Jasper AI vs Frase AI: Choosing the right AI tool for content and beyond

Trying to decide between Jasper AI and Frase AI is a common question in the expanding world of AI content tools. At first glance, they seem similar, but they are built to solve different problems. Think of it like choosing between an espresso machine and a food processor. Both are useful kitchen gadgets, but you would not use one to do the other's job.

Jasper AI is designed to automate the marketing content lifecycle, from brainstorming campaigns to writing ad copy. In contrast, Frase AI is a specialized tool focused on helping you create content that performs well in Google search results and gets cited by AI search engines.

This guide provides a direct comparison of Jasper AI vs Frase AI. We will break down their features, intended users, and how they handle SEO. We will also introduce a third category of AI built to act on information, not just write about it.

What are Jasper AI and Frase AI?

Before diving into the details, let’s get a clear picture of what each platform does.

What is Jasper AI?

Jasper AI is an AI content platform designed to manage an entire marketing content operation. It does more than generate blog posts; it connects strategy, creativity, and distribution through a system called Content Pipelines.

Its key feature is its Jasper IQ context layer. This is where you input your specific Brand Voice, Style Guide, and internal company knowledge. As a result, every piece of content it generates, from a tweet to a campaign brief, sounds like it came from your team. Jasper is for marketing teams who need to produce a large volume of consistent, on-brand content across various channels.

What is Frase AI?

Frase AI is a tool for SEO professionals and content marketers focused on search rankings. It is a specialized platform built to help users succeed on Google.

Frase stands out for its dual focus on Search Engine Optimization (SEO) for traditional search engines and the emerging field of Generative Engine Optimization (GEO). GEO aims to get your content cited as a source by AI platforms like ChatGPT, Perplexity, and Claude. Frase streamlines the entire process, from researching competitors to writing and optimizing content. It analyzes what is already ranking, provides a data-backed brief, and includes a real-time editor that scores your content on both SEO and GEO performance.

Core functionality of Jasper AI and Frase AI

Let’s look at where each tool shines and who will get the most value from them.

Jasper AI: Focus on marketing automation

Jasper is built for marketing departments, agencies, and anyone managing content operations at scale. If your job involves creating a wide variety of marketing assets quickly while maintaining brand consistency, Jasper is a suitable option.

You would use it for tasks like:

• Building out entire integrated marketing campaigns from a single brief.
• Generating multiple ad copy variations for A/B testing.
• Creating a month's worth of social media content in a single session.
• Localizing website copy for different global markets.

With tools like Jasper Studio and AI Agents, it focuses more on creating repeatable, automated workflows for your marketing function rather than on one-off writing tasks.

Frase AI: Focus on SEO and GEO strategy

Frase is for specialists: SEO managers, content strategists, and freelance writers whose performance is measured by organic traffic and keyword rankings. If your main goal is to increase content visibility through search, Frase is designed for that purpose.

Typical use cases include:

• Creating detailed content briefs based on competitor analysis.
• Optimizing existing blog posts that have declined in rankings.
• Tracking how often your brand is mentioned by major AI platforms like ChatGPT and Claude.

Frase’s Content Opportunities feature scans your site for underperforming pages and provides recommendations to "Fix, Boost, or Fill" content gaps, offering a clear roadmap for potential traffic improvements.

Content creation vs. business process automation

Both Jasper and Frase are effective at producing content assets. Whether it is a blog post, an ad, or a social media update, their function is complete once the text is generated.

However, neither platform is built to automate the business processes that occur after the content is created. For example, they cannot automatically resolve a customer support ticket in Zendesk based on a help article or triage an IT request in Jira. To help visualize this distinction, the infographic below shows how these different types of AI operate.

This is where a different class of AI comes into play. A platform like eesel AI builds AI agents that connect directly with your business tools to take action. It is designed to autonomously handle entire workflows from start to finish.

Comparing research and optimization features

How you gather information is as important as what you write. Here’s how Jasper and Frase approach research and optimization from different perspectives.

Frase AI's approach to SEO

Frase is centered on search optimization. Its entire workflow is built around it. When you start a new document, it analyzes the top 20 Google results for your target keyword, providing a competitive landscape.

From there, it generates a detailed content brief with recommended keywords, headers, and questions to answer, tailored for performance on both Google and in AI search engines. The content editor provides real-time SEO and GEO scores as you write, guiding you toward creating comprehensive content. It offers an all-in-one optimization experience that keeps you focused on ranking factors.

Jasper AI's focus on brand consistency

Jasper’s primary focus is ensuring your content is on-brand and meets your marketing objectives. Deep, granular SEO analysis is not its main function.

Surfer SEO scored strong (8.0) in post-publish optimization and SERP alignment, but depends heavily on pairing with another tool like Jasper.

Reddit

Jasper previously had an integration with the SEO tool Surfer SEO, but that partnership is no longer available. This means teams needing to heavily optimize content for search may find Frase’s built-in toolset more complete and seamless. With Frase, everything you need for SEO is in one place, which can avoid switching between different applications.

Researching internal vs. public knowledge

Frase’s research is powerful but is limited to public data from search engine results. This is ideal for SEO but is not designed to answer specific customer questions about your product or internal employee questions about company policy.

For that, you need an AI that can research private company knowledge. This is what a platform like eesel AI is designed to do. It securely connects to internal sources, like your Confluence wiki, past Zendesk tickets, internal help docs, and shared Google Docs, to provide accurate answers.

This "source-first" approach is important. It means when an eesel AI bot responds to a customer or an employee, the information is grounded in your own trusted documentation, not just from public web data.

Workflow and integrations

Creating content is one part of the process. Distributing it and making it functional is another.

The typical content creation workflow

With both Jasper and Frase, the final product is text. You generate the content, edit it, and then manually copy and paste it into your blog's CMS, social media scheduler, or email marketing platform.

They offer some integrations to make this smoother, like Frase’s Google Docs plugin, but they function as assistants to a human user. The user is still responsible for executing the final step and publishing the content.

Automating workflows with AI agents

Workflow automation occurs when an AI can take direct action within your business systems without manual intervention. This is the core purpose of platforms like eesel AI.

For instance, an eesel AI Agent does not just suggest a reply for a support ticket; it integrates with help desks like Zendesk to autonomously send the reply, add internal notes, tag the ticket, and close it. This can all be done without human intervention.

This is possible because it is built around predefined actions, like zendesk_close_ticket or zendesk_tag_ticket, which are triggered automatically based on the conversation. This approach is about task completion, not just text generation.

Jasper AI vs Frase AI: A pricing comparison

How each of these platforms structures its pricing reflects its core value.

Jasper AI pricing plans

Jasper’s pricing is based on user seats and access to its advanced marketing automation features.

• Pro Plan: Starts at $69 per month for a single user. This plan focuses on creating on-brand content with its core features.
• Business Plan: This is custom-priced and aimed at teams. It unlocks advanced tools like the no-code App Builder, unlimited Brand Voices, and API access.

Frase AI pricing plans

Frase’s pricing is based on the number of users and the number of content projects you work on per month.

• Starter Plan: Begins at $38 per month when billed annually. It’s for a single user and allows work on up to 15 content pieces.
• Professional Plan: This plan costs $98 per month for 3 users and 75 projects, and it includes more advanced SEO and GEO research tools.
• Higher-tier plans also include AI Search Tracking, which lets you monitor your brand’s visibility across AI platforms like ChatGPT.

eesel AI: An alternative pricing model

eesel AI’s pricing model is different. It is not based on word counts or user seats but on automation capabilities and the number of interactions your AI agents handle.

• Team Plan: Starts around $239 per month (when paid annually) and provides up to 3 bots and 1,000 interactions per month. This includes tools like the AI Copilot to help agents draft replies.
• Business Plan: For around $639 per month, you get unlimited bots, 3,000 monthly interactions, and the full AI Agent, which can perform actions like triaging and auto-resolving tickets.

  

You can also test the platform's automation capabilities with a 7-day free trial.

Choosing the right tool for your goals

So, which tool is better in the Jasper AI vs Frase AI comparison? The answer depends entirely on what you are trying to accomplish.

• Choose Jasper AI if your goal is to automate and scale the creation of diverse, on-brand marketing content. It is for teams who need an AI to serve as the engine for their entire content strategy.
• Choose Frase AI if your core mission is to create highly optimized content that ranks at the top of Google and gets noticed by AI search engines. It is a specialist tool for SEO.

For a more detailed breakdown, this video offers a feature-by-feature comparison that can help clarify which tool aligns best with your specific content creation needs.

A video providing a feature-by-feature comparison to help in the Jasper AI vs Frase AI decision.

However, if your biggest challenge is not creating more content but reducing manual, repetitive work in your support, IT, or internal operations teams, then a different category of tool may be more suitable.

While Jasper and Frase help you create assets, eesel AI builds agents that take action. If you are ready to move beyond content generation and into process automation, consider how eesel AI can help transform your support and internal workflows.

Start your free 7-day trial of eesel AI today.