vfm Group: Using eesel AI to centralise knowledge

• vfm Group integrates eesel AI with their website to support internal and customer inquiries swiftly and effectively.

• eesel AI's customised knowledge base allows vfm to add their vast volume of documentation and data.

• vfm chose eesel AI because it enables their stakeholders to self-serve with great support from the eesel AI team to improve and expand its use in the future.

vfm Group is a German association of independent insurance brokers. Their managing directors, Klaus Liebig, and Robert Schmidt, have pioneered a trust-first approach to support independent brokers and help them become successful in their professional development and career performance.

vfm received double gold at the Broker Champion Awards 2024, as the best broker software on the market, and as the best broker software provider of the year. They have also received the Top 100 award for outstanding innovation success, which honor the most innovative German companies.

There are 90 experts working at the vfm headquarters who are responsible for supporting 800 brokers. They offer technical support, onsite support, and even a broker management program called Keasy.

How do they use eesel AI?

vfm Group have implemented eesel AI for their internal employees and also for their customers with a closed knowledge base. They have thousands of pages for eesel to crawl and draw information about important tools or information to their employees and customers. David Kohr, vfm's System Programmer and Digital Marketer says, "Our vast documentation needed to be organized. That's where eesel AI comes in."

Internally, vfm employees can use eesel AI to help respond to inquiries, tackle any support needs, and search for important documentation quickly.

Additionally, with over 800 customers relying on vfm's knowledge base to support their work, vfm has chosen eesel in order to provide this support in a timely manner and help link to their knowledge base articles directly. They are looking to create a 'self-serve' option for their customers.

Why VFM chose eesel AI

vfm chose eesel AI for its simple widget setup and huge range of integration options. "We use the indexing of the sitemap and the simple integration of the chatbot as an iFrame on our site," David Kohr explains. "The team at eesel have helped us integrate easily and continue to support our partnership with them."

By embedding the eesel chatbot inside of their webpage, vfm ensures ease of access to their knowledge by their employees and customers. vfm are also looking to increase and refine the knowledge they provide it so they can expand their usage.