How to create AI product descriptions that actually sell

Writing product descriptions can be a real drag. If you have a store with dozens, hundreds, or even thousands of of items, creating unique and compelling copy for every single one is a monumental task. It’s the kind of job that always ends up at the bottom of the to-do list, which leads to generic, copy-pasted text that doesn't really sell anything.

But what if you could get some help with the heavy lifting without the quality taking a nosedive? This is where AI tools can step in. Today's tools are smart enough to help you generate persuasive, on-brand, and SEO-friendly descriptions in a fraction of the time.

Why product descriptions are important

It's easy to treat product descriptions like filler text, just another box to check before hitting "publish." But in reality, they're one of your most important sales tools. A great description does more than list features; it tells a story, builds trust, and convinces a potential customer that your product is exactly what they need. Think of it as your digital salesperson, working around the clock.

The main issue? Doing it well is incredibly time-consuming, especially when you have a lot of products. You need to know the product inside and out, understand your target audience, and be a decent copywriter.

This is where AI makes a huge difference. It can handle the repetitive work, letting you generate high-quality copy for your entire inventory without burning out. Some platforms take it a step further. For example, the eesel AI blog writer is built to create complete, publish-ready content from just a keyword. You're not just getting text snippets; you're getting a fully-formed asset designed to drive sales.

What makes a good product description

Not all AI-generated content is the same. Just hitting "generate" and hoping for the best usually leads to generic, uninspired text. A truly great AI product description needs to be persuasive, accurate, and perfectly in line with your brand. Here’s what sets the good stuff apart from the generic fluff.

It focuses on benefits, not just features

This is basic marketing, but it gets forgotten all the time. Customers don't buy a drill bit; they buy the hole it makes. They don't care that your backpack is made of "ripstop nylon" (a feature); they care that it won't tear when they're halfway up a mountain (a benefit). A good AI description knows how to turn technical specs into real-world value for the customer. This simple shift from features to benefits can dramatically improve how you create AI product descriptions.

It matches your brand's unique voice

Your brand voice is its personality. Are you fun and witty? Professional and authoritative? Minimalist and chic? Your product descriptions should sound like you. A solid AI tool won't just spit out generic text; it will adapt to your specific tone, ensuring consistency across your store and strengthening your brand identity.

It’s optimized for search engines (and humans)

You want customers to find your products on Google, don't you? That means your descriptions need to include relevant keywords. The trick is to weave them in naturally. "Keyword stuffing" is a surefire way to get penalized by search engines and turn off your readers. The best AI tools find that balance, creating copy that’s optimized for search algorithms but written for people.

It’s clear, concise, and easy to scan

No one wants to read a wall of text online, especially on a phone (where most e-commerce traffic happens). Your descriptions need to be scannable. That means short paragraphs, bullet points, and using bold text to highlight the most important info. A good AI tool understands formatting and structures its output to be as readable as possible.

A look at the top tools for AI product descriptions

So, you're on board with using AI. But which tool should you pick? There are tons of options out there, each with its own pros and cons. Let's look at four popular choices to see how they stack up for generating copy that actually sells.

1. eesel AI blog writer

While the name says "blog writer," the eesel AI blog writer is a complete content platform that's great at creating any type of SEO-focused content, including detailed product pages. Its biggest advantage is that it doesn't just give you a block of text. You enter a keyword, and it produces a complete, ready-to-publish asset.

This is the same approach we used to take our own traffic at eesel AI from 700 to 750,000 daily impressions in just a few months. It's built for growth.

Key Features:

• Deep research with citations: Instead of just recycling existing information, the AI does deep research on your topic, making sure the content is accurate and authoritative. It even adds citations.
• Automatic asset generation: This is a huge time-saver. It automatically creates and embeds relevant images, charts, and tables right into the content, so you don't have to hunt for visuals yourself.
• SEO and AEO optimization: The content is structured to rank on search engines like Google and is also optimized for new AI Answer Engines like Google AI Overviews and Perplexity.
• Authentic social proof: In a pretty unique feature, it can pull real quotes and discussions from Reddit to add a layer of human experience and credibility to your content, which is perfect for product pages.

Pricing:

• You can try it completely free.
• The Early Bird plan is $99 per month for 50 content generations.

Best for: Businesses serious about using content to drive organic traffic and who want an efficient, all-in-one workflow to scale high-quality e-commerce content that's ready to publish right away.

2. Jasper AI

Jasper is one of the biggest names in AI writing. It's a powerful platform with over 100 different templates (or "agents") for all sorts of marketing tasks, from social media posts to ad copy. It has a specific "Product Description" template where you input the product's name, list some key features, and set the tone of voice.

Limitations:

Jasper is effective at generating raw text, providing a solid draft to start with. The workflow typically involves manually finding and adding images, ensuring the content is fully SEO-optimized, and formatting it for your website. As a writing assistant, it requires more manual steps to get from a draft to a publish-ready page compared to more integrated solutions.

Pricing:

• The Pro plan, which you'd likely need for regular use, starts at $59 per user per month when billed annually.

Best for: Marketers who already have a process for SEO and visuals and just need a tool to help them get past writer's block and speed up the initial drafting.

3. Shopify Magic

If your store is on Shopify, you already have an AI tool available. Shopify Magic is a set of AI features built right into the Shopify admin panel. To generate a product description, you just provide the product title and a few keywords, and it will create some copy for you inside the product editor.

Limitations:

The primary appeal of Shopify Magic is its convenience, as it is built directly into the platform. It's a tool designed for speed, and the output is often a good place to start if you're stuck.

However, it may lack the persuasive details, SEO depth, and unique brand voice required to stand out. Users often find it necessary to perform additional edits to refine the copy.

Pricing:

• It's free and included for all Shopify merchants.

Best for: New Shopify store owners or those with huge inventories who need a quick, free way to get something on the page without leaving the platform. It's better than a blank page, but it's not a long-term content solution.

4. Ahrefs' free generator

Ahrefs is a giant in the SEO world, and they offer a suite of free AI writing tools, including one just for product descriptions. It’s a simple web-based tool: you enter some basic info about your product, choose a tone, and it generates a description. It's straightforward and easy to use.

Limitations:

This is a single-task tool, not a full content platform. It does one thing, and that's it. It's fine for one-off descriptions, but it isn't built for creating content at scale. It lacks advanced features like brand voice memory, workflow integration, or automatic asset creation that you'd find in a more complete system like the eesel AI blog writer. You'll be copying and pasting text one product at a time.

Pricing:

• It's completely free to use.

Best for: Anyone who just needs to write a few simple product descriptions and doesn't have the budget or need for a full AI content platform.

Writing prompts that get great results

No matter which tool you use, the quality of the output depends on the quality of the input. "Garbage in, garbage out" is especially true for AI. [Writing a good prompt](https://www.jasper.ai/prompts/writing-product-descriptions) is the secret to getting results that don't require heavy editing.

Here's a simple framework for a solid prompt:

• Include core details: Start with the basics. What's the product's name? What are its most important features? What is it made of? Who is it for (e.g., "busy professionals," "eco-conscious parents")?
• Define the tone and voice: Be specific. Don't just say "friendly." Try something like "witty and informal, like talking to a clever friend" or "luxurious and aspirational, using elegant language."
• Set constraints and format: Tell the AI what you want the final output to look like. For example, "Write a description under 150 words. Start with a catchy headline and include three bullet points that highlight the main benefits."
• Provide SEO keywords: Give the AI the target keywords you want to rank for. List your primary keyword first, followed by any secondary ones.

This process of "prompt engineering" can feel like a skill in itself. It's one of the reasons platforms like the eesel AI blog writer are so efficient. It automates a lot of this by pulling context from your website and a single keyword, so you spend less time trying to craft the perfect prompt and more time publishing.

Reading about prompts is one thing, but seeing it in action can make all the difference. For a practical walkthrough, check out this video which shows how to apply these concepts to generate winning product descriptions with AI.

A video tutorial explaining how to create AI product descriptions for online stores.

Final thoughts

AI is an incredibly powerful partner for any e-commerce business. It can turn the tedious task of writing product descriptions from a major headache into a streamlined process, helping you create better content, faster.

Not all tools are created equal. A simple text generator can help you get words on the page, but it leaves you with a lot of editing, formatting, and optimization. A complete content platform, on the other hand, can deliver a publish-ready asset that's designed from the start to attract organic traffic and convert visitors into customers.

The goal isn't just to write descriptions; it's to drive sales. Choosing the right tool can be the difference between creating text that just sits there and creating content that actively grows your business.

Ready to stop drafting and start publishing? Generate your first product description for free with eesel AI blog writer and see how easy it is to create content that ranks and converts.