A deep dive into Frase AI SEO: Features, pricing, and a better alternative

Being on a modern content team feels a bit like running on a treadmill that's always set a little too fast. You're expected to pump out a steady stream of top-notch, SEO-optimized articles. These articles need to rank on Google, sure, but now they also need to be good enough for AI search platforms like Google AI Overview and Perplexity to cite.

Frase AI is a popular tool that can help with this constant demand. It's built to smooth out the entire workflow, from research and writing to optimization, covering both traditional search and the new wave of AI-driven answers.

In this post, we're going to give you an honest look at Frase AI's SEO and GEO (Generative Engine Optimization) features. We'll explore its features for research and optimization, and also discuss how it fits into a broader content strategy, which for some teams may include automated content generation.

An overview of the Frase AI SEO platform

Frase AI is an all-in-one platform designed for content marketers, SEOs, and agencies who need to handle their entire content workflow in one place. You can think of it as a research assistant, writer, and optimizer combined.

Its primary function is to break down the top-ranking pages on Google for any keyword you give it. From that analysis, it creates a roadmap to help you build content with a good shot at ranking. But it goes a step further. Frase also emphasizes something it calls SEO and GEO optimization. This means it helps you structure your content so it's more likely to be cited by AI answer engines like ChatGPT, Perplexity, and Claude. It's a two-pronged approach for the current search environment.

The platform is for anyone who needs to create competitive content without wasting time. It packages SEO research, an AI writer, content optimization, and AI Search Tracking together to cover the process from start to finish.

A closer look at the core Frase AI SEO features

Frase organizes its toolkit around a simple three-step workflow: Research, Write & Optimize, and Monitor & Improve. Let’s break down what each step actually looks like and what it can do for you.

Content research and planning

If Frase has a core strength, it's the initial research phase. It's effective at compressing hours of manual SERP analysis into just a few minutes.

Here’s a quick rundown of how it works:

• SERP Analysis: You give it a target keyword, and Frase gets to work, pulling apart the top 20 Google results. It doesn't just look at keywords; it extracts common headings, topics people are discussing, and questions being asked on sites like Quora and Reddit. It’s a comprehensive snapshot of what Google is rewarding for that search term. <quote text="What do you need a tool to do?

Keyword research? keysearch.co

SERPtracking? Serpfox.com

Backlinks data? ahrefs or majestic

All purpose good? SEMrush

On a budget? ubersuggest" sourceIcon="https://www.iconpacks.net/icons/2/free-reddit-logo-icon-2436-thumb.png" sourceName="Reddit" sourceLink="https://www.reddit.com/r/SEO/comments/1ahcsiu/comment/kon1lrq/">

• Automated Content Briefs: Frase then takes all that SERP data and generates a detailed content brief. This is more than a simple list of keywords; it's a complete outline with suggested headings, competitor insights, word count targets, and more. For teams trying to produce more content, this feature is a huge time-saver and keeps every writer on the same page.

One aspect to consider is that Frase analyzes public web data, so it doesn't connect to a company's internal knowledge bases, like product docs in Confluence or customer support tickets in Zendesk. This means the content it helps create is based on existing top-ranking pages, and unique internal insights must be added manually.

Content generation and optimization

With your brief ready, it's time to write. Frase includes an AI writer and editor to help you move from a blank page to a finished draft. A nice touch is that every plan comes with unlimited AI-generated words.

You'll likely spend most of your time in the editor, which uses a smart dual-scoring system to guide you. As you write, you’ll see two real-time scores update:

1. SEO Score: This is for traditional search engines. It grades your content based on how well you've covered the important topics and keywords identified in the research phase. It’s a straightforward way to ensure you’re ticking all the right boxes for Google.
2. GEO Score: This score is for Generative Engine Optimization. It’s focused on making your content easy for AI platforms like ChatGPT, Perplexity, and Gemini to understand and cite in their answers. This is a forward-thinking feature that many other tools haven't caught up to yet.

This dual-scoring system is one of Frase AI's most unique features, providing a clear visual guide for optimizing content for both traditional and generative search engines, as illustrated below.

Frase also has an AI image generator built into the editor, which is useful for creating custom visuals on the fly.

A common consideration with AI writers is brand voice alignment. An AI trained on the entire internet can't guess your company's specific tone and style. The drafts generated by Frase provide a solid foundation, which teams can then edit to infuse their specific brand voice and style.

Monitoring and improvement

Frase also offers a couple of features to help you monitor your content’s performance after it’s published, and they go a bit deeper than your standard rank tracker.

• Content Opportunities: This tool syncs with your Google Search Console account to find pages that are either losing traffic, climbing the ranks, or have keyword gaps you could fill. It gives you a simple "Fix/Boost/Fill" framework to help you decide where to focus your content update efforts. It’s a proactive way to maintain your content library, but it's only available on the Professional plan and up.
• AI Search Tracking: This is a newer and more unique feature. It lets you monitor how visible your brand is on AI platforms like ChatGPT and Claude. You can track how often your brand gets mentioned, see what your competitors’ share of voice is, and even find out which prompts are leading to your content being cited. It’s a powerful way to measure the impact of your GEO efforts.

Access to certain features depends on the pricing plan. AI Search Tracking is a premium feature. It’s an optional, paid add-on for the Starter and Professional plans, and it only comes included by default on the more expensive Scale and Advanced tiers.

Frase AI SEO pricing: What’s the real cost?

Frase recently updated its pricing, so let’s break down what you actually get for your money. You can find all the details on their official pricing page, but the main thing to understand is that the plans are structured around "Content Projects" and user seats.

While all plans come with unlimited AI words, key features like Content Opportunities and AI Search Tracking are reserved for the higher-priced plans or require you to pay for an add-on.

The "true cost" of Frase really depends on what you need. A freelance writer might get by just fine with the Starter plan for its research tools. But a growing team that wants the full suite of monitoring and optimization features will have to shell out for the Scale plan or higher.

Here’s a quick summary of their current plans:

Is Frase AI SEO right for your strategy?

So, who is Frase actually for? It’s a great tool for content teams and SEOs who want to create data-driven content briefs and carefully optimize articles written by people. If you have a team of writers and want to give them solid research and a clear optimization checklist, Frase is a very capable assistant.

Frase AI is less suited for teams whose primary goal is to generate complete, publish-ready blog posts with minimal manual editing. It is also not ideal for companies looking for a single AI platform that can link marketing content knowledge with other departments like customer support or sales.

In summary, Frase is a powerful tool designed to assist human writers with data-driven research and optimization, rather than serving as a fully autonomous content generator.

An alternative for automated content generation: eesel AI blog writer

For teams looking for a tool that focuses on generating complete blog posts from a single keyword, the eesel AI blog writer presents a different approach. It's not just another AI writing assistant; it's a full content generation platform designed specifically to drive organic growth.

The difference is straightforward: you provide a keyword, and it delivers a complete, SEO-optimized blog post that's ready to go live. It is designed to address the content creation process from start to finish:

• Deep Brand Context: When you start, you just give it your website URL. It learns your brand, your products, and your services so it can naturally weave them into the content. The result is an article that sounds like it genuinely comes from your company, not a generic AI.
• Automatic Assets: The eesel AI blog writer doesn't just write text. It automatically creates images, infographics, and tables. It even finds and embeds relevant YouTube videos and real Reddit quotes to add some social proof and make your articles more interesting.
• Proven Results: We don't just sell this tool; we use it to power our own growth. At eesel AI, we used our blog writer to jump from 700 to 750,000 daily impressions in just three months by publishing over 1,000 optimized posts.

The best part is that it’s completely free to try. You can generate a full article and judge the quality for yourself with no strings attached.

To see Frase AI in action, this video provides a detailed walkthrough of its key features, from research to optimization.

This comprehensive Frase AI review and tutorial demonstrates the powerful features of the SEO and AI writing software.

Final thoughts

Frase AI is a fantastic tool for SEO research, creating detailed content briefs, and optimizing articles for both Google and AI search engines. It excels at giving human writers the data they need to compete in the SERPs.

It is designed to enhance a writer's workflow rather than fully automating it. For teams seeking end-to-end automation, the content creation process still involves a significant human element for writing and brand alignment.

Different tools serve different purposes. Frase AI excels at providing writers with the data needed to create competitive content. For those looking to automate the entire writing process, other tools focus on generating complete articles.

Ready to turn a keyword into a complete, publish-ready blog post in minutes? Try the eesel AI blog writer for free and generate your first article now.