Google Drive, Notion, Zendesk articles, or any other source. eesel AI reads your content and answers questions accurately, not with generic AI guesses, but with answers grounded in what you've written.

Test before going live.
Preview and test how eesel AI handles Instagram DMs before your customers see it. Ask real questions, check the answers, and fill any gaps in your knowledge base. You control when it goes live, and you always know how it will behave.

23 tickets last week asked about pro-rated refunds, but your docs only cover full cancellations.
Just added our refund policy to the billing knowledge base.
Refund coverage now 91%. I also see 14 unanswered SSO tickets, mostly SAML config errors.
Uploaded the SSO troubleshooting guide and SAML setup doc.
Sources indexed. Running the updated simulation now.
Configure with a conversation.
Adjust the tone, set what topics it handles in DMs, and define when it escalates to a human, just by talking to it. No settings pages or rules engines. Describe what you want and eesel AI adapts immediately.

How to automate customer support in Instagram DMs.
No developer needed. No long onboarding. Your Instagram DM AI agent can be live in under five minutes.
- 1
Sign up
Create your free eesel AI account. No credit card required to get started.
- 2
Connect your knowledge
Link your help center, Google Drive, Notion, website, or any other knowledge source. eesel AI imports your content automatically.
- 3
Tune the behavior
Set the tone, topics, and escalation rules. Test it with real questions to make sure the answers are right in DMs.
- 4
Connect Instagram
Link your Instagram Business account and eesel AI starts replying to incoming DMs immediately.
More Instagram capabilities.
eesel AI for Instagram comes with multilingual support, knowledge gap detection, and proactive conversation insights to handle your customers out of the box.

Ich habe meine Bestellung vor 2 Wochen aufgegeben und noch nichts erhalten.Meine Bestellung vor 2 Wochen ist noch nicht angekommen.
Ihre Bestellung #7291 wurde am Montag versandt. Hier ist Ihr Tracking-Link. Kann ich sonst noch helfen?Bestellung #7291 wurde Montag versandt. Hier ist Ihr Tracking-Link.
Multilingual
Customers write in their language, get answers in their language. Supports 80+ languages out of the box.

Hey! Based on last week's tickets, I feel like we need 2 additional knowledge base articles. I've drafted them here, what do you think?Based on last week's tickets, I drafted 2 new KB articles:
Automatic KB articles
Detects topics your knowledge base doesn't cover yet and drafts articles to fill the gaps automatically.

Theme analysis
Surfaces recurring questions and conversation themes so you can spot what your customers are asking in DMs.
Who uses eesel AI for Instagram.
Teams across industries use eesel AI to answer Instagram DMs automatically, so their team can focus on what matters.
Answer shipping, returns, and product questions in DMs automatically. Available 24/7, even when your team is offline.
E-commerce · 24/7 support
Handle the flood of DMs from posts and stories. Answer FAQs instantly so you can focus on creating.
Creators · DTC
Resolve product, sizing, and availability questions in DMs the moment a customer asks.
Retail · Beauty
Deflect repetitive Instagram DMs before they reach an agent. Only complex issues get to your human team.
Support · Deflection
See eesel AI for Instagram in practice.
Real results from teams already using eesel AI to automate customer conversations.
Bitcoin ATM network
"It was a seamless transition to adding eesel AI to our existing Zendesk messaging widget, with no fuss and no data or workflow transformation necessary. Custom actions now handle real-time transaction lookups on their own, so a whole category of support tickets just vanished."
Localcoin
Canada's largest Bitcoin ATM network
950+
Bitcoin ATMs across Canada
140,000+
customers served
24/7
automated support across multiple countries
What teams say about eesel AI.
Real results from real teams using eesel AI across their support channels.
We have been using this app in our business for the past 2 months and the results are incredible! It really relieves our small support team from being over ran by questions that can be easily answered by AI. Thank you for your support so far!

Oil Stores Support
Oil Stores
Finally! A coachable AI assistant accessible to small businesses. It reads and memorizes our procedures, products, and policies. The built-in tool to edit responses is intuitive, and when we re-test, it correctly incorporates the coaching.

Andre Yeu
Founder, WhenHoundsFly
Our messaging channels handle the majority of common product questions now. Customers love getting instant answers and our team is no longer overwhelmed with basic queries.
Design.com
We connected eesel AI in minutes. Setup was incredibly easy and it immediately started answering customer questions from our help docs. Highly recommend.
Raul Sanz Garcia
IT Manager, Friscomos
I've tested many AI support solutions, but eesel is one of the best. It has many features we need: broad source support, customization options, and great integrations. Highly recommended.

Mikita Tsybulka
Gcore
In the first month, eesel is resolving 81% of our tier 1 requests through our support channels. Our team implemented and achieved results quickly during our 7-day trial.
Kim Simpson
Gridwise
Simple usage-based pricing for Instagram.
$0.40 / conversation
Pay $0.40 per conversation handled by eesel AI. One conversation covers all back and forth with a customer in Instagram DMs. No platform fee, no per-seat pricing, no hidden costs.
Your data stays private with eesel AI.
eesel AI for Instagram is built for teams with strict security and compliance requirements.
Security
SOC 2 compliant processors
eesel AI works with SOC 2 Type II certified processors. We sign data processing agreements on request.
Compliance
EU data residency
Keep your customer data in the EU. Available as a default option for European teams.
Privacy
Zero model training on your data
Your knowledge base, help articles, and conversation data are never used to train AI models.
Infrastructure
Encrypted throughout
All connections are encrypted. Conversation content is not stored permanently after processing.
Connect your knowledge sources.
Reads your Zendesk help center articles and past tickets to power accurate answers.
Helpdesk · Support
Pulls order, product, and customer data so replies handle shopper questions accurately.
E-commerce · Store
Reads shared drives, folders, and files. Syncs documents, spreadsheets, and presentations.
Knowledge · Storage
Connects to your Front inbox and past conversations for accurate, on-brand answers.
Helpdesk · Inbox
Resources on AI for messaging channels.
How to automate customer support in Instagram DMs: a step-by-step guide.
Instagram · Setup
The best AI tools for Instagram DM customer support in 2025: a complete comparison.
Comparison · AI
How to use AI to reduce support tickets on messaging channels.
Support · Deflection
Setting up your first AI messaging agent: what to connect and how to test.
Setup · Best practices
FAQ.
eesel AI for Instagram is an AI agent that automatically replies to DMs on your Instagram Business account. It answers questions based on your knowledge base, help center, docs, and other connected sources, instantly and around the clock.
Sign up for eesel AI, connect your knowledge sources, tune the behavior, then link your Instagram Business account. eesel AI starts replying to incoming DMs immediately. No developer needed.
Yes. eesel AI connects to your Instagram Business or Creator account so it can read incoming DMs and reply on your behalf. If you can receive DMs on Instagram, you can add eesel AI.
You can connect Zendesk, Freshdesk, Google Drive, Notion, Confluence, your website, Shopify, and many more. eesel AI imports your content automatically and keeps answers up to date as your content changes.
eesel AI grounds every answer in your verified knowledge sources. You can test how it handles Instagram DMs before going live, see exactly what it will say, and fill any gaps. Conversations outside the AI's confidence are escalated to a human.
Yes. You can start a free trial, connect your knowledge sources, test how eesel AI handles messages, and see how it performs, all before spending anything. No credit card required to start.
Yes. You can set the tone, persona, and how the AI introduces itself. Just describe how you want it to sound and eesel AI adapts its replies to match your brand voice.
You define when the AI should escalate: by topic, confidence level, or customer request. When escalation is triggered, the conversation is handed off to your team via email, Zendesk, Freshdesk, or another connected helpdesk.
Yes. eesel AI for Instagram supports 80+ languages out of the box. It detects the customer's language automatically and replies in the same language. No extra configuration needed.
Yes. eesel AI uses SOC 2 Type II certified processors, supports EU data residency, signs DPAs on request, and never uses your data to train AI models. All connections are encrypted.
eesel AI charges $0.40 per conversation. No platform fee, no monthly minimum. One conversation includes all back and forth with a customer in Instagram DMs. See the pricing page for full details.
Yes. Many teams run eesel AI across multiple channels at once, including Instagram, WhatsApp, Facebook Messenger, SMS, live chat, and email, all powered by the same knowledge base for consistent answers.
Automate customer support in Instagram DMs.
Connect your content, link your Instagram account, and let eesel AI handle the DMs.