The 6 best AI software for content writing in 2026

AI content tools aim to help scale marketing efforts, but many can produce generic text that requires significant editing to connect with readers and rank on search engines. Finding an objective review can be challenging, as many articles are primarily affiliate-driven.

In this post, we've tested several popular AI writing tools to evaluate which ones produce human-like content that requires minimal editing. We were looking for tools that do more than just draft text; we wanted software that helps with research, structure, optimization, and even adding visuals. Our team at eesel developed the eesel AI blog writer, which we used to grow our blog impressions from 700 to over 750,000 per day in three months. This experience has given us insight into what constitutes effective AI-generated content.

Let's get into the tools that can actually help your workflow.

What is AI software for content writing?

AI software for content writing uses artificial intelligence, mainly large language models (LLMs), to generate written material. Unlike a general chatbot like ChatGPT that just responds to prompts, these specialized tools are built for specific content creation jobs.

They are designed to streamline the entire content process. They can help you brainstorm topics, structure an article with SEO-friendly headings, draft entire sections, and optimize the final piece for what people are actually searching for. The best platforms go a step further by handling research, fact-checking, and even generating assets like images or tables to create a complete, publish-ready article. They aren't just for writing; they're for creating content that performs.

How we picked the best AI software for content writing

To find the best tools, we focused on practical, real-world value and ignored the hype. We looked for software that solves actual problems for content teams. Our criteria were simple: we wanted to know if the tool produces well-researched, coherent text that sounds human, or if it needs heavy editing. We also checked for features that optimize for both traditional search engines (SEO) and the new AI Answer Engines (AEO) like Google AI Overviews.

Beyond quality, we looked at how easy it is to get from an idea to a full draft without needing to be a prompt engineering wizard. Does it give you a full, publish-ready article with assets, or just a wall of text? And finally, does the price make sense for the features you get?

A quick look at the best AI software for content writing

Here’s a quick comparison of the top AI writing tools we’ll be covering.

A review of the top 6 AI software for content writing

This section reviews the top platforms to help you choose the best tool based on your specific needs, from creating finished blog posts to optimizing existing drafts.

1. eesel AI blog writer

The eesel AI blog writer is designed to turn a single keyword into a complete, SEO-optimized, and media-rich blog post. It aims to deliver a fully structured article with an intro, conclusion, headings, AI-generated images, relevant YouTube videos, and real quotes from Reddit forums, reducing the need for extensive editing. It’s the exact tool we used to grow our blog impressions by over 10x in three months.

Its main strength is its deep, context-aware research. If you ask for a comparison post, it pulls current pricing and features. For a how-to guide, it outlines clear steps. This focus on search intent is key for creating content that ranks on traditional search engines and is also optimized for new AI Answer Engines (AEO) like Google AI Overviews and Perplexity.

Why eesel AI is a top contender for AI software for content writing

The biggest plus for the eesel AI blog writer is its speed and completeness. You get more than just text; you get a finished asset with visuals, internal and external links, and natural product mentions based on your own website. The integration of social proof like Reddit quotes adds a layer of authenticity that most AI tools don't have. The tool is specialized for blog content, so teams needing short-form social media copy or ad headlines might look for other solutions. It is well-suited for teams focused on scaling organic traffic with long-form articles.

Pricing:

• Free to try: Generate your first blog post for free to see the quality for yourself.
• Paid: The Early Bird plan is $99 for 50 blog credits.

2. Jasper

Jasper is an AI content platform made for marketing teams that need to produce a lot of on-brand assets. Its main strength is brand consistency, especially with Jasper IQ, which acts as a central brain for your brand. You can upload style guides, product catalogs, and company facts to make sure everything Jasper generates sounds like you.

The platform also includes a collaborative Canvas for organizing campaigns and Jasper Agents for automating repetitive marketing tasks. This makes it a solid choice for larger organizations that need to maintain a consistent voice across different writers and channels.

I'll save everyone some time: they're both bloated trash. Solid fundamentals + Bard / Google / GPT4 for ideation, brainstorming, and streamlining is the way to go.

Reddit

Jasper is great for brand consistency and automating the content lifecycle. However, its output for long-form SEO content may require human editing to fully align with search intent. The platform is also more of a text generator; you’ll still need to find and add your own images, videos, and other media. It's also SOC 2 compliant, which is a plus for enterprise teams concerned about security.

Pricing:

• Pro: Starts at $59/month when billed annually.
• Business: Custom pricing for teams needing advanced features and API access.

3. Copy.ai

Copy.ai positions itself as a Go-to-Market (GTM) AI Platform. It’s designed to help sales and marketing teams automate repetitive work, focusing on multi-step tasks like sales prospecting, handling inbound leads, and creating personalized outreach campaigns.

Its main features are a library of pre-built Workflows and AI Agents that can research target accounts or draft custom cold emails. The Infobase feature lets you store all your company information, so any AI-generated content is accurate and on-brand. With over 2,000 integrations, it can connect with most tools in a modern GTM stack.

Copy.ai is very powerful for automating sales and marketing workflows. It’s also LLM-agnostic, meaning it uses the best model for the job, whether it's from OpenAI, Anthropic, or Google. However, its primary focus is on GTM automation rather than long-form content creation. While it can generate blog text, it is not specialized for producing complete, SEO-optimized articles with rich media.

Pricing:

• Free: Includes 2,000 words per month.
• Chat Plan: Starts at $24/month (billed annually) for up to 5 users.
• Growth, Expansion, Scale: Higher-priced plans are available for teams needing more workflow credits.

4. ChatGPT

ChatGPT is the tool that made AI a household name, and it's still one of the most versatile assistants out there. It's a fantastic all-arounder for a wide range of tasks, making it a great starting point for anyone new to AI.

It’s a great creative partner for writers who need help brainstorming blog topics, summarizing research, or getting a quick first draft of almost anything. With access to advanced models like GPT-5 on the free tier (with limits), it's more powerful than ever. Its ability to analyze files, browse the web, and create custom GPTs makes it a real workhorse.

ChatGPT's strength is its flexibility as a general-purpose tool. For content creation, this means it doesn't have the built-in specialized features of a purpose-built tool, such as automatic SERP research, article structuring for SEO, or visual asset generation, which are found in platforms like the eesel AI blog writer.

Pricing:

• Free: Access to GPT-5 with usage limits.
• Plus: $20/month for higher usage limits and advanced features.

5. Claude

Claude, from Anthropic, is known for generating prose that sounds remarkably natural and nuanced. For writers who care a lot about a sophisticated, human-like writing style, Claude is often the go-to choice among general AI assistants.

It's especially useful for analyzing large documents or getting thoughtful feedback on long-form content. Its standout feature is a huge 200,000 token context window, which means it can process and analyze entire research papers or reports in one go. Its clean interface and focus on high-quality text make it a favorite for polishing drafts.

Claude is excellent at producing sophisticated and coherent text. But, like ChatGPT, it’s a general chatbot. It doesn't have the specialized, end-to-end workflow features needed for efficient blog creation, such as automatic asset generation or built-in SEO frameworks.

Pricing:

• Free: Available with daily usage limits.
• Pro: $17/month (billed annually) for significantly more usage.

6. Surfer SEO

Surfer SEO is less of a content generator and more of an AI-powered content optimization platform. It’s designed to give you data-driven advice to help you rank content you've already written by analyzing the top-performing pages for your target keyword.

This tool is built for SEOs and content writers who are serious about climbing the search rankings. After you enter a keyword, Surfer's Content Editor gives you a real-time Content Score from 0-100, grading your article on hundreds of on-page factors. It also offers features like an AI Content Humanizer to refine text and an AI Tracker to monitor your content's visibility in AI chats.

Surfer's main strength is its powerful, data-driven approach to content optimization. It simplifies competitor analysis and gives writers a clear checklist. It functions primarily as an optimization platform rather than a standalone AI writer. It provides guidance on what to write to rank well and is typically used in conjunction with another writing tool or a human writer.

Pricing:

• Essential: Starts at $79/month when billed annually.
• Scale: Starts at $175/month (billed annually) for higher limits and more features.

How to choose the right AI software for content writing

Choosing the right AI software really comes down to your main goal. Are you trying to produce a high volume of publish-ready blog content, or do you need a flexible assistant for various short-form marketing tasks?

For scalable, SEO-driven blog content, a tool that automates the whole workflow from research to final draft is your best bet. A solution like the eesel AI blog writer is built for this, as it handles structure, assets, and optimization in one step.

For general marketing and team collaboration, a platform like Jasper with strong brand voice controls might be a better fit. It's great for keeping everything consistent across different channels. If you're focused on automating sales and marketing workflows, Copy.ai has a powerful set of tools for that.

If you're all about on-page SEO, a tool like Surfer SEO is invaluable. It provides the data-driven blueprint for your content, whether it's written by a person or another AI tool. And for brainstorming and general drafting, you can't go wrong with flexible assistants like ChatGPT and Claude.

The best tool is the one that fits into your workflow and helps you hit your specific content goals, whether that's driving traffic, generating leads, or just saving time.

For those looking to see how different tools stack up in real-world tests, video reviews can provide valuable insights. Watching a creator test multiple platforms side-by-side can help you understand the nuances of each tool's interface and output quality.

This video compares various types of AI software for content writing to see which tools perform best for content creators.

Get started with AI software for content writing that actually works

While the potential of AI in content creation is significant, many tools still require manual effort to produce high-quality output. The best AI software for content writing doesn't just replace a writer; it acts as a powerful assistant that takes care of the tedious parts of content creation like research, structure, and initial drafting.

If you're ready to see what a truly complete, SEO-optimized article from AI looks like, give the eesel AI blog writer a try. It’s free to get started, and in just a few minutes, you can turn a single keyword into a full blog post, complete with images and insights.