An understandable guide to Semrush SEO pricing in 2026

If you're in marketing, you've heard of Semrush. It's one of those go-to platforms for everything from SEO to social media, and it's used by a huge chunk of Fortune 500 companies (35% to be exact). The tools are powerful, no doubt. However, the pricing structure can be complex. With different plans, bundles, and a long list of add-ons, determining the final cost requires careful review.

That's what this guide is for. We’ll walk through every pricing tier for 2026, covering the new Semrush One and the classic toolkits, to help you decide what you actually need.

After you've used Semrush to find all those great keywords and content gaps, the next step is actually creating the content. Semrush tells you what to write about, but you still need to do the writing. This is where a tool like the eesel AI blog writer can help, taking your insights and turning them into blog posts ready for publishing.

Decoding Semrush's value and its SEO pricing in the new era of search

A big change recently is the introduction of Semrush One. This is their new main offering, designed for what they're calling "total brand visibility" as AI search becomes more common.

So, what is Semrush One? Think of it as a super-bundle. It takes the traditional SEO Toolkit and combines it with their new AI Visibility Toolkit. The goal is to give you a single place to track your performance not just on Google, but also across AI platforms like ChatGPT, Gemini, and Perplexity. It’s their response to a changing search landscape.

While Semrush is nudging everyone towards Semrush One, you can still subscribe to the individual toolkits if your needs are more specific.

To make it simple, here's how the main Semrush One plans stack up:

For most businesses trying to stay ahead, Semrush One is the logical choice. It’s the most complete package for understanding your visibility across the entire search ecosystem. But if you're focused on traditional SEO and need to keep your budget tight, a standalone toolkit is still a solid option.

A detailed look at the classic Semrush SEO pricing toolkit

If you're not ready to track AI visibility or just need to stick to core SEO fundamentals, Semrush still offers its classic plans. These focus on the bread-and-butter of SEO: core SEO features. Let's break down what you get with each one.

The SEO Pro plan

The SEO Pro plan is the starting point. It's a good fit for freelancers, startups, or small businesses just starting to focus on SEO.

• Key Features: According to Semrush's knowledge base, this plan gives you a solid foundation. You can create up to 5 projects, track 500 keywords daily, and audit up to 100,000 pages of your website a month. It’s perfect for monitoring your own site’s health and keeping an eye on a few key competitors. You get access to powerful tools like the Keyword Magic Tool and can run detailed backlink analytics.

• Critical Limitation: The biggest catch with the Pro plan is its limited access to the Content Marketing Platform. You can't use tools like the SEO Content Template or Topic Research. This makes it difficult to build a data-driven content strategy. You can find keywords, but you don't get Semrush's guidance on how to build content around them. It’s more of a research tool than an execution tool at this level.

The SEO Guru plan

The SEO Guru plan is a significant step up. It's aimed at small to medium-sized businesses and agencies that use content marketing to grow.

• Key Features: The limits get a nice bump. You can now track 1,500 keywords and crawl 300,000 pages a month. You also get more projects and reporting capabilities, which is great for agencies managing multiple clients.

• Key Differentiators: The Guru plan unlocks two very important features. First, you get the full Content Marketing Platform. This includes the SEO Content Template, which analyzes top-ranking pages for your keyword and gives you a blueprint for your own article. Second, you get access to Historical Data, letting you look at keyword and domain data going back to 2012. For any business that relies on creating content to drive traffic, this is really the minimum viable plan.

The SEO Business plan

The SEO Business plan is the highest tier, made for large agencies, big e-commerce sites, and enterprises that handle a lot of data and need custom integrations.

• Key Features: The numbers get a lot bigger. You can track 5,000 keywords and crawl 1 million pages per month. You also get expanded limits on pretty much everything, from projects to API calls.

• Key Differentiators: The single biggest reason to upgrade to the Business plan is API access. This allows your developers to pull Semrush data directly into your company’s internal dashboards, Google Data Studio reports, or other custom tools. It’s all about integrating Semrush’s data into your existing workflows. You also get access to more advanced analytics, like Share of Voice metrics.

Don't forget add-ons: Understanding hidden costs

Choosing a plan is just the first step. The add-ons can also impact the final cost of Semrush pricing. Your monthly bill can go up quickly when you add more tools, features, or users, so it's smart to think about these costs upfront.

Based on Semrush's official documentation, here’s a quick look at some of the most common add-ons and what they’ll cost you:

For a more detailed walkthrough of the different pricing tiers and to see which one might be the best fit for your specific needs, the following video provides a helpful visual breakdown.

A video tutorial breaking down the different Semrush pricing plans, explaining the features of each tier to help users decide which plan is best for their needs.

From data to draft: Executing your strategy with the eesel AI blog writer

Okay, so you've picked a Semrush plan and have a list of keywords. The hard part is often just getting the content written. Finding the opportunities is one thing; acting on them consistently is another.

This is where the eesel AI blog writer fits into your workflow. It acts as the execution engine that turns your Semrush insights into a finished product. It’s an AI content generation platform designed to take a single keyword and transform it into a complete, SEO-optimized blog post that’s ready to publish.

Here’s how it solves the most common content bottlenecks:

• It’s more than a writer, it’s a producer: Most AI writers give you a wall of text. The eesel AI blog writer builds a complete article. It automatically generates and inserts images, infographics, data tables, and even finds relevant YouTube videos to embed. It hands you a finished asset, not a rough draft.
• It adds real social proof: To make content feel human and trustworthy, our AI automatically scours Reddit and other forums to find authentic quotes and discussions related to your topic. It then weaves these into the article, adding a layer of credibility that pure AI text just can't match.
• It's optimized for the future of search: The content isn't just built for old-school SEO. It’s structured for AEO (Answer Engine Optimization), meaning it’s designed to be easily understood and featured by AI tools like Google AI Overviews and Perplexity.

We don't just talk the talk. Using this exact tool, our own eesel AI blog grew from 700 to 750,000 daily impressions in just three months. The best part? It’s completely free to try, making it a no-brainer for maximizing the ROI on your Semrush subscription.

Is the Semrush SEO pricing worth it?

Semrush is a fantastic tool with a ton of data that can give you an edge. But the pricing isn't simple. You really need to know what you want to achieve before committing to a plan.

SEMrush is worth the money if you're serious about improving your website’s SEO, running paid ads, or analyzing competitors. It offers powerful tools for keyword research, backlink tracking, content optimization, and site audits—all in one platform. For small businesses or beginners, it may feel expensive, but if you consistently use its insights to improve rankings and drive traffic, the investment can pay off. Consider starting with a free trial to see if it fits your needs.

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The choice boils down to this: Semrush One is the future-proof option for anyone building a modern strategy that accounts for the rise of AI search. The classic SEO toolkits are still great for teams with a tight budget or a very traditional SEO focus. And for anyone serious about content marketing, the Guru plan is really the starting line.

Ultimately, a tool like Semrush is a top-tier investment for research and analytics. It tells you what to do. But to actually get it done and turn all that data into traffic-driving assets, you need a dedicated creation tool. Stop just analyzing opportunities and start creating content that actually ranks.

Generate your first blog post for free.