A complete guide to Webflow blog writing

Webflow is a powerful platform for visual web design. It lets teams create stunning websites without having to write a single line of code. But when you switch from designing pages to writing blog posts, the process can present some challenges.

While Webflow's CMS is flexible, the day-to-day work of writing, formatting, and optimizing content can become time-consuming. It’s the kind of friction that can slow down a content plan.

This guide will walk you through everything you need to know about blogging on Webflow. We'll look at how it works out of the box, weigh its capabilities, and show you how modern AI tools like the eesel AI blog writer can help you publish more content, faster.

What is Webflow's native feature for blog writing?

Webflow doesn't have a dedicated "Blog" feature like some other platforms. Instead, its blogging tools are built on its Content Management System (CMS), a core feature that lets you manage content visually.

To understand it, you need to grasp a few key ideas:

• CMS collections: Think of these as databases for your content. For a blog, you would create separate collections for your posts, authors, and categories. Each blog post is an "item" in your "Blog Posts" collection.
• Collection pages: These are dynamic templates that set the layout for every item in a collection. You design one blog post template, and Webflow uses that design for all your posts automatically.
• The designer vs. the editor: The Designer is the main interface where you build your site's structure and style, including the blog template. The Editor is a simpler view that lets writers add or update content without the risk of accidentally altering the design.

It's a system built with designers in mind. It offers significant control, but it requires you to think about content in a very structured, database-like way. The following graphic illustrates this relationship between collections and templates. If you're a writer who's used to opening a document and starting to type, it can feel a bit rigid at first.

The native blog writing experience in Webflow

To get a feel for the specifics of blogging in Webflow, let's walk through the typical workflow. This provides a clear picture of the process and where content teams often find challenges.

Step 1: Setting up the blog structure

First, a one-time setup is required in the Designer. A designer or developer on your team will create a "Blog Posts" CMS Collection. Inside it, they'll add all the fields your posts need, like "Post Body," "Featured Image," "Author," "Category," and "Meta Description."

To do it correctly, you would also create separate collections for "Authors" and "Categories" and then link them to your main "Blog Posts" collection. This keeps everything organized but adds another layer of complexity to the initial setup.

Step 2: Designing the blog post template

Once the collections are ready, a designer needs to build the blog post template. This involves going to the Collection Page for blog posts and connecting the design elements on the page to the fields in the CMS.

For example, they'd add a Heading element and tell it to pull text from the "Name" field. Then they'd add an Image element and link it to the "Featured Image" field. This gives you complete, pixel-perfect control over the design, but it's a design task, not a writing one.

Step 3: The writing and editing process

Now we get to the part you, the writer, will be dealing with daily: the Webflow Editor. The main body of your blog post goes into a "Rich Text" field. This is where all the writing and formatting happens.

You'll probably notice its limitations. The Rich Text element is basic. It doesn't support things like tables or advanced styling out of the box. As many Webflow experts have pointed out, you often need custom code or third-party tools just to get simple formatting to work correctly.

This leads to a common workaround: writing in Google Docs or Notion first, then pasting it into Webflow. The challenge is that formatting can break during this process, often requiring manual fixes.

Pros and cons of native Webflow blog writing

Let's break down what works and what doesn't with the native Webflow experience. Understanding the full picture can help you find a better workflow.

Pros of writing directly in Webflow

• Unmatched design freedom: You have total control over every pixel of your blog's design. You're not stuck with the rigid templates you find on many other platforms.
• Excellent technical SEO foundation: Webflow is known for its clean, semantic code. It also provides fast and reliable hosting and gives you easy control over important technical SEO elements like meta titles, descriptions, redirects, and sitemaps.
• Intuitive on-page editing: For small text changes or quick updates, the Webflow Editor is handy. It lets non-technical folks edit content directly on the live site without needing to call a designer.

Limitations of writing in Webflow

• A steep learning curve: If you just want to write, the system of collections, fields, and templates can be a lot to take in.
• A basic writing editor: The Rich Text editor wasn't designed for long-form content creation. Furthermore, users on the Webflow community forum have noted that performance can be affected once you have several thousand CMS items, making the Designer and Editor less responsive.
  

  All the functionality and flexibility that gives you on the design, is totally lost on the actual article when youre blogging or creating articles. In my experience, anything more than 20 pages, Wordpress is much better, not little, by far... you cant even align text in their 'rich text' field, which is the main field you use on Webflow.

  Reddit
• A structured content workflow: Having to create authors and categories as separate items can feel less intuitive for some writers. Since most writers end up drafting content elsewhere, the process can feel disconnected.
• No real-time content analysis: While Webflow has great technical SEO tools, it doesn't have a built-in analyzer giving you feedback on your content's quality or keyword usage as you write.
• CMS item limits on standard plans: Webflow's pricing plans have strict caps on how many CMS items you can have. The CMS plan capped at 2,000, and the Business plan stops at 10,000. For any team with a serious content strategy, this is a major factor in scaling.

Using AI to streamline Webflow blog writing

The limitations of Webflow's native tools are why AI-powered content platforms have become popular. They let you handle the heavy lifting of content creation and optimization separately, so you can use Webflow for what it does best: design.

The eesel AI blog writer is built to bridge this gap. Instead of a multi-step process, you can go from a single keyword to a complete, publish-ready blog post in minutes.

How eesel AI streamlines the workflow

• It provides an alternative to the native editor: You can generate a full, well-structured article with all your headings, lists, and bolded text already in place. Then, you just copy the final HTML and paste it into a single custom code block in Webflow’s Rich Text field. This method avoids many common formatting issues.
• It automates research and optimization: eesel AI is context-aware. It automatically finds relevant data and optimizes your content for both traditional SEO and AEO (Answer Engine Optimization), getting you ready for the future of search.
• It includes all assets: This isn't just a text generator. You get AI-generated images, infographics, and tables. It also embeds relevant YouTube videos and finds real quotes from Reddit to add authority and social proof to your posts.
• It handles linking: The tool intelligently suggests internal links based on your site's existing content and adds credible external links, saving hours of manual work.

At eesel AI, we used this tool to grow our search impressions from 700 to over 750,000 daily in just three months by publishing over 1,000 optimized blogs.

Webflow site plans for blogging

To use Webflow's CMS for a blog on your own domain, you'll need one of their paid Site plans. It's important to understand these plans and their CMS limits before committing.

Here’s a quick summary based on Webflow's pricing page:

The Enterprise plan can support well over 100,000 items, but for most businesses, the CMS item limits on the standard plans are something to consider when planning a long-term content strategy.

For a more hands-on look at how to set up a blog using Webflow's CMS, the following video provides a helpful walkthrough of the entire process, from creating collections to designing the template.

A YouTube video explaining the process of Webflow blog writing and creating a dynamic website with the Webflow CMS.

Combining Webflow's design with AI-powered writing

Webflow is a top-tier platform for designing a beautiful blog. However, its native writing tools can present efficiency challenges for teams looking to scale content production, especially when considering the CMS limits on its standard plans.

By pairing Webflow's design capabilities with an AI content platform like the eesel AI blog writer, you get the best of both worlds. You get a stunning blog that you can fill with high-quality, SEO-optimized content at scale, while mitigating potential CMS performance issues.

Ready to streamline how you blog on Webflow? Try eesel AI for free and generate your first publish-ready article in minutes.