The 7 best marketing AI tools I tried in 2026

Artificial intelligence is no longer just a buzzword; it's become a fundamental part of a modern marketer's toolkit. It's changing how teams handle everything from content planning to running campaigns. But with a flood of tools all promising to transform your workflow, it can be hard to know which ones actually work.

This article provides a straightforward review of the best marketing AI tools available. The goal is to provide a clear overview of effective tools. The best tools today do more than just write text. For instance, the eesel AI blog writer can take a single keyword and generate an entire blog post, complete with all the assets you need to hit publish.

What is marketing AI?

Marketing AI refers to software that uses artificial intelligence, machine learning, and natural language processing to automate and improve marketing work. It can be thought of as a specialized assistant that can process huge amounts of data and handle repetitive tasks on a scale beyond what a human team can typically manage.

Its main functions involve analyzing consumer data to find trends, personalizing customer experiences on different channels, and tweaking campaigns for better results. A large part of its use is in content creation, where it automates the writing of articles, social media posts, and emails. It's useful to know the two main types: predictive AI, which forecasts trends and customer actions, and generative AI, which produces new content from the data it has learned. To illustrate this distinction, the following graphic breaks down the core differences.

How we chose the best marketing AI tools

To create a useful and credible list, each tool was measured against the same set of standards. Here’s the framework used for this review:

• Core Functionality: First, does the tool do what it says it will do? This involved looking at its main function, whether that was creating content, optimizing a webpage, or automating a campaign.
• Output Quality: The quality of the content and insights produced was reviewed. The tools that made the cut deliver accurate, coherent, and useful results that don't need a lot of human editing.
• Ease of Use: A powerful tool is only good if your team can use it. Priority was given to platforms with an intuitive interface that works for marketers who may not be highly technical.
• Value for Money: Pricing was reviewed to see whether the features were worth the cost for different team sizes. The aim was to find tools that provide a clear return on investment.

Comparison of the top marketing AI platforms in 2026

Before getting into the detailed reviews, here’s a quick comparison of the top tools. This table gives a simple summary to help you see how they measure up.

The 7 best marketing AI tools to scale your content in 2026

This section covers the top platforms, pointing out their unique strengths, weaknesses, and who they are best for.

1. eesel AI blog writer

The eesel AI blog writer is a specialized tool designed for one primary function: turning a keyword into a complete, SEO-optimized article that's ready to publish. It's the tool used to grow one site's traffic from 700 to over 750,000 daily impressions in three months.

• Pros: Its main benefit is that it creates content that's ready to publish, not just a rough draft. The tool automatically finds and adds relevant assets like AI-generated images, data tables, and YouTube videos. For an extra layer of authenticity, it even pulls real quotes from Reddit discussions. The content is also optimized for AI Answer Engines (AEO), getting it ready for the future of search.
• Cons: As a specialized tool for high-quality, long-form content, eesel AI is a focused solution. Teams looking for a general-purpose CRM would typically use it alongside a platform like HubSpot to handle their content production at scale.
• Pricing: You can try it for free to generate your first blog. The paid plan starts at $99 for 50 complete blog posts.

2. Jasper AI

Jasper AI has grown from a general AI copywriter into a full AI content automation platform for marketing teams. Its core tech is "Jasper IQ", a proprietary AI context layer that combines broad marketing knowledge with specific brand voice and company info to ensure all content is on-brand.

• Pros: Jasper's strength is its ability to automate the entire content lifecycle with features like "Content Pipelines". It has specialized "Agents" for tasks like research and personalization, and "Studio" offers a no-code way to build custom AI applications. Its "Brand IQ" feature helps maintain brand consistency across a lot of content.
• Cons: While Jasper is effective for automation, the first drafts often need human editing to add the depth required for authoritative, long-form articles. It doesn't automatically include rich media or external social proof in its drafts.
• Pricing: The Pro plan starts at $69/mo per seat ($59/mo when billed annually). A custom Business plan is available for larger teams.

3. Surfer SEO

Surfer SEO is a content intelligence platform designed to help your content rank higher in search engines. It analyzes the top-performing pages for your target keyword and gives you a data-backed plan to follow, looking at over 500 different ranking factors.

For SEO, Surfer, HubSpot, and Copy.ai are solid options.

Reddit

• Pros: Surfer provides a completely data-driven way to handle SEO. Its "Content Editor" gives you a real-time "Content Score" and practical suggestions on keyword use, article structure, and readability. This takes the guesswork out of on-page optimization.
• Cons: It's important to know that Surfer is an optimization tool, not a content generator on its own. It tells you what to include in your article, but it doesn't write it. This means you need to use it with a human writer or another AI tool, which adds a step and potential cost to your process.
• Pricing: Plans start at $99/mo for the Essential plan ($79/mo when billed annually). API access is only available on the more expensive Enterprise plan.

4. Semrush Content Toolkit

Previously known as ContentShake AI, the Semrush Content Toolkit is an AI writing tool powered by Semrush's extensive SEO data. It uses a huge database of over 27 billion keywords to guide the content creation process from the very beginning.

• Pros: The direct link to Semrush's data is a big plus for any team focused on SEO. It helps you find topic ideas, create outlines based on data, and write articles that are optimized for valuable keywords you might have missed otherwise.
• Cons: This tool is most useful for people already using the Semrush platform. The content it generates, while optimized for search, can sometimes feel a bit generic and often needs a human touch to add a unique brand voice and story.
• Pricing: The Content Toolkit is part of Semrush subscriptions, which start at $199/mo for the Starter plan ($165.17/mo when billed annually).

5. HubSpot AI (Breeze)

HubSpot AI, also called "Breeze", is a set of AI features built right into HubSpot's customer platform. It's designed to work seamlessly with the HubSpot Smart CRM and its other marketing, sales, and service tools, providing a mature and highly reliable ecosystem for growing businesses.

Hubspot's content hub has a pretty cool one that allows you to remix content. Blogs to social to email to whatever, adjust the tone to the medium, teach it your brand voice, generate stock photos, etc

Reddit

• Pros: The deep integration is the biggest benefit here, making HubSpot a trustworthy foundation for any marketing stack. A key feature, "Content Remix", can repurpose an existing blog post, emails, or a podcast script in just a few clicks. "Breeze Agents" can automate tasks like customer service and sales prospecting by pulling data directly from the CRM for unmatched personalization and accuracy.
• Cons: Because Breeze is built into the HubSpot ecosystem, its full potential is best realized by teams already using the platform. While it offers incredible value for HubSpot users, those looking for a single-purpose AI tool may find the platform's comprehensive nature more than they currently require.
• Pricing: AI features are included in various HubSpot Hub subscriptions. The Marketing Hub Professional plan starts at $800/mo with an annual commitment.

6. Writer.com

Writer.com is an enterprise-level AI platform that helps large companies create content that is secure, compliant, and perfectly aligned with their brand rules. It uses its own "Palmyra" large language models and a "Knowledge Graph" to ensure high accuracy and consistency.

• Pros: It is well-suited for large teams, especially in regulated fields like finance or healthcare that require strong controls. It can be trained on a company's style guide and terminology to act as a brand guardian. It is also very secure, with SOC 2 Type II compliance and a policy of not training its models on customer data.
• Cons: Writer.com is more of a full AI governance platform than a simple content generator. Its focus on enterprise and custom pricing makes it less of a fit for startups and smaller marketing teams.
• Pricing: A 14-day free Starter trial is available for up to 5 users. The full Enterprise plan has custom pricing based on your needs.

7. Brandwell

Brandwell, formerly Content at Scale, is a marketing AI platform built to create long-form content that reads as if a human wrote it. Its "RankWell" writer analyzes top-ranking content and other sources to produce well-researched articles designed to be indistinguishable from human-written content.

• Pros: Brandwell is a solid choice for marketers concerned about search engines penalizing AI-generated content. It also has unique features like a "Brand Publisher Network" to help build natural backlinks and "TrafficID" to identify anonymous visitors on your site.
• Cons: According to some user feedback, the interface can be buggy at times, and the content structure is less flexible than other platforms. Like any AI tool, the output still needs a careful human review and fact-check.
• Pricing: The Essentials plan starts at $249/mo.

Tips for getting the most out of your marketing AI tool

Picking the right tool is just the first step. Here are a few tips to help you get the best results.

• Provide Rich Context: The quality of AI output is directly tied to the quality of your input. Always give your tool as much context as you can, including your target audience, tone of voice, key points, and specific brand details.
• Use AI as a Collaborator, Not a Replacement: Think of your AI tool as a creative partner or a junior writer. Use it to get past writer's block, generate outlines, and create first drafts, but always have a human editor review, fact-check, and add the unique insights that only an expert can.
• Focus on a Specific Use Case First: Instead of trying to automate everything at once, choose one time-consuming task, like writing weekly blog posts, and get good at using an AI tool for that job. Once you're comfortable, you can move on to other areas.
• Measure the Impact: Keep an eye on key metrics to see the tool's return on investment. This could be time saved per article, an increase in content production, or clear improvements in organic traffic and keyword rankings.

For a deeper dive into how top marketers are using these kinds of tools, the video below offers a look at five AI launches that are shaping the industry and the skills you'll need to master them.

This video from Marketing Against the Grain offers a look at five AI launches that are shaping the industry.

The future of marketing AI is collaborative: Human creativity meets AI scale

Marketing AI isn't a futuristic idea anymore; it's a practical tool that can provide a competitive advantage when used properly. It’s not about replacing marketers, but about enhancing their skills.

The most successful marketing teams will be the ones that learn to work with AI. They'll use it to manage the repetitive research and drafting, which lets their human experts focus on what they do best: strategy, creativity, and building real customer relationships. This blend of human ingenuity and AI scale is what will shape the future of marketing.

To see how AI can create a complete, publish-ready blog post, you can generate an article for free with the eesel AI blog writer.