Outranking vs Jasper: Which AI content platform is right for you?

Trying to pick the right AI writing tool can be challenging. You have a whole range of options, from assistants that can write anything from a tweet to an email, to specialized platforms built for ranking on search results. Two of the most common names you'll come across are Jasper, a tool for general marketing content, and Outranking, a data-heavy tool focused on SEO.

This article provides a direct look at their features, strengths, and pricing to help you understand what each one offers.

It's also worth knowing that another type of tool is emerging that automates the entire process. An example is the eesel AI blog writer, which can take a single keyword and generate a full, ready-to-publish blog post with images. We'll discuss this later in the article.

What is Jasper?

Jasper is an AI content platform built for marketing teams. Its main purpose is to help you create a variety of content types, from social media posts and ad copy to long-form articles and emails, while maintaining brand consistency.

A key part of this is a feature set called Jasper IQ, which learns about your business. This includes Brand Voice, a knowledge base, and style guides that teach the AI your company's tone, key messages, and product details.

Here are some of its key features for marketing teams:

• Content Pipelines: This feature lets you automate the content process, from idea generation to publishing.
• Canvas: This is a flexible, collaborative space where your team can plan, write, and create content together.
• Agents: These are specialized AI assistants for specific marketing jobs, like personalizing content for different audiences or adjusting copy.
• Jasper Studio: A no-code builder that lets you create custom AI apps and workflows that fit your team's specific needs.

Jasper is designed for teams that need to produce a high volume of different marketing content while keeping a consistent voice.

What is Outranking?

Outranking takes a different approach. It's a specialized AI platform built with one main goal: creating content that ranks high on search engines. While Jasper focuses on versatility and brand voice, Outranking focuses on data-driven SEO.

Its strategy is based on SERP analysis. Before you write, Outranking scans the top-ranking pages for your keyword to identify what search engines are prioritizing. It then uses that information to guide you through each step, from building an outline to writing the final draft.

Its primary job is to help with SEO content writing, creating content briefs, and optimizing new and existing articles.

Here are some of its core features:

• AI-driven SERP analysis: It automatically pulls data from search results to create detailed content briefs.
• Keyword clustering: This helps you find related keywords and topics to build topical authority and cover a subject completely.
• Real-time content scoring: As you write, Outranking provides a live score and tips to improve your on-page SEO.
• E-E-A-T alignment suggestions: It gives recommendations to help you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness, which are important signals for Google's E-E-A-T standards.
• Automatic internal linking: The tool suggests relevant internal links to improve your site's structure and pass authority between pages.

Outranking is designed for users focused on organic traffic and search rankings.

Outranking vs. Jasper: A feature comparison

Now that we know what each platform is about, let's see how they compare on key features for content marketers and SEOs.

SEO capabilities

This is where the different approaches of the two platforms become clear.

Outranking is an all-in-one SEO content tool. The platform is built on SERP analysis, NLP term optimization, and keyword clustering. It provides a data-supported plan for creating content designed to rank. Features like automatic interlinking and originality suggestions are included to meet search engine quality standards.

Jasper is focused on brand voice and marketing automation. While it is effective for creating content, its built-in SEO tools are more basic. Previously, it offered advanced SEO features through an integration with Surfer SEO, which is no longer available. This change impacted its native SEO capabilities. While Jasper has an Optimization Agent that can connect to other tools like Semrush, its core SEO features are not as comprehensive as what Outranking offers out of the box.

Verdict: Outranking is a dedicated, all-in-one platform for SEO content. Jasper is a flexible content creator that can be integrated with other tools for advanced SEO work.

Content generation and versatility

When it comes to the type of content you can create, the platforms differ.

Jasper is effective at generating on-brand copy in many different formats. It has a large library of templates for various marketing tasks, such as Facebook ads, Google ad headlines, marketing emails, and social media updates. Its Brand IQ feature helps ensure that every piece of content, regardless of format, aligns with your team's voice. This makes it a suitable option for marketing teams managing multiple channels who need a consistent voice.

Outranking’s content generation is more structured. It is designed to create thorough, factual, long-form articles, landing pages, and product pages that are optimized for search from the start. While it can be used for other types of content, its main function is to produce in-depth articles that satisfy search intent. It is less focused on creative copy and more on building content that will rank and drive traffic.

Verdict: Jasper is a flexible tool for general marketing content. Outranking specializes in producing long-form SEO content.

Workflow and integrations

How do these tools fit into a team's daily work?

Jasper is designed for marketing team collaboration. Its interface is user-friendly, and tools like the Canvas and Content Pipelines are meant to help teams automate campaign workflows. You can plan a multi-channel campaign, write all the content, and prepare it for launch within one platform. It also has an API and multiple integrations, so it can connect to the rest of your marketing tech stack.

Outranking has a more linear workflow focused on the SEO content process: brief, draft, and optimize. It’s a step-by-step process that takes you from a keyword to a finished article. Its direct integrations with Google Docs and WordPress make it easy to work with writers and publish content directly to your site.

Verdict: Both platforms have effective workflows built for different purposes. Jasper is designed for automating broad marketing campaigns, while Outranking is built to streamline the process of creating SEO content.

Pricing comparison

Cost is an important factor, so let's look at the pricing for both platforms. Please note that these prices can change, so it's always best to check their official websites for the latest information.

Jasper Pricing Jasper's pricing is based on the number of users.

• The Pro plan starts at $69/month per seat when billed monthly. This plan is for creating on-brand content and gives you access to Brand Voice and collaboration tools.
• The Business plan is for larger teams and has custom pricing. It includes advanced features like API access, unlimited Brand Voices, and dedicated support.

Outranking Pricing Outranking’s pricing is based on how many documents you can create and optimize.

• The SEO Writer plan, which is comparable to Jasper's Pro plan in features, starts at $79/month. This includes automatic optimization, SERP analysis, and internal linking.
• They also have other plans, from a $19/month Starter plan for light use to a $159/month SEO Wizard plan that provides more documents and user seats.

Here's a table to summarize the comparable plans:

An alternative approach: eesel AI blog writer

For those who want to automate the content creation process further, a tool like the eesel AI blog writer offers a different approach. It’s designed for teams that want to go from a keyword to a finished article in minutes.

It turns a single keyword into a complete, media-rich, and publish-ready SEO blog post. It handles the research, writing, formatting, and asset creation.

Here are a few things that differentiate it from tools like Jasper and Outranking:

• Fully automated asset generation: While many tools focus on text, eesel AI automatically generates and includes relevant images, custom infographics, charts, and tables directly in the article.
• Built-in social proof: It automatically finds and embeds relevant YouTube videos and quotes from Reddit forums. This adds a layer of authenticity to the content.
• Context-aware research: The AI understands the type of blog post being created. For a comparison post, it will pull pricing data. For a product review, it will find technical specifications.
• AEO optimization: The content is also optimized to be a source for AI Answer Engines like Google AI Overviews.

The team behind eesel used this tool to grow their own blog from 70k to over 750,000 daily impressions in three months. It is free to try, allowing users to evaluate the output quality.

The honest answer is that most 'AI agents' are overhyped and underdeliver for small business use cases. The tools that actually work are usually AI-assisted features within existing software rather than standalone agents that run autonomously.

Reddit

Making the final choice: Outranking vs. Jasper

Which tool is right for you? The answer depends on your main goal.

Choose Jasper if: You're on a marketing team that needs a flexible AI writer for a wide range of content, from social media and ads to emails and website copy. If maintaining a consistent brand voice across all your channels is your number one priority, Jasper is a suitable option.

Choose Outranking if: Your focus is on SEO. If your main goal is to produce highly optimized, data-driven, long-form content specifically built to rank on search engines, Outranking has the specialized tools for the job.

For a more visual breakdown, watching a direct comparison can help clarify how these tools function in a real-world workflow. The video below shows how Jasper and Outranking can be used together to create SEO-optimized content, giving you a practical look at their different strengths.

A video reviewing how to use Outranking vs Jasper to produce high-quality, SEO-friendly content.

Ultimately, the best tool is the one that fits your team's specific goals, workflow, and budget.

If you're interested in an approach that automates the process from briefing to drafting and optimizing, you might consider an alternative. Ready to go from a keyword to a finished article?

Generate your first blog for free and see how you can create publish-ready content in minutes.