A deep dive into the Semrush content writer: Features, pricing, and alternatives

Semrush is a well-known name in the digital marketing world. If you've ever done anything with SEO, you've probably used or at least heard of their platform. It’s a popular tool for keyword research, competitor analysis, and backlink audits. But what about actually writing content?

When people talk about the "Semrush content writer," they're usually referring to a collection of tools bundled together as the Semrush Content Toolkit. It’s built to help you plan, write, and optimize content.

In this post, we’re going to give you a straightforward look at what the toolkit includes, how the features work, and what it costs. Semrush provides tools for assisting a writer, which is a different approach from platforms like the eesel AI blog writer. These platforms are designed to generate complete, publish-ready blog posts from just a keyword.

Let's get into it.

What is the Semrush content writer?

First things first, the "Semrush content writer" isn't a single app you can just open and start typing in. It's a set of separate but connected tools inside the larger Semrush ecosystem, sold as the Semrush Content Toolkit. Think of it less as a writer and more as a workflow designed to guide a human from an idea to an optimized draft.

Here are the main parts that make up the toolkit's process:

• Topic Finder: This helps you brainstorm content ideas that people are actually searching for. You enter a broad topic, and it suggests related subtopics and headlines.
• SEO Brief Generator: Once you've picked a topic, this tool creates a data-driven outline for your writer. It looks at the top-ranking articles for your keyword and gives you recommendations on length, keywords to include, and structure.
• AI Article Generator: This is where the AI writing kicks in. It takes the brief and generates a first draft of an article for you to build on.
• Content Optimizer: This is where you polish the draft. It includes the SEO Writing Assistant, which gives you real-time feedback on SEO, readability, tone of voice, and originality.

Essentially, it’s a modular system. You go from one tool to the next, building and refining your content as you go. It’s more of a guided journey for your content team than a one-and-done solution.

A different approach for content generation: eesel AI blog writer

The Semrush workflow is designed for writers who need data-driven direction. An alternative approach is to go from a keyword directly to a finished article.

That’s where the eesel AI blog writer comes in. It is designed to manage the content creation process in one step. Instead of assisting a writer through multiple stages, it aims to deliver a blog post that is ready for a final review before publishing.

This approach simplifies the process, including research, writing, SEO, and creating visuals. Here are a few of its features:

• Automatic Asset Creation: eesel generates relevant images, infographics, and tables to accompany the text.
• Social Proof Integration: The tool finds and embeds relevant YouTube videos and quotes from Reddit discussions to add context.
• AEO Optimization: The content is structured for AI Answer Engines like Google AI Overviews and Perplexity.

We used this tool to grow our own organic traffic from 700 to 750,000 daily impressions in just three months. It’s designed for teams that want to scale content production through a single-tool workflow.

Key features of the Semrush content writer toolkit

Let’s get back to Semrush and look at its individual tools. They’re quite capable, and it’s good to know what each one brings to the table.

AI Article Generator

This is the main AI writing feature. You give it a topic, target keywords, and a tone of voice, and it generates a full article draft. A useful feature is the "SEO Boost" toggle. When you switch it on, the AI uses real-time Semrush data from SERP analysis to create a more optimized draft. This provides a better starting point than a generic AI writer that doesn't have access to that kind of SEO data.

I found it to be as solid as any of the AI writers out there. It's a good starting point or useful for putting a piece of content into and editing. I think it has the potential to be something really great with all the data Semrush is sitting on.

Reddit

SEO Writing Assistant (SWA)

The SWA is a real-time editor that helps you clean up your draft. As you write or edit, it scores you based on four key things:

• SEO: Are you using your target keywords and related terms well?
• Readability: Is your content easy to read and understand?
• Tone of Voice: Does your writing match the brand voice you're going for?
• Originality: It has a plagiarism checker to make sure your content is unique.

One of the most notable parts about the SWA is its integrations. You can use it directly inside Google Docs, WordPress, and MS Word, which is convenient because it lets your writers work in the tools they already know.

Topic research and SEO brief generator

These tools cover the planning stage. The Topic Finder is useful when you know your general area but need specific, data-backed ideas to write about. The SEO Brief Generator takes it a step further by looking at what’s already working for your competitors. It builds a detailed outline that tells your writer exactly what headings to use, which keywords to include, and how long the article should be to have a good shot at ranking.

Content repurposing and distribution

The toolkit lets you turn existing website content into emails and social media posts. Once you've created an article, you can adapt it for other channels and even publish it directly through integrations with platforms like WordPress and Mailchimp. This helps you get more out of every piece of content you create.

Semrush content writer pricing explained

Alright, let's talk about the cost. The pricing for the Semrush Content Toolkit can be a bit tricky, so here’s a simple breakdown.

You can buy the Semrush Content Toolkit as a standalone subscription for $60 per month. This is notable because you don't have to sign up for one of their bigger, more expensive plans (like Semrush One, which starts at $165.17/mo) just to get the writing tools.

However, there is a key detail. The $60/month plan only gives you 5 "SEO-boosted articles" per month from the AI Article Generator. If you need more than that, you have to purchase an add-on pack of 10 more articles for an extra $30 per month. This is an important consideration for any team trying to publish content regularly.

This is a big difference from the simple, high-volume model of the eesel AI blog writer. With eesel, you get 50 complete blog posts for $99. There are no monthly subscriptions or surprise add-ons. You just buy credits when you need them, which makes budgeting more predictable. For teams focused purely on scaling up their blog content, it's a more direct pricing model.

Here’s a quick comparison, which we’ve also visualized for you below:

Key considerations for the Semrush content writer

When evaluating the Semrush tools, here are a few factors to consider, particularly for teams focused on producing a high volume of content.

A multi-step workflow

The toolkit is structured as a multi-step workflow. Users start in the Topic Finder, then move to the SEO Brief Generator, then to the AI Article Generator, and finish in the SEO Writing Assistant. Each step is logical, but the process is manual and requires moving between different tools. This approach differs from single-step workflows where a user enters a keyword and receives a complete article.

The content it encourages you to write is just generic and uninteresting. I even took a page that was ranking OK, used your writing assistant to help me rewrite it. The rewritten article scored top points in your scores list - and subsequently lost all its SERPs when I updated the page (yes, we dropped out of the top 100 within 3 days of the new article going live).

Reddit

An assistant-based model

Semrush describes its tools as assistants for human writers. The platform states that the AI output requires users to add their own "unique insights and knowledge." This means the AI provides a first draft that requires fact-checking, editing for flow and voice, and the creation of visuals. The goal of the eesel AI blog writer is different, as it aims to deliver a draft that is closer to being publish-ready, shifting the human role more toward final review.

Credit limits and add-on costs

The base plan's limit of 5 SEO-boosted articles per month is a key consideration for teams with high content volume. For example, publishing a new blog post twice a week would exceed this limit. In such cases, purchasing add-ons would be necessary, which is an important factor for budget planning.

Is the Semrush content writer right for you?

The Semrush Content Toolkit is a set of data-driven tools designed for assisting and optimizing content. It is a suitable choice for those already in the Semrush ecosystem who want to provide their writing teams with more SEO guidance.

To get a better sense of how these tools work in practice, watching a walkthrough can be helpful. The video below provides a detailed tutorial on using Semrush's content marketing toolkit to structure and optimize your content.

This video provides a detailed tutorial on using Semrush's content marketing toolkit to structure and optimize your content.

For teams focused on producing content efficiently at scale, it is important to consider the multi-step workflow, the assistant-based model, and the pricing structure. The credit limits on the AI Article Generator are a key factor for high-volume production.

For teams whose main goal is to generate a high volume of complete and SEO-optimized blog posts through a streamlined process, a specialized tool like the eesel AI blog writer presents a different approach. It is designed to be fast and cost-effective for scaling, delivering a more complete initial product.

Generate your first publish-ready blog post for free

Want to see the difference for yourself? Stop juggling multiple tools and start generating complete, media-rich blog posts in minutes. Try the eesel AI blog writer for free and publish your first article today.