Gemini vs Frase AI: A detailed comparison for content teams

Creating high-quality content that actually ranks is getting tougher. It feels like every day brings more competition and higher stakes. For content teams, the real problem isn't just writing well, it's writing well at scale to keep up with the demand for traffic and leads.

AI tools promise to help, and two big names you've probably heard are Google Gemini and Frase AI. The catch? They're built for completely different tasks. Think of Gemini as a brilliant, multi-talented intern who can help with almost anything, from brainstorming to whipping up a quick draft. Frase AI, however, is your seasoned SEO specialist who lives and breathes SERP data.

So, which one do you pick? This post will break down the matchup, looking at their features, best uses, and pricing to help you decide. We'll also touch on a third option, the eesel AI blog writer, which is built to skip the manual work and get you from a keyword to a published article in minutes.

What is Google Gemini?

Google Gemini is Google’s big, powerful AI. It's a multi-modal large language model (LLM), which is just a technical way of saying it's a smart assistant that can handle more than just words. You can give it text, images, and documents in the same prompt, and it can process it all at once.

It’s basically the next generation of chatbot, built for just about everything: writing, planning, learning, you name it. Since it’s a Google product, it’s plugged into the whole Google ecosystem. If your team uses Google Workspace, you'll find Gemini in Docs, Gmail, and Sheets, ready to help out.

Its biggest advantage is its flexibility. Gemini is great for brainstorming blog ideas, summarizing a dense research paper, or getting a first draft of an email down. But it's a generalist. It wasn't designed for a specific SEO workflow, so it doesn't have the specialized tools for deep competitor research or on-page optimization. It’ll give you a head start, but the real SEO work is still up to you.

What is Frase AI?

Frase AI is a completely different animal. It’s a dedicated content intelligence platform made specifically for content marketers and SEOs. It doesn't try to do everything. Instead, it focuses on one job and does it well: helping you create content that actually ranks.

The workflow is broken down into three simple steps:

1. Research: It pulls apart the top search results for your keyword to show you what's already performing.
2. Write & Optimize: You get a content editor that gives you live feedback and scores as you write.
3. Monitor: It helps you keep an eye on your content's performance after you publish.

One of Frase's most interesting features is its dual-scoring system. You get a standard SEO score for Google rankings, but you also get a Generative Engine Optimization (GEO) score. This score is meant to help your content get noticed and cited by AI platforms like ChatGPT, Perplexity, and even Gemini. It’s a smart feature that looks ahead to the growing role of AI answer engines.

Frase is ideal for writers who like a data-first approach. It’s for those who want to manually research, write, and tweak every article based on hard SERP data.

Feature breakdown: Gemini vs Frase AI

Okay, let's get into the details. While both tools use AI to help with content, their methods are worlds apart. Here’s how they stack up across the key stages of a content workflow, which is visualized in the comparison below.

Core functionality and use case

Google Gemini: At its core, Gemini is a conversational, multi-modal AI. It shines as a creative partner. Its best use case is for anyone needing help with brainstorming, generating initial ideas, or doing broad research without being tied to strict SEO rules. It's like having a very knowledgeable assistant to bounce ideas off of.

Frase AI: Frase is a structured workflow tool built for creating SEO-optimized content. It’s best for content teams that use data-driven content briefs and want to carefully optimize their articles against what’s already ranking. It’s less of a creative partner and more of an SEO coach.

Content research and analysis

Google Gemini: You can ask Gemini to research a topic, and it will pull information from the web to give you a summary. This is fine for a general overview. But, it doesn't offer any kind of structured SERP analysis. You can't ask it to "show me the average word count and key headings from the top 10 articles for this keyword." The research is broad, not deep.

Frase AI: This is where Frase was built to excel. The whole platform is based on deep SERP analysis. For any keyword, it automatically pulls data from the top 20 Google results and breaks it down for you. It pinpoints the most important topics to cover, common questions people are asking, and the headings your competitors are using. It basically builds a comprehensive, data-driven content outline for you.

Writing and content generation

Google Gemini: Gemini produces text in a freeform, conversational way. You give it a prompt, and it returns a block of text. It can write a full article if you ask, but it does so without any context. There's no real-time guidance on whether you're hitting the right keywords or structuring your content for SEO.

Frase AI: Frase also has an AI writer to help generate content within its editor. The real value, though, is the editor itself. As you write, it gives you live feedback, scoring your content against the competitors it analyzed. A side panel shows you which topics you still need to cover and how your overall score is improving. It's a guided writing experience from start to finish.

SEO, GEO, and AI search tracking

Google Gemini: To put it simply, Gemini has no built-in features for SEO or GEO. You can ask it to "write an SEO-optimized article," but it’s just following general best practices. It can’t analyze the current search landscape for your specific keyword. All the optimization is a manual job that happens after Gemini gives you the text.

Frase AI: This is Frase’s biggest selling point. The real-time SEO score is its core feature. The GEO score is its unique edge, helping you optimize for the future of search. On top of that, it has a unique AI Search Tracking feature. This keeps an eye on your brand’s visibility across five major AI platforms (including ChatGPT, Claude, and Gemini), showing you where your content is being used as a source. That's a level of insight a general tool just can't provide.

Pricing comparison: Gemini vs Frase AI

The pricing for these tools is as different as their features, which says a lot about who they're for.

Google Gemini pricing

Gemini’s pricing is part of the Google One subscription model, which makes it easy to access for individuals and teams already in the Google ecosystem.

• Free Tier: Anyone with a Google account can use the standard Gemini model for free.
• Google AI Pro: For $19.99 per month, you get better access to the Gemini 3 Pro model, 2 TB of cloud storage, and integration into Workspace apps like Docs and Gmail.
• Google AI Ultra: This is the top tier at $249.99 per month, for users who need the most advanced capabilities and highest usage limits.

Frase AI pricing

Frase AI is priced like a standard B2B SaaS tool, with tiers based on the number of users and articles you can work on each month.

• Starter Plan: This starts at $39 per month (when billed annually) and gives you 1 user seat and the ability to optimize up to 10 articles.
• Professional Plan: This plan costs $103 per month (billed annually) for 3 users and 40 articles, and it adds features like a content calendar.
• Scale Plan: At $239 per month (billed annually), you get 5 user seats, 100 articles, and access to all features, including auto internal linking and AI Search Tracking on 5 platforms.

A purpose-built alternative: The eesel AI blog writer

So, you have Gemini for brainstorming and Frase for manual optimization. But what if you just want to get the job done? What if your main goal is to scale your content production without spending all your time on research, outlines, writing, and formatting?

That’s where the eesel AI blog writer comes in. It's designed as an alternative that handles the entire workflow for you. Instead of acting as an assistant or a coach, it's an AI teammate that takes a single keyword and delivers a complete, publish-ready article.

It’s the exact tool we used to grow our own organic traffic from 700 to 750,000 impressions per day in just three months by publishing over 1,000 blogs. It works because it automates the tedious parts that neither Gemini nor Frase handle on their own:

• Automatic Assets: It doesn’t just write; it creates. The tool generates images, infographics, charts, and tables directly within the article, so you don't have to chase down a designer.
• Social Media Integration: To add credibility and a human touch, it automatically finds and embeds relevant YouTube videos and real quotes from Reddit discussions.
• AEO Optimization: Beyond standard SEO, it’s specifically designed to create content that ranks well in AI Answer Engines like Google AI Overviews and Perplexity.
• Context-Aware Research: The AI is smart enough to know what kind of content it's creating. If it’s a comparison post, it will find pricing data. If it’s a product review, it will look for technical specs.

The best part? It's completely free to try. You can generate your first article without putting in a credit card and see the quality for yourself.

Gemini vs Frase AI: Which tool is right for you?

Choosing the right tool comes down to your content process and what you’re trying to accomplish.

• Choose Google Gemini if: You need a flexible and creative AI assistant for a wide range of tasks. It's perfect for brainstorming, doing general research, and creating quick first drafts when you aren't tied to a strict SEO process.

• Choose Frase AI if: Your team is built around a hands-on, data-driven SEO workflow. You need a powerful tool to build detailed content briefs from SERP data and want to manually optimize every sentence against what your top competitors are doing.

  

  Yes. If you have large sites a tool like Frase is a huge time saver. We use it, alongside SEMrush, to build out content briefs which get handed off to the content team. I don’t know of a better way to manage high volume, expert written, content.

  Reddit

• Try eesel AI blog writer if: Your number one goal is to scale high-quality content production efficiently. You want to bypass the manual steps and go directly from a keyword to a fully researched, structured, and SEO-optimized blog post—complete with all the assets you need to hit publish.

If scaling your content is the priority, why not give it a shot? Generate your first blog post for free with the eesel AI blog writer and see how much time you can save.