A complete guide to using a blog writing service

A great blog can do wonders for a business. It's how you reel in organic traffic, prove you know your stuff, and convert casual readers into loyal customers. But let's be honest, churning out high-quality content consistently is a huge drain on time and resources. With over 7.5 million blog posts daily, just staying relevant feels like a marathon.

This is where a blog writing service can be beneficial. Think of it as a tool for businesses that want to scale up without wearing out their marketing team. By handing off your content creation, you can keep a steady publishing rhythm and stay a step ahead of your competitors.

These services have changed over the years. The industry has evolved from traditional agencies to advanced AI platforms like the eesel AI blog writer, which can create a complete, publish-ready article from just a single keyword to help you grow.

What is a blog writing service?

So, what is a blog writing service, really? Put simply, it’s a professional service that businesses use to outsource blog post creation. Instead of you or your team sinking hours into brainstorming, research, writing, and editing, you let experts take care of it.

The whole point is to free up your time and make sure you have a constant flow of top-notch content. A good service provides well-researched, engaging, and SEO-optimized articles that are written specifically for your audience and in your brand's voice.

Ultimately, it’s about filling your sales funnel and growing your business without needing to hire a small army of in-house writers. And it's a strategy that's gaining traction. According to recent data, about 60% of businesses plan to outsource content in 2026. They've figured out it’s one of the smartest ways to scale their marketing.

A lot of my attorney colleagues don't write the articles they have on their website (too busy). They hire it out. Review it. And then put it up. Lots of niches like that.

Reddit

Types of blog writing services

Not all blog writing services are the same. They usually fall into one of three categories, and each has its own set of benefits and drawbacks. To help you visualize the differences, here’s a breakdown of how they compare.

Freelance marketplaces

These are platforms like Upwork and Fiverr where you can find and hire individual freelance writers. It's like ordering your content à la carte.

• Pros: It can be very budget-friendly, especially for single articles or smaller projects. You get to talk directly with your writer, and the talent pool is massive, so you can usually find someone with the right experience.
• Cons: The main drawback here is the time you have to put in. You're the one vetting writers, chasing deadlines, and processing payments. Quality can be inconsistent, and trying to scale up by managing multiple freelancers can become complex.

Content writing agencies

Content writing agencies are the full-service, "we'll handle it" option. Companies like Verblio, The Hoth, and Compose.ly manage the entire content process for you, from the initial strategy to the final draft.

• Pros: You get a team of vetted, professional writers and editors, so the quality is usually consistent. They often have writers with specialized knowledge in niche industries, and you don't have to lift a finger for project management.
• Cons: This level of service can come at a higher price point. Managed plans can easily cost anywhere from $999 to over $5,000 a month, which may be out of reach for businesses with a smaller budget. Turnaround times can also be a bit slower since there are more people and steps involved.

AI-powered platforms

This is the newest category, offering a different approach to content creation. These are modern tools that use artificial intelligence to generate complete, well-structured blog posts from a simple prompt or keyword.

• Pros: The speed and ability to scale are significant. You can create many articles in the time it might take an agency to write one. They're also extremely affordable and are usually built with SEO and AEO (Answer Engine Optimization) in mind from the start.
• Cons: The quality can vary depending on the tool. Some produce generic text, while others are advanced enough to conduct deep research. You'll get the best results from platforms that create a solid first draft, which you can then polish with a quick human review to add your brand's unique flavor.

How to choose the right blog writing service

Before you jump in and hire someone, it’s important to figure out what you need. Taking a moment to evaluate your options against a clear set of criteria will save you a lot of headaches and money later on.

Define your goals and budget

First up: what are you trying to accomplish? Are you looking to rank for a few specific, high-intent keywords? Do you need to generate more qualified leads? Or is your main goal to position your brand as an expert in your field? Your answer will determine the kind of content you need.

Next, nail down your budget. Costs can range from $50 for a single article from a service like The Hoth to over $5,000 a month for a fully managed agency plan. Knowing what you're willing to spend will help you narrow down your choices fast.

Assess expertise and quality

You wouldn't ask a baker to fix your plumbing, would you? The same idea applies to writers. Look for a service with writers who have actual experience in your industry. Some platforms, like Compose.ly, are known for working with highly qualified writers, including people with advanced degrees like PhDs or JDs.

And always ask for writing samples or check out their portfolio. If you're thinking about an AI tool, use the free trial. Generate a test article on a topic you know inside and out and see if the quality is up to snuff.

Evaluate the scope of services

Find out what's actually included in the price. Does the service just give you the raw text, or does it also cover topic ideas, keyword research, SEO optimization, and editing? You need to know exactly what you're getting for your money.

Some services add extra perks to make your life easier. For instance, The Hoth will publish the finished article directly to your WordPress site for free, giving you a truly hands-off experience.

Check scalability and turnaround time

Think about where you'll be in a few months. Right now, you might only need four blog posts a month. But what if you decide to ramp that up to 40? Make sure the service you pick can grow with you. Agencies like Verblio are designed to handle high-volume content, which is ideal for scaling.

And don't forget to ask about average delivery times. A traditional agency might take a week or more to get an article back to you. An AI tool can deliver a complete, publish-ready post in just a few minutes. Your publishing schedule will help you decide which option is a better fit.

Best blog writing service providers

Okay, let's look at some of the top players out there. Each of these services is geared toward different needs, so you should be able to find one that aligns with your goals and budget.

1. eesel AI blog writer

The eesel AI blog writer is built to turn a single keyword into a complete, publish-ready blog post. It automates everything, from in-depth research and writing to creating all the necessary assets. This is the tool we used at eesel AI to take our daily impressions from 700 to over 750,000 in three months by publishing over 1,000 optimized blogs.

• Key Features:
  • Automatic Assets: It does more than just write text. It generates relevant images, infographics, and tables to make your content more engaging and readable.
  • Context-Aware Research & Social Proof: It pulls in real quotes from Reddit threads and embeds relevant YouTube videos, adding social proof and credibility to the content.
  • AEO Optimization: The content is automatically structured to do well in AI answer engines like Google AI Overviews and ChatGPT, which is essential for modern SEO.
• Pricing: You can try it for free and generate a full blog post to see the quality for yourself. The paid 'Early Bird' plan starts at $99 for 50 blog posts per month.
• Best For: Marketing teams and small businesses that need to create a lot of high-quality, SEO-focused content without the massive cost of an agency.

2. Verblio

Verblio uses a flexible model that works for many different types of businesses. They offer a hybrid AI + human service for a more affordable option, a 100% human-written service for premium content, and a fully managed service for those who need to scale up significantly. They specialize in creating custom teams of writers with specific credentials, like JDs and PhDs.

• Key Features:
  • Hybrid and Human-Only Options: You can choose between more affordable AI-assisted content or premium articles written entirely by human experts.
  • Managed Services: For high-volume needs (50+ articles/month), they provide a white-glove service with a dedicated account manager to handle everything.
  • Niche Expertise: They actively recruit writers with deep knowledge in complex industries like legal and manufacturing.
• Pricing: Their Hybrid AI + Human content is $0.06/word plus a $49.50/month platform fee. The 100% Human content goes for $0.16/word. For their managed services, you'll need a $5,000/month minimum spend.
• Best For: Agencies and businesses in highly technical or specialized fields that need content written by genuine subject matter experts.

3. The Hoth

The Hoth's HOTH Blogger service is made for anyone who wants to set their content marketing to "autopilot." They handle the entire workflow, from brainstorming topic ideas to writing the article and even publishing it on your website.

• Key Features:
  • Optional WordPress Publishing: For no extra charge, they'll format and publish the final article directly to your WordPress site, which is a big time-saver.
  • Unlimited Revisions: They want to make sure you're happy with the final piece, so they offer unlimited revisions until it's perfect.
  • Grammar and Plagiarism Checked: Every article is run through grammar tools and Copyscape Premium to ensure it's original and free of errors.
• Pricing: Their standard 'Blogger' plans begin at $50 for a 500-word article. If you need a writer with industry-specific knowledge, their 'Blogger Pro' plans start at $80 for 500 words.
• Best For: Companies that want to completely outsource their blogging strategy and execution with minimal internal effort.

4. Compose.ly

Compose.ly is all about giving you access to the top 1% of writers. They have a self-service Content Marketplace for one-off projects and a premium Managed Service that provides you with a dedicated team, including writers, editors, and a HubSpot-certified account manager.

• Key Features:
  • Focus on E-E-A-T: They put a big emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness, all critical factors for modern SEO.
  • Vetted Niche Writers: Their writers often have impressive credentials, including JDs, PhDs, and CPAs, which ensures high-quality, authoritative content.
  • Ready-to-Publish Content: Everything they deliver is fully optimized for search and designed to align with your brand voice.
• Pricing: Their managed service plans start at $999 per month.
• Best For: Larger businesses with a healthy budget that want the strategic guidance and consistency that comes with a dedicated content team.

Final checklist: What to look for in a blog writing service

To wrap it all up, here’s a quick checklist of the non-negotiables you should look for when picking a blog writing service.

• SEO & AEO Optimization: The service should do more than just write. It needs to handle keyword research, proper heading structures, and optimization for AI answer engines.
• Originality and Quality Control: Make sure the provider uses a plagiarism checker like Copyscape and has a human editing process to catch any errors and polish the final article.
• Efficient Turnaround Time: Whether you need content in minutes (AI), days, or weeks (agencies), the service should be able to keep up with your publishing schedule.
• Clear Revision Process: There should be an easy way to ask for changes. Some services, like The Hoth, even offer unlimited revisions to make sure you're happy.
• Scalability: The service should be able to grow with you, whether you're ordering 4 posts a month or 40.

Seeing these services in action can also help you decide. For a head-to-head comparison of different approaches to content creation, the following video offers a practical look at what you can expect from various blog writing services.

A video from Income School comparing three different blog writing service providers head-to-head.

Choosing the right service for you

When all is said and done, the "best" blog writing service really depends on your company's specific goals, budget, and how involved you want to be.

Freelance marketplaces offer flexibility and control, traditional agencies provide a high-touch, managed experience, and AI platforms deliver a level of speed and scale that was hard to imagine just a few years ago.

As AI technology improves, platforms like the eesel AI blog writer present an attractive option. They offer a combination of speed and efficiency for creating high-quality, publish-ready content, providing a valuable alternative to traditional services. The only way to know what's right for you is to jump in and give one a try.

Ready to scale your content?

Stop spending hours on research and writing. Start generating complete, SEO-optimized blog posts in minutes. Try the eesel AI blog writer for free and see for yourself how easy it is to grow your organic traffic.