What is Jasper AI: A complete guide

Jasper AI is a well-known name in AI content generation. It's an AI platform built for marketing teams, with over 100,000 businesses using it for various marketing materials. With many AI tools available, it can be difficult to understand what each one does.

This guide provides a factual, no-nonsense look at Jasper AI. We will cover its main functions, key features, and pricing, based on official information and user feedback. Understanding these details can help you choose the right tool. While some platforms are generalists, specialized tools like the eesel AI blog writer focus on generating complete, publish-ready blog posts designed to drive organic traffic.

What is Jasper AI?

Jasper is an AI content platform made to help marketing teams manage the entire content process, from planning and creation to analysis and distribution. It focuses on helping marketers produce more content while keeping the brand voice consistent across ads, emails, social media, and websites.

The platform is designed to unify a brand's messaging and connect different marketing tasks within one system. This makes it a primary choice for its intended audience: content marketers, performance marketers, brand managers, and larger enterprise teams coordinating major campaigns. Jasper is meant to be the central hub where all marketing content is initiated, created, and refined.

How Jasper AI works

Jasper is an integrated platform that combines several different components to generate and manage content. You interact with it in a few ways, each suited for a different part of the content creation process.

The Canvas for content creation

The Canvas is Jasper's main workspace. It's a document editor where you can plan, write, and collaborate with your team on long-form content like blog posts or campaign materials. You can think of it as a workbench where you assemble larger projects, writing alongside the AI, giving it commands, and adjusting the output in one place.

Apps and Studio for guided workflows

For more specific tasks, Jasper has over 100 "Apps," formerly known as templates. These are pre-set workflows for common marketing tasks, such as writing ad copy, a video script, or a blog post outline.

If your team has its own unique processes, Jasper Studio lets you build custom AI apps and workflows without any code. This feature allows a business to adjust the AI's functions to fit its specific marketing strategies, making sure the output aligns with internal procedures.

Jasper Chat and Agents for assistance

Jasper Chat is a conversational AI, similar to other chatbots you may have used. It's useful for brainstorming, conducting quick research, or getting answers to questions. It's a tool for fast interaction and idea generation.

Building on that, Jasper Agents are made to handle more involved marketing tasks. You can give an Agent a job, like personalizing copy for a certain audience or researching a competitor, and it will use your company's brand information to complete it.

Key features of Jasper AI

Jasper's platform is built around a few core features that work together to produce on-brand content. Here is a look at the most important parts.

Jasper IQ: The AI context layer

Jasper IQ is the platform's own context layer. It combines general marketing knowledge with your company's specific brand information to guide what the AI produces. It has three main components:

• Brand IQ: This is where you set up your brand’s identity. You can upload style guides, define your brand voice, and even add visual guidelines to make sure all AI-generated content remains consistent.
• Knowledge Base: This feature lets you upload company-specific information, like text documents, videos, and audio files. The AI uses this data to base its writing on facts about your products and services, which helps improve its accuracy.
• Marketing IQ: This is a layer that has been fine-tuned on marketing best practices. It is designed to shape the AI's output for better performance, ensuring the content is structured to connect with audiences and encourage conversions.

AI image suite and Jasper Art

The platform has built-in tools for creating and editing AI images. With Jasper Art, you can generate new images from text prompts, edit existing ones by swapping out backgrounds, or increase the resolution of your visuals. This suite is integrated directly into your workflow, so you can create and add visuals without having to switch to another tool.

Integrations and the browser extension

Jasper Everywhere is a browser extension for Chrome and Edge that lets you use Jasper's features on other platforms. You can access the AI writer directly in Google Docs, WordPress, social media sites, and other web-based tools. The platform also integrates with tools like Webflow, Zapier, and Google Sheets to help automate how you distribute content.

SEO and plagiarism add-ons

It's worth noting that some important functions are only available as paid add-ons. SEO optimization is offered through an integration with Surfer SEO, which helps you optimize content for search engines inside the Jasper editor. This, however, requires a separate subscription to Surfer. Similarly, the built-in plagiarism checker is powered by Copyleaks and requires you to buy credits to scan your content.

Jasper AI pricing plans

Jasper's pricing is structured in subscription tiers, and the cost is based on the number of user seats. You can choose between monthly and annual billing, with the annual plan offering about a 20% discount.

A 7-day free trial is available for the Pro plan, but you will need a credit card to sign up. Also, keep in mind that annual plans are a one-year commitment, and you can only get a refund within the first 7 days of your subscription.

For a visual walkthrough of the platform and an independent review of its features, this video provides an honest look at Jasper AI in action.

A video review explaining what is Jasper AI, covering its features, pricing, and a beginner's guide to using the platform.

Considerations for long-form content generation

For marketers focused on scaling high-quality, SEO-optimized blog content, it's worth considering the platform's suitability for this use case.

Producing publish-ready articles

A common point of feedback on sites like Reddit and Capterra is that creating long-form content often requires a lot of manual guidance and editing. Many users find that while Jasper is good for first drafts, the output can sometimes be repetitive or lack the depth needed for a finished article. The content often serves as a starting point rather than a final product.

Jasper used to be good like two years ago but it feels like it's been going downhill. The output always sounds so generic now

Reddit

Additional costs for essential features

Another practical issue is that tools needed for content marketing are not included in the base price. The Surfer SEO integration is key for on-page optimization, and a plagiarism checker is necessary for ensuring your content is original. Both are paid add-ons, which increases the total cost for teams that need them to produce quality, search-optimized content.

eesel AI blog writer: A specialized alternative

For teams focused on scaling blog content, a specialized tool like the eesel AI blog writer offers a different approach. It is built to create complete, publish-ready blog posts from a single keyword.

Here are a few things that set it apart:

• Generates complete content assets: Unlike tools that just provide text, eesel AI automatically includes AI-generated images, tables, and infographics. It also embeds relevant YouTube videos and real Reddit quotes to add depth and social proof to your articles.
• Optimized for modern search: The content is well-researched and optimized for both traditional SEO and modern AI Answer Engines (AEO). This means your articles are structured to match search intent and perform well in Google's AI Overviews.
• Genuinely human tone: The output is refined to sound natural and engaging, which can reduce the time you spend editing and rewriting. The goal is to create content that people want to read.
• Transparent pricing: The pricing is simple. You pay for credits as you go, and core features like asset generation and SEO optimization are included. It is completely free to try, so you can see the quality of the output for yourself.

Who is Jasper AI for?

Jasper AI is a flexible AI content platform that is particularly effective at creating short-form copy for ads, social media, and emails. Its strong tools for maintaining brand consistency make it a solid pick for marketing teams managing a lot of content across different channels. It works well as a general-purpose tool for a busy marketing department.

However, for users focused primarily on long-form blog writing, the output may require significant editing to be publish-ready. The total cost can also increase when adding essential tools for SEO and plagiarism checking. For teams whose primary goal is to grow organic traffic with publish-ready blogs, a specialized platform may be a more direct solution.

While many AI tools are effective for creating first drafts, the goal of content marketing is to publish articles that rank, engage readers, and deliver results. Reducing editing time allows for more focus on strategy and promotion. Specialized platforms are designed to generate complete, SEO-optimized blog posts. You can try the eesel AI blog writer for free to see how a purpose-built platform works.