Writesonic vs Frase AI: A detailed comparison for content teams

In the world of content marketing, AI tools are essential for speeding up research, creating drafts, and optimizing articles for search engines. Two prominent names in this space are Writesonic and Frase AI. Both platforms aim to help you rank higher, but they approach the task from different angles.

Writesonic has evolved into a comprehensive AI search visibility platform. It is built to track your brand across more than 10 AI platforms and provide advice on how to improve visibility. Frase AI, on the other hand, focuses on content optimization through competitor research. It helps you create content that is strategically designed to rank highly. This guide will break down the Writesonic vs Frase AI comparison, looking at their core features, SEO and Generative Engine Optimization (GEO) tools, and pricing so you can determine which one is right for your team.

What is Writesonic?

Writesonic is an all-in-one platform focused on tracking and improving your brand's visibility across traditional search engines like Google and newer AI-powered ones (which they term GEO). It is made for teams who need to do more than write content; they need to see how it performs on platforms like ChatGPT, Gemini, and Perplexity. It monitors your brand’s presence using a proprietary dataset of over 120M+ AI conversations to provide insights from real prompt data.

Its AI Article Writer 6.0 can create fact-checked, SEO-optimized articles with useful features like automated internal linking and the ability to write from your own documents, which helps boost your E-E-A-T score. But it is not just about creation. Writesonic also includes a suite of SEO tools, from site audits with AI-powered fixes to keyword data pulled directly from Google Keyword Planner. It is a suitable choice for marketing teams who want one place to manage the entire content process, from brainstorming to optimization and AI visibility tracking.

What is Frase AI?

Frase AI is a tool that focuses on content research and optimization, helping you create articles that are built to rank on Google and get cited by AI search engines. It is used by over 50,000 content teams, and its process starts with a deep analysis of the top-ranking search results for your target keyword. Frase’s SERP Analyzer digs into what your competitors are doing, pulling out the topics, questions, and structures that are performing well.

This research-first method helps you build detailed, data-driven content briefs and outlines before you start writing. As you write, Frase provides a real-time content score to help you optimize for both SEO and GEO. A key feature is the Content Opportunities alerts, which identify pages on your site with declining rankings. Frase is designed for SEO specialists and content strategists focused on creating highly optimized and competitive long-form content.

Comparing content creation and workflow in Writesonic vs Frase AI

While both platforms generate text, their approaches to the content workflow are distinct. Writesonic is designed for producing content at scale with built-in analytics, while Frase follows a more research-driven process. This difference is visually explained in the graphic below.

Writesonic's approach: Scaled production and analytics

Writesonic is efficient at producing content. Its AI Article Writer 6.0 can generate a full-length, fact-checked article in minutes. A useful feature is its ability to learn from documents you upload, letting it generate new articles based on your existing knowledge while keeping the brand voice consistent. This is beneficial for teams that need to create a lot of content in different formats, from blog posts to social media updates.

That being said, some user reviews on G2 note that while the first drafts are good, they often need a human touch to add more personality. The platform's main strength is its speed, allowing it to quickly generate SEO-optimized content that includes features like automated internal linking, saving time before publishing.

Frase's approach: Research-first optimization

Frase operates more like a strategic research partner. The entire process starts with its SERP Analyzer, which analyzes the top-ranking content for your keyword to provide a structural guide. Its AI-generated outlines are a key feature, offering a structured starting point based on top-ranking content. This helps ensure every piece of content is strategically focused on search intent from the beginning.

I've been using Frase for over 2 years now. I like it a lot for optimizing content and researching content to prepare briefs. I've never used its AI functions, and don't think I ever would (same goes for all of these tools).

Reddit

The trade-off is that this process is more deliberate and is not intended for generating short-form copy in a hurry. Frase is at its best when you're guiding the creation of in-depth, long-form articles. It expects the writer to be more involved, using Frase’s data to shape their writing rather than just clicking a button for a finished piece.

A different approach: Automating internal and support content

Writesonic and Frase are effective for creating external-facing content. However, another area where AI can make an impact is managing the content your internal teams and existing customers rely on. This is where a specialized tool like eesel AI provides a different type of value. Instead of writing blog posts from scratch, eesel AI builds smart bots that learn from your existing knowledge, like help docs, Confluence pages, and old tickets, to automate answers.

• An AI Agent can automatically resolve support tickets in help desks like Zendesk or Freshdesk.
• An AI Internal Chat bot can answer employee questions directly in Slack or Microsoft Teams, saving everyone time.

This focus on workflow automation addresses a business need that content marketing tools are not designed for.

SEO and GEO in the Writesonic vs Frase AI matchup

Both platforms have adapted to the shift toward AI search, offering tools for what is now called Generative Engine Optimization (GEO). However, their capabilities and focus areas differ.

How Writesonic handles SEO and GEO

Writesonic markets itself as a platform that combines SEO and GEO in one place. Its AI Visibility Tracking monitors your brand's presence across more than 10 AI platforms, including major names like ChatGPT, Gemini, and Claude. It provides analytics on your visibility score, share of voice, and even sentiment analysis. It uses a dataset from over 120 million AI conversations, which allows users to see what real users are asking.

The platform also has an AI Visibility Action Center that provides specific recommendations, such as pointing out citation gaps or technical issues that might be blocking AI crawlers. Additionally, it has traditional SEO tools like site audits with AI-powered fixes and keyword research data from sources like Ahrefs, making it a comprehensive solution for search visibility.

How Frase handles SEO and GEO

Frase's entire workflow is built for SEO and GEO from the start. It gives you real-time SEO and GEO scoring as you write, guiding you to create content that is both optimized for Google and structured to be "citable" by AI platforms. Frase operates on the principle that AI engines often prefer comprehensive (2,000+ words), well-structured content with clear explanations and data.

Frase tracks your brand's visibility across five major AI platforms, including ChatGPT and Perplexity. Its Content Opportunities feature is useful, notifying you when your pages begin to lose their rankings so you can address them. While its SEO suite is not as broad as Writesonic's, its on-page optimization guidance is thorough.

Optimizing for internal search and knowledge access

While Writesonic and Frase focus on optimizing content for external audiences, the challenge of internal knowledge discovery remains. Employees can spend significant time searching for information scattered across different apps. A tool like eesel AI addresses this by connecting to internal documents. It connects to sources like Confluence and Google Docs and works inside chat tools like Slack, so employees can get instant answers without extensive searching or interrupting colleagues. This makes internal knowledge easier and faster to access.

Writesonic vs Frase AI: Pricing and plans explained

The pricing for both platforms reflects their different focuses. One scales based on content volume and features, while the other is more about user seats and the number of documents you work on.

Writesonic pricing breakdown

Writesonic has several tiers that bundle its SEO, content creation, and GEO features. The GEO and AI search tracking tools are available on the Professional plan and higher.

• Lite: $49/month for 1 user and 15 article generations.
• Standard: $99/month for 1 user and 30 article generations.
• Professional: $249/month for 2 users, 100 articles, and includes AI search tracking for 100 prompts.
• Advanced: $499/month for 5 users, 75 articles, and AI tracking for 300 prompts with sentiment analysis.

Writesonic's pricing positions it as an all-in-one platform, with higher tiers offering access to more advanced analytics and visibility tools.

Frase AI pricing breakdown

Frase's pricing is structured differently, based mainly on the number of users and how many content projects you handle each month. AI Search Tracking is an optional add-on for the lower tiers but is included with the higher ones.

• Starter: $45/month for 1 user and 15 content projects.
• Professional: $98/month (billed annually) for 3 users and 75 content projects.
• Scale: $195/month (billed annually) includes AI Search Tracking for 250 prompts.

Frase's model is suitable for teams that need its research and optimization engine without committing to a high-volume plan. The optional AI tracking add-on offers flexibility.

Which offers better value in the Writesonic vs Frase AI debate?

• Writesonic is a good value for teams that want a single, integrated platform to handle content creation, technical SEO audits, and AI visibility analytics.
• Frase AI is a good value for teams focused on creating deeply researched, highly optimized long-form content and want the flexibility to add AI tracking when they need it.

For support teams, however, value is about efficiency. A platform like eesel AI delivers ROI by deflecting tickets and saving time. Its plans are based on interaction volume, offering a predictable cost that scales with the amount of work it automates for you.

A head-to-head feature comparison of Writesonic vs Frase AI

Here is a direct comparison of Writesonic and Frase AI across key features. A column for AI support automation is also included to show how its purpose differs from these content marketing platforms.

Who should choose which tool in the Writesonic vs Frase AI comparison?

The decision depends on your team's primary goal.

Choose Writesonic if...

You're a marketing team or an agency that needs an integrated platform to manage the entire content lifecycle from start to finish. Your top priorities are producing content at scale, running technical SEO audits, and tracking your brand's visibility and sentiment across a wide range of AI search platforms.

Choose Frase AI if...

You're an SEO specialist or content strategist who is focused on creating high-quality, long-form content that ranks well. You value a research-first workflow, detailed on-page optimization guidance, and alerts that help prevent content decay.

When to look beyond content marketing tools

If your primary goal is serving existing customers and employees rather than attracting new audiences, a different type of tool may be more suitable. These challenges are often addressed by tools built for support and knowledge management.

A platform like eesel AI is purpose-built to solve these internal and support-related issues. It connects to your existing knowledge sources to:

• Automate ticket responses with an AI Agent that can close tickets on its own or escalate them when needed.
• Assist human agents by drafting accurate replies with an AI Copilot.
• Empower employees with instant answers in Slack or Teams via AI Internal Chat.

This focus on workflow automation addresses a business need distinct from external content marketing.

For a more visual breakdown of how these tools operate, watch this detailed comparison video. It walks through the user interfaces and key features of both Writesonic and Frase AI, offering a side-by-side look at their content creation and optimization workflows.

A video providing a detailed review and comparison of Writesonic vs Frase AI for SEO and content optimization.

Final thoughts on Writesonic vs Frase AI

The Writesonic vs Frase AI decision depends on your objectives. Writesonic is a comprehensive platform for content and search visibility, offering analytics to measure impact in AI search. Frase AI is a specialized tool that provides a data-driven framework for creating content designed to rank on SERPs.

Your choice depends on whether you need a wide-angle lens to monitor your entire search presence or a microscope to perfect every single article.

And if your biggest content challenge isn't about blogs but about managing the stream of customer questions or empowering your internal team, it might be time to look at a solution built for that purpose. While Writesonic and Frase help you get your message out, a platform like eesel AI is designed to manage the conversation, providing the instant, accurate support your users and employees need.

Ready to see how AI can transform your support workflows? Start your free 7-day trial of eesel AI and build your first AI bot in minutes.