Copy AI vs Outranking: Which AI writer is right for you?

Picking the right AI writing tool is a significant decision for any content or marketing team. Two popular options are Copy.ai and Outranking. Both aim to streamline content creation, but they are designed for different purposes. Copy.ai has evolved into a go-to-market (GTM) AI platform, suitable for sales and marketing professionals who need creative copy for campaigns. In contrast, Outranking is a dedicated SEO platform, developed to assist with researching, writing, and optimizing long-form content for search engine ranking.

This guide explores the key differences between Copy AI and Outranking. We will compare their features, pricing, and primary users based on available information. We will also introduce eesel AI blog writer as an alternative for teams focused on producing complete, publish-ready blog posts to drive organic growth.

What is Copy.ai?

Copy.ai positions itself as a GTM AI Platform that helps unify sales, marketing, and success teams by automating various content-related tasks. Its core strength lies in a library of over 90 templates for generating short-form copy, such as ad copy, social media posts, and sales emails. The platform is now centered around "Workflows", a feature that allows users to map out and automate multi-step processes for tasks like prospecting and lead data enrichment.

While effective for campaign assets and short copy, some user reviews highlight challenges with its "Blog Post Wizard" for long-form content. Multiple reviews note that the quality can decrease in longer articles, and the AI may occasionally generate inaccuracies. This necessitates careful fact-checking by the user.

I’ve run paid campaigns with most of these. Copy.ai and Jasper are decent for brainstorming, not final copy.

Reddit

What is Outranking?

Outranking is an AI-powered platform focused on SEO content writing and optimization. Its entire process is designed to help users create long-form content with a higher probability of ranking on search engines. The workflow begins with data-backed content briefs, which are generated by analyzing top-ranking Google results for a target keyword. This helps identify content gaps and understand search intent before writing begins.

It includes features like a real-time SEO content checker, suggestions for meeting Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards, keyword clustering, and automatic internal linking. While it offers robust research and optimization capabilities, users sometimes mention that the initial AI-generated draft can sound robotic and may require significant editing to achieve a more natural tone.

The AI content is not nearly as bad as I anticipated. If I had to describe it, it's very similar to what you would get from someone whose first language is not English, but they are close to fluent.

Reddit

Feature comparison: Copy AI vs Outranking

Both platforms use AI for content generation, but their core features and target audiences are distinct. Here is a breakdown of how they compare.

Content focus: GTM vs. SEO

The most significant difference is the type of content each platform is designed to create. Copy.ai is a versatile GTM automation tool. Its "Workflows" feature is focused on automating sales and marketing tasks, like personalizing outreach emails or enriching lead data. It is most effective for short, impactful text for various marketing channels, and its template library includes classic frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution). Long-form blog content is not its primary focus; it is a tool for executing marketing campaigns rather than building long-term organic traffic.

Outranking, on the other hand, is centered on long-form SEO content. Its workflow is methodical and data-driven, designed to produce articles that are optimized for search engines. It analyzes search results to generate detailed outlines and briefs, ensuring content covers relevant topics and keywords. The platform is not intended for generating quick social media posts; its purpose is to help users build topical authority and rank for important keywords by creating in-depth, optimized articles.

SEO capabilities

SEO is a key differentiator between the two platforms. When comparing Copy AI vs Outranking for SEO purposes, Outranking's specialized tools give it a clear focus in this area.

Copy.ai’s SEO features are relatively basic. It offers templates for tasks like "Blog Post Ideas" and can generate meta descriptions, but it lacks the deep, analytical tools that Outranking provides. Users would likely need a separate tool for comprehensive research and optimization of content created with Copy.ai.

Integrations and workflow

Each platform’s integrations and workflow reflect its target audience. Copy.ai is designed for go-to-market teams and integrates with business CRMs and over 2,000 other applications via Zapier. Its workflow is oriented around creating and deploying marketing assets quickly across multiple channels.

Outranking’s workflow is more linear and tailored for content marketers and SEO specialists. It provides a clear path from keyword research to a published, optimized article. To facilitate this process, it connects with content management systems like WordPress and tools such as Google Docs, allowing for a smoother transition from content creation to publication.

Pricing breakdown: Copy AI vs Outranking

Their pricing models differ, reflecting their distinct feature sets and usage patterns.

Copy.ai pricing plans

Copy.ai's pricing is user-based and scales with access to its automation features.

• Free Plan: Offers up to 2,000 words per month for trial purposes.
• Pro Plan: Starts at $49/month ($36/month billed annually) for 5 user seats and unlimited words, with limited workflow credits.
• Team Plan: Increases to $249/month ($186/month annually) to unlock advanced workflows and API access.
• Enterprise: Custom pricing is available for larger companies requiring features like SOC 2 Type II compliance.

Outranking pricing plans

Outranking’s pricing is based on the number of "SEO Documents" a user can create and optimize monthly.

• Starter: $19/month for 4 SEO documents, suitable for users writing a few articles.
• SEO Writer: $79/month for 15 SEO documents and 2 users. This plan includes features like automatic optimization and internal linking.
• SEO Wizard: $159/month for 30 SEO documents and 3 users, with increased limits on all features.

Comparing limitations and an alternative solution

While both tools are effective in their respective areas, teams looking to scale high-quality blog content may find gaps in both solutions.

Key limitations of Copy AI and Outranking

Content teams often face a choice between tools with different specializations.

With Outranking, users get a powerful SEO research and briefing tool. However, the AI-generated content may require significant editing to achieve a natural, human-like tone, which can add to the overall content creation time.

With Copy.ai, users have a tool that excels at creative, short-form copy. Its "Blog Post Wizard" is available for long-form content, but some user reviews indicate the output can sometimes lack the depth required for competitive SEO content.

eesel AI blog writer: A comprehensive alternative

For teams seeking a tool that combines SEO optimization with a human-like writing style, eesel AI blog writer offers a comprehensive solution. It is designed to convert a single keyword into a complete, SEO-optimized, and publish-ready blog post.

This is the same tool used at eesel AI, which helped grow our daily search impressions from 700 to over 750,000 in three months by publishing over 1,000 optimized blogs.

Here’s what makes it different:

• Complete content, not just text: It generates a fully structured article with headings, an introduction, a conclusion, and FAQs. It also includes assets like AI-generated images, infographics, and data tables.
• Built-in social proof and media: It automatically finds and embeds relevant YouTube videos and sources real quotes from Reddit threads to add authenticity.
• Context-aware research: The tool understands the intent behind a keyword. For comparison posts, it can find pricing data. For product reviews, it can look for technical specifications.
• AEO (Answer Engine Optimization): Content is structured to perform well in Google’s AI Overviews and other answer engines like Perplexity.

For $99, you can generate 50 complete blog posts. You can also try it completely free to evaluate its quality.

When to choose Copy.ai vs Outranking

After comparing Copy AI vs Outranking, the right choice depends on your primary objective.

Choose Copy.ai if: Your main focus is creating short-form copy for sales and marketing campaigns. If you need ad copy, social media updates, and [automated email sequences](https://www.copy.ai/platform/building- workflows), its GTM platform and workflow features are well-suited for your needs. It is less ideal for content marketers focused on growing organic traffic through long-form articles.

Choose Outranking if: Your process is centered on data-driven SEO briefs and competitor research. If you have a writing team that can take a detailed, optimized outline and then edit or rewrite an AI-generated draft, Outranking can accelerate the research and optimization phases of your workflow.

Choose eesel AI blog writer if: Your goal is to efficiently scale the production of high-quality, long-form SEO blog content. If you want to move from a keyword to a near-published article with minimal editing and included assets like images and videos, it offers a complete and efficient solution.

To get a broader perspective on the AI writing tool landscape, it can be helpful to see how different platforms are reviewed and compared. The video below provides an overview of several top AI copywriting tools, which can help you contextualize where tools like Copy.ai and Outranking fit into the market.

This video reviews the best AI copywriting tools, relevant for those considering the Copy AI vs Outranking choice.

Final thoughts on Copy AI vs Outranking

The choice between Copy.ai and Outranking highlights a common challenge in the AI content space: finding a single tool that excels at both creative short-form copy and data-driven long-form SEO content. Copy.ai is effective for GTM automation but is not primarily focused on long-form content, while Outranking provides strong SEO data but can produce text that requires significant editing.

For teams who understand that organic growth is driven by high-quality, comprehensive blog content, neither tool may be a perfect fit alone. It may be beneficial to consider a tool designed for the entire blog creation process from start to finish.

Start generating SEO-optimized blogs for free with eesel AI blog writer today.